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Journal : Gema Wisata

Pengaruh Bauran Pemasaran Terhadap Keputusan Wisatawan Berkunjung Ke Desa Wisata Kandri Semarang Jawa Tengah Nimas Ihza Fahdini; Haniek Listyorini
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 17 No. 3 (2021): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.918 KB) | DOI: 10.56910/gemawisata.v17i3.185

Abstract

Terdapat beberapa Faktor yang mempengaruhi keputusan berkunjung. Dalam penelitian ini dibatasi pada Produk, Harga, Tempat dan Promosi terhadap keputusan berkunjung karena keputusan berkunjung membawa kemajuan bagi pengelola. Tujuan penelitian ini adalah menjelaskan pengaruh produk terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang, menjelaskan pengaruh harga terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang, menjelaskan pengaruh tempat terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang, menjelaskan pengaruh promosi terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang dan menjelaskan pengaruh bersama-sama variabel produk, harga, tempat dan promosi terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang Jawa Tengah. Penelitian dilakukan dengan metode kuantitatif. Sampel sebanyak 99 responden. Teknik pengumpulan data studi pustaka. Analisis kuantitatif menggunakan analisis regresi berganda untuk mengetahui pengaruh variabel independen terhadap variabel dependen. Uji model, uji hipotisis sebelum dilakukan uji tersebut dilakukan dahulu uji validitas dan reliabilitas. Hasil analisis regresi menunjukkan bahwa produk berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang. Harga tidak berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang. Tempat tidak berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang. promosi berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang. Produk, harga, tempat dan promosi bersama-sama berpengaruh positif dan signifikan terhadap keputusan berkunjung pada Desa Wisata Kandri Semarang.
PENGARUH KUALITAS PELAYANAN, CITRA, DAN FUNGSI OTA (ONLINE TRAVEL AGENT) TERHADAP KEPUTUSAN TAMU MENGINAP DI MASA PANDEMI COVID-19 (Studi Kasus Pada Hotel Grand Dian Brebes) Desy Rahmawati Lukmana; Haniek Listyorini; Ray Octafian; Hendrajaya Hendrajaya
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 19 No. 2 (2023): Mei : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v19i2.313

Abstract

This research was conducted at the Grand Dian Hotel Brebes which aims to analyze and explain the influence of service quality, image and function of OTA (online travel agent) which is in poor condition due to lack of updates from OTA (Online Travel Agent) about hotel information, and prices from OTA (Online Travel Agent) is unstable. Research data obtained through questionnaires and interviews. The sample used in the study were 94 respondents. The research results are expected to provide useful information for management and employees. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis used multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and before doing the test, the validity and reliability tests were carried out first. The results of the regression analysis show that the increase in guest decisions to stay is directly influenced by the quality of service, image and function (online travel agent). The results of the multiple regression analysis test showed a significant F value, with a correlation value of determination adjusted R2 square of 0.610. This shows that the quality of service, image and function (online travel agent) significantly influence the decision of guests to stay together with a close relationship of 61.0%. This shows that to improve the decision of staying guests, it is necessary to improve the quality of service, as well as the image and function of a good OTA (online travel agent) in the eyes of the community, it will increase the decision of guests to stay in the next period.
PENGEMBANGAN INFRASTRUKTUR DESA BERBASIS BUDAYA KERAJINAN WAYANG KULIT GUNA MENINGKATKAN PEMASARAN DI PUCUNG, DESA WUKIRSARI, KABUPATEN BANTUL, YOGYAKARTA Elisabet Asalia Sarita Putri; Haniek Listyorini; Sri Yuwanti; Suwarti Suwarti
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 19 No. 2 (2023): Mei : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v19i2.314

Abstract

Infrastructure development is the duty and responsibility of both the Central Government, Provincial Government and Regency/City Regional Governments in accordance with the division of government affairs. One of the places in Bantul Regency that introduces leather puppet crafts to the wider community is Pucung as a center for shadow puppets. The development of village infrastructure based on the wayang kulit craft culture needs to identify the efforts of wayang kulit craftsmen in overcoming marketing barriers, infrastructure development efforts that have been carried out so far, and prioritized infrastructure to be equipped with the aim of increasing the marketing of wayang kulit crafts. This study uses qualitative methods with observations and interviews. The results of this study are that craftsmen market wayang kulit crafts online and digitally E-commerce to overcome the obstacles they face, the infrastructure related to the marketing of leather puppets that has been developed so far is a means of communication in the form of internet and WIFI, and infrastructure that is prioritized to be equipped is e-commerce digital marketplace.
Model Pengembangan Agrowisata Berbasis Kopi Sebagai Daya Tarik Wisata Desa Wisata Colo Kudus Mahadika Pradipta Himawan; Haniek Listyorini; Trenggono Trenggono; Dyan Triana Putra; Julian Andriani Putri
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 19 No. 2 (2023): Mei : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted in the Colo Kudus Tourism Village, Central Java, which aims to understand and analyze the coffee-based agro-tourism development model as a tourist attraction in the Colo Kudus Tourism Village. And analyze what obstacles are experienced by the Colo Kudus Tourism Village Agrotourism. The data of this study were obtained through observation and interviews, the informants used in the study were 5 respondents. The results of the study are expected to provide useful information for coffee activists, the Colo Coffee community. The data obtained were processed using descriptive qualitative. Qualitative analysis uses data analysis, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that Arowisata Colo Tourism Village has a strategy model such as Coffee Education Tourism, training for farmers.
Co-Authors A Lusiyah Abdul Ghofur Adiya Narindra Pratiwi Ainiya, Sri Khusnul Ali Muktar Sitompul AMALINA, Wijhatun Ardhana, Rizka Arif Rahman Hakim AULIA, Fiqyati Wardatul Aurilia Triani Aryaningtyas Baharuddin Adam Bambang Guritno Bambang Guritno BULU, Yubilate Kristian Candra, Danish Kusuma Danang Aji Muhamad dewa Deni Somantri Denik Risyanti, Yustina Desman Putra Duha Desy Rahmawati Lukmana Dyan Triana Putra Eko Martono Elisabet Asalia Sarita Putri Enik Rahayu Esti Agriyani Bawaulu F Pambudi Widiatmaka Fahdini, Nimas Ihza Fajar Budiawan Fitri Kensiwi Futichat Azzahra Gana Wuntu GEE, Sonia Hakim, Putra Arif Rahman Halawa, Kristiani Hartoyo Hartoyo Hartoyo soehari Hartoyo Suhari Hendrajaya Hendrajaya Hendrajaya Hendrajaya Henry Yuliamnir Hevilia Arfasinta Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Ikhlasandi, Hesky Ilham Iklima Raissa Adristi Prasista Julian Andriani Putri Karona Cahya Susena, Karona Cahya Kundori Laia, Flores Harliesyahputra Laia, Patrisia Lilis Suciati Mahadika Pradipta Himawan Manshur, Ahmad Marhendi, Mengku Martina Amernia Manaraja Melda Savilla Y Mochamad Ainan Mochamad Miswanto Gunawan Mokhamad Kholil Aswan Muniroh Muniroh NAHARIA, Azizah Nimas Ihza Fahdini Nina Mistriani Ninuk Subandyah Nurdina prasetyo Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Pranoto Pranoto Pranoto Pranoto Prayitno, Pranoto Hadi Priyantoro, Djarot Ratih Pratiwi Ray Octafian Renny Aprilliani Renny Aprilliyani S Samtono Saefudin Saefudin Samtono Samtono Sapto Supriyanto Sasmita Agnu Ratna D Seftiara Farichatu H Shella Gherina Saptian Soehari, Hartoyo Soetomo, W.E Sri Yuwanti Sukirno Sukirno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno, Sukrisno Supriyadi, Andhi Supriyanto, Sapto Suraeni Linda Depi Suwarti Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Widyaningsih Umbu Aris Wahyu Tri N Widagdo, Susmono Wuntu, Gana Y Sutomo Yuliamir, Henry