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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science Academia Open
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Promotion Analysis of Mooika Beauty Body Scrub Products Through Tiktokshop: Analisis Promosi Produk Body Scrub Mooika Beauty Melalui Tiktokshop Imro'atuz Sholichah; Nur Maghfirah Aesthetika
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4864

Abstract

This study aims to analyze the promotion of Mooika Beauty's Body Scrub through TikTokshop, employing a qualitative research method. Data collection involved observation and documentation focused on the @moikabeautyofficial TikTokshop account. Utilizing 17 TikTokshop features, the study found optimal utilization in 15 features, with story and highlight features being underutilized. The application of the 7Ps marketing mix revealed comprehensive communication strategies. This research contributes to a deeper understanding of effective promotional practices on TikTokshop and provides insights for marketers seeking to enhance their product promotion strategies in the digital era. Highlights : TikTokshop Utilization: Examines the optimal use of TikTokshop features for promoting Mooika Beauty's Body Scrub, shedding light on effective digital marketing strategies. Qualitative Analysis: Utilizes a qualitative research method to analyze the promotional tactics employed on TikTokshop, providing in-depth insights into the dynamics of online product promotion. 7Ps Marketing Mix: Investigates the application of the 7Ps marketing mix, emphasizing the importance of a comprehensive approach in communication strategies for successful product promotion. Keywords: TikTokshop, Mooika Beauty, Body Scrub, Digital Marketing, Promotional Strategies
The Phenomenon of Jilboobs Clothing on Social Media TikTok in PTR Account @OKLINFIA: Fenomena Pakaian Jilboobs di Media Sosial TikTok dalam Akun PTR @OKLINFIA Farah Hafhida; Nur Maghfirah Aesthetika
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.4985

Abstract

This study investigates the persisting Jilboobs phenomenon within social and cyberspace, specifically focusing on its manifestation through the TikTok account @Oklinfia. Grounded in qualitative research, data was collected through netnography, utilizing Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement as analytical dimensions. The findings reveal that while Jilboobs has become an annual cultural occurrence, @Oklinfia's PTR content imbues this phenomenon with a visual significance leaning towards a sexualized narrative. This intentional direction aims to capture male attention, resulting in increased views and virality on the TikTok platform. The implications of these findings shed light on the evolving nature of cultural trends within digital spaces and the potential impact on societal perceptions of modesty and religious adherence. Highlights : Cultural Evolution: Examining the annual recurrence of the Jilboobs phenomenon highlights its cultural persistence in social and digital spheres. Visual Significance: @Oklinfia's PTR content demonstrates a deliberate visual orientation, incorporating sexualized elements to capture and sustain male attention on TikTok. Netnographic Insight: Utilizing netnography with a focus on Culture, Online/Digital Traces, Participants/Interactions, and Immersive Engagement provides valuable insights into the evolving landscape of digital cultural trends. Keywords: Jilboobs Phenomenon, TikTok, Netnography, Visual Culture, Social Media Trends
Backpackers' Perception on Instagram Explore Indonesia Account: Persepsi Para Backpacker terhadap Akun Instagram Explore Indonesia Krisna Yudha Pratama; Nur Maghfirah Aesthetika
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5034

Abstract

The rapid development of Instagram in Indonesia has catalyzed the swift emergence of creative industries, with consumers increasingly leveraging the platform for innovative purposes. This study employs the uses and gratification analysis method to dissect backpackers' perceptions of the Explore Indonesia Instagram account, focusing on its role as a reference for tourist destinations. Numerous travel accounts, including @exploreindonesia, @exploresidoarjo, @explorejogja, @yoikimalang, and @indoBackpackers, have flourished on the platform. The research reveals that @exploreindonesia has become a primary source of information and reference for backpackers, influencing their travel choices. This study aims to contribute valuable insights into the evolving dynamics of social media's impact on travel behavior, with implications for both researchers and industry professionals. Highlights : Instagram's Role: Examining the influential role of Instagram in shaping backpackers' perceptions and choices in the context of Indonesian tourism. Explore Indonesia Account: Investigating the @exploreindonesia Instagram account as a prominent reference and information source for backpackers seeking travel destinations. Uses and Gratification Analysis: Applying a methodological approach to understand how followers utilize Instagram as a reference for tourist destinations, emphasizing user autonomy and influence in the process. Keywords: Instagram, Backpackers, Explore Indonesia, Tourism, Uses and Gratification Analysis
TikTok Celebrities as Role Models: Imitation or Innovation? "Apakah Selebriti TikTok sebagai Panutan: Imitasi atau Inovasi?" Haniyah Febriyanti Rosadi; Nur Maghfirah Aesthetika
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5321

Abstract

This qualitative study aimed to analyze the TikTok accounts of @ayuanzillah and @yusni.a, with a focus on the self-existence of teenagers in Jiken village. The study used purposive sampling and descriptive qualitative analysis to examine the videos uploaded on the accounts. The results showed that the videos were not original but rather copied from other sources, indicating a trend-following behavior rather than trend-setting. The TikTok celebrities exhibited a calm demeanor to maintain their online presence and avoid negative feedback from netizens. The motivational quotes shared on the platform were mostly based on personal experiences and aimed to inspire others. The study implies that TikTok celebrities can serve as role models for teenagers, but their influence should be monitored to ensure that they promote positive values and behaviors. Highlight: The study used purposive sampling and descriptive qualitative analysis to examine the TikTok accounts of @ayuanzillah and @yusni.a, with a focus on the self-existence of teenagers in Jiken village. The results showed that the videos were not original but rather copied from other sources, indicating a trend-following behavior rather than trend-setting. The study implies that TikTok celebrities can serve as role models for teenagers, but their influence should be monitored to ensure that they promote positive values and behaviors. TikTok has policies regarding inactive accounts and verified accounts. A verified badge means that TikTok has confirmed the account belongs to the person or brand it represents, and an inactive account may have its username reset if it remains inactive for 180 days or more Keywords: TikTok, Purposive sampling,Descriptive qualitative analysis,Trend-following behavior,Role models
Analyzing Consumer Feedback on the Quality of Bus Services in Sidoarjo: A Comprehensive Study: Menganalisis Respon Konsumen terhadap Kualitas Layanan Bus di Sidoarjo: Studi Komprehensif Selvia Aprilia Ningsih; Nur Maghfirah Aesthetika
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.5353

Abstract

This research investigates the challenges faced by bus transportation services in Sidoarjo, highlighting the decline in passenger interest over time. Focusing on the year 2015 as a pivotal period for Sidoarjo's bus transportation development, the study employs a qualitative descriptive method to assess service quality through the lenses of reliability, responsiveness, and assurance. Findings reveal that while service officer responsiveness is commendable, improvements are needed in time clarity for reliability, and passenger assurances hinge significantly on the courtesy and friendliness of trans bus service officers. The study aims to provide recommendations for enhancing the appeal of Sidoarjo trans bus services to prevent declining enthusiasm among passengers, emphasizing the importance of comfort factors such as reliability, responsiveness, and assurance. Highlights : Enhancing Service Appeal: Investigating the factors influencing declining passenger interest in Sidoarjo's bus transportation. Reliability and Time Clarity: Identifying the need for improved time clarity to enhance the reliability of the Sidoarjo trans bus system. Assuring Passenger Comfort: Emphasizing the significance of service officer courtesy and friendliness for passenger assurance in bus transportation services Keywords: Bus Transportation, Passenger Satisfaction, Service Quality, Reliability, Responsiveness
The Use of Instagram Social Media by Millennials and Gen Z in Kedungkendo Village and Tambak Kalisogo Digital Village, Sidoarjo Regency: Penggunaan Media Sosial Instagram Generasi Milenial dan Gen Z di Desa Kedungkendo dan Desa Digital Tambak Kalisogo Kabupaten Sidoarjo Aesthetika, Nur Maghfirah; Erine Hilda Adelia
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 2 (2026): Maret 2026
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi komunikasi telah mengubah cara masyarakat berinteraksi dan mengakses informasi, terutama pada Generasi Milenial dan Generasi Z. Instagram kini menjadi salah satu platform dominan yang digunakan tidak hanya untuk hiburan, tetapi juga interaksi sosial dan pengembangan merek pribadi. Panelitian ini bertujuan untuk menganalisis perilaku penggunaan Instagram oleh kedua generasi di Desa Kedungkendo, Kecamatan Candi, Sidoarjo, dengan menggunakan pendekatan kualitatif melalui wawancara mendalam terhadap enam narasumber. Hasil penelitian menunjukkan bahwa Generasi Z cenderung lebih aktif dan spontan dalam memanfaatkan fitur Reels, Stories, dan Live Streaming sebagai sarana ekspresi diri sekaligus mengikuti tren digital. Sementara itu, Generasi Milenial lebih selektif dalam menggunakan Instagram, dengan fokus pada pencarian informasi, aktivitas bisnis, serta personal branding. Perbedaan pola penggunaan ini dipengaruhi oleh preferensi konsumsi digital, tujuan penggunaan, serta interaksi dengan fitur yang tersedia. Temuan penelitian menegaskan bahwa Instagram berperan sebagai alat strategis yang dapat menyesuaikan karakteristik pengguna sesuai generasi. Penelitian ini diharapkan memberikan kontribusi bagi pengembang media sosial, akademisi, serta pemangku kebijakan dalam memahami dinamika komunikasi digital di era teknologi yang terus berkembang. 
Co-Authors Abda Abda Afandi, Mohammad Aldi Ainiyah, Indah Nurul Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dea Ramadhanty Dewi, Audry Shintya Dwi Irmawati Elfiqi, Deliza Novian Erine Hilda Adelia Ervina Surya Setyowati Eva Yohana Evie Destiana Farah Hafhida Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Haniyah Febriyanti Rosadi Hartina Ayu Rosita Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Imro'atuz Sholichah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Krisna Yudha Pratama Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Mahendra, Rafly Jibran Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Putri, Aliya Yuniar Salsabila Setiawan Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Rochmaniah, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Santoso, Dian Rahma Sari, Dewi Fitria Satriya Agung Prakoso Selvia Aprilia Ningsih Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia