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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Journal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science

Nur Maghfirah Aesthetika

Universitas Muhammadiyah Sidoarjo

Author-ID : 3042224

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Branding Produk Madu Kemlagi Sebagai Potensi Desa Kemlagi, Kabupaten Mojokerto, Jawa Timur Aesthetika, Nur Maghfirah; Febriana, Poppy; Choiriyah, Ilmi Usrotin
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 8, No 2 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v8i2.4980

Potensi desa saat ini menjadi salah satu jalan untuk meningkatkan perekonomian masyarakatnya. Penelolaan produk unggulan desa yang baik akan memberikan maanfaat untuk warga desa itu sendiri. Desa Kemlagi Kabupaten Mojokerto memililki produk unggulan madu lokal yang kualitasnya tidak kalah dengan produk madu dipasaran. Untuk meningkatkan produksi dan penjualan madu ini diperlukan strategi branding yang memadai. Oleh karena itu diadakan pelatihan branding produk madu Kemlagi dengan memberikan pengetahuan dan kemampuan branding pada masyarakat Desa Kemlagi sehingga produk ini memiliki identitas yang dapat diterima oleh pasar. Disamping itu, dalam kegiatan ini juga mengenalkan penggunaan media sosial Instagram untuk membantu dalam promosi produk Madu Kemlagi.

Digital Marketing Majestic Koi Farm Through Sosial Media Instagram Sari, Dewi Fitria; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.585

Based on the researcher will examine social media marketing related to the concept of content used in Majestic Koi Farm's social media instagaram, the researcher aims to describe the content strategy used by Majestic Koi Farm to obtain research novelty. In this study, the research method is used the approach shown where the research describes the facts, facts, fields, and properties of objective traits accurately based on data derived from the results of observations through the Instagram account on a business. This data collection technique is also carried out through research on the analysis of instagaram social media content. The object of this study is Majestic Koi Farm's Instagram, while the subject in this study focuses on Majestic Koi Farm. The results of the research based on analysis through Instagram social media show that Majestic Koi Farm has implemented a social media marketing strategy in its Instagram. Through the use of Instagram, Majestic Koi Farm has successfully influenced consumers and increased their sales.

Student Motivation In Using The "Line People Nearby" Dating Application As An Effort To Build New Relationships Kurniasari, Febriayu Vina; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.601

Dating apps have significantly changed the dynamics of interpersonal interactions, and the reasons why people use these programs vary, including the desire to find a mate, expand their social circle, or simply satisfy their curiosity. The People Nearby feature in the Line app is specifically aimed at fostering deeper relationships and increasing social interaction. Motivational needs consist of five levels, namely basic needs, security needs, social needs, needs to be rewarded and finally the need to self-actualize. In this research, researchers used Abraham Maslow's theory of motivation to determine the motivation of Communication Science students at Muhammadiyah University of Sidoarjo to use the Line People Nearby dating application. The purpose of the research entitled student motivation in using the dating application “Line People Nearby” as an effort to build new relationships, namely researchers want to analyze the motivation of Communication Science students at Muhammadiyah Sidoarjo University in using the Line People Nearby dating application. The type of method used by researchers uses qualitative research methods. The researcher concluded that all informants had embraced Maslow's theory of needs, starting from basic needs, the need for security, social needs, taste needs, wanting to get a sense of reward. However, some informants fall into the category of social needs (a sense of love, affection, and ownership rights)

Analysis of Digital Branding Social Media Instagram Universitas Muhammadiyah Sidoarjo on Fortama 2023 Content Elfiqi, Deliza Novian; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.609

Nowadays, disseminating information via social media is the one of the most important aspects. Many businesses use social media to brand their brands. Social media, especially Instagram, can be used as a digital branding strategy because it allows a brand to communicate directly with consumers. By choosing the right strategy, digital branding can help companies not only to increase brand awareness, but to build good relationships with consumers. Aspects of digital branding include; visual design, brand messaging, quality content, user experience, online reputation or social interaction. There are indicators of Instagram social media including participation, openness, conversation, community and interconnectedness. The purpose of this research is to understand the aspect of digital branding and social media indicators in visual and text content uploaded on UMSIDA Instagram @umsida1912, especially on FORTAMA 2023 content. The research used a qualitative methode with a descriptive approach. Yhe analysis used is a social media analysis. The results showed that UMSIDA Instagram @umsida1912 in the FORTAMA 2023 content was able to apply digital branding aspects and social media indicators so as to create strong and positive interactions between new students.

Disposable Diaper Product Packaging Design (POCA): Desain Kemasan Produk Popok Cuci Pakai (POCA) Kurniawan, Firman; Abadi, Totok Wahyu; Fikri, Andi; Febriana, Poppy; Aesthetika, Nur Maghfirah; Yani, Muhammad
Indonesian Journal of Innovation Studies Vol. 20 (2022): October
Publisher : Universitas Muhammadiyah Sidoarjo

Desain kemasan berlaku untuk, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk dipasar. Pada akhirnya desain kemasan berlaku sebagai kemasan sebagai pemasaran produk dengan mengkomunikasikan kepribadiaan atau fungsi produk konsumsi secara unik. Packaging adalah pembungkus yang digunakan untuk melindungi barang dagangan, hasil produksi, dan sebagainya. Namun, kini maknanya lebih luas lagi, karena packaging tidak hanya untuk melindungi barang/isinya, melainkan juga untuk menyampaikan kepada konsumen alasan yang paling menarik dan tak terbantahkan agar membeli sebuah produk. Sadar Popok Merupakan sebuah program yang di bangun oleh Universitas muhammdiyah Sidoarjo dari Prodi Ilmu Komunikasi dan juga Management. Untuk mengembangkan Sadar Sampah popok sekali Pakai (POSPAK) melalui analisis perilaku dan Strategi Intregrated Marketing Communication. Bukan hanya itu Sadar Popok juga merupakan target untuk Masyarakat agar mengurangi Limbah Popok Sekali Pakai. POCA adalah sebuah singkatan dari POPOK CUCI PAKAI merupakan sebuah Merk/ Brand dipergunakan untuk mengenal Standarisasi identitas Visual Yang dimiliki POCA

Representation of Inner Family Communication Film, Semiotic Analysis John Fiske: Reperesentasi Komunikasi Keluarga dalam Film, Analisis Semiotika John Fiske Maulana, Dandy; Aesthetika, Nur Maghfirah
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the representation of family communication in the film "Nanti Kita Cerita Tentang Hari Ini" through John Fiske's semiotic analysis. This research is based on the development of film in Indonesia, which is a form of mass media that has a function to convey information or messages. Effective family communication is essential to maintaining intimate family relationships. Therefore, communication between husband and wife, communication between children and their parents needs to be built effectively in building good harmony in the family. Likewise, the family communication that occurred in the film “Nanti Kita Cerita Tentang Hari Ini”. The researcher uses this type of research using qualitative descriptive, then using John Fiske's semiotic analysis into three levels, namely the level of reality, the level of representation, and the level of ideology. The research results obtained are from 30 scenes there is 1 scene that contains and represents family communication in the NKCTHI film. From the 12 scenes, there are 5 general categories of family communication in this film, namely openness, empathy, support, positive attitude and equality or similarity.

The Application of Health Protocols in the New Normal Era in Aqua Version Advertising with Aqua Goodness, We Continue to Move (Charles Sanders Peirce Model Semiotic Analysis): Penerapan Protokol Kesehatan di Era New Normal Dalam Iklan Aqua Versi Bersama Kebaikan Aqua, Kita Terus Melangkah [Analisis Semiotika Model Charles Sanders Pierce] Ramdhani, Al Wildan; Aesthetika, Nur Maghfirah
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to analyze the meaning of the message in advertising Aqua version with the goodness of Aqua, we continue to step. This study uses descriptive qualitative research using Charles Sanders Pierce's semiotic analysis model which will be useful in explaining icons, indexes, and symbols to find the application of health protocols in the new Normal Era in advertisements spread in the mass media. The results of this study state the implementation of health protocols marked in a scene, property, and certain color characteristics that occurred at the interval of the covid-19 pandemic. The findings refer to an appeal that has been submitted by the covid-19 handling task force in the form of rules that must be applied when outside the home in the form of 3M (washing hands, using masks and maintaining distance).

The Identity Political Strategy of Legislative Candidates in the 2019 Sidoarjo Regency Pilkada Through Social Media Instagram: Strategi Politik Identitas Caleg di Pilkada Kabupaten Sidoarjo 2019 Melalui Media Sosial Instagram Rizal, Moch Saiful; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol. 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v16i0.1142

This study aims to describe and analyze "the political strategy of the identity of the candidates in the 2019 regional elections of kab.sidoarjo through social media Instagram". This study uses a qualitative method by conducting observations and interviews as well as going directly to the field to collect data and study the strategies that are being carried out in the Selection of Legislative Candidates in the Sidoarjo Regency electoral district. To support the collection and processing of data, the researcher uses a supporting theory in the discussion, namely "Dramaturgy Analysis". From the results of field observations, it was found that the identity politics strategy carried out by a legislative candidate on social media is very much inversely proportional to what happens in the real life of the person who is running as a legislative candidate. In the election process there is always a very complicated drama that is not known to the general public, this is to support the election process that was carried out in 2019. The identity politics strategy itself is to show the quality and quantity of a legislative candidate in order to be able to attract public sympathy to choose Hidar Assegaf in the pilkada simultaneously in 2019.

Analysis of Instagram Media Account @Sapawargasby Surabaya City Government About Covid-19 Information: Analisis Akun Media Instagram @Sapawargasby Pemerintah Kota Surabaya Tentang Informasi Covid-19 Rohman, Habibur; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol. 14 (2021): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v14i0.1149

The Surabaya city government through the Department of Communication and Information Technology currently uses Instagram social media with the name @sapawargasby as a medium for publishing information, especially regarding Covid-19 during this Pandemic. The type and basis of this research is descriptive qualitative. The results of the study show that the seven characteristics of @sapawargasby are able to describe and define Surabaya itself, the available features are also used properly for means of publication and providing information. The @sapawarga account has fulfilled all the points of media wealth and government communication principles, so this account deserves to be one of the latest sources of information for Surabaya residents.

The Level Of Dependence Of Sidoarjo Communities On Social Media Post Pandemi Covid-19: Tingkat Ketergantungan Masyarakat Sidoarjo terhadap Media Sosial Pasca Pandemi COVID-19 Mahendra, Alvino Achlan; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol. 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v22i0.1308

This qualitative study employs virtual ethnography to investigate the motives underlying the use of social media among individuals in Sidoarjo Regency, a rapidly developing region in Indonesia. With the advent of modern technology and the influence of the COVID-19 pandemic, social media has become crucial for disseminating information and providing entertainment to society. The research involved five informants and primarily focused on WhatsApp as a substitute communication tool facilitating their daily activities. The study explores the goals, methods, results, and implications of social media usage in Sidoarjo, highlighting its significance in supporting regional economic development. The findings shed light on the wide reach, convenience, and cost-effectiveness of social media as a mass communication medium. This research contributes to the broader understanding of the role of social media in contemporary society and its implications for communication practices and socio-economic dynamics. Highlights: The study examines the motives underlying social media usage in Sidoarjo Regency, Indonesia, through virtual ethnography. The research focuses on WhatsApp as a substitute communication tool and its impact on daily activities of individuals in Sidoarjo. The findings highlight the significance of social media in supporting regional economic development, emphasizing its wide reach and cost-effectiveness. Keywords: Social media usage, Virtual ethnography, Motives, Sidoarjo Regency, Economic development.

Co-Authors Abda Abda Afandi, Mohammad Aldi Ainiyah, Indah Nurul Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dewi, Audry Shintya Dwi Irmawati Elfiqi, Deliza Novian Ervina Surya Setyowati Eva Yohana Evie Destiana Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Mahendra, Rafly Jibran Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Putri, Aliya Yuniar Salsabila Setiawan Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Rochmaniah, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Santoso, Dian Rahma Sari, Dewi Fitria Satriya Agung Prakoso Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia

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