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All Journal Jurnal Penelitian Humaniora DIKSI Litera Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia JURNAL KONFIKS MUDRA Jurnal Seni Budaya KREDO : Jurnal Ilmiah Bahasa dan Sastra Caraka : Jurnal Ilmu Kebahasaan, Kesastraan, dan Pembelajarannya Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra k@ta Kandai Indonesian Journal of English Language Teaching and Applied Linguistics Adabiyyat: Jurnal Bahasa dan Sastra Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Journal of Social Science Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Indonesian Journal of EFL and Linguistics East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) International Journal of Education and Teaching Zone DIMASATRA Journal of Social Science Jurnal Audiens Literature and Literacy Disastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Indonesian Journal of English Language Teaching and Applied Linguistics
Else Liliani
Universitas Negeri Yogyakarta
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Strategi Linguistik dan Praktik Sosial dalam Iklan Pinjaman Online: Studi Wacana Kritis Norman Fairclough Ilma, Cahyani; Liliani, Else; Efendi, Anwar
Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Vol 7, No 3 (2025): Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/bahasa.v7i3.1653

Abstract

The purpose of this study is to describe the ideology, linguistic strategies, and social representations that influence people’s behavior and perceptions in online loan advertisement. Using a qualitative approach with Fairclough’s critical discourse analysis method, this study focuses on examining the forms of sentences in online loan advertisements that can shape new ideologies among the public by using linguistic strategies in these advertisements. The research data consists of word, phrases, and clauses that describe strategies and ideologies that can influence people’s behavior. Data collection techniques were carried out using direct observation techniques through three dimensions, namely the text dimension, the discourse practice dimension, and the social reality dimension. The results of the study show that there are five word classes, namely intransitive active verbs, transitive active verbs, nouns, adverbs, and adjectives that describe linguistic strategies, while the description of discourse ideology only uses the noun word class. The four discourse strategies used online loan advertisements are offering relief, guarantees of legality and security, ease of access to loans, and offering quick solutions.AbstrakTujuan penelitian ini adalah untuk menjabarkan ideologi, strategi linguistik, dan representasi sosial yang mempengaruhi perilaku serta persepsi masyarakat dalam iklan pinjaman online. Melalui pendekatan kualitatif dengan metode analisis wacana kritis Fairclough, penelitian ini berfokus pada pengkajian bentuk-bentuk kalimat dalam iklan pinjaman online yang dapat membentuk ideologi baru di kalangan masyarakat dengan menggunakan strategi linguistik dalam iklan tersebut. Data penelitian ini berupa kata, frasa, dan klausa yang menggambarkan strategi dan ideologi yang dapat mempengaruhi perilaku masyarakat. Teknik pengumpulan data dilakukan dengan teknik observasi langsung melalui rekaman, transkrip, dan studi literatur. Data dianalisis melalui tiga dimensi, yaitu dimensi teks, dimensi praktik wacana, dan dimensi realitas sosial. Hasil penelitian menunjukkan bahwa terdapat lima kelas kata yang berupa verba aktif intransitif, aktif transitif, nomina, adverbia, dan adjektiva yang menggambarkan strategi linguistik, sedangkan penggambaran ideologi wacana hanya menggunakan kelas kata nomina. Adapun empat strategi wacana yang digunakan dalam iklan pinjaman online, yaitu menawarkan keringanan, jaminan legalitas dan keamanan, kemudahan akses pinjaman, dan penawaran solusi cepat.
ANALYSIS OF THE NOVELS ENTROK AND PASUNG JIWA THROUGH THE LENS OF LIBERAL FEMINISM BY OKKY MADASARI Isma Safitri Patty, Azhwani; Liliani, Else; Efendi, Anwar; Kelibay, Ismed
JURNAL KONFIKS Vol 13 No 1 (2026): KONFIKS
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/678zbm25

Abstract

This study conducts a comparative analysis of Okky Madasari’s novels Entrok and Pasung Jiwa through the perspective of Liberal Feminism. Entrok portrays the social reality of rural Javanese communities during the New Order era, where women are trapped within the chains of tradition, poverty, and cultural myths. Meanwhile, Pasung Jiwa presents contemporary urban dynamics through the characters Sasana and Cak Jek, who attempt to challenge the boundaries of identity, sexuality, and individual freedom. This research employs a qualitative, library-based approach. The primary data sources consist of Madasari’s Entrok and Pasung Jiwa, supported by additional materials gathered from scholarly literature, including relevant journal articles and theoretical studies. The analysis is carried out through close reading and theoretical interpretation, focusing on the manifestation of personal rights, individual rationality, and the pursuit of freedom as core values of liberal feminism. The findings reveal that Okky Madasari consistently highlights the tension between oppressive social structures and individual aspirations for self-determination. This study offers a theoretical contribution by shifting the analytical focus from collective resistance to a rearticulation of personal autonomy within contemporary Indonesian literature.
Co-Authors Agung Tri Laksono Anasari, Safitri Anwar Efendi Aprilia Anggraini Bagus Wahyu Setyawan Chafit Ulya Chafit Ulya Dwi Budiyanto Eka Rahayu Putri Elda Sari Siregar Elen Inderasari Erwis Esti Swatika Sari Hana Cholifah Nurjanah Hartono Hartono Hartono Hartono Herawati, Diyah Iin Agustina Ilma, Cahyani Isma Safitri Patty, Azhwani Ismed Kelibay Kusmarwanti Kusmarwanti Kusumawati, Nira Mariyani, Anik Mawaidi, Mawaidi Mawar Safei Nadya Rizqi Hasanah Devi Nugraheni Eko Wardani Putri Ayu Wulandari, Putri Ayu Putri, Tasya Sukma Putri, Ulfa Rizqi Putrirahayu Prawira, Mentari Riswanda Himawan Sari, Selvia Aniffah Sarwiji Suwandi Setiyoningsih, Titi Sidik, Miftahul Suminto A. Sayuti Sushina, Polina Taqwim, Ahsanu Telaumbanua, Ester Anugrah Tri Lande Widyastuti Purbani Wiyatmi Yanuanita Widiyaningrum Yulianeta Yuriska Dewi Zahrul Jihadurrahim Bajuri , Muhammad Zamzani Zamzani