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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues Jurnal Inovasi Daerah INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science Academia Open Ettisal: Journal of Communication International Journal of Economic Integration and Regional Competitiveness
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The Application of Health Protocols in the New Normal Era in Aqua Version Advertising with Aqua Goodness, We Continue to Move (Charles Sanders Peirce Model Semiotic Analysis): Penerapan Protokol Kesehatan di Era New Normal Dalam Iklan Aqua Versi Bersama Kebaikan Aqua, Kita Terus Melangkah [Analisis Semiotika Model Charles Sanders Pierce] Ramdhani, Al Wildan; Aesthetika, Nur Maghfirah
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.145 KB) | DOI: 10.21070/ijins.v21i.833

Abstract

This study aims to analyze the meaning of the message in advertising Aqua version with the goodness of Aqua, we continue to step. This study uses descriptive qualitative research using Charles Sanders Pierce's semiotic analysis model which will be useful in explaining icons, indexes, and symbols to find the application of health protocols in the new Normal Era in advertisements spread in the mass media. The results of this study state the implementation of health protocols marked in a scene, property, and certain color characteristics that occurred at the interval of the covid-19 pandemic. The findings refer to an appeal that has been submitted by the covid-19 handling task force in the form of rules that must be applied when outside the home in the form of 3M (washing hands, using masks and maintaining distance).
The Identity Political Strategy of Legislative Candidates in the 2019 Sidoarjo Regency Pilkada Through Social Media Instagram: Strategi Politik Identitas Caleg di Pilkada Kabupaten Sidoarjo 2019 Melalui Media Sosial Instagram Rizal, Moch Saiful; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol. 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v16i0.1142

Abstract

This study aims to describe and analyze "the political strategy of the identity of the candidates in the 2019 regional elections of kab.sidoarjo through social media Instagram". This study uses a qualitative method by conducting observations and interviews as well as going directly to the field to collect data and study the strategies that are being carried out in the Selection of Legislative Candidates in the Sidoarjo Regency electoral district. To support the collection and processing of data, the researcher uses a supporting theory in the discussion, namely "Dramaturgy Analysis". From the results of field observations, it was found that the identity politics strategy carried out by a legislative candidate on social media is very much inversely proportional to what happens in the real life of the person who is running as a legislative candidate. In the election process there is always a very complicated drama that is not known to the general public, this is to support the election process that was carried out in 2019. The identity politics strategy itself is to show the quality and quantity of a legislative candidate in order to be able to attract public sympathy to choose Hidar Assegaf in the pilkada simultaneously in 2019.
Analysis of Instagram Media Account @Sapawargasby Surabaya City Government About Covid-19 Information: Analisis Akun Media Instagram @Sapawargasby Pemerintah Kota Surabaya Tentang Informasi Covid-19 Rohman, Habibur; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol. 14 (2021): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v14i0.1149

Abstract

The Surabaya city government through the Department of Communication and Information Technology currently uses Instagram social media with the name @sapawargasby as a medium for publishing information, especially regarding Covid-19 during this Pandemic. The type and basis of this research is descriptive qualitative. The results of the study show that the seven characteristics of @sapawargasby are able to describe and define Surabaya itself, the available features are also used properly for means of publication and providing information. The @sapawarga account has fulfilled all the points of media wealth and government communication principles, so this account deserves to be one of the latest sources of information for Surabaya residents.
The Level Of Dependence Of Sidoarjo Communities On Social Media Post Pandemi Covid-19: Tingkat Ketergantungan Masyarakat Sidoarjo terhadap Media Sosial Pasca Pandemi COVID-19 Mahendra, Alvino Achlan; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol. 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v22i0.1308

Abstract

This qualitative study employs virtual ethnography to investigate the motives underlying the use of social media among individuals in Sidoarjo Regency, a rapidly developing region in Indonesia. With the advent of modern technology and the influence of the COVID-19 pandemic, social media has become crucial for disseminating information and providing entertainment to society. The research involved five informants and primarily focused on WhatsApp as a substitute communication tool facilitating their daily activities. The study explores the goals, methods, results, and implications of social media usage in Sidoarjo, highlighting its significance in supporting regional economic development. The findings shed light on the wide reach, convenience, and cost-effectiveness of social media as a mass communication medium. This research contributes to the broader understanding of the role of social media in contemporary society and its implications for communication practices and socio-economic dynamics. Highlights: The study examines the motives underlying social media usage in Sidoarjo Regency, Indonesia, through virtual ethnography. The research focuses on WhatsApp as a substitute communication tool and its impact on daily activities of individuals in Sidoarjo. The findings highlight the significance of social media in supporting regional economic development, emphasizing its wide reach and cost-effectiveness. Keywords: Social media usage, Virtual ethnography, Motives, Sidoarjo Regency, Economic development.
DESIGNING THE ACWA LOGO AS VISUAL IDENTITY AND BRANDING FOR THE INTERNATIONAL ACADEMIC COLLABORATION ORGANIZATION Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Ghafiansyah, Firdan Isya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.569

Abstract

Objective: This study aims to explain the collaborative process carried out by students of the Faculty of Business, Law, and Social Sciences (FBHIS), Universitas Muhammadiyah Sidoarjo, in designing the official logo of the Association for Collaboration in Worldwide Academia (ACWA) as a representation of its visual identity and international branding strategy. Method: A descriptive qualitative approach was employed through several systematic stages, including needs analysis, brainstorming, visual exploration, iterative design refinement, and final validation with ACWA representatives. Data were collected through discussions, feedback sessions, and direct coordination with the partner institution. Results:  The findings show that the final logo successfully embodies ACWA’s core values of academic collaboration, openness to knowledge, and intercultural synergy. The chosen visual elements stacked books, a bookmark icon, sans-serif typography, and a yellow black color palette effectively communicate ACWA’s academic orientation and international identity. ACWA expressed strong satisfaction with the final design, noting its alignment with the initial brief and its readiness for implementation as soon as the organization’s legal and digital infrastructures are officially launched. Novelty: The novelty of this study lies in demonstrating how visual communication theory, particularly Kress and van Leeuwen’s representational framework, can be integrated into community service activities to produce a collaboratively constructed and culturally sensitive visual identity for an emerging international academic consortium.
Analisis Komentar Netizen Terhadap Jersey Player Terbaru Timnas Indonesia yang Ditampilkan Melalui Foto dalam Akun Instagram @PSSI Satriya Agung Prakoso; Nur Maghfirah Aesthetika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7047

Abstract

This study aims to analyze netizen comments on the latest Indonesian National Team jersey posted through the official @pssi Instagram account. This research uses a qualitative approach with a content analysis method to identify the main themes that appear in netizen comments. Data were obtained from comments on Instagram posts featuring the new jersey. The results showed that netizen comments can be categorized into several main themes, namely support, design criticism, and national pride. Supportive comments generally appreciated the design of the jersey and considered it a symbol of national pride. Neutral comments often provide suggestions for improvement without clearly indicating a stance of support or opposition. Meanwhile, opposing comments expressed dissatisfaction with the jersey design, which was often attributed to unmet expectations. These findings provide insight into public perceptions of visual attributes associated with national identity in the context of social media. By paying attention to the input from netizens, PSSI can evaluate and improve the quality and design of the jersey in the future, so that it is more in line with public expectations. In addition, marketing strategies can be adjusted based on the trends and preferences identified in this analysis.
Single Mother Interpersonal Communications In Shaping Adolescent Children's Confidence (Descriptive Study In Jemirahan Village RT08/RW03 Jabon District, Sidoarjo): Komunikasi Interpersonal Single Mother Dalam Membentuk Kepercayaan Diri Anak Usia Remaja (Studi Deskriptif di Desa Jemirahan RT08/RW03 Kecamatan Jabon, Sidoarjo) Berliana Bestari; Nur Maghfirah Aesthetika
Academia Open Vol. 6 (2022): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.6.2022.2215

Abstract

This study aims to determine and describe the interpersonal communication of single mothers in forming the self-confidence of adolescent children in Jemirahan Village RT08/RW03, Jabon District, Sidoarjo Regency. Data collection methods used in this study were observation and interviews. Observations were made in Jemirahan Village, RT 08/ RW 03, Jabon District, Sidoarjo Regency. Interviews were conducted with 4 (four) informants, namely JR (age 46 years), NH (age 36 years), JY (age 40 years) and NI (age 27 years). The data analysis used in this study consisted of three stages, namely: data reduction, data presentation, and drawing conclusions. The results of this study can be explained that there are 4 (four) general qualities of single mother success in forming children's self-confidence, namely 1) openness, 2) empathy, 3) supportiveness, and positive (positive) attitude. In addition, there are other aspects that can make a single mother able to form her child's self-confidence, namely accessibility.
Self-Image and Beauty Standards in the Drama My ID is Gangnam Beauty: Citra Diri dan Standar Kecantikan dalam Drama My ID is Gangnam Beauty Dea Ramadhanty; Nur Maghfirah Aesthetika
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.2920

Abstract

General Background the representation of self-image in media plays a significant role in shaping societal beauty standards. Specific Background this study focuses on the perceptions of audiences regarding self-image in the South Korean drama My ID is Gangnam Beauty, which addresses issues of beauty and self-esteem. Knowledge Gapw while existing literature examines beauty standards, there is limited research on audience reception and the impact of specific media portrayals on self-image perceptions. Aims the research aims to explore how young adults interpret the concept of self-image as presented in the drama and to identify the standards of beauty that resonate with them. Results findings indicate that over 80% of participants believe visual beauty is crucial, yet they also challenge the notion of rigid beauty standards. Audiences recognized that external perceptions do not always align with self-perception, leading to feelings of insecurity. Novelty this study provides insight into the complexity of audience reception and the dynamic nature of self-image influenced by media representations. Implications the results underscore the importance of fostering self-love as a means to cultivate authentic self-identity and challenge prevailing beauty norms, suggesting that media can be a catalyst for discussions about individual worth beyond conventional beauty standards. Highlights: Majority view visual beauty as important yet challenge rigid standards. External perceptions can differ from personal self-image. Emphasizing self-love promotes authentic self-identity. Keywords: Self-Image, Beauty Standards, Audience Perception, Drama, Insecurity
Wedding Photography Marketing Communication Analysis: Analisis Komunikasi Pemasaran Fotografi Pernikahan Muhammad Yhattaqun; Nur Maghfirah Aesthetika
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.2938

Abstract

The era of globalization has given birth to increasingly fierce competition among companies, organizations or individuals who are currently doing business or are running a business, whether it's a business in the field of culinary, services, furniture and so on. Efficient and effective communication is needed to be able to convey ideas, thoughts, and feelings to all consumers, including the photography business. The photography business began to mushroom in the community who also needed to capture moments with family, partners or companies. The photo and video production house “Moonrise Photowork” is an example of a photography business that is developing in the community, especially in Sidoarjo Regency and Surabaya City. The purpose of this study was to determine the marketing communications carried out by "Moonrise Photowork". The method used is descriptive qualitative using the theory of IMC (Integrated Marketing Communication). Data collection techniques in this study were interviews and documentation. The result of this research is "Moonrise Photowork" conducts marketing communication using IMC very effectively to support customer loyalty. Highlights: The impact of globalization has intensified competition in various business sectors, including photography, necessitating efficient and effective communication strategies. Moonrise Photowork, a photo and video production house, serves as an example of a photography business thriving in Sidoarjo Regency and Surabaya City, catering to the growing demand for capturing meaningful moments. The study reveals that Moonrise Photowork effectively implements Integrated Marketing Communication (IMC) strategies, leading to enhanced customer loyalty and satisfaction. Keywords: globalization, photography business, marketing communication, Moonrise Photowork, customer loyalty.
Communication Patterns of Teachers and Parents in Online Learning for the Academic Development of Kindergarten Students: Pola Komunikasi Guru Dan Walisantri Pada Belajar Online Untuk Perkembangan Akademik Siswa TK Eva Yohana; Nur Maghfirah Aesthetika
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.3149

Abstract

The study aims to know the patterns of teacher communication and keep up on studying online for the academic development of kindergartners. Khoiru ummah located on a residential garden complex block B2 no.11, fragrant village sukodono district district sidoarjo. The method used for the reception analysis, the theory used was public communication and mass, a refined model of laswell barddock (1958).Then analyzed the wheel communication patterns for the students' academic development results. The data-mining techniques used are observations, interviews, online documentation studies. The results of this research show. The communication patterns of teachers and quehies have not developed for students as they lack sufficient insights into the technology and lack of openness of parental participation in working and collecting online tasks from the school, this is seen when students do not complete the learning test assignments firsthand
Co-Authors Abda Abda Adam Alifandra Khalifah Aditya Rizka Ramadhanta Afandi, Mohammad Aldi Aini Alfatikhah, Dinda Nur Ainiyah, Indah Nurul Ainur Rochmaniah Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Aliya Yuniar Salsabila Setiawan Putri Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Armilia, Elfira Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dea Ramadhanty Dewi, Audry Shintya Dian Rahma Santoso Dwi Irmawati Elfiqi, Deliza Novian Erine Hilda Adelia Ervina Surya Setyowati Eva Yohana Evie Destiana Farah Hafhida Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Hanif, Muhammad Rusdi Haniyah Febriyanti Rosadi Hartina Ayu Rosita Helmy Muhammad Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Imro'atuz Sholichah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Krisna Yudha Pratama Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Moch Rizky Adi Nugroho Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Muslimah, Mei Syaroh Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Aini Shofiya Asy'ari Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riswanda, Yusrizal Aditya Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Sari, Dewi Fitria Satriya Agung Prakoso Selvia Aprilia Ningsih Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Syahrul Ramadhan Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia