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Journal : Interaksi Online

SIKAP MEDIA DETIK.COM TERHADAP KEBIJAKAN SUBSIDI TEPAT SASARAN MYPERTAMINA Pua Ayu Wardhani; Yanuar Luqman; Wiwid Noor Rakhmad
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Kebijakan subsidi tepat sasaran MyPertamina menuai kontra dari berbagai kalangan masyarakat. Media memiliki peran penting dalam menyusun agenda publik terkait kebijakan pemerintah. Namun dalam pelaksanaannya, media seringkali mengabaikan kewajibannya untuk menyampaikan informasi secara faktual dan berimbang. Penelitian ini bertujuan untuk menganalisis sikap media khususnya Detik.com terhadap kebijakan subsidi tepat sasaran MyPertamina menggunakan teori agenda setting beserta teori pendukung lainnya dengan metode analisis isi kuantitatif. Hasil penelitian ini menemukan bahwa pemberitaan Detik.com didominasi topik kritik kebijakan dan nada negati, hal ini menunjukkan bahwa sikap Detik.com dalam memberitakan kebijakan subsidi tepat sasaran MyPertamina cenderung bersifat negatif atau tidak pro terhadap kebijakan. Berdasarkan teknik penulisan, hasil analisis menunjukan bahwa Detik.com cenderung menyajikan berita kebijakan MyPertamina dengan format straight news, hal ini mengindikasikan bahwa Detik.com menganggap kebijakan tepat sasaran MyPertamina merupakan isu penting dan harus segera diketahui oleh masyarakat. Dari segi objektivitas pemberitaan kebijakan subsidi tepat sasaran MyPertamina di Detik.com sudah cukup baik. Detik.com cenderung menyajikan berita tanpa pencampuran fakta dan opini, judul dan isi berita cenderung sesuai dan tidak memuat unsur dramatisasi. Namun, keberimbangan Detik.com dalam menampilkan cover both side masih perlu ditingkatkan lagi. Berdasarkan hasil penelitian, maka saran yang dapat peneliti berikan kepada Pertamina sebagai pembuat kebijakan harus responsif terhadap masukan maupun kritikan terkait kebijakan subsidi tepat sasaran MyPertamina. Detik.com sebagai media yang menjalankan fungsi informasi dan pengawasan diharapkan untuk dapat terus mempertahankan objektivitas pemberitaanya dan meningkatkan kualitas informasi beritanya terutama pada sisi cover both side.
PENGARUH TERPAAN BERITA DISTRIBUSI UANG SAKU DAN CITRA MAGANG BERSERTIFIKAT KAMPUS MERDEKA TERHADAP MINAT PARTISIPASI MAHASISWA DI LUAR PULAU JAWA Audrey Filia Rheinaya; Lintang Ratri Rahmiadji; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Media sosial dan portal berita di internet memiliki peran yang sangat signifikan sebagai acuan khalayak untuk menentukan minat terhadap suatu produk. Begitu pula dengan citra merek sebagai salah satu aspek pertimbangan yang mempengaruhi minat khalayak terhadap produk yang digagas oleh suatu lembaga. Berkaitan dengan hal tersebut, peneliti mencoba membuktikan teori Efek Media dalam fenomena terpaan media pada distribusi gaji dan brand image Magang Bersertifikat Kampus Merdeka, sebuah program yang diluncurkan oleh Kementerian Pendidikan dan Kebudayaan, terhadap minat untuk berpartisipasi. pada siswa di luar Pulau Jawa. Penelitian ini dilakukan terhadap 100 mahasiswa yang teridentifikasi aktif kuliah di perguruan tinggi di luar Jawa, pernah membaca berita terkait pembagian gaji Magang Bersertifikat Kampus Merdeka, dan sedang atau akan mengikuti mata kuliah magang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling, dengan memperoleh data melalui kuesioner online. Setelah dilakukan penelitian terhadap 100 mahasiswa yang tersebar di Bali, Palembang, Makassar, Medan, Lombok, Samarinda, dan Pekanbaru, diperoleh hasil bahwa terpaan media mengenai pembagian gaji Magang Bersertifikat Kampus Merdeka berpengaruh negatif sangat signifikan terhadap minat partisipasi mahasiswa. berkuliah di perguruan tinggi di luar Pulau Jawa, sedangkan citra program Magang Bersertifikat Kampus Merdeka memberikan pengaruh positif yang sangat signifikan.
Hubungan Terpaan Kampanye 30 Hari Tanpa Minuman Manis dan Terpaan Berita Diabetes terhadap Perilaku Konsumsi Minuman Manis Nurul Izzah, Saniyyah; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The high consumption level of sugar-sweetened beverages (SSB) among the public is a concerning issue that has become a hot topic of discussion. Indonesia ranks third in Southeast Asia for the highest consumption of SSB. One effort to reduce this high SSB consumption is the 30 Days Without Sugar-Sweetened Beverages Campaign. This campaign is a social media trend that challenges individuals to avoid consuming SSB for 30 days. Online media like Detik and Kompas are also striving to curb high SSB consumption in the community through news about diabetes caused by SSB consumption. This study aims to examine the correlation between the 30 Days Without Sugar-Sweetened Beverage Campaign exposure and diabetes news exposure on sugar-sweetened beverage consumption. The sample consisted of 100 respondents aged 18-35 years who had been exposed to information about the 30 Days Without SSB Campaign and diabetes news. The theory used in this study is the Theory of Reasoned Action (TRA). The sampling technique used is purposive sampling, and Kendall’s Tau_b test. The results show that the test value between the exposure to the 30 Days Without SSB Campaign and SSB consumption behavior has a significance value of 0.861, which is greater than 0.05, indicating that the correlation between the variables is not significant. The information and messages from the 30 Days Without Sugary Drinks Campaign received by the respondents cannot change their behavior in consuming sugary drinks but can only change their attitude towards SSB consumption. Similarly, the exposure to diabetes news and SSB consumption behavior has a significance value of 0.295, which is greater than 0.05, indicating that the correlation between the variables is not significant. This shows that the information and messages from diabetes news in online media cannot be the main factor causing a change in individuals' SSB consumption behavior. The study results indicate that there is no relationship between the two independent variables (campaign exposure and news exposure) and the dependent variable (sugary drink consumption behavior)
MEMAHAMI ESENSI PENGALAMAN STEREOTIPISASI WANITA DI DUNIA PUBLIC RELATIONS Chairunnisa, Chairunnisa; Sunarto, Sunarto; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Gender inequality in Indonesia still frequently occurs, especially in the field of Public Relations, which is often seen as a feminine industry in terms of gender issues. According to Deborah (2017), in her research examining the relationship between public relations practitioners and feminist theory, it is stated that marketing, advertising, and public relations attract more female participants compared to males. This statement is also supported by data from the PRSA (Public Relations Society of America), where 70% of registered practitioners are women (Wrigley, 1999). This research aims to understand the essence of women’s stereotyping experiences in the workplace, particularly in hotels, an industry that often requires PR as a long-term investment for the company. The research uses a critical paradigm with a critical phenomenology approach. The theory applied is the Standpoint Feminist Liberal Theory. The data collection method used in this research involved in-depth interviews with two female employees as informants. The results of the study show that female employees in two hotel companies experience forms of stereotyping, such as negative labeling, special treatment, and specific expectations directed at female PR employees. Although they experienced different forms of stereotyping, the informants viewed them in different ways. The first informant considered it as a challenge or a job risk that every female PR employee must face, while the second informant saw it as a shortcoming in the PR world that she needs to overcome as a PR leader.
ANALISIS PENGARUH IDENTITAS MERK DAN CO-BRANDING MUSISI LOKAL TERHADAP LOYALITAS PELANGGAN DI BORSUMY HERITAGE Sofari Fuqoha, M Ilham; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The growth of the hotel industry is growing rapidly both on a global and national scale. The hospitality industry includes hotels and food service providers such as coffee shops, cafes and bars. In 2022, cafes in Indonesia will show a value of 1.9 million US Dollars or 30.2 trillion Rupiah. The development of this industry is also in line with the growth of Indonesian society. The more cafe choices there are, the more competition between cafes increases. Cafes compete to bring in loyal customers through a strong brand identity and co-branding with local musicians, as is done by Borsumy Heritage. Therefore, further research is needed to maintain loyal customers. This research aims to describe the influence of cafe brand identity and perceptions of co-branding with local musicians on customer loyalty in cafes. This research is an explanatory quantitative research with a non-probability sampling technique involving 100 respondents. The research results show that brand identity has no partial effect on cafe customer loyalty, co-branding with local musicians has a partial effect on cafe customer loyalty. Meanwhile, brand identity and co-branding with local musicians simultaneously influence cafe customer loyalty.
KOMUNIKASI INTERNAL PT GEO DIPA ENERGI (PERSERO) DALAM IMPLEMENTASI VISI MISI MENGENAI PELESTARIAN LINGKUNGAN Fitriani Sholekha, Hillda; Luqman, Yanuar; NS Gono, Joyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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PT Geo Dipa Energi (Persero) yang dikenal sebagai renewable energy company bertujuan untuk menjadi perusahaan solusi dari habisnya energi tak terbarukan dan menjaga kelestarian bumi dari efek eksplorasi energi tak terbarukan. Dari pra-penelitian yang dilakukan, ditemukan persebaran informasi yang kurang merata dan minimnya pengetahuan mengenai visi misi pelestarian lingkungan. Tujuan dari penelitian ini adalah untuk dapat mengetahui pola komunikasi dalam pertukaran informasi yang berkaitan dengan persoalan pelestarian lingkungan hidup dalam PT Geo Dipa Energi (Persero).Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologis, paradigma interpretatif melalui teknik pengumpulan data in depth interview terhadap 4 informan dengan latar belakang pribadi dan pengalaman yang berbeda sebagai karyawan PT Geo Dipa Energi (Persero). Hasil penelitian ini adalah perusahaan lebih dominan menggunakan pola komunikasi satu arah dengan metode lisan dan tulisan, dan komunikasi yang terjadi di PT Geo Dipa Energi (Persero) mengacu pada model komunikasi Lasswell. Persebaran informasi yang kurang merata disebabkan akibat karyawan tidak berpartisipasi aktif dalam pencarian informasi secara pribadi dan pergantian kebijakan pemimpin.
PENDIDIKAN SEKSUAL ONLINE UNTUK REMAJA: NARASI KONTEN DAN KOMENTAR DI TABU.ID Alda Retania, Vira; Hasfi, Nurul; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research describes the situation of sexual education in Indonesia, where "sex" is still considered taboo and there are many misconceptions about sexuality. Parents, schools, and mass media still provide inadequate information, leading adolescents to seek information from social media platforms like Instagram. In this context, the Instagram account @tabu.id plays a significant role in providing comprehensive sexual education and reproductive health. This study explores the narratives presented by @tabu.id in its sexual education content and the culture reflected through Instagram users' responses to that content. The research employs an interpretive paradigm with theories of Computer Mediated Communication and New Media. A qualitative approach using the netnography method is utilized to analyze 20 posts from @tabu.id with the highest likes and comments from January 2022 to September 2023. The findings reveal 5 categories in the Sexual Education and Reproductive content uploaded by Tabu.id: Sexual Orientation and Gender, Sexual and Reproductive Health, Relationships, Sexual Activities, and Sexual Violence. Tabu.id has facilitated significant open discussions about sexual education and reproduction on its Instagram account. Through discussions in the comment section, netizens exchange experiences and information, reflecting openness, inclusivity, and courage to discuss issues of sexual education, highlighting the importance of social media in voicing opinions on taboo and sensitive issues like sexual education and reproduction.
PENGALAMAN KOMUNIKASI ANAK TANPA PERAN ORANG TUA DALAM PEMBENTUKAN KONSEP DIRI DI PANTI ASUHAN Putri Pangestu, Tiara; Luqman, Yanuar; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Indonesia is the sixth most orphaned country in the world. Not only orphans, many children grow up without parents due to divorce, economic deprivation, and neglect by their biological fathers and mothers. Living without the role of parents makes children experience many difficulties in forming a positive self-concept due to the lack of communication and direction from parents as the first group of children. Many children without the role of parents end up living in orphanages in order to continue their lives properly. This study aims to understand the communication experience of children without the role of parents in the formation of self-concept in orphanages. This research was conducted using the Interpretative Phenomenological Analysis (IPA) method with in-depth interview techniques to five children without the role of parents who are foster children in orphanages. This research draws on Mead's theory of symbolic interactionism self-concept. The results of this study show that children without the role of parents can still have a positive self-concept as they grow by establishing good interpersonal communication with caregivers in orphanages. The two-way communication model and the effectiveness of interpersonal communication between the two parties can make children still feel valuable and worthy of a bright future even without the role of parents. The child's self-image is also formed from the positive view of the environment towards the child. Even so, there are still communication barriers that arise in orphanages. The most common barriers experienced are semantic barriers in the form of language differences and psychosocial barriers resulting from past trauma.
PENGARUH TERPAAN BERITA KASUS PINJAMAN ONLINE DAN TINGKAT LITERASI KEUANGAN TERHADAP KEPUTUSAN MENGGUNAKAN PINJAMAN ONLINE Pemelia, Ehma; Luqman, Yanuar; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The decision to use online lending is on the rise. The number of borrower accounts and the value of outstanding loans continue to increase. But, at the same time, news of online lending cases has led to a negative perception of online loans. In addition, a person's decision to use or purchase a product is based on knowledge of the product. However, the level of financial literacy in society is still relatively low. This research aims to determine the influence of news exposure of online lending cases and the level of financial literacy on the decision to use online lending. Therefore, a quantitative approach with simple linear regression analysis was used to test the hypothesis. The theories used are Mass Media Effect Theory and Social Cognitive Theory. This study uses a sample of fifty respondents. The sample was selected using purposive sampling techniques with the respondent characteristics being male or female aged raging from 19-34 years, residing in Semarang City—exposed to news about online lending cases through mass media, and having used online lending. The simple linear regression test results that there is an influence of news exposure of online lending cases on the decision to use online lending. This result is indicated by a significance value of 0.002 (<0.05) with a regression coefficient of 0.179 (17.9%). The next result is that the decision to use online lending does not affected the level of financial literacy. This result is shown by a significance value of 0.57 (>0.05).
PENGARUH TERPAAN SALES PROMOTION PADA INSTAGRAM ADS DAN INTENSITAS MEMBACA ONLINE CUSTOMER REVIEW PADA FEMALE DAILY TERHADAP KEPUTUSAN PEMBELIAN TONER AVOSKIN BEAUTY Neovansa, Azizi; Bayu Widagdo, Muhammad; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The consumption trend of beauty products in Indonesia has highlighted toner as one of the daily skincare essentials. Local skincare brands, including Avoskin Beauty, which was once the top toner brand in 2022, have been actively promoting their products. Avoskin employed an Instagram Ads sales promotion strategy. Additionally, Female Beauty is recognized as the leading beauty forum and community, serving as a primary information source for consumers before making purchases. However, Avoskin's toner sales experienced a significant decline in 2023. This study aims to investigate the influence of Instagram Ads sales promotion exposure (X1) and the intensity of reading online customer reviews on Female Daily (X2) on the purchasing decision of Avoskin Beauty toner (Y). Using the Advertising Exposure theory and simple linear regression analysis, the study found that both sales promotion exposure and the intensity of reading online customer reviews have a positive and significant impact on the purchasing decision of Avoskin Beauty toner
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Aditia Galih Purnama Afra, Adeela Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Azizah, Tazkiyah Bayu Widagdo, Muhammad Bisma Alief, Bisma Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Daniel Panogari Dewi Fatmawaty Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rodra Ciptaning Rosita Rachma Ruli Sawitri S Rouli Manalu Sarwititi Sarwoprasodjo Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Yudianisa, Rahma Zainiyah Alfirdaus Zulfa Priastuti, Nadia