Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal Of World Science

Driving Night Travel Decisions with Local Wisdom Product Offers to Enhance the Travel Experience Trenggono, Trenggono; Marhendi, Mengku; Listyorini, Haniek
Journal of World Science Vol. 1 No. 11 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i11.120

Abstract

Introduction: Big cities in Indonesia intensify night tourism activities in their respective cities to increase tourist visits and provide a different atmosphere for the experience. This study aims firstly to examine how the influence of local wisdom product offerings typical of a destination on the decisions of night tourism entrepreneurs, secondly to explore the impact of local wisdom products on the travel experience, and thirdly to examine the effect of night tourism decisions. Method: To test this model, 100 tourist respondents were taken at several points of night tourism activities in Semarang City; Then, the data was processed using SEM PLS. Result: The partial hypothesis test shows the value of t - independent statistical variable of local wisdom product against the dependent variable of the travel experience of 1,449 < 1.96 and the importance of t - independent statistical variable of local wisdom product to the intervening variable of night travel decision of 15,336 > 1.96. Simultaneous hypothesis testing showed the importance of t - independent statistical variables of local wisdom products against dependent variables of travel experience through intervening variables of night travel decisions of 7.289 > 1.96. Conclusion: The first study shows that local wisdom products influence the decision to travel to the city of Semarang at night. Second, the development of local wisdom also influences the travel experience—a distinctive art. The three decisions of the following night tour affect the experience of travelling at night in the city of Semarang. Fourth, the decision to travel at night is a variable that mediates the travel experience.
Using Authenticity Event as a Factor that Affects Event Attendance in Improving Branjang Tourism Village Promotion Pranoto, Pranoto; Listyorini, Haniek; Mistriani, Nina
Journal of World Science Vol. 1 No. 11 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i11.121

Abstract

Introduction: During the Covid-19 pandemic, many tourist villages are reluctant to develop their respective destinations. The manager of the Branjang Tourism Village, Semarang Regency, realized the importance of events in destination development by exploring the impact of event attendance on destination promotion. This study first aims to analyze the effect of the authenticity of the event on the attendance of the event. The second explores the impact of event attendance on destination promotion. The third examines the direct impact of actual authenticity on destination promotion. Fourth, prove the mediation of event attendance in the effect of event authenticity on destination promotion. Methods: To test this model, 100 respondents of tourists who visited the event were taken at the Branjangan Cultural Event in the Branjang Tourism Village. Then the data is processed using SEM PLS. Result: The authenticity of the event influences the attendance of the event with t statistic 7,488> 1,96. Authenticity Events influence destination promotion with a t-statistic value of 4.011 > 1.96. The presence of the event influences destination promotion with a statistical t value of 3.507> 1.96 and the authenticity of the event on destination promotion influences the presence of the event with a simultaneous value of 0.2880> 1.96. Conclusion: The results of the first study show that the authenticity of the event affects the attendance of the event; second, the presence of the event affects the promotion of the goal. Thirdly, event authenticity involves the promotion of goals, and event attendance mediates the effect of event authenticity on goal promotion.  
Co-Authors A Lusiyah Abdul Ghofur Adiya Narindra Pratiwi Ainiya, Sri Khusnul Ali Muktar Sitompul AMALINA, Wijhatun Ardhana, Rizka Arif Rahman Hakim AULIA, Fiqyati Wardatul Aurilia Triani Aryaningtyas Baharuddin Adam Bambang Guritno Bambang Guritno BULU, Yubilate Kristian Candra, Danish Kusuma Danang Aji Muhamad dewa Deni Somantri Denik Risyanti, Yustina Desman Putra Duha Desy Rahmawati Lukmana Dyan Triana Putra Eko Martono Elisabet Asalia Sarita Putri Enik Rahayu Esti Agriyani Bawaulu F Pambudi Widiatmaka Fahdini, Nimas Ihza Fajar Budiawan Fitri Kensiwi Futichat Azzahra Gana Wuntu GEE, Sonia Hakim, Putra Arif Rahman Halawa, Kristiani Hartoyo Hartoyo Hartoyo soehari Hartoyo Suhari Hendrajaya Hendrajaya Hendrajaya Hendrajaya Henry Yuliamnir Hevilia Arfasinta Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Ikhlasandi, Hesky Ilham Iklima Raissa Adristi Prasista Julian Andriani Putri Karona Cahya Susena, Karona Cahya Kundori Laia, Flores Harliesyahputra Laia, Patrisia Lilis Suciati Mahadika Pradipta Himawan Manshur, Ahmad Marhendi, Mengku Martina Amernia Manaraja Melda Savilla Y Mochamad Ainan Mochamad Miswanto Gunawan Mokhamad Kholil Aswan Muniroh Muniroh NAHARIA, Azizah Nimas Ihza Fahdini Nina Mistriani Ninuk Subandyah Nurdina prasetyo Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Pranoto Pranoto Pranoto Pranoto Prayitno, Pranoto Hadi Priyantoro, Djarot Ratih Pratiwi Ray Octafian Renny Aprilliani Renny Aprilliyani S Samtono Saefudin Saefudin Samtono Samtono Sapto Supriyanto Sasmita Agnu Ratna D Seftiara Farichatu H Shella Gherina Saptian Soehari, Hartoyo Soetomo, W.E Sri Yuwanti Sukirno Sukirno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno, Sukrisno Supriyadi, Andhi Supriyanto, Sapto Suraeni Linda Depi Suwarti Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Widyaningsih Umbu Aris Wahyu Tri N Widagdo, Susmono Wuntu, Gana Y Sutomo Yuliamir, Henry