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Journal : JEJAK

Development Strategy 0f Local Food Diversification Imelda, Imelda; Kusrini, Novira; Hidayat, Rakhmad
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 10, No 1 (2017): March 2017
Publisher : Semarang State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v10i1.9127

Abstract

The purpose of this research is to develop strategies that can be applied in the development of local food diversification in West Kalimantan. The data used are primary data and secondary data. Variables examined included internal factors (strengths and weaknesses) and external factors (opportunities and threats) in the development of local food diversification in West Kalimantan. Data analysis were conducted in qualitative descriptive to describe the pattern of food consumption in West Kalimantan and continued with a SWOT analysis to carry out the development strategy of the local food diversification in West Kalimantan. The analysis result showed that the strategy for the development of local food diversification in West Kalimantan is SO strategy (Strengths - Opportunities) those are: 1) the increase in synergy between the government and the micro, small and medium enterprises for the development of local food products, 2) the utilization of communications and market information system in improving the marketing of local food products on micro, small and medium enterprises, and 3) the utilization of unutilized agricultural land to improve the quality and quantity of local food products.
STRATEGI PENGEMBANGAN DIVERSIFIKASI PANGAN LOKAL DI KALIMANTAN BARAT Imelda, Imelda; Kusrini, Novira; Hidayat, Rakhmad
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 10, No 1 (2017): March 2017
Publisher : Semarang State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v10i1.6860

Abstract

The purpose of this study is to develop strategies that can be applied in the development of local food diversification in West Kalimantan. The data used are primary data and secondary data. Variables examined included internal factors (strengths and weaknesses) and external factors (opportunities and threats) in the development of local food diversification in West Kalimantan. Descriptive data were analyzed qualitatively to describe the pattern of food consumption in West Kalimantan and continued with a SWOT analysis to develop strategies for the development of local food diversification in West Kalimantan. The analysis showed that the strategy for the development of local food diversification in West Kalimantan is SO strategy (Strengths - Opportunities), namely: 1) increase the synergy between the government and the micro, small and medium enterprises for the development of food products locally, 2) the use of communications and systems market information in improving the marketing of local food products on micro, small and medium enterprises, and 3) utilization of unutilized agricultural land to improve the quality and quantity of local food products.Tujuan penelitian ini adalah untuk menyusun strategi yang bisa diterapkan dalam upaya pengembangan diversifikasi pangan lokal di Kalimantan Barat. Data yang digunakan adalah data primer dan data sekunder. Variabel yang diteliti meliputi faktor internal (kekuatan dan kelemahan) serta faktor eksternal (peluang dan ancaman) dalam pengembangan diversifikasi pangan lokal di Kalimantan Barat. Analisis data dilakukan secara deskriptif kualitatif untuk menggambarkan pola konsumsi pangan masyarakat Kalimantan Barat dan dilanjutkan dengan analisis SWOT untuk melakukan penyusunan strategi pengembangan diversifikasi pangan lokal di Kalimantan Barat. Hasil analisis menunjukkan bahwa strategi yang bisa diterapkan untuk pengembangan diversifikasi pangan lokal di Kalimantan Barat yaitu strategi SO (Strengths Opportunities), yaitu peningkatan sinergi antara pemerintah dengan pelaku sektor UMKM (Usaha Mikro, Kecil dan Menengah) untuk pengembangan produk pangan lokal, pemanfaatan komunikasi dan sistem informasi pasar dalam meningkatkan pemasaran hasil produk pangan lokal sektor UMKM (Usaha Mikro, Kecil dan Menengah), serta pemanfaatan lahan pertanian yang belum termanfaatkan untuk meningkatkan kualitas dan kuantitas produk pangan lokal.
Development Strategy 0f Local Food Diversification Imelda, Imelda; Kusrini, Novira; Hidayat, Rakhmad
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 10, No 1 (2017): March 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v10i1.9127

Abstract

The purpose of this research is to develop strategies that can be applied in the development of local food diversification in West Kalimantan. The data used are primary data and secondary data. Variables examined included internal factors (strengths and weaknesses) and external factors (opportunities and threats) in the development of local food diversification in West Kalimantan. Data analysis were conducted in qualitative descriptive to describe the pattern of food consumption in West Kalimantan and continued with a SWOT analysis to carry out the development strategy of the local food diversification in West Kalimantan. The analysis result showed that the strategy for the development of local food diversification in West Kalimantan is SO strategy (Strengths - Opportunities) those are: 1) the increase in synergy between the government and the micro, small and medium enterprises for the development of local food products, 2) the utilization of communications and market information system in improving the marketing of local food products on micro, small and medium enterprises, and 3) the utilization of unutilized agricultural land to improve the quality and quantity of local food products.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Hamid A Yusra Abdul Hamid A Yusra Abdul Hamid A. Yusra Abdul Hamid A. Yusra Abdul Hamid A. Yusra Abdullah Syafii Adi Suyatno Adi Suyatno Adi Suyatno Alfino Alfino Angela, Agnes Darma Ani Muani Ani Muani Ani Muani Anif Fahmirudi Ayu Arista Kusuma Anggraini Ayu Dilla Kirana Sakti Dewi Kurniati Didik Wantoro Dwi Januarti, Dwi Dwidjono Hadi Darwanto Erlinda Yurisinthae Erlinda Yurisinthae Eva Dolorosa Eva Dolorosa Fachry Abda El Rahman flaviana arke Gustami Gustami Halidi, Fahmi Hapzi Ali Hardi Dominikus Bancin Herkulana Ursula Hery Widijanto Hidayat, Rakhmad Ika Puji Utami Imelda Imelda Irfan Rinaldi Jajat sudrajat Jamaluddin Jamaluddin Jangkung Handoyo Mulyo karmila karmila Komariyati Komariyati komariyati komariyati Kuswanto - LAWAN, TEODORUS KARMEDI Lien, Mariata Litha Rosana Maisaroh, Is Nani Makeas, Herianto Marisi Aritonang Marisi Aritonang Maswadi Maswadi Maswadi Maswadi Maulvhi Ansyor Mesraita Sinaga Neni Junita Novan, Frans Kristian Novira Kusrini Novira Kusrini Nur Jannah Nuraini Nuraini Nurcolis Masjid Nurliza Nurliza Nurliza Nurliza Nurliza Nurliza Panado, Pilipus Permadi, Ganang PRANSISKUS, PRANSISKUS Puput Ningsih Rahim Rahim Rakhmad Hidayat Rakhmad Hidayat Rasmi Jusahwalia Rela Novahadi Rhois, Sufyan Amin Rini Sulistiawati Rini Sulistiawati Ryan Rakasiwi Santi Santi Sapurdi, Sapurdi Sarina Sarina Setiawati Setiawati Sinambela, Suiranto Siti Yaumah Rianti Sri Wahyuningsih SUPRAPTI, GUSNI Suryani Suryani TARYO RIZKIANSAH TEODORUS KARMEDI LAWAN Utin Mangindra Sari Wahyu Adi Sujito, Wahyu Adi Wahyuni Wahyuni Wulan Sari Yeni Hurriyani