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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science Academia Open
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Mascot Design as Brand Identity Communication Science Study Program UMSIDA Febrillian, Kevin Wahyu; Aesthetika, Nur Maghfirah
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1087

Abstract

General background: Mascots serve as effective visual identity elements for various organizations to convey character uniquely. Specific background: The Communication Science Study Program at Universitas Muhammadiyah Sidoarjo (UMSIDA) uses "Si Kombi," a character blending human and butterfly features, in colors representing the program's identity. Knowledge gap: Limited research exists on mascots' role in academic branding and public engagement. Aims: This study evaluates "Si Kombi" as a visual tool for building the program's brand and attracting interest. Results: The mascot’s design features two-dimensional elements with dominant colors, enhancing recognition and appeal among potential students. Novelty: Integrating a mascot into academic branding offers a fresh approach to promoting study programs. Implications: This study highlights how mascots can strengthen academic brands, enhance promotion, and foster emotional connections with audiences. Highlights: Brand Representation: "Si Kombi" serves as a unique visual identity for UMSIDA's Communication Science Study Program. Effective Engagement: The mascot enhances public attention, making the program more recognizable to prospective students. Innovative Strategy: Using mascots in academic branding adds a fresh approach to promotional efforts in educational institutions. Keywords: Mascot, Visual Identity, Branding, Academic Promotion
Strengthening Business Collaborations in the Sidoarjo District MSME Community Nugrahaputra, Muhammad Rafi; Aesthetika, Nur Maghfirah
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1110

Abstract

Background: Effective communication is vital for group dynamics within communities, particularly in business networks. Specific Background: This study focuses on the communication practices of the Micro, Small, and Medium Enterprises (MSMEs) community. Knowledge Gap: While prior research exists, the dynamics of information sharing in such informal settings have not been thoroughly examined. Aims: The research aimed to analyze communication dynamics within an MSME community and identify factors affecting interaction. Results: Findings indicate that informal interactions strengthen relationships and enhance partnership potential, yet information sharing remains limited, with only a few members actively disseminating business-related news. Novelty: This study emphasizes the significance of informal communication in building relationships while highlighting the need for improved information dissemination. Implications: Recommendations include fostering a more flexible communication environment to enhance collaboration and information exchange within MSME communities. Highlights : Informal Interactions: Foster strong relationships among community members. Limited Information Sharing: Only a few members actively disseminate relevant business news. Need for Flexibility: A more inclusive communication environment is essential for collaboration. Keywords: communication, MSMEs, information sharing, community dynamics, partnerships
The Identity Political Strategy of Legislative Candidates in the 2019 Sidoarjo Regency Pilkada Through Social Media Instagram Rizal, Moch Saiful; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol 16 (2021): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2827.885 KB) | DOI: 10.21070/ijppr.v16i0.1142

Abstract

This study aims to describe and analyze "the political strategy of the identity of the candidates in the 2019 regional elections of kab.sidoarjo through social media Instagram". This study uses a qualitative method by conducting observations and interviews as well as going directly to the field to collect data and study the strategies that are being carried out in the Selection of Legislative Candidates in the Sidoarjo Regency electoral district. To support the collection and processing of data, the researcher uses a supporting theory in the discussion, namely "Dramaturgy Analysis". From the results of field observations, it was found that the identity politics strategy carried out by a legislative candidate on social media is very much inversely proportional to what happens in the real life of the person who is running as a legislative candidate. In the election process there is always a very complicated drama that is not known to the general public, this is to support the election process that was carried out in 2019. The identity politics strategy itself is to show the quality and quantity of a legislative candidate in order to be able to attract public sympathy to choose Hidar Assegaf in the pilkada simultaneously in 2019.
Analysis of Instagram Media Account @Sapawargasby Surabaya City Government About Covid-19 Information Rohman, Habibur; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol 14 (2021): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3666.348 KB) | DOI: 10.21070/ijppr.v14i0.1149

Abstract

The Surabaya city government through the Department of Communication and Information Technology currently uses Instagram social media with the name @sapawargasby as a medium for publishing information, especially regarding Covid-19 during this Pandemic. The type and basis of this research is descriptive qualitative. The results of the study show that the seven characteristics of @sapawargasby are able to describe and define Surabaya itself, the available features are also used properly for means of publication and providing information. The @sapawarga account has fulfilled all the points of media wealth and government communication principles, so this account deserves to be one of the latest sources of information for Surabaya residents.
Netizens' Opinions on the "Boycott Misleading Horror Movies" Action on Social Media Instagram Ramadhan, Syahrul; Aesthetika, Nur Maghfirah; Muhammad, Helmy; Asy'ari, Nur Aini Shofiya
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.12670

Abstract

This study aims to analyze netizen responses to the boycott of horror films that use religious symbols on Instagram social media, as well as identify factors that influence netizen behavior after watching the film. This research uses a qualitative method with a content analysis approach and a netnography study. The results show that the majority of netizens support the boycott of films that are considered misleading and damaging to the faith, with the film «Kiblat» as one example that is considered to harass Islamic symbols.  Netizens› reactions are influenced by various factors, including social factors,  personality,religiosity, age, and the role  of social media. Instagram, as the main platform, allowed netizens to express their opinions regarding the boycott of this horror movie,  which shows that social media has an important role in shaping public opinion and can have a significant impact on the film industry in Indonesia. Netizens› negative reactions to the use of religious symbols in horror films reflect a high sensitivity to religious issues, especially when they are perceived to undermine faith values. This research provides important insights into how religious symbols in horror films can trigger widespread social reactions among social media users, as well as how such reactions can influence trends in the creative industry in Indonesia, particularly in the production of films involving religious elements.
Strategi Pemasaran Ponsel oleh @MMTECHNO di TikTok Surabaya Wicaksana, Bagus Herdinovian; Aesthetika, Nur Maghfirah
CONVERSE Journal Communication Science Vol. 1 No. 2 (2024): October
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v1i2.2990

Abstract

Penelitian ini mengkaji efektivitas strategi komunikasi pemasaran untuk penjualan ponsel bekas di TikTok, dengan fokus pada akun penjual terkemuka. Menggunakan metode kualitatif deskriptif, penelitian melibatkan wawancara mendalam, observasi, dan dokumentasi di Surabaya. Temuan menekankan peran penting dari campuran pemasaran yang komprehensif—termasuk periklanan, promosi penjualan, hubungan masyarakat, penjualan pribadi, dan pemasaran langsung & interaktif—dalam meningkatkan pertumbuhan dan pengembangan bisnis. Strategi-strategi ini memberikan kontribusi signifikan terhadap ekspansi jaringan bisnis dan profitabilitas dalam lanskap digital yang berkembang pesat. Studi ini mengonfirmasi pentingnya komunikasi pemasaran yang adaptif dalam memaksimalkan potensi platform digital untuk perdagangan elektronik.
NEW MEDIA CHALLENGES: ANALYSIS OF FAMILY RELATIONSHIPS IN DESA NAMPES, PANDAAN, INDONESIA Mahendra, Rafly Jibran; Aesthetika, Nur Maghfirah
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 6, No 3 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v6i3.32011

Abstract

Family involvement in developing children's academic and behavioral abilities is an important foundation in character formation. This study aims to analyze the role of the family, especially parents, in shaping adolescents' character through effective communication and moral education, as well as its impact when combined with the influence of new media. The method used was qualitative, with in-depth interviews with 30 adolescents and parents in Surabaya. The study results show that consistent parental guidance plays a significant role in strengthening family norms, although the challenges of the influence of digital media are increasing. The wise use of new media can be a tool to support character development if accompanied by active parental supervision. This study emphasizes the importance of collaboration between the role of family and technology to create a young generation with integrity.
Group Communication in Rising Students of Singapore Open University POKJAR: Komunikasi Kelompok Pada Mahasiswa Rising Universitas Terbuka POKJAR Singapura Dewi, Audry Shintya; Aesthetika, Nur Maghfirah
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This journal discusses group communication among students of Universitas Terbuka Pokjar Singapore with a focus on the groupthink theory. The purpose of this research is to descriptively explore the influence of group communication on the achievement of shared goals among students and also the handling of each member in facing obstacles from the attitude of the instructor in conducting lectures. The research method used is descriptive research with data collection through observation and structured interviews with several groups of students. Using the Groupthink theory according to Raimond Cattel to achieve results. The research results show that support from each group member is very much needed, as some members face obstacles from the employer that hinder them and require special support and solutions from each member. This finding shows the importance of paying attention to group communication aspects in optimizing the achievement of common goals in the academic environment. The implications of this research provide valuable knowledge or understanding for the development of group communication strategies among students of Universitas Terbuka Pokjar Singapore.
Pengelolaan Keluhan Pelanggan yang Efektif di Industri Farmasi Hidayatullah, Mochammad Firman; Aesthetika, Nur Maghfirah
Manajemen Pelayanan Kesehatan Vol. 1 No. 1 (2024): Januari
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/mpk.v1i1.2632

Abstract

Studi ini meneliti peran komunikasi organisasi dalam meningkatkan kualitas produk dan kepuasan pelanggan dalam sebuah organisasi farmasi. Penelitian ini fokus pada jalur komunikasi dari direktur utama melalui HRD hingga unit kontrol kualitas dan produksi. Dengan mengkaji struktur komunikasi internal ini, studi ini bertujuan untuk memahami bagaimana aliran informasi yang efektif dapat mengarah pada peningkatan kualitas produk dan penanganan keluhan pelanggan. Metodologi yang digunakan adalah analisis kualitatif terhadap proses komunikasi dalam organisasi. Hasil penelitian menunjukkan bahwa komunikasi organisasi yang kuat, yang dipimpin oleh inisiatif kontrol kualitas, secara signifikan meningkatkan perbaikan produk dan kepuasan pelanggan. Studi ini menyoroti kebutuhan komunikasi strategis dalam kesuksesan organisasi dan hubungan pelanggan, menyarankan bahwa peningkatan berkelanjutan dalam strategi komunikasi dapat mengarah pada hasil organisasi yang lebih unggul dan kepuasan pelanggan yang berkelanjutan.
Melestarikan Wayang Jekdong Jawa Timur Dokumenter Wayang Sarip Afandi, Mohammad Aldi; Aesthetika, Nur Maghfirah
Indonesian Culture and Religion Issues Vol. 1 No. 1 (2024): January
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/diksima.v1i1.20

Abstract

Penelitian ini mengkaji produksi film dokumenter "Wayang Sarip", sebuah dokumenter observasional yang berusaha menampilkan pandangan objektif terhadap fenomena budaya tanpa intervensi pembuat film. Dengan menggunakan metode kualitatif deskriptif, penelitian ini bertujuan untuk menangkap esensi budaya secara autentik dengan mematuhi teknik observasi yang tidak invasif secara ketat. Proses ini melibatkan tahapan pra-produksi, produksi, dan pasca-produksi yang teliti, memastikan kesesuaian film dengan ekspektasi desain awal. Hasil menunjukkan implementasi metode ini berhasil, memungkinkan pengalaman penonton yang autentik yang mendorong refleksi kritis dan apresiasi budaya. Penelitian ini menekankan potensi dokumenter observasional untuk mempengaruhi persepsi audiens dan mendorong keterlibatan dengan isu-isu budaya, menonjolkan pentingnya keketatan metodologi dalam pembuatan film dokumenter untuk mencapai representasi yang genuin.
Co-Authors Abda Abda Afandi, Mohammad Aldi Ainiyah, Indah Nurul Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dea Ramadhanty Dewi, Audry Shintya Dwi Irmawati Elfiqi, Deliza Novian Erine Hilda Adelia Ervina Surya Setyowati Eva Yohana Evie Destiana Farah Hafhida Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Haniyah Febriyanti Rosadi Hartina Ayu Rosita Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Imro'atuz Sholichah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Krisna Yudha Pratama Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Mahendra, Rafly Jibran Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Putri, Aliya Yuniar Salsabila Setiawan Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Rochmaniah, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Santoso, Dian Rahma Sari, Dewi Fitria Satriya Agung Prakoso Selvia Aprilia Ningsih Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia