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All Journal Jurnal Ekonomi Modernisasi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Abdi Insani Journal of Digital Marketing and Halal Industry Jurnal Terapan Manajemen dan Bisnis Jurnal Inspirasi Binsis dan Manajemen Jurnal Manajemen dan Pemasaran Jasa E-JRM
Alfian Budi Primanto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang, Malang, Indonesia
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Pengaruh Content Marketing, Brand Image dan E-WOM (Electronic Word of Mouth) Terhadap Keputusan Pembelian Moisturizer Skintific (Studi Kasus Pada Mahasiswa FEB UNISMA Pengguna Aplikasi Shopee) Angely, Mely; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of content marketing, brand image and e-WOM (electronic word of mouth) on the decision to purchase skintific moisturizer. The location of this research is by distributing questionnaires on several platforms such as Instagram, Tiktok, and Whatsapp. This research is quantitative research. This research uses a case study method where data is obtained by distributing questionnaires using Google Form to Unisma Feb students who use the Shopee application who are selected using purposive sampling. Determining the sample size used the Malhotra formula and the results obtained were 80 respondents. The data analysis techniques used in this research are the multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, T test and coefficient of determination test with data processing using SPSS software. Keywords : Purchasing decisions, Content marketing, Brand image and E-WOM (electronic word of mouth)
Pengaruh Customer Experience, Brand Ambassador Dan Store Atmosphere Terhadap Kepuasan Konsumen (Studi Pada Konsumen Chill Coffee Gubuklakah ) Rofiah, Risa Aldinatur; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to identify the influence of Customer Experience, Brand Ambassador and Store Atmosphere on Consumer Decisions among Chill Coffee Gubuklakah consumers. The sample used in this research used the Malhotra formula which had a sample size of 75 respondents who could represent consumers of Chill Coffee. The results of this research show that the influence of Customer Experience, Brand Ambassador and Store Atmosphere simultaneously has a positive and significant effect on consumer decisions. There is a partial influence between the Customer Experience variable on consumer decisions for Chill Coffee Gubuklakah consumers. However, the Brand Ambassador and Store Atmosphere variables do not partially influence the consumer decision variables of Chill Coffee Gubuklakah consumers.  Keywords: Customer Experience, Brand Ambassador and Store Atmosphere
Pengaruh Promosi, Cash on Delivery, dan Viral Marketing Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Jannah, Shofiratul; Mardani, Ronny Malavia; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Promotions, Cash on Delivery, and Viral Marketing on Purchasing Decisions in the Shopee marketplace. Type of survey research with a quantitative approach. The population in this study were Shopee application users who had made a purchase at Shopee at least once within the Islamic University of Malang. The sampling technique used purposive sampling with a sample of 75 respondents. Data was obtained from a questionnaire using a Likert scale. Analysis of this research data uses multiple linear regression analysis. This research contributes to knowing the factors that influence purchasing decisions on the Shopee marketplace. The results of this research are that Promotion, Cash on Delivery, and Viral Marketing partially influence purchasing decisions on the Shopee marketplace. Keywords: Purchasing Decisions, Promotion, Cash on Delivery,dan Viral Marketing
Pengaruh Pemasaran Cross selling, Pemasaran Viral, dan Pemasaran Produk Bundling Terhadap Keputusan Pembelian Pada Produk Skintific (Studi Pada Konsumen di Kecamatan Lowokwaru Kota Malang) Lukyani, Defita; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the impact of cross-selling marketing, viral marketing, and product bundling marketing on the purchasing decisions of Skintific products in Malang City. Employing a multiple linear regression method, this study focuses on Explanatory research employing quantitative methods. The sample of 90 consumers was determined using the Malhotra formula. Data analysis was conducted using SPSS version 25, including validity testing, reliability testing, normality testing, classic assumption testing, hypothesis testing, and the determination coefficient test (R2). The results show that overall, cross-selling marketing, viral marketing, and product bundling marketing significantly influence the purchasing decisions of Skintific product consumers in Lowokwaru District, Malang. Specifically, cross-selling marketing and viral marketing have a positive impact on purchasing decisions, while product bundling marketing does not have a significant influence on consumer purchasing decisions. Keywords: Cross-Selling Marketing, Viral Marketing, Product Bundling Marketing, Purchase Decision
Pengaruh Store Atmosphere, Faktor Emosional Pelanggan, Dan Nilai Pelanggan Terhadap Keputusan Pembelian (Studi Pada Trijata Koffie) Rahimah, Azka Rizky; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of store atmosphere, customer emotional factors, and customer value on purchasing decisions at Trijata Koffie. The location of this research was carried out in Malang City. This research is quantitative research. The population used in this research is consumers who have made a purchase at Trijata Koffie at least once, with a sample of 70 respondents. Respondent characteristics are consumers who have made a purchase at least once and are aged 17-35 years. This research uses non-probability sampling techniques with purposive sampling. The data collection technique uses an online questionnaire. The analysis tool uses multiple linear regression analysis. The results of this research show that store atmosphere, customer emotional factors, and customer value have a simultaneous influence on purchasing decision variables. Store atmosphere has a positive and significant effect on purchasing decisions. Customer emotional factors have a positive and significant influence on purchasing decisions. Customer value has a positive and significant effect on purchasing decisions. Keywords: Store Atmosphere, Customer Emotional Factors, Customer Value, and Purchasing Decisions
Pengaruh Rasio Solvabilitas, Rasio Aktivitas, Dan Rasio Profitabilitas Terhadap Kinerja Keuangan (Studi Pada Perusahaan Ritel Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2022) Yogy, Akhmad; Widarko, Agus; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of Solvency Ratio, Activity Ratio, and Profitability Ratio on Financial Performance. This type of research is correlational with a quantitative approach. The population in this study were retail companies listed on the Indonesia Stock Exchange for the period 2020-2022. The sampling technique used purposive sampling with a sample of 10 companies. The data was obtained from the website www.idx.co.id. This research data analysis uses multiple linear regression analysis. This study contributes to understanding the factors that affect the financial performance of retail companies listed on the Indonesia Stock Exchange for the 2020-2022 Period. The results of this study are the Activity Ratio and Profitability Ratio have an effect on Financial Performance partially, while the Solvency Ratio has no partial effect. Simultaneously, the Solvency Ratio, Activity Ratio, and Profitability Ratio affect the Financial Performance of Retail Companies Listed on the Indonesia Stock Exchange for the 2020-2022 Period. Keywords: Financial Performance, Solvency Ratio, Activity Ratio, Profitability Ratio
Pengaruh Media Sosial, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian N’pure Cleanser Gel Probiotics Pada Tik Tok Shop (Studi Kasus Pada Konsumen N’pure Di Kota Malang) Alfiana, Fitria Tahta; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study expects to decide the Impact of Social Media, Brand Image, and Price Perception on Purchase Decision of N'pure Chemical Gel Probiotics on Tiktok Shop (Contextual analysis on N'pure customers in Malang City). A quantitative approach is used in this research method. The population that was used consisted of N'pure consumers in Malang City, and the malkhotra method was used to obtain 75 respondents. An online questionnaire is used for data collection. Using the IBM SPSS Statistics 27 program, multiple linear regression analysis was used to analyze the data. The study found that price perception, brand image, and social media influence all have a positive and significant impact on purchase decisions. Brand Image has a positive and significant influence on purchase decisions, Price Perception has a positive and significant influence on purchase decisions, and Social Media has no significant influence on purchase decisions. Keywords: Social Media, Brand Image, and Price Perception, Purchase Decisions
Pengaruh Lifestyle dan Brand Awareness terhadap Brand Loyalty dengan Brand Image sebagai Variabel Intervening Pada Mahasiswa FEB UNISMA Pengguna Sepatu Converse Hariani, Isna; Rachma, N.; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In Indonesia, Converse shoes occupy the highest position in the school shoe category in the Top Brand Award. A brand that occupies a top position can be sure that the brand has a good image in the eyes of consumers. This research aims to find out whether brand image is able to mediate the influence of lifestyle and brand awareness on brand loyalty among Converse shoe users. The type of research used is explanatory research with a quantitative approach. The research sample consisted of 100 FEB UNISMA students in the category of having bought Converse shoes at least twice. The data collection method was carried out by distributing questionnaires. Data analysis methods use validity tests, reliability tests, normality tests, path analysis, t tests, and Sobel tests. The research results show that Lifestyle and Brand Awareness have no significant effect on Brand Loyalty for Converse shoes through Brand Image. Keywords: converse, lifestyle, brand awareness, brand image, brand loyalty
Pengaruh Promosi, Selebgram Endorsment Dan Brand Ambassador Terhadap Minat Pembelian Produk Madame Gie Kosmetik (Studi Kasus Konsumen di Kelurahan Merjosari Kota Malang) Nadifah, Siti Rogibatun; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and describe the influence of promotions, celebrity endorsements and brand ambassadors on purchasing interest in Madam Gie cosmetic products (case study of consumers in Merjosari Village, Malang). The population in this study were consumers of Madam Gie products in Merjosari Village in Malang City. A sample of 80 people was obtained using the Malhotra formula. The variables used in this research are the purchase interest variable (dependent variable), while the independent variables are promotion, celebrity endorsement and brand ambassador. The results of this research conclude that the influence variables of promotion, celebrity endorsement and brand ambassador simultaneously influence purchase interest. and partially concluded that there is a variable influence of promotion, celebrity endorsement and brand ambassador on purchasing interest. Keywords: Purchase Interest, Promotion, Celebrity Endorsement And Brand Ambassador.
Pengaruh Design, Kualitas Layanan, Motivasi Terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy (Studi Kasus Konsumen Honda Surya Gemilang Motor Lamongan) Bahtiar, Dimas Vigo; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand image, online customer reviews, and celebrity endorsements on the purchasing decisions of the Facial Wash Kahf product among students of the Faculty of Economics and Business (FEB) at the Islamic University of Malang. The research uses a quantitative approach with an explanatory research method. The population of this study comprises FEB students who use Facial Wash Kahf, with a sample of 100 respondents obtained using purposive sampling based on the Malhotra formula. Data were collected through questionnaires and analyzed using the coefficient of determination test. The results show that brand image, online customer reviews, and celebrity endorsements simultaneously have a significant impact on purchasing decisions. Partially, online customer reviews and celebrity endorsements significantly influence purchasing decisions, while brand image does not. The Adjusted R Square of 68.8% indicates that the dependent variable, namely purchasing decisions, can be explained by brand image, online customer reviews, and celebrity endorsements, while 31.2% is explained by other variables outside the research model. The conclusion of this study is that brand image, online customer reviews, and celebrity endorsements significantly influence the purchasing decisions of the Facial Wash Kahf product, with online customer reviews and celebrity endorsements having a stronger partial influence. Keywords: Brand Image, Online Customer Reviews, Celebrity Endorsements, Purchasing Decisions, Facial Wash Kahf.
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Anam, Khosibul Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Agus Salim Al Fathoni M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Millaningtyas, Restu Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad Mohd Salleh, Muhammad Zulfaris MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Nita Ani Dia Utami Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nufail, Muh. Mushoffa Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Suwandan, Yussy Nelda Putri Taufiqurrohman Taufiqurrohman Umdatul Amiroh Utami, Nita Ani Dia Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik Zakiyah, Putri