Article Per Year (5 Year)
p-Index From 2021 - 2026
9.538
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Kanal : Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi ETTISAL Journal of Communication Journal of Education, Humaniora and Social Sciences (JEHSS) Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Communicator Sphere Procedia of Social Sciences and Humanities Jurnal Ilmu Sosial dan Humaniora Proceeding ISETH (International Summit on Science, Technology, and Humanity) Indonesian Journal of Islamic Studies Journal of Islamic and Muhammadiyah Studies JAPI: Jurnal Akses Pengabdian Indonesia JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Comunity Services RESLAJ: Religion Education Social Laa Roiba Journal Journal Pemberdayaan Ekonomi dan Masyarakat Indonesian Culture and Religion Issues INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan CHANNEL: Jurnal Komunikasi Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science
Nur Maghfirah Aesthetika
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 84 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 84 Documents
Search

 5   6   7   8   9 
CAMILLE BEAUTY'S DIGITAL MARKETING STRATEGY AS AN EFFORT TO INCREASE PRODUCT SELLING POWER Putri, Aliya Yuniar Salsabila Setiawan; Aesthetika, Nur Maghfirah
International Journal of Business, Law and Political Science Vol. 1 No. 8 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i8.234

Abstract

General Background: In the contemporary business landscape, companies are increasingly competing to deliver fast, convenient, and high-quality services, particularly within the beauty industry, which has gained significant traction among young women. Specific Background: The proliferation of social media platforms has emerged as a vital marketing tool for beauty brands, enhancing their reach and engagement with potential customers. Knowledge Gap: Despite the recognized importance of digital marketing strategies, there is a paucity of comprehensive research analyzing the specific indicators that contribute to the selling power of beauty products in an online context. Aims: This study aims to evaluate the digital marketing strategies employed by Camille Beauty and their effectiveness in enhancing product sales. Results: Utilizing a descriptive qualitative methodology, the research identifies five key indicators—accessibility, interactivity, entertainment, credibility, and informativeness—that Camille Beauty integrates into its digital marketing approach. The implementation of these indicators has significantly boosted sales turnover and fostered customer trust. Novelty: This research uniquely highlights the critical role of these five digital marketing indicators in the beauty sector, providing a framework for other brands to enhance their online presence and sales effectiveness. Implications: The findings underscore the importance of a well-rounded digital marketing strategy, suggesting that brands in the beauty industry can achieve greater market penetration and consumer loyalty by focusing on these specific dimensions. This study contributes to the growing body of literature on digital marketing strategies, offering practical insights for beauty businesses aiming to thrive in a competitive digital marketplace.
Analisis Komentar Netizen Terhadap Jersey Player Terbaru Timnas Indonesia yang Ditampilkan Melalui Foto dalam Akun Instagram @PSSI Satriya Agung Prakoso; Nur Maghfirah Aesthetika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7047

Abstract

This study aims to analyze netizen comments on the latest Indonesian National Team jersey posted through the official @pssi Instagram account. This research uses a qualitative approach with a content analysis method to identify the main themes that appear in netizen comments. Data were obtained from comments on Instagram posts featuring the new jersey. The results showed that netizen comments can be categorized into several main themes, namely support, design criticism, and national pride. Supportive comments generally appreciated the design of the jersey and considered it a symbol of national pride. Neutral comments often provide suggestions for improvement without clearly indicating a stance of support or opposition. Meanwhile, opposing comments expressed dissatisfaction with the jersey design, which was often attributed to unmet expectations. These findings provide insight into public perceptions of visual attributes associated with national identity in the context of social media. By paying attention to the input from netizens, PSSI can evaluate and improve the quality and design of the jersey in the future, so that it is more in line with public expectations. In addition, marketing strategies can be adjusted based on the trends and preferences identified in this analysis.
DESIGNING THE ACWA LOGO AS VISUAL IDENTITY AND BRANDING FOR THE INTERNATIONAL ACADEMIC COLLABORATION ORGANIZATION Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Ghafiansyah, Firdan Isya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.569

Abstract

Objective: This study aims to explain the collaborative process carried out by students of the Faculty of Business, Law, and Social Sciences (FBHIS), Universitas Muhammadiyah Sidoarjo, in designing the official logo of the Association for Collaboration in Worldwide Academia (ACWA) as a representation of its visual identity and international branding strategy. Method: A descriptive qualitative approach was employed through several systematic stages, including needs analysis, brainstorming, visual exploration, iterative design refinement, and final validation with ACWA representatives. Data were collected through discussions, feedback sessions, and direct coordination with the partner institution. Results:  The findings show that the final logo successfully embodies ACWA’s core values of academic collaboration, openness to knowledge, and intercultural synergy. The chosen visual elements stacked books, a bookmark icon, sans-serif typography, and a yellow black color palette effectively communicate ACWA’s academic orientation and international identity. ACWA expressed strong satisfaction with the final design, noting its alignment with the initial brief and its readiness for implementation as soon as the organization’s legal and digital infrastructures are officially launched. Novelty: The novelty of this study lies in demonstrating how visual communication theory, particularly Kress and van Leeuwen’s representational framework, can be integrated into community service activities to produce a collaboratively constructed and culturally sensitive visual identity for an emerging international academic consortium.
Self Disclosure pada Tokoh dalam Film Ipar Adalah Maut Liza Amalia Dewi; Nur Maghfirah Aesthetika
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6388

Abstract

Self disclosure is a crucial aspect of interpersonal communication that can either strengthen or undermine relationships. This study aims to analyze self disclosure in the characters of a film produced by MD Pictures and directed by Hanung Bramantyo entitled “Ipar Adalah Maut” using DeVito's theory. The research employed a qualitative method through scene observation, dialogue analysis, and documentation. The findings reveal significant differences in the amount of disclosure, a shift in valence from positive to negative, and low accuracy due to lies by Aris and Rani that damaged trust. In terms of intention, self disclosure was used both for emotional support and manipulation, while intimacy between Aris and Rani was toxic compared to the supportive closeness between Nisa and Manda. The study concludes that the quality of self disclosure determines the direction of interpersonal communication: openness without honesty and sincere intentions may turn into a manipulative tool that destroys relationships. This research contributes to communication studies by applying self disclosure theory in film analysis as a medium that reflects family dynamics.
Co-Authors Abda Abda Afandi, Mohammad Aldi Ainiyah, Indah Nurul Alfaro Mohammad Recoba Alifian Muhammad Rahmawan Firdaus Andaru, Shafa Tustika Anisa Larasatiningtyas Arisma, Yunda Widya Rida Asy'ari, Nur Aini Shofiya Azhar, Muchammad Jiddan Berliana Bestari Cholifah, Cholifah Dewi, Audry Shintya Dwi Irmawati Elfiqi, Deliza Novian Ervina Surya Setyowati Eva Yohana Evie Destiana Febrillian, Kevin Wahyu Fikri, Andi Firman Kurniawan, Firman Galih Kenyo Asti Ghafiansyah, Firdan Isya Habibur Rohman Hafhida, Farah Hidayatullah, Mochammad Firman Hurum Maqshurot Filkhiyam Ifanisari, Irma Fahriza Ikhsan Setiawan Ilmi Usrotin Choiriyah Irmania Yunita Isnaini Rodiyah istiqomah istiqomah khamdani, Usman Kurniasari, Febriayu Vina Lailul Mursyidah Leony Setia Rahmita Liza Amalia Dewi M. Mujahidin Alhaq Mahendra, Alvino Achlan Mahendra, Rafly Jibran Martha Ayuzulki Zainiya Masfufah, Puput Dewi Maulana, Dandy Mitha Adilina Mohammad R, Alfaro Muhammad Yani, Muhammad Muhammad Yhattaqun Muhammad, Helmy Mulyana, Anisa Hidayathul Nabila Ayu Bakta Nimas Dwi Safitri Ningsih, Selvia Aprilia Nizar, Ahmad Zuhdi Nugrahaputra, Muhammad Rafi Nur Tita Kusdiyanti Nuril Ilmiatus Solikhah Poppy Febriana Pratama, Krisna Yudha Putri, Aliya Yuniar Salsabila Setiawan Rachman Rigga Aglaia Radita Andriana Madjid Ramdhani, Al Wildan Renni Setyoningrum Ridwan Hidayat Riza Al fakhuriziah Rizal , Mochamad Syahrul Rizal, Moch Saiful Rochmania, Ainur Rochmaniah, Ainur Romadhona Safitri Rosadi, Haniyah Febriyanti Rosita, Hartina Ayu Santoso, Dian Rahma Sari, Dewi Fitria Satriya Agung Prakoso Sholichah, Imro'atuz Sinta Yanwar Rosah Sri Wahyuni Subagiyo, Nola Aisyah Suhartono, Dimas Danu Syahrul R, Syahrul Totok Wahyu Abadi Uhti Benazir Vidya Prasetyaningrum Wahyu Taufiq Wegga Miftakhul Juliani Wicaksana, Bagus Herdinovian Wildan Rizki Ramadan Wulansari, Fitri Retno Yanwar Abi Duha Yenny Aspriyaningsih Zahra, Amelia