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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science Academia Open
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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CAMILLE BEAUTY'S DIGITAL MARKETING STRATEGY AS AN EFFORT TO INCREASE PRODUCT SELLING POWER Putri, Aliya Yuniar Salsabila Setiawan; Aesthetika, Nur Maghfirah
International Journal of Business, Law and Political Science Vol. 1 No. 8 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i8.234

Abstract

General Background: In the contemporary business landscape, companies are increasingly competing to deliver fast, convenient, and high-quality services, particularly within the beauty industry, which has gained significant traction among young women. Specific Background: The proliferation of social media platforms has emerged as a vital marketing tool for beauty brands, enhancing their reach and engagement with potential customers. Knowledge Gap: Despite the recognized importance of digital marketing strategies, there is a paucity of comprehensive research analyzing the specific indicators that contribute to the selling power of beauty products in an online context. Aims: This study aims to evaluate the digital marketing strategies employed by Camille Beauty and their effectiveness in enhancing product sales. Results: Utilizing a descriptive qualitative methodology, the research identifies five key indicators—accessibility, interactivity, entertainment, credibility, and informativeness—that Camille Beauty integrates into its digital marketing approach. The implementation of these indicators has significantly boosted sales turnover and fostered customer trust. Novelty: This research uniquely highlights the critical role of these five digital marketing indicators in the beauty sector, providing a framework for other brands to enhance their online presence and sales effectiveness. Implications: The findings underscore the importance of a well-rounded digital marketing strategy, suggesting that brands in the beauty industry can achieve greater market penetration and consumer loyalty by focusing on these specific dimensions. This study contributes to the growing body of literature on digital marketing strategies, offering practical insights for beauty businesses aiming to thrive in a competitive digital marketplace.
DESIGNING THE ACWA LOGO AS VISUAL IDENTITY AND BRANDING FOR THE INTERNATIONAL ACADEMIC COLLABORATION ORGANIZATION Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Ghafiansyah, Firdan Isya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.569

Abstract

Objective: This study aims to explain the collaborative process carried out by students of the Faculty of Business, Law, and Social Sciences (FBHIS), Universitas Muhammadiyah Sidoarjo, in designing the official logo of the Association for Collaboration in Worldwide Academia (ACWA) as a representation of its visual identity and international branding strategy. Method: A descriptive qualitative approach was employed through several systematic stages, including needs analysis, brainstorming, visual exploration, iterative design refinement, and final validation with ACWA representatives. Data were collected through discussions, feedback sessions, and direct coordination with the partner institution. Results:  The findings show that the final logo successfully embodies ACWA’s core values of academic collaboration, openness to knowledge, and intercultural synergy. The chosen visual elements stacked books, a bookmark icon, sans-serif typography, and a yellow black color palette effectively communicate ACWA’s academic orientation and international identity. ACWA expressed strong satisfaction with the final design, noting its alignment with the initial brief and its readiness for implementation as soon as the organization’s legal and digital infrastructures are officially launched. Novelty: The novelty of this study lies in demonstrating how visual communication theory, particularly Kress and van Leeuwen’s representational framework, can be integrated into community service activities to produce a collaboratively constructed and culturally sensitive visual identity for an emerging international academic consortium.
Self Disclosure pada Tokoh dalam Film Ipar Adalah Maut Liza Amalia Dewi; Nur Maghfirah Aesthetika
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6388

Abstract

Self disclosure is a crucial aspect of interpersonal communication that can either strengthen or undermine relationships. This study aims to analyze self disclosure in the characters of a film produced by MD Pictures and directed by Hanung Bramantyo entitled “Ipar Adalah Maut” using DeVito's theory. The research employed a qualitative method through scene observation, dialogue analysis, and documentation. The findings reveal significant differences in the amount of disclosure, a shift in valence from positive to negative, and low accuracy due to lies by Aris and Rani that damaged trust. In terms of intention, self disclosure was used both for emotional support and manipulation, while intimacy between Aris and Rani was toxic compared to the supportive closeness between Nisa and Manda. The study concludes that the quality of self disclosure determines the direction of interpersonal communication: openness without honesty and sincere intentions may turn into a manipulative tool that destroys relationships. This research contributes to communication studies by applying self disclosure theory in film analysis as a medium that reflects family dynamics.
Analisis Komentar Netizen Terhadap Jersey Player Terbaru Timnas Indonesia yang Ditampilkan Melalui Foto dalam Akun Instagram @PSSI Satriya Agung Prakoso; Nur Maghfirah Aesthetika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7047

Abstract

This study aims to analyze netizen comments on the latest Indonesian National Team jersey posted through the official @pssi Instagram account. This research uses a qualitative approach with a content analysis method to identify the main themes that appear in netizen comments. Data were obtained from comments on Instagram posts featuring the new jersey. The results showed that netizen comments can be categorized into several main themes, namely support, design criticism, and national pride. Supportive comments generally appreciated the design of the jersey and considered it a symbol of national pride. Neutral comments often provide suggestions for improvement without clearly indicating a stance of support or opposition. Meanwhile, opposing comments expressed dissatisfaction with the jersey design, which was often attributed to unmet expectations. These findings provide insight into public perceptions of visual attributes associated with national identity in the context of social media. By paying attention to the input from netizens, PSSI can evaluate and improve the quality and design of the jersey in the future, so that it is more in line with public expectations. In addition, marketing strategies can be adjusted based on the trends and preferences identified in this analysis.
Single Mother Interpersonal Communications In Shaping Adolescent Children's Confidence (Descriptive Study In Jemirahan Village RT08/RW03 Jabon District, Sidoarjo): Komunikasi Interpersonal Single Mother Dalam Membentuk Kepercayaan Diri Anak Usia Remaja (Studi Deskriptif di Desa Jemirahan RT08/RW03 Kecamatan Jabon, Sidoarjo) Berliana Bestari; Nur Maghfirah Aesthetika
Academia Open Vol. 6 (2022): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.6.2022.2215

Abstract

This study aims to determine and describe the interpersonal communication of single mothers in forming the self-confidence of adolescent children in Jemirahan Village RT08/RW03, Jabon District, Sidoarjo Regency. Data collection methods used in this study were observation and interviews. Observations were made in Jemirahan Village, RT 08/ RW 03, Jabon District, Sidoarjo Regency. Interviews were conducted with 4 (four) informants, namely JR (age 46 years), NH (age 36 years), JY (age 40 years) and NI (age 27 years). The data analysis used in this study consisted of three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this study can be explained that there are 4 (four) general qualities of single mother success in forming children's self-confidence, namely 1) openness, 2) empathy, 3) supportiveness, and positive (positive) attitude. In addition, there are other aspects that can make a single mother able to form her child's self-confidence, namely accessibility.
Self-Image and Beauty Standards in the Drama My ID is Gangnam Beauty: Citra Diri dan Standar Kecantikan dalam Drama My ID is Gangnam Beauty Dea Ramadhanty; Nur Maghfirah Aesthetika
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.2920

Abstract

General Background the representation of self-image in media plays a significant role in shaping societal beauty standards. Specific Background this study focuses on the perceptions of audiences regarding self-image in the South Korean drama My ID is Gangnam Beauty, which addresses issues of beauty and self-esteem. Knowledge Gapw while existing literature examines beauty standards, there is limited research on audience reception and the impact of specific media portrayals on self-image perceptions. Aims the research aims to explore how young adults interpret the concept of self-image as presented in the drama and to identify the standards of beauty that resonate with them. Results findings indicate that over 80% of participants believe visual beauty is crucial, yet they also challenge the notion of rigid beauty standards. Audiences recognized that external perceptions do not always align with self-perception, leading to feelings of insecurity. Novelty this study provides insight into the complexity of audience reception and the dynamic nature of self-image influenced by media representations. Implications the results underscore the importance of fostering self-love as a means to cultivate authentic self-identity and challenge prevailing beauty norms, suggesting that media can be a catalyst for discussions about individual worth beyond conventional beauty standards. Highlights: Majority view visual beauty as important yet challenge rigid standards. External perceptions can differ from personal self-image. Emphasizing self-love promotes authentic self-identity. Keywords: Self-Image, Beauty Standards, Audience Perception, Drama, Insecurity
Wedding Photography Marketing Communication Analysis: Analisis Komunikasi Pemasaran Fotografi Pernikahan Muhammad Yhattaqun; Nur Maghfirah Aesthetika
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2938

Abstract

The era of globalization has given birth to increasingly fierce competition among companies, organizations or individuals who are currently doing business or are running a business, whether it's a business in the field of culinary, services, furniture and so on. Efficient and effective communication is needed to be able to convey ideas, thoughts, and feelings to all consumers, including the photography business. The photography business began to mushroom in the community who also needed to capture moments with family, partners or companies. The photo and video production house “Moonrise Photowork” is an example of a photography business that is developing in the community, especially in Sidoarjo Regency and Surabaya City. The purpose of this study was to determine the marketing communications carried out by "Moonrise Photowork". The method used is descriptive qualitative using the theory of IMC (Integrated Marketing Communication). Data collection techniques in this study were interviews and documentation. The result of this research is "Moonrise Photowork" conducts marketing communication using IMC very effectively to support customer loyalty. Highlights: The impact of globalization has intensified competition in various business sectors, including photography, necessitating efficient and effective communication strategies. Moonrise Photowork, a photo and video production house, serves as an example of a photography business thriving in Sidoarjo Regency and Surabaya City, catering to the growing demand for capturing meaningful moments. The study reveals that Moonrise Photowork effectively implements Integrated Marketing Communication (IMC) strategies, leading to enhanced customer loyalty and satisfaction. Keywords: globalization, photography business, marketing communication, Moonrise Photowork, customer loyalty.
Communication Patterns of Teachers and Parents in Online Learning for the Academic Development of Kindergarten Students: Pola Komunikasi Guru Dan Walisantri Pada Belajar Online Untuk Perkembangan Akademik Siswa TK Eva Yohana; Nur Maghfirah Aesthetika
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3149

Abstract

The study aims to know the patterns of teacher communication and keep up on studying online for the academic development of kindergartners. Khoiru ummah located on a residential garden complex block B2 no.11, fragrant village sukodono district district sidoarjo. The method used for the reception analysis, the theory used was public communication and mass, a refined model of laswell barddock (1958).Then analyzed the wheel communication patterns for the students' academic development results. The data-mining techniques used are observations, interviews, online documentation studies. The results of this research show. The communication patterns of teachers and quehies have not developed for students as they lack sufficient insights into the technology and lack of openness of parental participation in working and collecting online tasks from the school, this is seen when students do not complete the learning test assignments firsthand
Analysis of the Audience's Reception on Creativity in the 5 Minute Craft Channel on Youtube: Analisis Resepsi Penonton Terhadap Kreatifitas Dalam Channel Kerajinan 5 Menit Di Youtube Ridwan Hidayat; Nur Maghfirah Aesthetika
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3998

Abstract

This qualitative study investigates the influence of the 5-Minute Craft YouTube channel on audience creativity through audience reception analysis. Using interview techniques, offline interviews were conducted via WhatsApp to gather responses from viewers. The results reveal a dominant hegemonic position, where the majority of the audience perceives the channel as highly useful. However, a negotiating position emerges, emphasizing the need for verbal guidance to facilitate practical implementation. Conversely, an oppositional stance arises, with some viewers expressing difficulty in applying the crafts shown. Overall, the study highlights the significant impact of YouTube as a mass media platform on audience behavior and sheds light on the complex relationship between content consumption and audience engagement. Highlights: The study investigates the impact of the 5-Minute Craft YouTube channel on audience creativity through qualitative audience reception analysis. The research reveals contrasting audience perspectives, with some perceiving the channel as highly useful while others face difficulties in practicing the crafts shown. The findings emphasize the significant influence of YouTube as a mass media platform on audience behavior and highlight the importance of clear instructional guidance for effective audience engagement. Keywords: Audience reception, Creativity, YouTube channel, Qualitative research, Media influence
Netizen Views on Travel Reviews for Trip Selection: Pandangan Netizen terhadap Ulasan Perjalanan untuk Pemilihan Trip Hartina Ayu Rosita; Nur Maghfirah Aesthetika
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4687

Abstract

This study delves into the evolving landscape of information and communication technology in Indonesia, examining the rapid progress and emergence of new technologies within the community. Focusing on Duapao.com, a travel agent utilizing both old and new technologies, the research investigates the influence of customer testimonials on netizens' perceptions of travel experiences. Utilizing Perception theory and qualitative research methods, the study explores five key indicators: essence, attention, expectation, motivation, and memory. The findings reveal that Duapao.com's online presence and positive testimonials significantly attract netizens, fostering interest and influencing their decision to experience the affordable and well-regarded travel promotions offered by the company. Highlights : Digital Influence: Duapao.com leverages the power of online testimonials to attract netizens and shape their perception of travel experiences. Rapid ICT Development: The study highlights the swift progression of Information and Communication Technology in Indonesia, impacting how communities engage with travel services. Affordability and Quality: Positive testimonials create a strong public perception of Duapao.com, emphasizing affordable travel promotions coupled with good service quality. Keywords : Duapao.com, Netizens, Travel Testimonials, Information and Communication Technology, Perception Theory
Co-Authors Abda Abda Afandi, Mohammad Aldi Ainiyah, Indah Nurul Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dea Ramadhanty Dewi, Audry Shintya Dwi Irmawati Elfiqi, Deliza Novian Erine Hilda Adelia Ervina Surya Setyowati Eva Yohana Evie Destiana Farah Hafhida Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Haniyah Febriyanti Rosadi Hartina Ayu Rosita Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Imro'atuz Sholichah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Krisna Yudha Pratama Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Mahendra, Rafly Jibran Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Putri, Aliya Yuniar Salsabila Setiawan Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Rochmaniah, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Santoso, Dian Rahma Sari, Dewi Fitria Satriya Agung Prakoso Selvia Aprilia Ningsih Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia