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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Bima Journal : Business, Management and Accounting Journal Ekonomia Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Malcom: Indonesian Journal of Machine Learning and Computer Science Ekonomia Jurnal Pusat Manajemen Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Tito Irwanto
Universitas Dehasen Bengkulu
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Cara Membangun Bisnis Tim Yohana Andriani; Suwarni Suwarni; Ahmad Soleh; Tito Irwanto; M. Rahman Febliansa
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4298

Abstract

Building a business is one of the efforts made by business people in starting or maintaining their business in the midst of intense competition. Not only that, running a business is an option for some people as a way to fulfill their daily needs, whether they already have a main job or those who don't have a job. In doing business, there are various fields that can be run, business people usually and should adapt to the needs of the market at that time or according to their expertise or even hobbies. Given that if you build a business without adjusting things like that, you will have difficulty running your business. In building a business, of course, you must be able to build a good team so that the business that is built can develop well
Pelatihan Pemanfaatan Media Sosial Untuk Mengenalkan Wisata Air Terjun Desa Belitar Seberang, Kecamatan Sindang Kelingi,Kabupaten Rejang Lebong wagini wagini; Suwarni Suwarni; Tito Irwanto; Dewi Harweni; Zelinda Prasentia
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4311

Abstract

Belitar Seberang Village is one of the villages that has a tourist object that has been recognized by the wider community, where Belitar Seberang Village has a very nice and unspoiled Waterfall. There are many waterfalls owned by Belitar Seberang Village and the most famous are Tri Sakti Waterfall and Puspa Dewi Waterfall. The use of social media for the development and promotion of tourism destinations is being carried out by the people of Indonesia, both from the government and the private sector. Belitar Seberang Village is no exception, which uses social media to introduce Waterfall tourism to the wider community, both local, national and foreign.This service focuses on the application of social media as an effort to introduce the Belitar Seberang Village waterfall tour. The goal is to find out how people use social media to market waterfall tourism in Belitar Seberang Village. There are quite a lot of tourism potentials in Belitar Seberang Village. the use of social media empirically can improve the welfare of the people of Belitar Seberang Village. And social media really helps the community and village officials to get to know more about and improve the quality and quantity in introducing tourism in Belitar Seberang Village, Sidang Kelingi District, Rejang Lebong Regency.
The Effect Of Application Of Aida (Attention, Interest, Desire And Action) On Telkomsel Card Purchase Decisions In Bengkulu City Nori Dwi Apriandi; Ahmad Soleh; Tito Irwanto
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4379

Abstract

The purpose of this study was to determine the effect of attention, interest, desire and action on Telkomsel card purchasing decisions in the city of Bengkulu.The sample in this study was 85 people from the city of Bengkulu who purchased Telkomsel cards. The sampling technique is accidental sampling technique. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing. The results of the study show that the Attention variable influences the decision to purchase Telkomsel cards in the city of Bengkulu, this is evidenced by the tcount value greater than ttable (4.233 > 1.663) and a significance value of 0.000 which is less than 0.05. Interest influences the decision to purchase Telkomsel cards in the city of Bengkulu, this is evidenced by the tcount value greater than ttable (3.160 > 1.663) and a significance value of 0.002 less than 0.05. Desire influences the decision to purchase Telkomsel cards in the city of Bengkulu, this is evidenced by the tcount value greater than ttable (2.441 > 1.663) and a significance value of 0.017 less than 0.05. Action influences the decision to purchase Telkomsel cards in the city of Bengkulu, this is evidenced by the value of tcount greater than ttable (3.606 > 1.663) and a significance value of 0.001, less than 0.05. This means that if the action is increased then the purchase decision will also increase. Attention, interest, desire and action have a joint effect on the decision to purchase a Telkomsel card in the city of Bengkulu, this is evidenced by the value of Fcount being greater than Ftable (28.691 > 2.33) in line with a significance of 0.000 less than 0.05.
Analysis of The Influence of E-Commerce Use and Digital Literacy Toward Society Intention in Digital Entrepreneurship Nur Augus Fahmi; Zulkifli Zulkifli; Tito Irwanto; Apit Fathurohman; I Wayan Adi Pratama
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.919

Abstract

The purpose of this study is to examine the relationship between students' interest in digital entrepreneurship and their use of digital literacy and e-commerce. Quantitative research is the method used in this study. This study uses correlational data collection methods. In this study, questionnaires are used to collect the data. In the questionnaire method, the validity and reliability of the questionnaire will be examined in advance. Data processing will be done using statistical methods after data collecting is finished. To use multiple regression analysis to examine the impact of each variable. Students make up the study's population. With a sample size of 200 participants, the researchers used a basic random sampling procedure. According to the study's findings, students' interest in digital entrepreneurship was positively impacted by their level of digital literacy. Students' interest in digital entrepreneurship is positively impacted by the use of e-commerce. The use of e-commerce and digital literacy both increase students' interest in digital entrepreneurship.
PENGARUH MOTIVASI DAN MORAL KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAERAH KABUPATEN SELUMA Deli Efrianto; Eska Prima Monique Damarsiwi; Tito Irwanto
Ekonomia Vol. 11 No. 2 (2021): Juli
Publisher : LPPM Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54342/stie-je.v11i2.162

Abstract

Tujuan penelitian ini yakni buat mengenali pengaruh motivasi serta moral kerja terhadap kinerja pegawai Badan Pengelolaan Keuangan Daerah Kabupaten Seluma. Ilustrasi dalam riset ini 38 orang ASN pada Badan Pengelolaan Keuangan Wilayah Kabupaten Seluma. Pengumpulan informasi memakai kuesioner dan analisis yang digunakan ialah regresi linier berganda, koefisien determinan serta uji parsial dan simultan. Hasil analisis regresi menampilkan Y= 7, 432+ 0, 325X1+ 0, 523 X2, perihal ini menggambarkan arah regresi yang positif, maksudnya terdapat pengaruh yang positif antara X1 motivasi) serta X2 (moral kerja) terhadap kinerja( Y). Berarti kalau apabila variabel motivasi serta moral kerja bertambah sehingga bakal meningkatkan kinerja. Besarnya nilai koefesien determinasi yakni 0, 570.Perihal ini berarti bahwa X1( motivasi) serta X2 (moral kerja) mempengaruhi terhadap kinerja(Y) sebesar 57% sebaliknya sisanya 43% dipengaruhi oleh variabel- variabel yang lain yang tidak diteliti dalam riset ini. Hasil uji hipotesis secara parsial( uji t) ataupun secara terpisah dapat dilihat bahwa pengaruh motivasi terhadap kinerja memiliki nilai signifikan sebesar 0, 025<0, 05, pengaruh moral kerja terhadap kinerja mempunyai nilai signifikan sebesar 0, 001<0, 05. Maka dapat disimpulkan secara parsial variabel motivasi dan moral kerja memiliki pengaruh yang signifikan terhadap kinerja. pegawai pada Badan Pengelolaan Keuangan Daerah Kabupaten Seluma. Hasil uji hipotesis secara simultan (uji F) atau secara bersama-sama memiliki nilai signifikansi sebesar 0,000 kecil dari 0,05. Artinya variabel motivasi dan moral kerja memiliki pengaruh yang signifikan secara bersama-sama terhadap kinerja pegawai pada Badan Pengelolaan Keuangan Daerah Kabupaten Seluma.
Analysis Of Marketing Strategies At F2r Dira In Manna South Bengkulu District Nur Mohammad Syahputra; Tito Irwanto; Yudi Irawan Abi; Yun Fitriano
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6151

Abstract

The aim of the research is to analyze the marketing strategy at F2R Dira in Manna, South Bengkulu Regency. The sample in this study was 55 people, namely 5 employees at F2R Manna, South Bengkulu Regency and 50 customers. The analysis method used is SWOT analysis which consists of an Internal Strategy Factor Matrix (IFAS) and an External Strategy Factor Matrix (EFAS). The result of adding up the strengths is 22.00 while the weaknesses are 11.34, so the internal factor quadrant is 22.00 – 11.34= 10.66, meaning the ability of F2R Dira in Manna, South Bengkulu Regency to utilize strengths and minimize weaknesses. is internal. The opportunity for this strategy is 19.90 and the threat is 11.59. So the external factor quadrant is 19.90 – 11.59 = 8.31, meaning the high ability of F2R Dira in Manna, South Bengkulu Regency in exploiting opportunities and overcoming threats faced by F2R Dira. Dira's F2R strategy in Manna, South Bengkulu Regency supports an aggressive strategy, or SO strategy in the SWOT matrix, namely producing contemporary souvenirs, promoting products through social media and expanding product market areas by selling online.
Analisis Pemahaman Siklus Akuntansi Bagi Pemilik Usaha Laundry Di Kecamatan Ratu Agung Kota Bengkulu Ina Sintia Wati; Tito Irwanto; Dewi Harwini
Jurnal Akuntansi, Manajemen, Ekonomi Islam Vol. 1 No. 2 (2024): Oktober
Publisher : PT. MEMIKATTA PUBLISHER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to understand how the owners of laundry businesses in Ratu Agung District, Bengkulu City, comprehend the accounting cycle in accordance with the principles of the correct accounting cycle. The data analysis in this study employs a qualitative analysis approach. The population for this research consists of all laundry businesses registered with the Cooperative and Small and Medium Enterprises Office of Bengkulu City in Ratu Agung District, with a sample of 19 respondents. The data collected in this study is primary data obtained directly from the respondents through observation, interviews, and questionnaires. The research findings indicate that the owners of laundry businesses in Ratu Agung District, Bengkulu City, have not implemented the accounting cycle according to the correct accounting principles. The calculation results from the distributed questionnaires show a weighted score of 25%, where the Guttman scale ranges from 0% to 25%, indicating no association or a low association (weak association). This means that the laundry business owners do not apply the accounting cycle, or the implementation of the accounting cycle is still very low/weak in their financial management. The application of the accounting cycle in laundry businesses is limited to the recording of transactions and transaction evidence. The lack of implementation of the accounting cycle among these owners is due to their belief that simply recording cash inflows and outflows is sufficient for their laundry business.
Consumer Behavior In Virtual Goods Purchase Decisions On Online Gamers In Bengkulu City Muhammad Ridho Ariansyah; Tito Irwanto; Tri Febrina Melinda
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7465

Abstract

This study aims to determine consumer behavior in virtual goods purchasing decisions for online gamers in Bengkulu City. The focus of this study is to determine whether the factors of impulsive buying, irrational buying and wastefulness in virtual goods purchasing decisions for online gamers in Bengkulu City. The method used is a quantitative method where data is obtained by distributing questionnaires to 100 online game users in Bengkulu City. The results of the analysis show that impulsive buying, irrational buying and wastefulness factors have a significant influence on online gamers' interest in virtual goods purchasing decisions in Bengkulu City, with the results of multiple linear regression tests Y = 1.599 + 0.430 X1 + 0.625 X2 + 0.053 X3. The t-test for the impulsive buying variable (X1) shows a significant value of 0.000 < 0.05, irrational buying (X2) of 0.000 < 0.05, and waste (X3) of 0.023 < 0.05, which means that Ha is accepted and Ho is rejected for the third variable. In addition, the f-test result of 0.000 < 0.05 shows that simultaneously the variables X1, X2, and X3 have a significant effect on Y.
The Influence Of Social Media Marketing And User Generated Content On Purchase Intention Of Local Product Y.O.U Among Generation Z (A Case Study At Dehasen University) Ridha Tri Desita; Tito Irwanto; Ida Ayu Made Er Meytha Gayatri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i2.10106

Abstract

This study aims to examine the influence of Social Media Marketing (SMM) and User Generated Content (UGC) on Purchase Intention of the local cosmetic brand Y.O.U among Generation Z students at Dehasen University. The research employed a quantitative approach using a purposive sampling technique with 55 respondents who are active Generation Z students. Data were collected through questionnaires using a Likert scale and analyzed using validity and reliability tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²) with SPSS version 22. The results indicate that Social Media Marketing has no significant effect on Purchase Intention (significance value 0.103 > 0.05), while User Generated Content has a positive and significant effect (significance value 0.000 < 0.05). Simultaneously, both variables have a significant influence on Purchase Intention with an R² value of 0.872, meaning that 87.2% of the variation in purchase intention can be explained by SMM and UGC. These findings highlight that user-generated content plays a dominant role in shaping Generation Z’s purchase intention toward Y.O.U products, while social media marketing activities need to be further optimized to effectively influence consumers’ buying decisions.
Marketing Strategy for Honda Motorcycles at PT. Anugrah Kirana Motor City of Bengkulu Yessinia Febiola Nainggolan; Tito Irwanto; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i2.1063

Abstract

The research objective was to determine the marketing strategy for Honda motorcycles at PT. Anugerah Kirana Motor, Bengkulu City. The type of research used by the author is qualitative research. The analytical method used in this research is SWOT analysis. The results showed that the company's internal factors consisted of the company's strengths and weaknesses with a total score of each factor that could be broken down into strengths (strengths) owned by PT. The Kirana Motor Award for the City of Bengkulu is 2.84 and the weaknesses are 1.36, so the internal cell of the business factor is 2.84 - 1.36 = 1.48. The company's external factors consist of the company's opportunities and threats with details of the opportunities that the strategy has at 2.2 and for threats it is 1.8, then the external factor cell is 2.2 – 1.8 = 0.4, so it is in cell I in SWOT analysis diagram cell. This indicates that PT. Anugerah Kirana Motor, Bengkulu City, can respond to existing opportunities in an extraordinary way and avoid threats that are in its industrial market.
Co-Authors Agusman Ameri Agustina Agustina Ahmad Soleh Aji Purnomo Apit Fathurohman Aprilia Azari Ayu Nopia Erniati Bimo Abrianto Dadi Apriadi Damarsiwi, Eska Prima Monique Deli Efrianto Desi Maryani Dewi Harweni Dewi Harwini Dinda Yulistin Donny Christopel Elisa Fitri Eno Pramino Erlin Priandi Ferza Dwianda Afrimarsa Gayatri, Ida Ayu Made Er Meytha Gempita Amellia Juniarti Herry Novrianda I Wayan Adi Pratama Ica Devisa Agustina Ida Anggriani Ida Anggriani Ida Ayu Made Er Metha Gayatri Ikbal Wahyudi Ina Sintia Wati Iswidana Utama Putra Iwi Karmita Sari Karona Cahya Susena Lisa Dwi Lestari Lola Vitaloka Lydia Gustina Putri Mia Tri Agustina Muhammad Rahman Febliansa Muhammad Ridho Ariansyah Neri Susanti Nia Indriasari Nia Indriasari Nori Dwi Apriandi Nur Augus Fahmi Nur Mohammad Syahputra Nurhalimah Tusadiyah Ramaddan, Putri Redi Redi Redi Ridha Tri Desita Rio Aprian Riska Melda Sari Robiansyah, Anton Siti Martini Sri Handayani Sulisti Afriani Suwarni Suwarni Tawakal, Anzori Tri Febrina Tri Febrina Tri Febrina Melinda Tri Seira Febrisa Usi Aradela Viqi Al Candra Wagini Weni Wulandari Wike Safitri Yanto Efendi Yesi Indian Ariska Yessinia Febiola Nainggolan Yohana Andriani Yudi Irawan Abi Yun Fitriano Yusmaniarti Zelinda Prasentia Zulkifli Zulkifli