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Komunikasi Keluarga Dalam Memotivasi Mahasiswa Rantau Asal Papua Menempuh Pendidikan Tinggi di Jakarta Wowor, Hana Aviela Fedria; Sary, Marisa Puspita; Putri, Maulina Larasati
PERSPEKTIF Vol. 13 No. 4 (2024): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i4.11408

Abstract

This article aims to determine the role of family communication in motivating higher education. Public education in Papua is not yet evenly distributed as a whole due to constraints on facilities, means, or understanding the importance of education itself. This research was conducted by conducting in-depth interviews with overseas students from Papua who were continuing their higher education (or studying) in Jakarta. Based on the Symbolic Interaction theory, an action will do something because there is an understanding of the meaning. This research shows that the five students interviewed have the same sense of the meaning of education, that education is important for a better future. So they consider college (thing) as something that must be done to achieve a good future. Therefore, they chose to study in Jakarta as a form of action (act). In the end, the meaning of the importance of education and what motivates them to study in Jakarta is the family, especially parents. Parents, as the smallest institution, who have been together since childhood, have been involved in providing education and giving them views on good education and the goals of education.
Strategi Komunikasi Persuasif dalam Kampanye Kesehatan Masyarakat Azzira; Vera Wijayanti Sutjipto; Marisa Puspita Sary
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6850

Abstract

Strategi komunikasi persuasif menjadi komponen kunci dalam keberhasilan kampanye kesehatan masyarakat yang bertujuan untuk meningkatkan kesadaran, memengaruhi sikap, dan mendorong perubahan perilaku positif terhadap isu kesehatan. Artikel ini mengkaji pendekatan-pendekatan strategis dalam komunikasi persuasif, mulai dari penggunaan narasi yang mampu membangun keterhubungan emosional, pemanfaatan media digital yang efektif untuk menjangkau audiens yang lebih luas, hingga pendekatan berbasis komunitas yang memperkuat keterlibatan masyarakat secara langsung. Selain itu, artikel ini juga membahas pentingnya segmentasi audiens untuk memastikan pesan yang disampaikan relevan dan tepat sasaran, pemilihan saluran komunikasi yang sesuai dengan karakteristik audiens, serta perancangan pesan yang mampu menarik perhatian dan membangun kredibilitas. Penelitian ini menyoroti berbagai faktor yang dapat memengaruhi efektivitas strategi komunikasi persuasif, seperti konteks budaya, tingkat literasi kesehatan, dan kepercayaan terhadap sumber informasi. Hasil analisis menunjukkan bahwa keberhasilan kampanye kesehatan masyarakat sangat bergantung pada penerapan strategi komunikasi yang fleksibel dan berbasis data, yang mampu menyesuaikan dengan kebutuhan spesifik audiens. Dengan memahami dan mengimplementasikan elemen-elemen tersebut, kampanye kesehatan dapat mencapai hasil yang lebih optimal dalam memengaruhi perilaku dan meningkatkan kesehatan masyarakat secara luas
EDUKASI MENJAGA KELESTARIAN LINGKUNGAN HIDUP MELALUI STORY TELLING KEPADA ANAK-ANAK DI LINGKUNGAN CILIWUNG Sary, Marisa Puspita; Wijayanti, Vera; Putri, Maulina Larasati; Sutiyono, Citra Amalia Putri; Aulia, Farah
JURNAL ABDIMAS DOSMA (JAD) Vol. 5 No. 1 (2026): Januari
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

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Abstract

The Ciliwung River is one of the most polluted rivers in Indonesia, which is caused by low public awareness in maintaining environmental cleanliness. This service activity aims to increase the awareness of children living around the Ciliwung River on environmental issues through an educational approach based on storytelling. The method used is community education by instilling environmental conservation values in an interactive and fun way. Through stories, children are invited to understand the impact of pollution and the importance of protecting the river ecosystem. The results of the activity showed the high enthusiasm of the participants, as well as the emergence of new enthusiasm and awareness in maintaining environmental cleanliness. This approach proved to be effective in fostering awareness from an early age, so that it is expected to form a generation that cares more about the preservation of the environment around them.
Presentasi Diri Digital Dan Adaptasi Budaya Mahasiswa Perantau Universitas Negeri Jakarta Melalui Instagram Syifaa, Khansa; Maulina Larasati Putri; Vera Wijayanti Sutjipto; Marisa Puspita Sary; Sila Nirmala; Nur Rahmat
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.4859

Abstract

In today’s interconnected world, social media plays a vital role in how individuals build and display their identities, particularly among Generation Z. This study explores how migrant students employ Instagram’s multiple account features as a means of managing impressions, forming interpersonal connections, and navigating cultural adaptation. Drawing on Erving Goffman’s dramaturgy theory, the research examines frontstage and backstage behaviors within digital environments, highlighting how public and private expressions reflect broader cultural and emotional dynamics. Using a qualitative descriptive approach, data were gathered through in-depth interviews and digital content observation. The findings reveal that while public accounts reflect aspirational self-representations aimed at social validation, private spaces serve as emotional outlets that enable authenticity and interpersonal closeness. This demonstrates how digital platforms function as arenas for cultural negotiation and identity work, underscoring the interpersonal complexities of digital communication.
EDUKASI MENJAGA KELESTARIAN LINGKUNGAN HIDUP MELALUI STORY TELLING KEPADA ANAK-ANAK DI LINGKUNGAN CILIWUNG Marisa Puspita Sary; Vera Wijayanti; Maulina Larasati Putri; Citra Amalia Putri Sutiyono; Farah Aulia
JURNAL ABDIMAS DOSMA (JAD) Vol. 5 No. 1 (2026): Januari
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Ciliwung River is one of the most polluted rivers in Indonesia, which is caused by low public awareness in maintaining environmental cleanliness. This service activity aims to increase the awareness of children living around the Ciliwung River on environmental issues through an educational approach based on storytelling. The method used is community education by instilling environmental conservation values in an interactive and fun way. Through stories, children are invited to understand the impact of pollution and the importance of protecting the river ecosystem. The results of the activity showed the high enthusiasm of the participants, as well as the emergence of new enthusiasm and awareness in maintaining environmental cleanliness. This approach proved to be effective in fostering awareness from an early age, so that it is expected to form a generation that cares more about the preservation of the environment around them.