Articles
<![CDATA[Retorika Anies Baswedan Dalam Mengangkat ISU Pendidikan Di Indonesia Pada Debat Calon Presiden Pemilu Tahun 2024 ]]>
<![CDATA[Hasna Athifa Hadaina]]>;
<![CDATA[Suwandi Sumartias]]>;
<![CDATA[Trie Damayanti]]>
<![CDATA[ Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya ]]>
Publisher : <![CDATA[Asosiasi Seni Desain dan Komunikasi Visual Indonesia ]]>
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DOI: 10.62383/filosofi.v1i3.193
<![CDATA[Anies Rasyid Baswedan is a politician with an academic background. He joined two other contenders as a candidate in The Presidential Election of 2024, which required him to participate in The 2024 Presidential Candidate Debate. Compared to the other candidates, Anies was thought to have had strong performance and rhetorical abilities, particularly in discussions pertaining to education. Thus, the purpose of this study is to evaluate the rhetoric used by Anies Baswedan to bring up the subject of education in Indonesia during the 2024 presidential debate. This research uses a constructivist paradigm and descriptive qualitative research methods. Three types of rhetorical evidence are examined in this study using an Aristotelian rhetorical approach: ethos, pathos, and logos. In this study, seven units of analysis were examined. Eight ethos forms, four pathos forms, and eight logos forms were identified by the researchers from the seven units of study. The analysis's findings demonstrate Anies Baswedan's proficiency and effectiveness with rhetoric in influencing listeners during political campaigns.]]>
<![CDATA[Strategi Jabar Saber Hoaks Sebagai Media Klarifikasi Hoaks Melalui Pengelolaan Konten Pada Media Sosial Instagram @jabarsaberhoaks ]]>
<![CDATA[Fadjriah, Mutiaranisa Nur]]>;
<![CDATA[Damayanti, Trie]]>
<![CDATA[ Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 10 (2024): May ]]>
Publisher : <![CDATA[Penerbit Yayasan Daarul Huda Kruengmane ]]>
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DOI: 10.5281/zenodo.11111823
<![CDATA[The purpose of this research is to find out how Jabar Saber Hoaks strategy in delivering hoax clarification information as Jabar Saber Hoaks work program, and how Jabar Saber Hoaks work program is related to content management on Instagram social media @jabarsaberhoaks with the scope of public relations work. This research method uses an exploratory research method which is a study that aims to collect data to answer problems that are of interest to researchers. Exploratory research conducts exploration or introduction to certain research symptoms. The activity carried out by Jabar Saber Hoaks is the management of infographic content which is then upgraded to short video content uploaded on Instagram social media @ Jabarsaberhoaks through the hoax media monitoring process, fact check, content packaging, and content publication to the official Instagram @jabarsaberhoaks. Jabar Saber Hoaks' objectives are in line with the objectives of public relations according to the dictionary published by the Institute of Public Relations (IPR), namely to ensure that the goodwill and progress of the agency concerned are always understood by its public, and Jabar Saber Hoaks also carries out its work program in terms of communication of hoax information in a planned and sustainable manner. Public Relations must be able to adapt and blend with technological developments, in line with Jabar Saber Hoaks which seeks to adapt to technological developments, by developing its form of communication from only clarifying information in the form of infographic content to developing clarifying information packaged in the form of short video content, and then uploaded via Instagram social media @jabarsaberhoaks.]]>
<![CDATA[Implementation of Self-Acceptance in the PukPuk Station Mental Health Community Support Group through Group Communication ]]>
<![CDATA[Sabrina, Eya Rusydasani]]>;
<![CDATA[Suminar, Jenny Ratna]]>;
<![CDATA[Damayanti, Trie]]>
<![CDATA[ Informasi Vol. 54 No. 2 (2024): Informasi ]]>
Publisher : <![CDATA[Universitas Negeri Yogyakarta ]]>
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DOI: 10.21831/informasi.v54i2.75776
<![CDATA[This research aims to explore the implementation of self-acceptance in support group in the PukPuk Station mental health community through a group communication approach. It has relation that mental health is an important variable in improving individual well-being and health. The research method used was qualitative with a phenomenological design. Data was collected through participant observation, in-depth interviews with group members, and document analysis of group meeting notes. This research uses some theory concept such as group communication, mental health, self-acceptance. Research findings show that through structured and open group communication, support group members are able to increase their level of self-acceptance. Factors such as social support, mutual identification, and social learning also play an important role in the process of self-acceptance. The open, deep, and structured communication creates a safe environment for members to strengthen their self-acceptance. Then, about the practical of this research are importance of strengthening group communication skills in the training and development of support group members, as well as expanding access to community programs that emphasize the importance of self-acceptance. The implication of this research is the importance of strengthening group communication in supporting individual self-acceptance processes in the context of the mental health community Keywords: self-acceptance, support group, group communication ]]>
<![CDATA[Infografis Sebagai Media Dalam Meningkatkan Pemahaman Dan Keterlibatan Publik Bank Indonesia ]]>
<![CDATA[Muhammad Bintang Arigia]]>;
<![CDATA[Trie Damayanti]]>;
<![CDATA[Anwar Sani]]>
<![CDATA[ Jurnal Komunikasi Vol. 8 No. 2 (2016): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v8i2.63
<![CDATA[ABSTRAK:Suatu studi eksploratif mengenai penggunaan infografis sebagai media komunikasi kebijakan dapat membentuk ketertarikan situasi, pemahaman situasi, dan cara berperilaku publik non-ahli ekonomi terhadap informasi kebijakan ekonomi Bank Indonesia yang kompleks. Studi ini menggunakan metode penelitian gabungan dan konsep teori ‘Medium is The Message’ dari Marshall McLuhan. Sampel dalam penelitian ini sebanyak lima belas (15) orang dengan menggunakan teknik purposive sampling. Hasil penelitian dan simpulan penelitian yaitu infografis Bank Indonesia sudah cukup baik dalam membentuk ketertarikan situasional publik. Namun, masih terdapat beberapa aspek yang harus diperbaiki agar dapat memaksimalkan ketertarikan publik. Pada pemahaman situasional, infografis belum mampu membentuk pemahaman publik. Permasalahan ini disebabkan oleh masih banyak terdapatnya bahasa ekonomi dan keterbatasan pengetahuan umum publik mengenai dunia ekonomi. Terakhir, cara berperilaku publik terhadap informasi ekonomi belum dapat terbentuk karena tidak tercapainya pemahaman situasional oleh publik. Meskipun begitu, publik memiliki keinginan dan harapan yang cukup baik terhadap perekonomian Indonesia.ABSTRACT:An exploratory design about the use of infographic as an communication medium can establish situational interest, situational understanding, and public behavior by non-experts towards the information of economics complex policy. This study used Mixed Methods and Medium is The Message Theory propounded by Marshall McLuhan. The sample of this study is fifteen (15) people and use purposive sampling as the sampling technique. The results and conclusions of this research shows that infographic of Bank Indonesia has been good-enough on establishing situational interest by public. However, there is still room for improvement that can optimize more public interest. In situational understanding, infographic has not been good-enough to establish situational understanding. This problem is caused by the presence of many economics terms and languages in the infographic and the limitation of economics knowledge by the public. Lastly, the public behavior towards economics information can not be established due to the unsuccessful forming of situational understanding by the public. Even so, the public still has the desire and hope towards the economics of Indonesia. The public is willing to get involved in the efforts to maintain and improve the economics of Indonesia. ]]>
<![CDATA[Nation brand image and trust level of foreign citizens ]]>
<![CDATA[Damayanti, Trie]]>;
<![CDATA[Dida, Susanne]]>;
<![CDATA[Hidayat, Dadang Rahmat]]>;
<![CDATA[Cho, Sung Kyum]]>
<![CDATA[ PRofesi Humas Vol 7, No 1 (2022): August 2022 ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/prh.v7i1.38540
<![CDATA[The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. ]]>
<![CDATA[Fostering strategic function of public relations corporate - communication in corporate culture practices ]]>
<![CDATA[Koswara, Aang]]>;
<![CDATA[Nugraha, Aat Ruchiat]]>;
<![CDATA[Damayanti, Trie]]>
<![CDATA[ PRofesi Humas Vol 8, No 1 (2023): August 2023 ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/prh.v8i1.48565
<![CDATA[Background: Public relations and Culture are intertwined. Societal and corporate Culture influences public relations practices. Conversely, the existence of public relations influences organizational cultural practices and societal Culture. Regrettably, the human resource department has a more dominant role in corporate culture practices than the public relations department. It is mainly related to internalizing organizational values, while the public relations department supports the internalization program through internal corporate communication channels. Purpose: This paper examines public relations function in corporate culture practices based on stories and opinions from Indonesian communication practitioners. It focuses on three main research questions, first how and what the impacts of the existence of public relations – corporate communication to the development of corporate Culture; Second, what the functions of public relations are – corporate communication to support the building and changing corporate Culture; and third what factors influence the strategic function of public relations - corporate communication in corporate culture practice. Methods: This study employs qualitative methods through semi-structured interviews with public relations/corporate communication professionals working at different corporations and organizations. Results: Based on thematic analysis, the empirical findings revealed that cascading organizational values is still part of the human resource department’s primary job, while corporate communication is essential to echoing the key message. Determining the appropriate communication channels and corporate language is critical to ease misunderstandings amongst corporate members. Finally, the digital business environment frequently invites hostile situations, and therefore strong leadership and agile organization can preserve business sustainability. Conclusion: The influence of public relations is essential to orchestrate various internal communication channels. The agile organization provides ease of organizational bureaucracy in corporate culture practices. Implications: This initial finding contributes to the field of public relations – corporate communication to provide a balanced perspective from Indonesian practitioners.]]>
<![CDATA[Pengaruh Penggunaan Akun X @drhaltekehalte Terhadap Pemenuhan Kebutuhan Tempat Kuliner Followers: (Studi Analisis Regresi Kuantitatif terhadap Followers Twitter (X) @drhaltekehalte) ]]>
<![CDATA[Fitrianti, Shafira Balqis]]>;
<![CDATA[Damayanti, Trie]]>;
<![CDATA[Sani, Anwar]]>
<![CDATA[ Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 16 No. 2 (2024): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2024 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/komuniti.v16i2.6376
<![CDATA[Masyarakat memanfaatkan media sosial untuk memenuhi kebutuhan tersebut. Media sosial yang saat ini sudah sangat berkembang pesat menawarkan berbagai platform dengan keunggulannya masing-masing, masyarakat bebas memilih media dan diantaranya memutuskan untuk menggunakan Twitter (X). Secara spesifik adalah menggunakan akun Twitter (X) @drhaltekehalte yang aktif membagikan informasi rekomendasi tempat kuliner dengan terangkum, rinci, dan bisa dijangkau oleh transportasi umum. Namun, terdapat perbedaan reaksi dari para followers akun Twitter (X) @drhaltekehalte terkait informasi rekomendasi tempat kuliner tersebut secara positif dan negatif. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh dari penggunaan akun Twitter (X) @drhaltekehalte terhadap pemenuhan kebutuhan informasi rekomendasi tempat kuliner followers. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan angket kepada 100 followers akun Twitter (X) @drhaltekehalte sebagai sampel penelitian dan berdasarkan pada teori Uses and Gratification. Hasil yang didapatkan dari penelitian ini adalah terdapat pengaruh yang diberikan oleh penggunaan akun Twitter @drhaltekehalte sebesar 29,6% terhadap pemenuhan kebutuhan informasi rekomendasi tempat kuliner followers. Sebesar 70,4% lainnya dipengaruhi oleh aspek lain yang tidak diteliti pada penelitian ini. People use social media to fulfilled these needs. Social media, which is currently developing very rapidly, offers various platforms with their respective advantages, people are free to choose media and one of them decides to use Twitter (X). Specifically, people are using the Twitter account (X) @drhaltekehalte which actively shares information on recommendations for culinary places that are summarized, detailed, and accessible by public transportation. However, there were different reactions from followers of the Twitter account (X) @drhaltekehalte regarding the information on recommendations for culinary places, both positive and negative. This research aims to determine how much influence the use of the Twitter account (X) @drhaltekehalte has on fulfilling the information needs of followers on recommendations for culinary places.This research uses a quantitative approach by distributing questionnaires to 100 followers of the Twitter account (X) @drhaltekehalte as research samples and is based on the Uses and Gratification theory. The results obtained from this research show that there is an influence exerted by the use of the Twitter account @drhaltekehalte of 29.6% on fulfilling followers' needs for information on recommendations for culinary places. The other 70.4% was influenced by other aspects not examined in this study. ]]>
<![CDATA[Cancel Culture in South Korea's Entertainment Industry: Media Framing through the Lens of Deviance ]]>
<![CDATA[Ramadhanty, Rizta Insani]]>;
<![CDATA[Bajari, Atwar]]>;
<![CDATA[Damayanti, Trie]]>
<![CDATA[ Journal La Sociale Vol. 6 No. 2 (2025): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v6i2.1978
<![CDATA[The media has the power to carry out media framing and the public has the power to believe or not and participate in spreading the results of the media framing or not, which will eventually lead to whether or not a cancel culture happens. The author wants to analyze how Kumparan news articles apply framing to actor Kim Seon Ho's scandalous news which caused him to be exposed to cancel culture, through journalistic analysis with The Sphere of Deviance theory by Daniel Hallin. The author conducted a thematic analysis of 9 articles regarding the actor Kim Seon Ho scandal published by Kumparan in the period of 19 October 2021-22 October 2021 and resulted in 3 divisions of categories: positive (not supporting cancel culture), negative (supporting cancel culture), and neutral. From the 9 news articles that were sampled, after the analysis, the writer produced the following data: 2 articles in the positive category, 1 article in the negative category, and 6 articles in the neutral category. Even though there is no dominant framing in the article published by Kumparan regarding the Kim Seon Ho scandal, it can still be concluded that indeed the media has power through media framing, as well as the public who have power over the information obtained from the media (whether it is the result of media framing or not).]]>
<![CDATA[Analysis of Customer-Based Brand Equity Strategy Through The Digital Branding Process in The Social Sharing Happiness Campaign As A Social Crowdfunding Startup ]]>
<![CDATA[Halimah, Puti]]>;
<![CDATA[Wahyudin, Uud]]>;
<![CDATA[Damayanti, Trie]]>
<![CDATA[ Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies ]]>
Publisher : <![CDATA[Green Publisher Indonesia ]]>
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DOI: 10.59188/eduvest.v5i4.1823
<![CDATA[This study examines the influence of consumer-based brand equity through the digital branding process on consumer loyalty in the Sharing Happiness social campaign. With the increase in internet users in Indonesia, people's behavior in donating has also undergone a transformation, switching to digital platforms. This study uses a quantitative method with a correlational approach to analyze the relationship between brand equity and consumer loyalty, which is measured through repeat purchase, retention, and referral. The results of the analysis show that high brand equity has a positive impact on consumer loyalty. Simultaneous and partial hypothesis tests show that the Customer Based Brand Equity strategy significantly affects consumer loyalty in the form of repeat donations, positive comments, and referrals. This research provides insights for business people and marketers about the importance of branding strategies in the digital era to increase consumer loyalty in the crowdfunding sector. This finding is expected to be a reference for the development of adaptive and innovative marketing communication strategies in the face of dynamic changes in consumer behavior.]]>
<![CDATA[Social Media Marketing Activities (SMMA) As A Brand Formation Strategy A Study Of The Brand Image Formation Strategy Of Tasikmalaya Embroidery Products ]]>
<![CDATA[Damayanti, Trie]]>;
<![CDATA[Koswara, Aang]]>
<![CDATA[ Jurnal Komunikasi Vol. 15 No. 2 (2023): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v15i2.23088
<![CDATA[Branding is an effort to establish a brand, both products, companies, and other objects. Forming a brand requires the right strategy to achieve the predefines goals, where the goal is usually quantifiable objectives. The formation of a brand will be proven by the behavior changes of the targeted public of the brand object because the branding strategy will usually be aimed at a specific public target. Social Media Marketing Activities (SMMA) is a strategy initially developed for marketers in promoting, however, its application has expanded to encompass the formation of product brands and companies. The method of writing this article is exploratory, wherein the author tries to explore the marketing activities of the embroidery industry in Tasikmalaya, which are then analyzed and associated with existing phenomena. The results indicate that SMMA is used by the embroidery industry on a large and small scale because of its ease of application, but although it is easy SMMA must be accompanied by other tools, because in forming a company brand it is not enough just to base on social media activities, but other activities that will invite public experience in interacting with these products and companies. Positive experience is the main factor in shaping the brand image of a product or company.]]>
