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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues Jurnal Inovasi Daerah INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science Academia Open Ettisal: Journal of Communication International Journal of Economic Integration and Regional Competitiveness

Nur Maghfirah Aesthetika

Universitas Muhammadiyah Sidoarjo

Author-ID : 3042224

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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OH SEHUN'S BRAND AMBASSADOR REPRESENTATION FOR WHITELAB PRODUCTS ON INSTAGRAM Armilia, Elfira; Aesthetika , Nur Maghfirah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.425

Objective: This study aims to analyze the meaning of visual signs in Whitelab's Instagram content featuring Oh Sehun as a brand ambassador, using Charles Sanders Peirce's semiotic approach. This study examines how visual elements such as photos, text, and colors displayed in Instagram posts can build brand image and influence audience perception of Whitelab products. Method: Using triadic semiotics theory involving representamen, object, and interpretant, this study identifies how visual signs interact to form meanings understood by the audience. Results: Data was collected through documentation of Whitelab's official Instagram posts featuring Oh Sehun and analyzed qualitatively to understand how brand messages are constructed and received by the audience. Novelty: The results of this study show that the representation of visual elements such as poses, colors, and text in promotions serves to reinforce Whitelab's image as a modern and scientific premium skincare brand, as well as strengthen emotional connections with the audience, especially K-pop fans.

STUDENTS' PERCEPTIONS OF 'BRAIN DECAY' CONTENT ON THE TIKTOK ACCOUNT @CNNINDONESIA Wulansari, Fitri Retno; Aesthetika, Nur Maghfirah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.429

Objective: 'brain rot' presented through the content of @cnnindonesia TikTok account. Using qualitative methods and phenomenological approaches, this study explores students' subjective experiences in consuming digital content and how Joseph A. DeVito's theory of perception can explain the way they shape their understanding of the phenomenon. Method: The data was collected through in-depth interviews with five informants who were active students, aged 18-25, had a TikTok account, and had followed @cnnindonesia account. Results: Based on the findings, student perceptions. 'Brain decay' is formed through a five-stage process, with the interpretation-evaluation stage being the most important. The informants agreed that this phenomenon is real among students, characterized by a decrease in critical thinking skills and a tendency to avoid in-depth content due to excessive consumption of 'dime' content. Nonetheless, content @cnnindonesia spark strong self-awareness, encourage students to be more selective in choosing content, limit the duration of social media use, and retrain focus. Novelty: The conclusion of this study emphasizes the importance of digital literacy and self-awareness to overcome the negative impact of 'brain decay' content.

DRAMATURGY IN THE IDENTITY AND IMAGE OF INFLUENCER MUSDALIFAH BASRI ON THE TIKTOK ACCOUNT @MUSDALIFAHBASRII zahra, Amelia; Aesthetika, Nur Maghfirah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.433

Objective: This study aims to analyze the application of front stage and back stage concepts in the formation of Musdalifah Basri's identity and analyze how her image shapes interactions with her followers on TikTok. Method: Using descriptive qualitative methods, data were collected through non-participatory observation on @musdalifahbasrii and @emde.team accounts, documentation, and literature studies. To analyze these objects, not all videos are sampled, but are specifically selected based on three main criteria. Results: The results of the study show that Musdalifah strategically uses his main account as a front stage to present a consistent comedic persona through hyperbolic appearances, styles, and settings. Uniquely, the back stage is deliberately exposed through his team account (@emde.team) to show a simple and collaborative work process, in order to build an authentic image and closeness to the audience. This dual strategy has proven to be successful in creating very high audience interaction, although it tends to be one-way. Novelty: The dual strategy of exposing both front stage and back stage through separate accounts to construct an authentic image and closeness to the audience, while maintaining a highly interactive but predominantly one-way engagement, highlights a unique approach in TikTok identity formation.

Motives for Using Tiktok among Communication Studies Students at Muhammadiyah University of Sidoarjo: Motif Penggunaan Tiktok di Kalangan Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Sidoarjo Subagiyo, Nola Aisyah; Aesthetika, Nur Maghfirah
Journal of Islamic and Muhammadiyah Studies Vol 5 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the motives for using the media of Communication Science students at Muhammadiyah University of Sidoarjo in using tiktok. This research is based on the fact that everyone who uses tiktok has its own motive, this motif has various uses, some use it because of the desire to seek knowledge, news information, entertainment information, and entertainment. This research method uses survey method with descriptive analysis type and quantitative approach. The sample of this study used 231 students who were actively using tiktok, which were taken through proportional random sampling. Data collection was carried out by distributing questionnaires via google form to Communication Studies students from 2018 to 2021 and analyzing the data using descriptive statistics. The results of the study showed that students of Communication Studies at Muhammadiyah University of Sidoarjo, students of the 2018 to 2021 class, used social media based on tiktok as much as 94% of entertainment motives and 93% of information motives. Because the two motives are included in the very good category and Communication Studies students at Muhammadiyah University of Sidoarjo tend to need more information and entertainment through social media tiktok which is considered to have a lot of educative, informative and entertaining content.

Branding Produk Madu Kemlagi Sebagai Potensi Desa Kemlagi, Kabupaten Mojokerto, Jawa Timur Aesthetika, Nur Maghfirah; Febriana, Poppy; Choiriyah, Ilmi Usrotin
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 8, No 2 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v8i2.4980

Potensi desa saat ini menjadi salah satu jalan untuk meningkatkan perekonomian masyarakatnya. Penelolaan produk unggulan desa yang baik akan memberikan maanfaat untuk warga desa itu sendiri. Desa Kemlagi Kabupaten Mojokerto memililki produk unggulan madu lokal yang kualitasnya tidak kalah dengan produk madu dipasaran. Untuk meningkatkan produksi dan penjualan madu ini diperlukan strategi branding yang memadai. Oleh karena itu diadakan pelatihan branding produk madu Kemlagi dengan memberikan pengetahuan dan kemampuan branding pada masyarakat Desa Kemlagi sehingga produk ini memiliki identitas yang dapat diterima oleh pasar. Disamping itu, dalam kegiatan ini juga mengenalkan penggunaan media sosial Instagram untuk membantu dalam promosi produk Madu Kemlagi.

Digital Marketing Majestic Koi Farm Through Sosial Media Instagram Sari, Dewi Fitria; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.585

Based on the researcher will examine social media marketing related to the concept of content used in Majestic Koi Farm's social media instagaram, the researcher aims to describe the content strategy used by Majestic Koi Farm to obtain research novelty. In this study, the research method is used the approach shown where the research describes the facts, facts, fields, and properties of objective traits accurately based on data derived from the results of observations through the Instagram account on a business. This data collection technique is also carried out through research on the analysis of instagaram social media content. The object of this study is Majestic Koi Farm's Instagram, while the subject in this study focuses on Majestic Koi Farm. The results of the research based on analysis through Instagram social media show that Majestic Koi Farm has implemented a social media marketing strategy in its Instagram. Through the use of Instagram, Majestic Koi Farm has successfully influenced consumers and increased their sales.

Student Motivation In Using The "Line People Nearby" Dating Application As An Effort To Build New Relationships Kurniasari, Febriayu Vina; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.601

Dating apps have significantly changed the dynamics of interpersonal interactions, and the reasons why people use these programs vary, including the desire to find a mate, expand their social circle, or simply satisfy their curiosity. The People Nearby feature in the Line app is specifically aimed at fostering deeper relationships and increasing social interaction. Motivational needs consist of five levels, namely basic needs, security needs, social needs, needs to be rewarded and finally the need to self-actualize. In this research, researchers used Abraham Maslow's theory of motivation to determine the motivation of Communication Science students at Muhammadiyah University of Sidoarjo to use the Line People Nearby dating application. The purpose of the research entitled student motivation in using the dating application “Line People Nearby” as an effort to build new relationships, namely researchers want to analyze the motivation of Communication Science students at Muhammadiyah Sidoarjo University in using the Line People Nearby dating application. The type of method used by researchers uses qualitative research methods. The researcher concluded that all informants had embraced Maslow's theory of needs, starting from basic needs, the need for security, social needs, taste needs, wanting to get a sense of reward. However, some informants fall into the category of social needs (a sense of love, affection, and ownership rights)

Analysis of Digital Branding Social Media Instagram Universitas Muhammadiyah Sidoarjo on Fortama 2023 Content Elfiqi, Deliza Novian; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.609

Nowadays, disseminating information via social media is the one of the most important aspects. Many businesses use social media to brand their brands. Social media, especially Instagram, can be used as a digital branding strategy because it allows a brand to communicate directly with consumers. By choosing the right strategy, digital branding can help companies not only to increase brand awareness, but to build good relationships with consumers. Aspects of digital branding include; visual design, brand messaging, quality content, user experience, online reputation or social interaction. There are indicators of Instagram social media including participation, openness, conversation, community and interconnectedness. The purpose of this research is to understand the aspect of digital branding and social media indicators in visual and text content uploaded on UMSIDA Instagram @umsida1912, especially on FORTAMA 2023 content. The research used a qualitative methode with a descriptive approach. Yhe analysis used is a social media analysis. The results showed that UMSIDA Instagram @umsida1912 in the FORTAMA 2023 content was able to apply digital branding aspects and social media indicators so as to create strong and positive interactions between new students.

Disposable Diaper Product Packaging Design (POCA): Desain Kemasan Produk Popok Cuci Pakai (POCA) Kurniawan, Firman; Abadi, Totok Wahyu; Fikri, Andi; Febriana, Poppy; Aesthetika, Nur Maghfirah; Yani, Muhammad
Indonesian Journal of Innovation Studies Vol. 20 (2022): October
Publisher : Universitas Muhammadiyah Sidoarjo

Desain kemasan berlaku untuk, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk dipasar. Pada akhirnya desain kemasan berlaku sebagai kemasan sebagai pemasaran produk dengan mengkomunikasikan kepribadiaan atau fungsi produk konsumsi secara unik. Packaging adalah pembungkus yang digunakan untuk melindungi barang dagangan, hasil produksi, dan sebagainya. Namun, kini maknanya lebih luas lagi, karena packaging tidak hanya untuk melindungi barang/isinya, melainkan juga untuk menyampaikan kepada konsumen alasan yang paling menarik dan tak terbantahkan agar membeli sebuah produk. Sadar Popok Merupakan sebuah program yang di bangun oleh Universitas muhammdiyah Sidoarjo dari Prodi Ilmu Komunikasi dan juga Management. Untuk mengembangkan Sadar Sampah popok sekali Pakai (POSPAK) melalui analisis perilaku dan Strategi Intregrated Marketing Communication. Bukan hanya itu Sadar Popok juga merupakan target untuk Masyarakat agar mengurangi Limbah Popok Sekali Pakai. POCA adalah sebuah singkatan dari POPOK CUCI PAKAI merupakan sebuah Merk/ Brand dipergunakan untuk mengenal Standarisasi identitas Visual Yang dimiliki POCA

Representation of Inner Family Communication Film, Semiotic Analysis John Fiske: Reperesentasi Komunikasi Keluarga dalam Film, Analisis Semiotika John Fiske Maulana, Dandy; Aesthetika, Nur Maghfirah
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the representation of family communication in the film "Nanti Kita Cerita Tentang Hari Ini" through John Fiske's semiotic analysis. This research is based on the development of film in Indonesia, which is a form of mass media that has a function to convey information or messages. Effective family communication is essential to maintaining intimate family relationships. Therefore, communication between husband and wife, communication between children and their parents needs to be built effectively in building good harmony in the family. Likewise, the family communication that occurred in the film “Nanti Kita Cerita Tentang Hari Ini”. The researcher uses this type of research using qualitative descriptive, then using John Fiske's semiotic analysis into three levels, namely the level of reality, the level of representation, and the level of ideology. The research results obtained are from 30 scenes there is 1 scene that contains and represents family communication in the NKCTHI film. From the 12 scenes, there are 5 general categories of family communication in this film, namely openness, empathy, support, positive attitude and equality or similarity.

Co-Authors Abda Abda Adam Alifandra Khalifah Aditya Rizka Ramadhanta Afandi, Mohammad Aldi Aini Alfatikhah, Dinda Nur Ainiyah, Indah Nurul Ainur Rochmaniah Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Aliya Yuniar Salsabila Setiawan Putri Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Armilia, Elfira Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dea Ramadhanty Dewi, Audry Shintya Dian Rahma Santoso Dwi Irmawati Elfiqi, Deliza Novian Erine Hilda Adelia Ervina Surya Setyowati Eva Yohana Evie Destiana Farah Hafhida Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Hanif, Muhammad Rusdi Haniyah Febriyanti Rosadi Hartina Ayu Rosita Helmy Muhammad Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Imro'atuz Sholichah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Krisna Yudha Pratama Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Moch Rizky Adi Nugroho Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Muslimah, Mei Syaroh Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Aini Shofiya Asy'ari Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riswanda, Yusrizal Aditya Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Sari, Dewi Fitria Satriya Agung Prakoso Selvia Aprilia Ningsih Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Syahrul Ramadhan Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia

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