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Journal : Interaksi Online

PROGRAM FEATURE “JAWA TENGAH HARI INI” DI STASIUN TVRI JAWA TENGAH (POSISI: KAMERAMAN DAN EDITOR) Rosita Rachma; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

TVRI Jawa Tengah is a public broadcasting institution tasked with broadcasting information with educational value to the public. As a form of responsibility in becoming a means of preserving culture and local wisdom values, TVRI Jawa Tengah has one of the news programs, namely Jawa Tengah Hari Ini. This program contains one of the Mini Feature segments which contains light news information. Feature itself is news coverage that is informative, educative, entertaining, convincing, and provides human values (human interest) so that it can make the sympathy or empathy of those watching it moved and not bound by time (timeless). This project is present to fill the Mini Feature segment with content that raises a big theme about culture in accordance with TVRI's duties as a public broadcasting institution. The big theme is divided into several categories including arts, tourism, culinary, history, and rituals/traditions. This project took place by producing 48 contents with an average duration of 5-7 minutes. This content was aired on TVRI Jawa Tengah Station in April-July 2022 and rebroadcast through the YouTube channel "Karbid TVRI" owned by the field work team. In its implementation, there are 4 main job desks in the pre-production, production, and post-production processes: Producer, Director, Reporter, and Cameraman.
Komunikasi Support Group Sekartaji dalam Pendampingan pada Perempuan Korban Kekerasan Dalam Rumah Tangga Rahma Kurniasari; Yanuar Luqman; Nurist Surayya Ulfa
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pengorganisasian komunikasi support oleh organisasi penting dalam mendapatkan, mengelola, serta menerapkan informasi yang diterima kepada anggota. Penelitian ini bertujuan untuk mengetahui proses pengorganisasian komunikasi Support Group Sekartaji dalam pendampingan pada para survivor KDRT. Penelitian ini menerapkan metode studi kasus deskriptif, pendekatan kualitatif, dan paradigma interpretif. Teknik yang digunakan merupakan wawancara mendalam semi-terstruktur serta teknik analisis pattern-matcing berdasarkan teori utama yakni Theory of Organizing. Kesesuaian dengan pola Theory of Organizing, proses untuk pengorganisasian komunikasi support didasarkan pada tahap penerimaan informasi, seleksi, dan retensi yang digunakan dalam rangka mengurangi ketidakpastian anggota. Analisis hasil penelitian menunjukkan bahwa proses pengorganisasian yang terjadi antara LRC-KJHAM dengan Support Group Sekartaji dalam pendampingan pada para survivor KDRT menerapkan sistem diskusi dalam setiap pertemuan rutin yang dilaksanakan, setiap anggota Support Group Sekartaji berhak mengungkapkan perasaan dan menyampaikan gagasan dalam suasana santai dan informal, adapun anggota Support Group Sekartaji diberikan ilmu serta pelatihan oleh LRC-KJHAM melalui program pemberdayaan sehingga diharapkan dapat meningkatkan kualitas hidup anggota. Penelitian ini menyatakan bahwa organisasi memiliki kemampuan dalam menentukan keputusan strategis serta memodifikasi proses pengorganisasan sesuai dengan kebutuhan anggota.
EFEKTIVITAS FEAR-AROUSAL PADA INFORMASI PERUBAHAN IKLIM DAN EDUKASI ‘21 HARI VEGAN’ OLEH SINERGIA ANIMAL INDONESIA TERHADAP MINAT MENJALANI POLA HIDUP VEGETARIAN Mira Adinia; Yanuar Luqman; Wiwid Noor Rakhmad
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The livestock sector is proven to produce methane gas which contributes as much as sixteen percent of the total causes of climate change. One way to prevent further climate change is to follow a plant-based consumption pattern, but only less than one percent of Indonesia's population follows this consumption pattern. The purpose of this study was to determine the effectiveness of Fear-arousal on climate change information and educational of '21 Hari Vegan' on the interest in living a vegetarian lifestyle in DKI Jakarta with explanatory research and survey methods. Most of the respondents who took part in this study considered the threat of climate change spread in the media to be quite worrying, the '21 Hari Vegan' education on the official website and Instagram account was quite educational, and had very high interest in living a vegetarian lifestyle. The findings on testing each of the independent variables on the interest in the vegetarian lifestyle stated effectiveness with a low value, this indicated that the two independent variables were weak instruments for encouraging interest in the vegetarian lifestyle.
HUBUNGAN TERPAAN KAMPANYE #WEAREMORE DAN TERPAAN ONLINE CUSTOMER REVIEW PADA KOLOM KOMENTAR INSTAGRAM @Myxl TERHADAP LOYALITAS PELANGGAN XL Putri Febrianti; Yanuar Luqman; Djoko Setyabudi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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XL is a company engaged in cellular telecommunication which was founded on October 6, 1989 with the initial name PT Grahametropolitan Lestari. XL has done many ways to carry out sales promotions, one of which is through the #WeAreMore campaign. On the other hand, XL also conducts sales promotions through Instagram @Myxl. Currently, Instagram @Myxl has 218k followers. On instagram @Myxl, you can often see bad or good reviews about the performance of the XL brand. Therefore, this study aims to determine the correlation between #WeAreMore campaign exposure and online customer review (0CR) exposure to XL customer loyalty. This study uses the theory of Behavioral Learning and Social Cognitive Theory, the sample is 100 respondents with age criteria 18 - 34 years who have seen the #WeAreMore campaign and follow instagram @Myxl. This research uses non-probability sampling with accidental sampling technique.  This study looks at the results of the significance value between the #WeAreMore campaign exposure to XL Customer Loyalty of 0.000. These results are said to be significant if the results obtained have a significance value of <0.05 and a pearson product moment correlation coefficient of 0.376, which means that the two variables have a weak and positive relationship. This means that if exposure to the #WeAreMore campaign increases, then XL’s customer loyalty level also increases. Then, in the second hypothesis correlation test, there is a positive relationship in the instargam @Myxl comments column and XL customer loyalty showing a significance value of 0.000. These results also show a significant and pearson product moment correlation coefficient value of 0.431, which means that the two variables have a moderate and positive relationship. This means that if the Online Customer Reviews in the @Myxl Instagram comment column have increased, then XL customer loyalty has also increased
PENGARUH DAYA TARIK DAN KUALITAS INFORMASI BERBASIS NARASI TERHADAP TINGKAT PENGETAHUAN KESEHATAN MENTAL Vina Aulia Maharani; Yanuar Luqman; Djoko Setyabudi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Penelitian ini dilatarbelakangi oleh masalah minimnya pengetahuan masyarakat mengenai kesehatan mental yang mana berdasarkan riset dari Universitas Gajah Mada pada Oktober 2022 menyatakan bahwa hanya 4,3% penduduk Indonesia yang menyadari tentang gangguan mental, sedangkan sisanya tidak mengetahui sama sekali. Hal tersebut tidak sejalan dengan tujuan salah satu Channel Youtube “Menjadi Manusia” yang mana ingin menyebarkan informasi tentang arti penting kesehatan mental. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh daya tarik dan kualitas informasi berbasis narasi pada konten Channel Youtube “Menjadi Manusia” pada segmen “Saat Pertama Kali Pergi ke Psikolog” terhadap tingkat pengetahuan kesehatan mental. Penelitian ini merupakan penelitian kuantitatif dengan metode eksplanatori dan teknik pengambilan sampel non probability sampling dengan secara khusus menggunakan metode accidental sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden dengan karakteristik laki-laki atau perempuan, Usia 16-24 tahun, pengguna aktif sosial media terutama Youtube, serta pernah menonton konten Youtube “Menjadi Manusia” segmen “Cerita Mereka Episode : Saat Pertama Kali ke Psikolog” setidaknya sekali. Hasil penelitian ini menunjukkan bahwa daya tarik informasi secara parsial berpengaruh terhadap tingkat pengetahuan. Sedangkan kualitas informasi berbasis narasi tidak berpengaruh terhadap tingkat pengetahuan. Sementara itu, daya tarik dan kualitas informasi berbasis narasi secara simultan berpengaruh terhadap tingkat pengetahuan yang mana sejalan dengan teori dependensi mengenai efek komunikasi massa. Dengan demikian, untuk meningkatkan daya tarik informasi perlu mengembangkan ide baru dalam menyampaikan informasi melalui konten. Hal tersebut dapat dilakukan dengan menggaet narasumber ahli untuk meyakinkan audiens tentang topik yang dibahas, serta dengan melalui mini web series untuk lebih menarik perhatian audiens tentang informasi yang disampaikan kepada target audiens.
PENGARUH TERPAAN PROMOSI PENJUALAN DAN TERPAAN ONLINE CUSTOMER REVIEW DI INSTAGRAM TERHADAP MINAT MENGGUNAKAN BRT TRANS SEMARANG Iqbal Aulia Ahsan; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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During the COVID-19 pandemic, BRT Trans Semarang experienced a significant decrease in passenger numbers. As they entered the new normal phase, BRT Trans Semarang actively promoted sales through discounts, cashbacks, and special day promotions. Ideally, intensifying these sales promotions can stimulate interest in using BRT Trans Semarang. On the other hand, there were also online customer reviews on Instagram based on passenger experiences after using BRT Trans Semarang. These consumer reviews could be positive or negative, relating to the service quality. This research aims to determine the influence of exposure to sales promotions and exposure to online customer reviews on Instagram on the intent to use BRT Trans Semarang.The research follows an explanatory type with non-probability sampling techniques. The total number of respondents was 50 people, including both males and females aged 14-27 years, residing in Semarang City, who had seen, heard, or read about the sales promotions and consumer reviews on Instagram for BRT Trans Semarang. The analysis used ordinal regression, and the results indicated that exposure to sales promotions significantly affects the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05). Additionally, exposure to online customer reviews on Instagram also significantly influences the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05).
HUBUNGAN TERPAAN KAMPANYE EARTH HOUR INDONESIA DAN TINGKAT SELF EFFICACY TERHADAP PENERAPAN GAYA HIDUP HEMAT ENERGI Rifqah Nailah; Yanuar Luqman; Tandiyo Pradekso
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Climate change is caused by high concentrations of greenhouse gases produced by humans from energy produced by burning fossil fuels as an energy source. High electricity consumption in Indonesia results in high greenhouse gas emissions. Therefore, efforts are needed from society to prevent the negative impacts of high levels of greenhouse gases such as climate change and rising earth temperatures. The Earth Hour campaign, as one of the pro-environment campaigns, promotes a lifestyle shift to energy saving as an effort to tackle climate change. The aim of the research is to see whether there is a positive relationship between exposure to the Earth Hour campaign and the adoption of an energy-saving lifestyle, based on the Theory of Reasoned Action. The second objective is to see whether there is a positive relationship between an individual's level of self-efficacy towards implementing an energy-saving lifestyle on the basis of Social Cognitive Theory. Research data was collected from 100 respondents who were exposed to the Earth Hour campaign, then the data was analyzed using the Kendall Tau_b correlation equation. The research results show that there is no relationship at all between exposure to the Earth Hour campaign and adopting an energy-saving lifestyle. On the other hand, the level of self-efficacy and the adoption of an energy-saving lifestyle have a very significant value so that there is a positive relationship with a correlation efficiency of 0.269. Based on the research results, it is recommended that parties interested in supporting the implementation of an energy-saving lifestyle can look for other supporting factors besides the Earth Hour campaign and the level of self-efficacy.
MANAJEMEN KOMUNIKASI MRT STARS SURABAYA DALAM MEMPERTAHANKAN KOMITMEN AGEN ASURANSI Michael Lucky Ananda; Agus Naryoso; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Komitmen agen asuransi sangat penting dalam mendorong kantor pemasaran mandiri mencapai tujuan organisasi. Namun, kebebasan agen untuk berhenti dan keluar dari profesi sebagai agen asuransi, akibat tidak adanya kontrak kerja dan kewajiban yang harus dipenuhi kepada kantor pemasaran mandiri dan leader yang merekrut mereka, menjadi tantangan dalam menjaga komitmen tersebut. Industri asuransi di Indonesia juga menghadapi masalah tingginya tingkat turnover agen, yang didukung oleh data AAJI pada tahun 2022 yang menunjukkan penurunan jumlah agen sebesar 3,5% pada tahun tersebut. Penelitian ini dilakukan di MRT Stars Surabaya, yang merupakan salah satu kantor pemasaran mandiri PT Prudential Life Assurance terbesar di Indonesia. Penelitian ini bertujuan menganalisis proses manajemen komunikasi dalam mempertahankan komitmen agen asuransi di MRT Stars Surabaya. MRT Stars Surabaya mengimplementasikan manajemen komunikasi dengan efektif dalam menyatukan seluruh stakeholder internal yang terdiri dari berbagai bisnis unit. Peran penting juga dimiliki oleh leader dalam meningkatkan kinerja dan komitmen agen untuk berproduksi, yang berkontribusi pada jumlah penjualan polis di MRT Stars Surabaya. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Pendekatan ini memungkinkan peneliti memahami secara holistik dan bermakna tentang kehidupan nyata dalam berbagai konteks seperti siklus hidup individu, perilaku kelompok kecil, proses organisasi, dan perubahan manajerial dalam lingkungan tersebut. Temuan penelitian dianalisis menggunakan pattern matching, yaitu membandingkan pola yang berbasis empiris dengan pola yang telah diprediksi. Teori yang digunakan dalam penelitian ini terdiri dari Teori Kontigensi, Teori Ekuitas, dan Model Manajemen Komunikasi Michael Kaye. Hasil penelitian menunjukkan bahwa proses manajemen komunikasi di MRT Stars Surabaya berjalan efektif. Pada aspek komunikasi intrapersonal, dilakukan dengan menanamkan pemahaman yang benar terkait peran agen dan bisnis asuransi. Aspek komunikasi interpersonal menjadi pondasi utama pendukung bisnis. Sementara penerapan sistem keagenan mendorong iklim komunikasi yang konstruktif Aspek kompetensi dapat telihat dari patisipasi aktif dalam kegiatan di komunitas MRT Stars. Temuan penelian juga menunjukkan bahwa agen yang memiliki komitmen di bisnis asuransi adalah agen yang memiliki keinginan yang lebih besar daripada hambatan penolakan yang dialaminya. Hasil penelitian juga mendukung Teori Keadilan dan menemukan bahwa kepuasan agen akan meningkat jika mereka merasa diperlakukan secara adil. Komunitas MRT Stars dirasakan membantu dalam meningkatkan kemampuan bisnis asuransi, dan komitmen terhadap organisasi dapat meningkat jika organisasi tersebut membantu anggotanya meningkatkan kualitas hidup mereka. Namun, masih terdapat masalah terkait ketidakmerataan alur informasi keagenan, sehingga tidak semua agen memiliki akses yang sama terhadap informasi pelaksanaan sistem keagenan yang di selenggarakan oleh MRT Stars Surabaya. Kesimpulam dalam penelitian ini menyatakan bahwa sistem keagenan yang diterapkan oleh MRT Stars Surabaya membentuk iklim komunikasi yang konstruktif di dalam komunitas MRT Stars SurabayaSistem keageann juga menjadi faktor utama yang mempengaruhi komitmen agen di MRT Stars Surabaya untuk bertahan dan meraih kesuksesan pada bisnis asuransi.
KOMUNIKASI KETERBUKAAN DIRI ORANG DENGAN HIV/AIDS (ODHA) MELALUI PLATFORM MEDIA SOSIAL YOUTUBE Daniel Panogari; Yanuar Luqman; Nurul Hasfi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The issue of HIV/AIDS continues to be discussed in Indonesia. Especially with the stigma that attacks people living with HIV/AIDS (PLWHA) one-sidedly, many of them limit communication and close themselves off from interacting with society that discriminates against them. In fact, good relationships enable the social acceptance and support that PLWHA need from the community. In the midst of this negative stigma, there are a number of PLWHA who are able and successful to open themselves up at the community level on YouTube social media on third party channels which already have a large audience so that they are able to reach a wide and diverse society and challenge this negative stigma. For this reason, this research was conducted with the aim of describing PLWHA's communication of self-disclosure through third party YouTube channel videos based on their personal experiences. This research uses a qualitative research method with a phenomenological approach, an interpretive paradigm through data collection techniques in depth interviews with 3 informants with different personal backgrounds and experiences. The results of this research reveal a description of how communication strategies are prepared, considerations for managing and disclosing personal information, and the boundaries applied to this personal information, along with the turbulence experienced. The research uses the Communication Privacy Management theory by Sandra Petronio, which shows the results that there are differences in the communication strategies prepared by each PLWHA, and how they manage disclosure and personal boundaries based on various considerations related to cultural criteria, gender, motivation, context , and benefit-risk. The research also revealed new findings related to the responses received by PLWHA based on comparisons of intentions and self-disclosure activities that had previously been carried out. This self-disclosure activity provided results showing that the communication carried out was considered satisfactory because the positive response was in accordance with the initial goals and hopes of PLWHA, namely building relationships with the community; fighting stigma, educating the public, and motivating other PLWHA.
STRATEGI PUBLIC RELATIONS PT. TELEKOMUNIKASI INDONESIA TBK DALAM MEMPERTAHANKAN REPUTASI PERUSAHAAN DAN MENCIPTAKAN EKOSISTEM DIGITAL YANG SEHAR SERTA INOVATIF MELALUI INDONESIA TELECOMMUNICATION AND DIGITAL RESEARCH INSTITUTE (ITDRI) Felisitas Yolandita Suryo Kinasih; Agus Naryoso; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Designing a public relations strategy by a company is important in the process of achieving a company’s goals and ideals. This research aims to determine the process of PT. Telekomunikasi Indonesia Tbk carries out a public relations strategy to maintain reputation and create a healthy an innovative digital ecosystem through the Indonesia Telecommunication and Digital Research Institute (ITDRI). This research applies a descriptive case study method, a qualitative approach, and a constructivism paradigm. The techniques used are in-depth interview and pattern matching analysis techniques based on Institutional Theory, General Support Theory, 10 Steps Public Relations, and Relationship Management Theory. Pattern matching is carried out based on the company as a system, institutional formation, designing-implementation-evaluation strategy, and relationship management within the company. Analysis of the research results shows that there is an institutional process through ITDRI which is driven by community conditions and support from the government and the BUMN ministry. Through ITDRI, PT Telekomunikasi Indonesia designs and implements public relations strategies by implementing programs that can create a healthy and innovative digital ecosystem in Indonesia. This research states that companies and the community or surrounding environment have relationships that mutually influence each other and are often taken into consideration in decision making.
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Aditia Galih Purnama Afra, Adeela Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Azizah, Tazkiyah Bayu Widagdo, Muhammad Bisma Alief, Bisma Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Daniel Panogari Dewi Fatmawaty Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rodra Ciptaning Rosita Rachma Ruli Sawitri S Rouli Manalu Sarwititi Sarwoprasodjo Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Yudianisa, Rahma Zainiyah Alfirdaus Zulfa Priastuti, Nadia