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All Journal Jurnal Ekonomi Modernisasi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry Jurnal Terapan Manajemen dan Bisnis Jurnal Inspirasi Binsis dan Manajemen Jurnal Manajemen dan Pemasaran Jasa E-JRM
Alfian Budi Primanto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang, Malang, Indonesia
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Pengaruh Motivasi Kerja, Lingkungan Kerja Dan Upah Terhadap Produktivitas Kerja Karyawan Pada Sentra Industri Shuttlecock Desa Sumengko Kecamatan Sukomoro Kabupaten Nganjuk Dwi Ratih Wahyu Andini; Muhammad Mansur; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 01 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe phenomenon that occurs at this time work motivation, work environment and wages become the main topics in the world of work because it is able to make a major contribution to the performance and even employee productivity so as to minimize existing unemployment. This research was conducted at the Shuttlecock Industrial Center in Sumengko Village, Sukomoro Subdistrict, Nganjuk Regency with the aim of analyzing the influence of work motivation, work environment and wages on employee productivity partially or simultaneously, the variables used were work motivation, work environment and wages as independent variables, while productivity employee work as the dependent variable. The sample used was employees in each place of work at the Shuttlecock Industrial Center in Sumengko Village, Sukomoro Subdistrict, Nganjuk District, with 60 respondents using a survey method. The method used is a questionnaire. The analytical tool used is test instrument, classic assumption test, normality test, multiple linear regression test, hypothesis test and coefficient of determination test with the help of SPSS 14.0 software. The results showed that Work Motivation (X1), Work Environment (X2) and Wages (X3) had a joint (simultaneous) effect on Employee Productivity (Y) at the Shuttlecock Industrial Center in Sumengko Village, Sukomoro District, Nganjuk Regency. Keywords: Work Motivation, Work Environment, Wages And Employee Productivity
Pengaruh Motivasi Wisata Dan Citra Destinasi Terhadap Keputusan Berkunjung di Museum Angkut Batu (Studi Kasus pada Mahasiswa FEB Universitas Islam Malang Angkatan 2016) Galang Jalu Tanaya; N Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol.09 No. 17 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to examine and analyze the partial influence of tourism motivation on visiting decisions, the partial influence of destination image on visiting decisions, and the simultaneous influence of tourism motivation, destination image on visiting decisions. The population of the study were students of the Islamic University of Malang class of 2016 who had visited the Angkut Batu Museum whose numbers were unknown, so the sample calculation using the Malhotra method resulted in 100 samples. The data analysis technique used instrument test, normality test, multiple linear regression analysis, classical assumption test, and hypothesis test using SPSS 25.0 multiple regression analysis. The results of this study are tourism motivation and destination image have a significant effect on the decision to visit the Museum Angkut Batu either partially or simultaneouslKeyword : tourism motivation, destination image, visiting decision
Pengaruh Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Oppo Smartphone (Studi Kasus FEB UNISMA 2017) Muhammad Muizzuddin Wahid Adly Alwi; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of brand image and lifestyle on OPPO Smartphone purchasing decisions on FEB Unisma 2017 students. The type used is Explanatory Research with a quantitative approach to 90 respondents. This study uses multiple linear regression analysis techniques.  The results of the study show that brand image has an effect on OPPO Smartphone Purchase Decisions for Students of the Faculty of Business Economics, Islamic University of Malang in the 2017 batch. Second, Lifestyle has an effect on OPPO Smartphone Purchase Decisions for Students of the Faculty of Business Economics, Islamic University of Malang in the 2017 batch. And thirdly, the influence of brand image and lifestyle together has a simultaneous effect on purchasing decisions. Keywords : Purchase Decisions, Brand Image And Lifestyle. 
Pengaruh Media Sosial,Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Mahasiswa Unisma Di Clodia Outfit Malang (Studi Kasus Pada Mahasiswa Unisma Malang) Vicky Dwi Anggraeni; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This pandemic phenomenon makes it a challenge for business actors to maintain income and economic growth, one of which is Clodia Outfit in running their business. During the COVID-19 pandemic, employees remain at home, but in this case it doesn't make Clodia Outfit not run its business. The purpose of this study is to simultaneously analyze the influence of social media, brand image and product quality on purchasing decisions of UNISMA students at Clodia Outfit Malang. This research design uses a quantitative approach with descriptive data analysis conducted in November 2021. The sample used is a purposive sampling technique. Multiple linear regression test resulted that there was an influence between social media on purchasing decisions (sig. = 0.000). There is an influence between brand image on purchasing decisions (sig = 0.000). There is an influence between product quality on purchasing decisions (sig = 0.000). The conclusion of this study is that social media, brand image and product quality have a simultaneous and significant effect on purchasing decisions for UNISMA students at Clodia Outfit Malang. Clodia Outfit must continue to provide consistent prices so that it can increase sales, continue to serve well, create or make something different from the others that can attract the attention of consumers, and still maintain the quality of its products. Keyword :  Social Media, Brand Image, Product Quality and Purchase  Decision
Pengaruh Kualitas Layanan, Citra Perusahaan, Kepuasan Konsumen dan Penanganan Komplain Terhadap Loyalitas Pelanggan J&T Express Singosari Zahrok’u Syarofah; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack This study aims to determine the effect of service quality, company image, customer satisfaction and complaint handling. The object of this research is the Singosari community with a sample size of 102 respondents who have made deliveries to J&T Express. The sampling technique used purposive sampling. Data collection techniques using questionnaires and data analysis tools. Based on the results of partial research analysis, service quality has a significant effect on customer loyalty. While partially service quality has a significant effect on customer loyalty. Meanwhile, partially, company image has a significant effect on customer loyalty. While partially customer satisfaction has a significant effect on customer loyalty. Meanwhile, the partial handling of complaints has a significant effect on customer loyalty. Keywords: Effect of Service Quality, Company Image, Customer Satisfaction and Complaint Handling.
Brand Awareness, Brand Association, dan Perceived Quality terhadap Loyalitas pada pengguna Shopeefood di FEB Unisma Jurusan Manajemen angkatan 2017. Salman Ainurridho; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 13 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of Brand Awareness, Brand Association, and Perceived Quality on Loyalty to Shopeefood users at FEB Unisma majoring in Management in the class of 2017. The variables used in this study are Brand Awareness, Brand Association, Perceived Quality, and Loyalty variables. Data collected through the questionnaire method with the number of samples used as respondents as many as 60 respondents. The results of this study conclude that there is a significant and simultaneous influence of Brand Awareness, Brand Association, Perceived Quality on Loyalty to Shopeefood users at FEB Unisma majoring in Management Force 2017. Brand Awareness has a significant and partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Force Management. 2017. Brand Association has a significant and partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Management Class 2017. Perceived Quality has a significant and Partial effect on Loyalty to Shopeefood users at FEB Unisma majoring in Management Class 2017. Keywords: Brand Awareness, Brand Association, Perceived Quality, Loyalty
Pengaruh Electronic Word of Mouth, Harga, dan Kemudahan Penggunaan Aplikasi Terhadap Keputusan Pembelian Pada Social Commerce Tik Tok Shop (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019-2020) Wahyu Sintia; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the current era of globalization, the internet is a very important need for everyone. In the era of rapid development of information technology, e-commerce has become part of business dynamics. The difference between e-commerce and social commerce lies in business goals, relationships between consumers, and interaction systems. At present there are many social commerce that are used by people in Indonesia, one of which is the TikTok Shop. TikTok and TikTok Shop are combined into one application, in which TikTok Shop is a business platform published by TikTok to make it easy for users who want to buy or sell a product. The purpose of this study was to determine and analyze the effect of Electronic Word of Mouth, price, and ease of use simultaneously on purchasing decisions at social commerce TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019-2020 who had purchased at the TikTok Shop. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 100 respondents. The results showed that partially, price and ease of use had a significant effect on purchasing decisions, while electronic word of mouth had no significant effect on purchasing decisions. Simultaneously, electronic word of mouth, price, and ease of use have a significant effect on purchasing decisions. Keyword: Electronic Word of Mouth, Price, Ease of Use, purchasing decision
Pengaruh Daya Tarik Iklan, Celebrity Endorser, Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Pengguna Shopeefood (Studi Kasus Pada Konsumen Mahasiswa Universitas Islam Malang) Moh. Nur Dafa Sidqi; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Based on research conducted with the aim of analyzing the effect of advertising attractiveness, celebrity endorser, brand image and price perception on purchasing decisions on shopee food users. The sample in this study were 92 shopee food users. The sampling technique used is purposive sampling where every customer who has made a repeat purchase has the opportunity to be a sample. The analytical method used in this study is multiple linear regression analysis with hypothesis testing using the F test and t test. From this study it is known that partially and simultaneously the variables of advertising attractiveness, celebrity endorser, brand image and price perception on purchasing decisions Keywords: Advertising Appeal, Celebrity Endorser, Brand Image, Price Perception, Purchase Decision
Analisis Pengaruh Praktik Manajemen Sumberdaya Manusia Terhadap Kinerja Guru (Studi Di Sdn Kembiritan Kabupaten Banyuwangi) Wulan, Mutiara Octa Sandra; Wahono, Budi; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of research using this type of explanatory research and quantitative approach is to determine and analyze the influence of recruitment, selection and training on teacher performance at SDN Kembirita, Banyuwangi Regency, both simultaneously and partially. The population of this research is all elementary school teachers in ten Kembiritan elementary schools, totaling 79 permanent teachers. The sampling technique used was a saturated sample, where all members of the population were used as a sample and a total of 79 respondents were found. This research method uses multiple linear regression analysis with SPSS analysis tools. Based on the results of this research, simultaneous and partial recruitment, selection and training have a significant influence on teacher performance at SDN Kembirita, Banyuwangi Regency. Keywords: Recruitment, Selection, Training, And Performance
Pengaruh Social Capital, Business Digitalization, Dan Pemanfaatan E-Marketing Terhadap Keberlanjutan Bisnis UMKM pada sektor FnB Di Kota Malang Nafisah, Dewi Durrotun; Susyanti, Jeni; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Indonesia is one of the countries that has a fairly large number of Micro, Small and Medium Enterprises (MSMEs) in the ASEAN region. The potential for developing Micro, Small and Medium Enterprises (MSMEs) in various sectors can have a positive impact by increasing employment opportunities. One of the significant developments that occurred in Micro, Small and Medium Enterprises in Malang City came from several sectors, one of which was the Food and Beverage sector. This research aims to find out how much influence Social Capital, Business Digitalization, and the Use of E-Marketing have on the sustainability of MSME Business in Malang City using a Quantitative approach by obtaining 97 respondents using Purposive Sampling techniques with the lameshow formula and measured using a Likert scale. After the data was collected, this research used SPSS version 24 software to test the hypothesis. The results of this research show that Social Capital, Business Digitalization, and the Use of E-Marketing have a positive effect on the sustainability of MSME businesses in Malang City. Keywords: Social Capital, Business Digitalization, E-Marketing Utilization, Business Sustainability
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Anam, Khosibul Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Agus Salim Al Fathoni M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Millaningtyas, Restu Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Nita Ani Dia Utami Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nufail, Muh. Mushoffa Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Suwandan, Yussy Nelda Putri Taufiqurrohman Taufiqurrohman Umdatul Amiroh Utami, Nita Ani Dia Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik Zakiyah, Putri