Claim Missing Document
Check
Articles

The Marketing Strategy of Beverage Business Atzalzia Soy Milk in Bengkulu City Ayu Nopia Erniati; Sri Handayani; Tito Irwanto
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.125

Abstract

The aims of this study is to identify the internal and external factors, to determine the strategic priorities and also to formulate the alternative strategies that can be applied to sell Zalzia Soy Milk in Bengkulu City. This is a qualitative study that took 55 respondents as the sample. In order to collect the data, the writers used questionnaires and documentation which then analyzed by using SWOT Analysis. From the results of the study, it was found that IFAS and EFAS, the strength of the Zalzia Soy Milk Business in Bengkulu City was 37.82 while the weakness was 1.24 so the cell (quadrant) of internal factors was 37.82 - 1.24 = 36.58. Moreover, the opportunities possessed the strategy is 27.04 with a threat of 16.13 so the cell (quadrant) of external factors is 27.04 - 16.13 = 10.91 which is in quadrant cell 1 on the SWOT analysis diagram. Finally, the aggressive marketing strategy that can be used is to improve the taste, quality and quantity of the product and also to recognize the characteristics of the marketing environment.
The Influence of Mobile Banking and Service Quality Toward Customers’ Saving Decision in Bank BRI Branch of Manna Rio Aprian; Karona Cahya Susena; Tito Irwanto
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.153

Abstract

The purpose of this study is to determine the influence of mobile banking and service quality toward customers’ saving decisions in Bank BRI Branch of Manna. The sample in this study was 97 customers of Britama savings in Bank BRI Branch of Manna. The sampling technique is accidental sampling technique. The data collection used a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression analysis showed that Y = 11.723 +0.320X1 +0.423 X2, this illustrates a positive regression direction, meaning that there is a positive influence between X1 (Mobile Banking) and X2 (service quality) on customers’ saving decisions to (Y). It means that if the variables of Mobile Banking and service quality increase, it will increase the customer's saving decision. The magnitude of the coefficient of determination is 0.417. This means that X1 (Mobile Banking) and X2 (service quality) affect the customer's saving decision to (Y) by 41.7% while the remaining 58.3% is influenced by other variables not examined in this study. at a significance level of 0.05 explains that partially Mobile Banking variable and service quality have a significant influence toward customer's saving decision in Bank BRI Branch of Manna. F test results at a significance level of 0.05 explain that Mobile Banking variable and service quality have a simultaneous influence (together) on the customer's saving decision in Bank BRI Branch of Manna.
Bread Sales Forecasting on Surya Bakery During Covid 19 Pandemic in Kota Bengkulu Bimo Abrianto; Yun Fitriano; Tito Irwanto
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.158

Abstract

This study aims to determine how to forecast the amount of production of bread, donuts, cake, brownies and traditional cakes at Surya Baker in Bengkulu City with the time series method and the exponential smoothing method. This type of research uses quantitative research. with data collection techniques, namely interviews and documentation. The results show that forecasting the production of bread, donuts, cakes, brownies using the time series method with the trend projection approach obtained the equation y = a + bx = 9,394 + 577,615x with predicted production levels to decrease by 240,935 units per year with a percentage of 20% per year. years, while for the traditional type of cake and from the analysis it is known that the trend projection equation is obtained y = a + bx = 90,229 + 289,307x with the production rate predicted to increase by 1,146,959 packs with a percentage of 11% per year. Furthermore, with the calculation of forecasting demand for bread, donuts, cakes, brownies with the exponential smoothing method = 0.1, 0.5 and 0.9 amounting to 46,800 units, while the forecast for consumer demand for traditional cakes a = 0.1, 0.5 and 0.9 for 24,000 packs. From the equation line, as already analyzed the production forecasts for the months January 2021 to December 2021.
Profit Planning Analysis Of Business To Know The Source Of Mulya Bengkulu City Agustina Agustina; Wagini Wagini; Tito Irwanto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.968

Abstract

The purpose of this research is to find out how to plan the profitability of the Tahu Sumber Mulya business in Bengkulu City. This type of research involves collecting data through surveys or interviews. The analytical method used in this study is the calculation of Break Even Point, Profit Contribution, Contribution Ratio, Margin of Safety, Company Profit Level, and Company Profit Level. The results show that the Break Even Point (BEP) was achieved at a sales volume of 3,735 units in October 2021. If you donated 42% of your earnings to charity in the last year, your donation would be $99,907.50. The level of safety or Margin of Safety is 1.76%. The company has made a profit of Rp. 2426250.
Feasibility Study Of Bapak Gunoto's Know Business In Lebong District Redi Redi; Tito Irwanto; Yudi Irawan Abi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1322

Abstract

The purpose of this study was to determine the feasibility study of Mr. Gunoto's Tofu Business in Lebong Regency. The analytical method used is a feasibility study analysis from the financial aspect which includes Net Present Value (NPV), Internal Rate of Return (IRR), and Gross Benefit Cost Ratio (Gross B/C).The results of the Net Present Value (NPV) research show a positive number of Rp. 339,819,380,-, meaning that the expansion of Mr. Gunoto's Tofu Business in Lebong Regency can be said to be feasible for development. IRR (Internal Rate of Return) is known to be 30% greater than the percentage cost of capital (loan interest), namely 12% or 16%, meaning that business expansion is feasible for development. This shows that if funds for investment are saved or deposited in a bank with an interest rate of 12% and an interest rate of 16%, then the capital will grow faster if it is made into tofu business capital because it will grow at an interest rate equivalent to 30. Gross B/C greater than 1 (1.69 > 1) means that the development of Mr. Gunoto's tofu business in Lebong Regency is feasible for development.
The Effect Of Skills And Job Satisfaction On Improving Employee's Performance At Pt. Laras Prima Sakti Of Seluma Regency Lisa Dwi Lestari; Tito Irwanto; Lydia Gustina Putri
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1547

Abstract

human resource planning, which in essence is focused on certain steps taken by management and carrying out work according to their capabilities with the goal of working results that are in line with expectations. by the company. This study aims to determine the effect of skills and job satisfaction on improving employee’s performance at PT. Laras Prima Sakti of Seluma Regency. PT Laras Prima Sakti in West Seluma Sub-District of Seluma Regency is a company operating in the oil palm plantation sector. Based on the research characteristics, a research sample of 52 respondents was obtained using the total sampling method. This type of research is descriptive research with a quantitative approach by distributing questionnaires. The research results showed that skill had a positive and significant effect on employee’s performance at PT. Laras Prima Sakti of Seluma Regency, job satisfaction has a positive and significant effect on employee’s performance at PT. Laras Prima Sakti of Seluma Regency, skill (X1) and job satisfaction (X2) simultaneously have a positive and significant effect on the employee’s performance at PT. Laras Prima Sakti of Seluma Regency. Based on the results of the coefficient of determination test (R2), the variables of expertise (X1) and job satisfaction (X2) contribute to the effect on employee’s performance (Y) at PT. Laras Prima Sakti Seluma
The Impact Of Data Protection And Cyber Security On The Level Of Trust In Fintech In Bengkulu Ikbal Wahyudi; Tito Irwanto; Lydia Gustina Putri
Jurnal Pusat Manajemen Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v3i1.1100

Abstract

The purpose of this study was to determine the effect of data protection and cybersecurity on the level of trust in fintech use among the people of Bengkulu City. The theories used in this study consist of several theories according to the research variables, namely data protection, cybersecurity, and the level of trust in fintech use. This research method used quantitative descriptive research. The sample in this study was the people of Bengkulu City, whose population was taken from Dukcapil data. The sample in this study was 80 people, with the sampling technique in this study using purposive sampling. The data collection technique was a questionnaire with a Likert scale measurement. The data analysis technique used in this study was quantitative descriptive.The results of the study show multiple linear regression analysis with the equation Y = 5.203 + 0.463 X1 + 0.481 X2 + 4.332 shows a positive direction of the influence of data protection and cyber security on the level of trust in the use of fintech in Bengkulu society. Data protection influences the level of trust in the use of fintech in Bengkulu society with a calculated t value of 3.463 > t table 1.66488 and sig α = 0.001 < 0.05. Cyber ​​security influences the level of trust in the use of fintech in Bengkulu society with a calculated t value of 4.341 > t table 1.66488 and sig α = 0.000 < 0.05. Data protection and cybersecurity influence the level of trust in fintech among Bengkulu residents, with a coefficient of determination (R2) of 50.7% and an F-value of 37.405 > F-table of 3.12, with a significance level of 0.000 < 0.05.