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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Journal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Analysis of Digital Branding Social Media Instagram Universitas Muhammadiyah Sidoarjo on Fortama 2023 Content Elfiqi, Deliza Novian; Aesthetika, Nur Maghfirah
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.609

Abstract

Nowadays, disseminating information via social media is the one of the most important aspects. Many businesses use social media to brand their brands. Social media, especially Instagram, can be used as a digital branding strategy because it allows a brand to communicate directly with consumers. By choosing the right strategy, digital branding can help companies not only to increase brand awareness, but to build good relationships with consumers. Aspects of digital branding include; visual design, brand messaging, quality content, user experience, online reputation or social interaction. There are indicators of Instagram social media including participation, openness, conversation, community and interconnectedness. The purpose of this research is to understand the aspect of digital branding and social media indicators in visual and text content uploaded on UMSIDA Instagram @umsida1912, especially on FORTAMA 2023 content. The research used a qualitative methode with a descriptive approach. Yhe analysis used is a social media analysis. The results showed that UMSIDA Instagram @umsida1912 in the FORTAMA 2023 content was able to apply digital branding aspects and social media indicators so as to create strong and positive interactions between new students.
Local Food Product Branding through Catalog Photos and Social Media Management Assistance Rachmawati, Aulia; Febriana, Poppy; Aesthetika, Nur Maghfirah; Rochmania, Ainur
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.4607

Abstract

Purpose: The use of social media can also help complete work, especially advancing micro, small, and medium enterprises (MSMEs) in the Sidoarjo area. This community service activity is carried out to promote local products and also increase the knowledge and skills of micro, small, and medium enterprises (MSMEs) so that they are able to increase product sales and marketing using social media platforms, especially Instagram accounts. Methodology: This activity goes through three stages: observation carried out with discussion, preparation carried out by providing materials, and implementation carried out with assistance with product photos and social media management. Results: The result of this service is to provide benefits and knowledge regarding the importance of social media and product photos in increasing sales for MSMEs. Applications/Originality/Value: What was obtained after carrying out this activity was that Kupang Jaya MSMEs and Sustainable Kitchens had catalog photos and social media as a forum for promoting sales.
The Level Of Dependence Of Sidoarjo Communities On Social Media Post Pandemi Covid-19 Mahendra, Alvino Achlan; Aesthetika, Nur Maghfirah
Indonesian Journal of Public Policy Review Vol 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v22i0.1308

Abstract

This qualitative study employs virtual ethnography to investigate the motives underlying the use of social media among individuals in Sidoarjo Regency, a rapidly developing region in Indonesia. With the advent of modern technology and the influence of the COVID-19 pandemic, social media has become crucial for disseminating information and providing entertainment to society. The research involved five informants and primarily focused on WhatsApp as a substitute communication tool facilitating their daily activities. The study explores the goals, methods, results, and implications of social media usage in Sidoarjo, highlighting its significance in supporting regional economic development. The findings shed light on the wide reach, convenience, and cost-effectiveness of social media as a mass communication medium. This research contributes to the broader understanding of the role of social media in contemporary society and its implications for communication practices and socio-economic dynamics. Highlights: The study examines the motives underlying social media usage in Sidoarjo Regency, Indonesia, through virtual ethnography. The research focuses on WhatsApp as a substitute communication tool and its impact on daily activities of individuals in Sidoarjo. The findings highlight the significance of social media in supporting regional economic development, emphasizing its wide reach and cost-effectiveness. Keywords: Social media usage, Virtual ethnography, Motives, Sidoarjo Regency, Economic development.
Digital family bonds are strengthened through effective communication dynamics on YouTube in Indonesia Arisma, Yunda Widya Rida; Aesthetika, Nur Maghfirah
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1077

Abstract

General Background: Family communication plays a critical role in maintaining healthy relationships among family members, promoting openness, support, and understanding. Effective communication strengthens family bonds, especially during shared moments such as gatherings. Specific Background: Fadil Jaidi's YouTube channel provides an intriguing case study of family communication, showcasing how members interact and resolve issues. These video interactions offer valuable insights into the dynamics of family communication, particularly in the digital age. Knowledge Gap: Despite the extensive focus on communication in family studies, few have explored how family interactions are represented in social media content, especially YouTube channels, where family moments are broadcast to the public. The role of these platforms in influencing family communication patterns remains underexplored. Aims: This study aims to describe and explain the family communication patterns that occur on Fadil Jaidi's YouTube channel, focusing on openness, support, empathy, positiveness, and equality through content analysis. Results: A qualitative content analysis of five selected videos revealed that family communication on Fadil Jaidi’s channel runs smoothly. The interactions were characterized by 24 scenes: 8 scenes showing openness, 5 scenes of support, 2 scenes of empathy, 6 scenes of positiveness, and 3 scenes of equality. These categories were identified using thematic and syntactic analysis. Novelty: This study is among the first to analyze family communication within a public YouTube context, applying Eriyanto's content analysis framework. It highlights how online platforms can both reflect and influence real-life family dynamics. Implications: The findings suggest that public displays of family communication on social media platforms, like YouTube, can serve as examples for fostering positive interactions in real-life family settings. This research contributes to the understanding of how digital platforms can be used to promote healthy communication in family contexts. Highlights: Family communication on YouTube shows openness, support, empathy, positiveness, equality. Fadil Jaidi’s videos highlight effective family interactions in everyday scenarios. The study reveals digital platforms’ role in shaping family communication dynamics. Keywords: family communication, YouTube analysis, content analysis, social media, qualitative research
Mascot Design as Brand Identity Communication Science Study Program UMSIDA Febrillian, Kevin Wahyu; Aesthetika, Nur Maghfirah
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1087

Abstract

General background: Mascots serve as effective visual identity elements for various organizations to convey character uniquely. Specific background: The Communication Science Study Program at Universitas Muhammadiyah Sidoarjo (UMSIDA) uses "Si Kombi," a character blending human and butterfly features, in colors representing the program's identity. Knowledge gap: Limited research exists on mascots' role in academic branding and public engagement. Aims: This study evaluates "Si Kombi" as a visual tool for building the program's brand and attracting interest. Results: The mascot’s design features two-dimensional elements with dominant colors, enhancing recognition and appeal among potential students. Novelty: Integrating a mascot into academic branding offers a fresh approach to promoting study programs. Implications: This study highlights how mascots can strengthen academic brands, enhance promotion, and foster emotional connections with audiences. Highlights: Brand Representation: "Si Kombi" serves as a unique visual identity for UMSIDA's Communication Science Study Program. Effective Engagement: The mascot enhances public attention, making the program more recognizable to prospective students. Innovative Strategy: Using mascots in academic branding adds a fresh approach to promotional efforts in educational institutions. Keywords: Mascot, Visual Identity, Branding, Academic Promotion
Strengthening Business Collaborations in the Sidoarjo District MSME Community Nugrahaputra, Muhammad Rafi; Aesthetika, Nur Maghfirah
Indonesian Journal of Cultural and Community Development Vol 15 No 3 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v15i3.1110

Abstract

Background: Effective communication is vital for group dynamics within communities, particularly in business networks. Specific Background: This study focuses on the communication practices of the Micro, Small, and Medium Enterprises (MSMEs) community. Knowledge Gap: While prior research exists, the dynamics of information sharing in such informal settings have not been thoroughly examined. Aims: The research aimed to analyze communication dynamics within an MSME community and identify factors affecting interaction. Results: Findings indicate that informal interactions strengthen relationships and enhance partnership potential, yet information sharing remains limited, with only a few members actively disseminating business-related news. Novelty: This study emphasizes the significance of informal communication in building relationships while highlighting the need for improved information dissemination. Implications: Recommendations include fostering a more flexible communication environment to enhance collaboration and information exchange within MSME communities. Highlights : Informal Interactions: Foster strong relationships among community members. Limited Information Sharing: Only a few members actively disseminate relevant business news. Need for Flexibility: A more inclusive communication environment is essential for collaboration. Keywords: communication, MSMEs, information sharing, community dynamics, partnerships
Netizen Views on Travel Reviews for Trip Selection Rosita, Hartina Ayu; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4687

Abstract

This study delves into the evolving landscape of information and communication technology in Indonesia, examining the rapid progress and emergence of new technologies within the community. Focusing on Duapao.com, a travel agent utilizing both old and new technologies, the research investigates the influence of customer testimonials on netizens' perceptions of travel experiences. Utilizing Perception theory and qualitative research methods, the study explores five key indicators: essence, attention, expectation, motivation, and memory. The findings reveal that Duapao.com's online presence and positive testimonials significantly attract netizens, fostering interest and influencing their decision to experience the affordable and well-regarded travel promotions offered by the company. Highlights : Digital Influence: Duapao.com leverages the power of online testimonials to attract netizens and shape their perception of travel experiences. Rapid ICT Development: The study highlights the swift progression of Information and Communication Technology in Indonesia, impacting how communities engage with travel services. Affordability and Quality: Positive testimonials create a strong public perception of Duapao.com, emphasizing affordable travel promotions coupled with good service quality. Keywords : Duapao.com, Netizens, Travel Testimonials, Information and Communication Technology, Perception Theory
Promotion Analysis of Mooika Beauty Body Scrub Products Through Tiktokshop Sholichah, Imro'atuz; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4864

Abstract

This study aims to analyze the promotion of Mooika Beauty's Body Scrub through TikTokshop, employing a qualitative research method. Data collection involved observation and documentation focused on the @moikabeautyofficial TikTokshop account. Utilizing 17 TikTokshop features, the study found optimal utilization in 15 features, with story and highlight features being underutilized. The application of the 7Ps marketing mix revealed comprehensive communication strategies. This research contributes to a deeper understanding of effective promotional practices on TikTokshop and provides insights for marketers seeking to enhance their product promotion strategies in the digital era. Highlights : TikTokshop Utilization: Examines the optimal use of TikTokshop features for promoting Mooika Beauty's Body Scrub, shedding light on effective digital marketing strategies. Qualitative Analysis: Utilizes a qualitative research method to analyze the promotional tactics employed on TikTokshop, providing in-depth insights into the dynamics of online product promotion. 7Ps Marketing Mix: Investigates the application of the 7Ps marketing mix, emphasizing the importance of a comprehensive approach in communication strategies for successful product promotion. Keywords: TikTokshop, Mooika Beauty, Body Scrub, Digital Marketing, Promotional Strategies
The Phenomenon of Jilboobs Clothing on Social Media TikTok in PTR Account @OKLINFIA Hafhida, Farah; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4985

Abstract

This study investigates the persisting Jilboobs phenomenon within social and cyberspace, specifically focusing on its manifestation through the TikTok account @Oklinfia. Grounded in qualitative research, data was collected through netnography, utilizing Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement as analytical dimensions. The findings reveal that while Jilboobs has become an annual cultural occurrence, @Oklinfia's PTR content imbues this phenomenon with a visual significance leaning towards a sexualized narrative. This intentional direction aims to capture male attention, resulting in increased views and virality on the TikTok platform. The implications of these findings shed light on the evolving nature of cultural trends within digital spaces and the potential impact on societal perceptions of modesty and religious adherence. Highlights : Cultural Evolution: Examining the annual recurrence of the Jilboobs phenomenon highlights its cultural persistence in social and digital spheres. Visual Significance: @Oklinfia's PTR content demonstrates a deliberate visual orientation, incorporating sexualized elements to capture and sustain male attention on TikTok. Netnographic Insight: Utilizing netnography with a focus on Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement provides valuable insights into the evolving landscape of digital cultural trends. Keywords: Jilboobs Phenomenon, TikTok, Netnography, Visual Culture, Social Media Trends
Backpackers' Perception on Instagram Explore Indonesia Account Pratama, Krisna Yudha; Aesthetika, Nur Maghfirah
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5034

Abstract

The rapid development of Instagram in Indonesia has catalyzed the swift emergence of creative industries, with consumers increasingly leveraging the platform for innovative purposes. This study employs the uses and gratification analysis method to dissect backpackers' perceptions of the Explore Indonesia Instagram account, focusing on its role as a reference for tourist destinations. Numerous travel accounts, including @exploreindonesia, @exploresidoarjo, @explorejogja, @yoikimalang, and @indoBackpackers, have flourished on the platform. The research reveals that @exploreindonesia has become a primary source of information and reference for backpackers, influencing their travel choices. This study aims to contribute valuable insights into the evolving dynamics of social media's impact on travel behavior, with implications for both researchers and industry professionals. Highlights : Instagram's Role: Examining the influential role of Instagram in shaping backpackers' perceptions and choices in the context of Indonesian tourism. Explore Indonesia Account: Investigating the @exploreindonesia Instagram account as a prominent reference and information source for backpackers seeking travel destinations. Uses and Gratification Analysis: Applying a methodological approach to understand how followers utilize Instagram as a reference for tourist destinations, emphasizing user autonomy and influence in the process. Keywords: Instagram, Backpackers, Explore Indonesia, Tourism, Uses and Gratification Analysis
Co-Authors Abda Abda Afandi, Mohammad Aldi Ainiyah, Indah Nurul Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dewi, Audry Shintya Dwi Irmawati Elfiqi, Deliza Novian Ervina Surya Setyowati Eva Yohana Evie Destiana Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Mahendra, Rafly Jibran Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Putri, Aliya Yuniar Salsabila Setiawan Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Rochmaniah, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Santoso, Dian Rahma Sari, Dewi Fitria Satriya Agung Prakoso Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia