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All Journal J@TI (TEKNIK INDUSTRI) el-Jizya: Jurnal Ekonomi Islam EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI ILTIZAM Journal of Sharia Economic Research Jurnal Medika Malahayati JATI (Jurnal Mahasiswa Teknik Informatika) Bertuah : Jurnal Syariah dan Ekonomi Islam Journal of Applied Data Sciences Jurnal Pengabdian Masyarakat (ABDIRA) Journal Of World Science Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Jouska: Jurnal Ilmiah Psikologi Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Keuangan Syariah Economics, Business, Management, & Accounting Journal Nanggroe: Journal of Scholarly Service Asian Journal of Islamic Studies and Da'wah JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Margin : Journal of Islamic Banking Exhibition and Seminar on Science and Creative Technology – Al Azhar Proceeding Jurnal Abdimas Kedokteran dan Kesehatan
Bambang Kurniawan
Program Studi S1 Teknologi Informasi Fakultas Ilmu Komputer dan Teknologi Informasi Universitas Sumatera Utara
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Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Preferensi Nasabah Menabung di BTN Syariah Jambi Akbar, Akhmad; Kurniawan, Bambang; Ayahrizal, Ahmad
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 5 No. 1 (2025): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v5i1.55

Abstract

This study aims to examine the effect of product quality and service quality on customer preferences at Bank BTN Syariah Jambi. This research employs a quantitative descriptive approach. The type of research is quantitative descriptive. Data were obtained through questionnaires, observations, and documentation. The method used to analyze the data is multiple regression analysis. The sample was selected using purposive sampling, with a total of 90 customers. The results indicate that both product quality and service quality have a partial and simultaneous effect on saving preferences at BTN Syariah Jambi. Simultaneously, there is a positive influence between product quality and service quality variables on customers' saving preferences, with the F-test result showing a significance value of 0.000 < 0.05. The product quality variable obtained a t-test significance value of 0.000 < 0.05, and the service quality variable obtained a t-test significance value of 0.011 < 0.05
Co-Authors Abkhoriah, Mir’atus Sa’adah Adillah, Ulfah Agustin Nengsih, Titin akbar, Akhmad Anam, M Khairul Andriani, Beid Fitrianova Angelina, Ranowo Usi Arsa Arsa Aryadi, Kian Asri, Ella Purlia Maya Asshidiqqi, Khatami Ayahrizal, Ahmad Brata kusuma, Royan Cindy Aulia Lorenza Dewi, Mia Clarissa Dharmawan, Fauzan Diandra, Nabila Diwantara, Victor Dwi Astharini Egiestine, Dea Putri Erwin Saputra Siregar Fahriani, Nur Daniah Faqih, Achmad Firman Syah Noor Firmansyah Firmansyah Fitri Harsanti, Eka Friscilla, Cerry Herina Fusfita, Nurlia Habib Yuhandri, Muhammad Habriyanto Habriyanto Hairul Anwar Dalimunthe Hamzah, Muhammad Maulana Hartomi, Zupri Henra Hasibuan, Khairani Afrida Hasibuan, Zefanya Herianto Herianto Hutabarat, Noel Rodo Hasiholan Isma, Asad Janah, Arfah Miftahul Khayyi, Arief Muya Mambaul Khusnul Istiqomah Lela Nurpulaela Lisa, Mirna Maulana Ihsan, Hafiz Mitrin, Abdullah Muanda, Tasya Muhammad Agus Muljanto Nikmatul Maula Nofriza, Eri Noviyanti, Fadhila Nurmaysarah, Siti Nurmusischa, Nadia Nurputri, Hasya Syifa Nursiha, Muhamad Oktapriant, Diah Oktaprianti, Diah Prasaja, Syukron Priyono, Aldo Falendra Putra, Dwi Putri, Claresta Vania Rahmah, Balqist Ar Rahman, Rudi Rahmatia, Suci Refni Wahyuni Ruslani, Alan Sadila, Meliana Safiyra, Cut Lailan Saifullah, Ricki Selviana, Nanda Rahayu Setya Nugraha Singgih Saptadi Siti Aisah Soleha Soleha Sucipto Sucipto Sugara, Asep Suherman, Andika Sulistiawan, Dexxi Susanto, Febi Susanto, Kevin Susilo, Ajeng Ishelina Suyono, Nono Wahyuda, Tri Waldan, Reta Amelia Warman, Aidil Dwi Wawanudin, Wawanudin Yayat Rahmat Hidayat, Yayat Rahmat Yogitriani, Rima Yuda Irawan Yulanda, Yulanda Zainal Fanani