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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Indonesia Berdaya Quantitative Economics and Management Studies Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen Ekonomia JELAJAH: Journal of Tourism and Hospitality Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Kewirausahaan dan Bisnis Jurnal Kewirausahaan dan Inovasi Multidisciplinary Journals Ekonomia Jurnal Pusat Manajemen Jurnal Gotong Royong Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Social Sciences Journal Journal of Business Management Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Karya Nyata Pengabdian Jurnal Pengabdian Mandiri Journal of Applied Financial Management (JAFM) Jurnal Inovasi Kerja Nyata (JIKN) Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management

Tito Irwanto

Universitas Dehasen Bengkulu

Author-ID : 3031747

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PUBLIC PERCEPTION OF THE POTENTIAL OF WATERFALL TOURISM IN BENGKULU PROVINCE AFTER THE ENACTMENT OF THE NEW NORMAL COVID PANDEMIC 19 Suswati Nasution; Wagini; Tito Irwanto
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.891

The purpose of this study was to determine public perceptions about the tourism potential of the Waterfall in Bengkulu Province. By taking six waterfall tourism objects in three regencies namely North Bengkulu Regency, Bengkulu Tengah Regency and Kepahing Regency, each regency has two waterfall ojek tourism objects studied. , where the assessment of perceptions concerns the accessibility to the waterfall, infrastructure supporting the accessibility of the waterfall, security of the location of the waterfall, promotion and marketing, the organization managing the object of the waterfall, the presence or absence of community economic activities, the presence or absence of the tourism industry, and environmental comfort including protocols health deter covid pandemic 19. This type of research is a survey research with quantitative and qualitative analytical descriptive methods, where the questionnaire as the main tool for data collection, data analysis uses an average distribution with measurement of 5-point Likert scale and frequency distribution with the help of SPSS software . The results showed that the public perception of the potential of the waterfalls studied at six locations of waterfalls that were examined were good. Based on the perception of the people studied, most respondents felt that the indicators were good, this certainly could be used as input for the local government in order to further improve the improvement indicators requested by the community. The results of this study can be used as a basis by decision makers in Bengkulu Province because most districts all have waterfall tourist destinations. This tourism potential cannot be ignored, especially in the New Normal Era, tourists prefer to be friends with nature.

THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU Riska Melda Sari; Sulisti Afriani; Tito Irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.1.1-9

Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Determination, Test F and Test of t.

The Influence Of Digital Marketing And Product Variety On Purchase Decisions In Bengkulu City Mode Stores Lola Vitaloka; Neri Susanti; Tito irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.37-52

The purpose of this study was to determine the effect of digital marketing and product variety on purchasing decisions at Juragan Fashion Shop in Bengkulu City. The sample in this study is 100 consumers who shop at Juragan Fashion Shop in Bengkulu City. Data collection using a questionnaire and the analysis method used is multiple linear regression, test of determination and hypothesis testing.The results of multiple linear regression calculations obtained the multiple linear regression equation Y = 5.995 + 0.355X1 + 0.353X2. The coefficient of determination of the R square value is 0.521. This means that X1 (Digital marketing) and X2 (product variety) affect the purchase decision (Y) by 52.1% while the remaining 47.9% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 0.05. Because the significance level is below 0.05, it indicates that together X1 (digital marketing) and X2 (product variety) have a positive and significant effect together on purchasing decisions (Y). Digital marketing has a positive and significant influence on purchasing decisions, product variety has a positive and significant impact on purchasing decisions because the significant value is smaller than 0.05.

PERFORMANCE ANALYSIS OF EMPLOYEES IN KESBANGPOL OFFICE KAUR DISTRICT Dadi Apriadi; Karona Cahya Susena; Tito Irwanto
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.97-104

Penelitian ini merupakan penelitian kualitatif, responden yang digunakan dalam penelitian ini adalah sebanyak 5 orang pegawai pada kantor Kesbangpol Kabupaten Kaur, teknik pengumpulan data menggunakan wawancara dan metode analisis yang digunakan yaitu metode analisis deskriptif.Hasil penelitian ini menunjukkan faktor motivasi yang dapat dilakukan oleh Kantor Kesbangpol Kabupaten Kaur dengan cara memberikan supervisi kepada para pegawainya dan juga memberikan jaminan kerja dengan cara promosi jabatan. Hal ini dapat memotivasi seseorang dalam bekerja karena dengan adanya promosi jabatan dan supervisi pegawai akan berusaha meningkatkan prestasi kerja.Faktor kepemimpinan dapat meningkatkan kinerja pegawai pada Kantor Kesbangpol Kabupaten Kaur, karena sikap seorang pemimpin yang selalu menjaga hubungan baik dengan para pegawainya akan meningkatkan kinerja seorang pegawai dalam bekerja, selain itu adanya arahan dan dukungan dari pimpinan terhadap bawahannya akan memudahkan pegawai dalam bekerja.Lingkungan kerja yang aman dan nyaman akan meningkatkan kinerja pegawai, begitu juga pada Kantor Kesbangpol Kabupaten Kaur lingkungan kerja yang diberikan adalah lingkungan kerja fisik dan non fisik. Lingkungan kerja fisik dapat dilihat dari peralatan dan perlengkapan serta suasana yang ada ditempat kerja sedangkan lingkungan kerja non fisik dapat dilihat dari hubungan antara sesama pegawai, saling bekerjasama dan saling menghargai dalam bekerja.

The Influence of Work Ability and Work Motivation on Employee Performance in the Regional Secretariat of Seluma Regency Gempita Amellia Juniarti; Tito Irwanto; Yesi Indian Ariska
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 1 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

The results of the regression equation are Y = 13,962 + 0,257X1 + 0,263X2+3,937, Based on this value, it can be said that work ability and work motivation have a positive influence on employee performance at the Regional Secretariat of Seluma Regency. This illustrates that if the variables of work ability and work motivation increase, the performance of employees will also increase. The result of the determination test area 0.334 or (33.4%). This shows that work ability and work motivation affect employee performance at the Regional Secretariat of Seluma Regency by 33.4%, while the rest (100 - 33.4% = 66.6%) are influenced by other variables not examined. Work ability and motivation to work together have an influence on the performance of the employees of the Regional Secretariat of Seluma Regency which can be seen from the significant value of 0.000 which is smaller than 0.05. It can be seen that there is an increase in work ability and work motivation of employees so that the performance of employees at the Regional Secretariat of Seluma Regency will also increase. Work ability has a positive and significant influence on employee performance at the Regional Secretariat of Seluma Regency, it can be seen from the significant value of 0.000, which is smaller than 0.05. Where the work ability of employees at the Regional Secretariat of Seluma Regency can improve employee performance. Work motivation has a positive and significant effect on employee performance at the Regional Secretariat of Seluma Regency, it can be seen from the significant value of 0.003 which is smaller than 0.05. Where the work motivation of employees at the Regional Secretariat of Seluma Regency can improve employee performance.

ANALISIS INDEKS KEPUASAN MASYARAKAT TERHADAP LAYANAN PUBLIK PADA PT. PLN (PERSERO) ULP MANNA Tito Irwanto; Eno Pramino; Ahmad Soleh
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2187

The purpose of this study is to determine the index of community satisfaction with public services at PT. PLN (Persero) ULP Manna. The analytical method used is Public Satisfaction Index based on the Regulation of the Minister of Administrative and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 with 9 indicators, namely requirements, procedures, completion time, costs/rates, product specifications, types of services, executive competence, behavior implementer, handling complaints suggestions and inputs, facilities and infrastructure. Public Satisfaction Index on public services at PT. PLN (Persero) ULP Manna is 78.25 with the quality of service B with good criteria because it is in the conversion interval value range of 76.61 - 88.30. Facilities and infrastructure elements are the elements that get the highest average score, namely 3.31 with Good criteria, this is because PT. PLN (Persero) ULP Manna has provided good facilities and infrastructure in providing services to the community. The elements that received a poor score were the time for completion of services with an average value of 3.00 and the handling of complaints and suggestions with an average score of 3.04 with a poor rating because it was located in the interval value 2.60 - 3.064..

Menggurangi Penggunaan Gadget Pada Anak Dengan Pengenalan Permainan Tradisional Eska Prima Monique Damarsiwi; Nia Indriasari; Tito Irwanto; Neri Susanti
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda Bengkulu

Pada masa pandemi COVID-19 ini anak melakukan pembelajaran jarak jauh melalui media internet dengan menggunakan zoom ataupun whattsapp, hal ini menyebabkan anak-anak terlalu banyak berinteraksi dengan gadget. Penggunaan gadget hanya memberikan manfaat pada anak sebesar 10%, komunikasi 19%, sebagai sarana pencari informasi 24%, media pembelajaran 30%, sedangkan bermain game 35%. Sehingga dapat di katakan bahwa penggunaan gadet pada anak bisa memberikan sisi positif maupun negatif. Untuk membantu mengurangi pengaruh penggunaan Gadget tersebut Tim melakukan pengenalan permainan Tradisional Provinsi Bengkulu kepada anak-anak Lembaga Kesejahteraan Sosial Anak Guyup Rukun

Pengenalan dan Pelatihan Laporan Keuangan pada Warga Jl. Merawan 14a Rt. 29 Rw.07 Sawah Lebar Kecamatan Ratu Agung Kota Bengkulu Ida Ayu Made Er Meytha Gayatri; Wagini Wagini; Tito Irwanto; Tri Febrina; Nia Indriasari
Jurnal Dehasen Untuk Negeri Vol 1 No 1 (2022): Januari
Publisher : Universitas Dehasen Bengkulu

A financial report is a record of a company's financial information within a certain period that can be used to describe the company's performance situation. The benefit of financial statements is to provide information on financial conditions and developments related to individuals or organizations/companies that are taken into consideration for making appropriate and accurate decisions, providing useful information for company management. Residents of RT. 29 RW.07 Sawah Lebar Bengkulu consists of 60 families where most of them work as entrepreneurs, civil servants and construction workers. Residents of RT.29 RW. 07 consists of women who formed an organization called Dasa Wisma RT.29. Seeing the reality on the ground, the need and urgency of the DasaWisma women for skills in making financial reports, it is felt that there is a need for introduction and training in making simple financial reports for RT mothers. 29 RW. 07 in order to improve competence and understanding of the procedures for making simple financial reports, which in the end it is hoped that women will be able to make financial reports independently. To promote understanding of financial reporting assistance and training for women in RT 29 RW.07 Sawah Lebar Bengkulu, it was given by holding lectures on the basics of making financial reports, practicing how to make good financial reports for operational activities, investment activities. , financial and financing activities and initial cash balances and ending cash balances assisted by students and lecturers so that the training materials are on target.

Strategi Pemasaran Produk Industri Rumah Tangga Melalui Penerapan Digital Marketing Di Rt.06 Rw.03 Kelurahan Padang Jati Kota Bengkulu Tito Irwanto; Tri Seira Febrisa; Yudi Irawan Abi; Iswidana Utama Putra; Anzori Anzori
Jurnal Dehasen Untuk Negeri Vol 1 No 2 (2022): Juli
Publisher : Universitas Dehasen Bengkulu

One of the efforts to improve home industry products and expand the market, especially micro businesses in RT.06 RW.03, Padang Jati Village, Bengkulu City, carried out socialization and guidance to these business actors by utilizing social media as a product marketing tool. With the understanding of business actors about digital, the selling power of products can increase by way of sales that are responsive to consumer needs. The methods of field work carried out by students when doing community service are as follows: (1). Students who do service will visit home industry business owners (2). With an agreement on time and place for the socialization and development of digital marketing which was carried out in RT.06 RW.03 Kelurahan Padang Jati, Bengkulu City, which has 13 household units and is located in the nearest location. (3). Then socialization and training on creating social media accounts were held according to the needs of these business actors

Analysis of Online Marketing Strategies Post Pandemic COVID-19 Destina Paningrum; Andry Mochammad Ramdan; Tri Febrina Melinda; Okta Karneli; Tito Irwanto
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.

Co-Authors A.A. Ketut Agung Cahyawan W Abi , Yudi Irawan Abi, Yudi Irawan Abrianto, Bimo Agusman Ameri Agustina Agustina Ahmad Soleh Aji Purnomo Akbar , Kaisar Alesandro, Cixo Alif Novliyan Alamsyah Amelia Amelia Ameri, Agusman Anamica, Marshello Andini , Fira Juli Andry Mochamad Ramdan Apit Fathurohman Aprian, Rio Apriana, Yesi Apriani, Denny Aprianti, Jesi Aprilia Azari Apriyadi Apriyadi, Apriyadi Aprizal , M Irpan Aprizal, M.Irpan Ardiansyah, Rivaldo Dwi Ariantara, Yudi Arianto, Tezar Arusdi Arusdi Arusdi, Arusdi Astuty , Kamelia Astuty, Kamelia Atharrafly , Muhammad Atharrafly, Muhammad Augusta, Bella Ayu Nopia Erniati Bara Calang Dewa Bela, Sinta Belli Liberti Bimo Abrianto Chandra, M. Jeffri Arlinandes Dadi Apriadi Damarsiwi, Eska Prima Monique Deli Efrianto Desi Maryani Desita, Ridha Tri Destina Paningrum Dewa , Bara Calang Dewi Harweni Dewi Harwini Dinda Yulistin Dona, Hesti Pestiko Donny Christopel Dora Wasi Effendi , Yanto Effriando, Millean Elenri, Heni Elisa Fitri Elvemas Nopentri Eno Pramino Erlin Priandi Erniati, Ayu Nopia Febliansa, M. Rahman Febriawan, Dandi Ferza Dwianda Afrimarsa Fira, Tiara Elma Fitri, Dwi Kusmita Fitriani, Asty Eka Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha Gayatrie Ratna Bella Gempita Amellia Juniarti Gilang Fajar Utama halimah, rikeirafsanjani Hamid, Darwan Handayani, Sri Hanila , Siti HANUARSYAH , DWI Hanuarsyah, Dwi Hariyadi, Wahyu Herfianti, Meiffa Herlina, Yeni Herry Novrianda Hidayah, Nenden Restu I Wayan Adi Pratama Ica Devisa Agustina Ida Anggriani Ida Anggriani Ida Anggriani Ida Ayu Made Er Metha Gayatri Ikbal Wahyudi Ina Sintia Wati Irwandi, Abdurrahman Iswidana Utama Putra Iwi Karmita Sari Juniar, Intan Kamelia Astuty Karona Cahya Susena Kasari, Yosi Kencana, Putri Kurniawan, Kimas Kusnadi, Deky Laura, Fadila Putri Leoni Terry Lestari, Ayuni Wulan Lestari, Lisa Dwi Likasma, Fingkin Lisa Dwi Lestari Liza Yulianti Lola Vitaloka Lydia Gustina Putri Maulana, Sidik Melinda, Tri Febrina Meta Novita Mia Tri Agustina Mikaresti, Pamela Mu'min, Halek Muhammad Rahman Febliansa Muhammad Ridho Ariansyah Mukmin, Suprian fikril Mursana MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Nia Indriasari Nia Indriasari Nia Indriasari, Nia Nirta Vera Yustanti Nisah, Cintia Chairu Nori Dwi Apriandi Nur Augus Fahmi Nur Mohammad Syahputra Nurhalimah Tusadiyah Nurzam, Nurzam Ogriansyah, Gioni Okta Karneli, Okta Patrisia, Eka Salsa Prabowo, Devo Prananda , M. Akbar Prananda, M Akbar Pranata, Fheroansyah Ade Pratama, Meylan Pratama, Yoga Anugra Pratama, Yolan Agung Prawitasari, Andriyani Prayogo, Catur Panggih Priandi, Erlin Putra , Dwingki Marta Putra , Iswidana Utama Putra, Adisi Putra, Agung Pratama Putra, Dwingki Marta Putra, Edo Agus Putra, Iswidana Utama Putra, Jemi Putri , Lydia Gustina Putri Ramaddan Putri, Jessica Nadia Putri, Lidya Gustina Putri, Lydia Gustina Putri, Shofi Rahmadannia Radili, Putri Rafles, Fadhlu Rohman Dian Rafsanjani, Rikei Rahmi, Fathur Rajaliu, Haqil Ramadan Subhi Ramaddan, Putri Ramahdani, Dita Rasuma, Hafiz Agung Redi Redi Redi Redi Redi Ridha Tri Desita Rio Aprian Riri, Alita Riska Melda Sari Rizki , M. Gilang Rizki, Muhammad Gilang Robiansyah, Anton Royanti Royanti Royanti Rusminita, Esi Rydarto, Dennis Salsabila, Aldy Andhika Sandi, Zulia Saputra , Wahyu Adi saputra, Arzil azizah Saputra, Debi Tri Saputra Sari, Desti Rupita Selpi Ayu Lestari Sepliana, Rike Siti Hanila Siti Martini Sri Handayani Subhi, Ramadan Suhendar, Cecep Sukandi Andi Sulisti Afriani Sulisti Afriani, Sulisti Sulistiani Sulistiani, Sulistiani Sumadi, Delvi Suradilaga, Nanda Suswati Nasution Suswati Nasution Suwarni Suwarni Suwarni T, Oscar Julius Gamaliel Tawakal, Anzori Tri Febrina Tri Febrina Tri Febrina Melinda Tri Febrina Melinda Tri Febrina Melinda Tri Febrina Melinda, Tri Tri Lestari Tri Seira Febrisa Triasleni, Elza Septi Usi Aradela Vandri Salomo Lumban Gaol Viqi Al Candra Wagini Wagini Wagini, Wagini Wahyu Hariyadi Wahyudi, Ikbal Wahyuni, Amalia Wahyuningtias, Anggea Wasi, Dora Weni Wulandari Wijaya, Ermy Wike Safitri Wulandari, Melsa Yanti, Rina Trisna Yanto Efendi Yasa, Pri Yogha Yeni Herlina Yesi Indian Ariska Yessinia Febiola Nainggolan Yeti Hamlaini Yodista, Yodista Yohana Andriani Yudi Irawan Abi Yudi Irawan Abi Yulianti, Oni Yun Fitriano Yusmaniarti Yusuf Wahyudi Zelinda Prasentia Zoniarti , Zoniarti Zoniarti, Zoniarti Zulkifli Zulkifli

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