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Journal : International Conference on Digital Advanced Tourism, Management, and Technology

A Study On Share Value Relational Capital And Smes Business Performance: A Resource Based Theory Perspective Sukrisno Sukrisno; Pranoto Pranoto; Hartoyo Suhari; Haniek Listyorini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.17

Abstract

This research aims to build a new conceptual model based on shared value relational capital and synergized Network assets to improve innovation capabilities in the context of Small and medium enterprises (SME) business performance. A structural methodology study was adopted in this research and involved 180 small and medium business owners or managers involved in this research in the data collection process. Data analysis for this research uses AMOS 25 software. The findings show that there are two strategic paths for improving SME business performance. Strengthening the share value of relational capital and synergy network assets is a key strategy for improving SME business performance. The sample frame taken from SMEs in Central Java province is a limitation in this research in building the generalization strength of the concept of share value of relational capital. So a form of replication of similar research is needed to achieve a fairly broad generalization of the new concept. The theoretical implications in this research are related to the application of resource-based theory in the study of marketing and strategy management. Some are managerial impressive for SME business actors who want to improve their business performance. This study has the originality of a pioneering study regarding the explanation of the role of share value relational capital and synergy network assets, which are expected to be able to provide a role in bridging innovation capabilities and improving SME business performance.
4P Marketing Strategy In Creative Economy In Kandri Village Nina Mistriani; Trenggono Trenggono; Haniek Listyorini; Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri; Danang Aji Muhamad dewa; Lilis Suciati; Iklima Raissa Adristi Prasista; Taufik Mahzan  
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.21

Abstract

Creative economy products have the ability to market and strengthen quality and competitive products. Marketing of MSME products of chips and cassava centers in Semarang City is a leading center in tourist villages. Local community products that are worth selling. The purpose of this research is to produce a creative economic development model through product marketing that collaborates with various aspects. This type of research uses qualitative research methods with case study research design. Data collection techniques using observation, interview and documentation techniques. The results of the 4P marketing strategy research were successfully applied effectively in marketing in the tourism business as an educational tour and community economic improvement.
The Impact Of Tourism Village Development On Tourism Business And Community Income Improvement Toward Economic Sustainability Desman Putra Duha; Haniek Listyorini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.40

Abstract

Tourism activities in the village may cause positive and negative impacts for local economy and the sustainability of Tourism destination. This study aims to explain the impact in the development of tourism villages towards of business opportunities, by study on types of business and employment opportunities available in Lerep Tourism Village development, effort to increase community income and economic sustainability from sustainable tourism development in Lerep Tourism Village. The research method used was a qualitative descriptive approach, by conducting in-depth interviews, field observations and document studies that located in Lerep Tourism Village, Semarang Regency. The results of the research obtained, first, there are seven business units business opportunities and employment for local communities. Second, destination Management makes the following efforts in increasing community income: expanding business opportunities, increasing the number of workers, increasing innovation and business licensing, collaborating tour packages, community involvement, and developing tourist attractions. Third, economic sustainability can be realized by involving other supporting aspects, including: Product Aspects, Environment, Socio-Culture, Human Resources, Institutions, Norms, and Pentahelix.
Tourist Attraction Strategies In The Destination Development Stage For Tourism Village Sustainability Martina Amernia Manaraja; Haniek Listyorini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.41

Abstract

The development of tourism villages in Indonesia is expected to improve the village economy and be sustainable. In reality, not all tourist villages can be sustainable through all stages of destination development. Central Java Province Tourism Board has reported that only 4 per cent of villages survive through all of destination development stages. However, previous research has little attention in exploring strategies for change and innovation in tourist attractions at each stage of destination development. The purpose of this study is to explore the strategy of developing tourist attractions in the pioneer, developing and developed stages in Lerep Village Tourism. The method used is interactive qualitative research, data was collected by in-depth interviews with informants, observation and documentation. The results showed that Lerep Tourism Village focused on the development of natural and cultural tourism attractions in the pioneer stages, then in the developing stage it is strengthened by the presence of traditional culinary markets, as well as artificial tourism. In the developed stage, Lerep Tourism Village issued natural and cultural tourism packages with the concept of eco-educational tourism, strengthening agricultural tradition events and innovations in developing welcome dances for tourism.
The Pattern Of Travel Decisions And Tourist Expenditures For Local Tourism Revenue In Wonosobo Regency Haniek Listyorini; Arif Rahman Hakim; Esti Agriyani Bawaulu
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.43

Abstract

Every tourism destination wants sufficient economic impact from tourists visit and tourist expenditure for the destination. In fact, each region has set revenue targets for both the number of visitors and amount of various tourist expenditures. However, it is often found that not all of these revenue targets are met. Therefore, this research conducts a comprehensive study on tourist profile, travel decision and the amount of tourist expenditure with the case in Wonosobo Regency. In this study, quantitative research methods is used. Data collected by survey to 100 visitors in several tourist attractions, accommodation and local restaurants. The data is processed using SPSS and display in descriptive statistics. The result of this research found that tourist profile mostly come from Java Island, male gender, tend to be young in age, graduate from hinger education, middle-lower income level. Tourists utilize various sources information but dominantly by social media, with primary visit purpose for holidays, many repeaters tourist, in average visit for one day, able to reach 4-5 attractions, and the most popular attractions are Si Kunir Hills and Arjuna Temple Complex. There are 8 types of tourist expenditures that can provide tourism income opportunities for the region, include accommodation, food and drink, transportation, attraction tickets, services at travel agents, tourist attraction tickets, souvenirs. Amongst 8 types of tourist expenditures, the main expenditure component for one day tourist is buying souvenir or gift, but for 2 days tourist is spending for accommodation.
Co-Authors A Lusiyah Abdul Ghofur Adiya Narindra Pratiwi Ainiya, Sri Khusnul Ali Muktar Sitompul AMALINA, Wijhatun Ardhana, Rizka Arif Rahman Hakim AULIA, Fiqyati Wardatul Aurilia Triani Aryaningtyas Baharuddin Adam Bambang Guritno Bambang Guritno BULU, Yubilate Kristian Candra, Danish Kusuma Danang Aji Muhamad dewa Deni Somantri Denik Risyanti, Yustina Desman Putra Duha Desy Rahmawati Lukmana Dyan Triana Putra Eko Martono Elisabet Asalia Sarita Putri Enik Rahayu Esti Agriyani Bawaulu F Pambudi Widiatmaka Fahdini, Nimas Ihza Fajar Budiawan Fitri Kensiwi Futichat Azzahra Gana Wuntu GEE, Sonia Hakim, Putra Arif Rahman Halawa, Kristiani Hartoyo Hartoyo Hartoyo soehari Hartoyo Suhari Hendrajaya Hendrajaya Hendrajaya Hendrajaya Henry Yuliamnir Hevilia Arfasinta Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Ikhlasandi, Hesky Ilham Iklima Raissa Adristi Prasista Julian Andriani Putri Karona Cahya Susena, Karona Cahya Kundori Laia, Flores Harliesyahputra Laia, Patrisia Lilis Suciati Mahadika Pradipta Himawan Manshur, Ahmad Marhendi, Mengku Martina Amernia Manaraja Melda Savilla Y Mochamad Ainan Mochamad Miswanto Gunawan Mokhamad Kholil Aswan Muniroh Muniroh NAHARIA, Azizah Nimas Ihza Fahdini Nina Mistriani Ninuk Subandyah Nurdina prasetyo Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Pranoto Pranoto Pranoto Pranoto Prayitno, Pranoto Hadi Priyantoro, Djarot Ratih Pratiwi Ray Octafian Renny Aprilliani Renny Aprilliyani S Samtono Saefudin Saefudin Samtono Samtono Sapto Supriyanto Sasmita Agnu Ratna D Seftiara Farichatu H Shella Gherina Saptian Soehari, Hartoyo Soetomo, W.E Sri Yuwanti Sukirno Sukirno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno, Sukrisno Supriyadi, Andhi Supriyanto, Sapto Suraeni Linda Depi Suwarti Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Widyaningsih Umbu Aris Wahyu Tri N Widagdo, Susmono Wuntu, Gana Y Sutomo Yuliamir, Henry