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All Journal Jurnal Ilmiah Komunikasi Makna FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Reka Lingkungan Interaksi Online Jurnal Ilmu Komunikasi Komunikator Kanal : Jurnal Ilmu Komunikasi KOMUNIKA JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Agrisocionomics: Jurnal Sosial Ekonomi Pertanian J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Journal of Health Policy and Management Seminar Nasional Lahan Suboptimal PERSPEKTIF Jurnal Info Sains : Informatika dan Sains Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Poltekita: Jurnal Ilmu Kesehatan
Yanuar Luqman
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Interaksi Online

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The Influence of The Intensity of Social Media Use and Peer Group Communication Towards Fear of Missing Out on Late Adolescents Afra, Adeela; Ratri Rahmiaji, Lintang; Luqman, Yanuar
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Indonesian late adolescents are actively involved in social media, experiencing both positive and negative effects. On the positive side, they gain knowledge, access useful information, find inspiration, and engage in meaningful interactions. Conversely, they also face negatives such as heightened anxiety, social comparison, exposure to misinformation, and mental health challenges. This study explores how social media engagement and peer group communication contribute to Fear of Missing Out (FOMO) in late adolescents.FOMO has emerged as a significant concern with the rise of social media and digital technology, intensifying the fear of being excluded from social experiences and trends. The research focuses on the influence and correlation between social media use intensity and peer group communication regarding FOMO in late adolescents aged 18-21. Employing a quantitative approach with 100 respondents and a simple linear regression test, the findings consistently indicate that as social media usage increases, weaken the likelihood of experiencing FOMO. Notably, heightened communication among peers corresponds with a decreased likelihood of FOMO.To enhance future research, it is recommended to incorporate additional variables such as comparison tendencies, self-esteem levels, personality traits, and peer pressure, contributing further to the understanding of FOMO. Qualitative research methods, like interviews or focus groups, could offer deeper insights into individuals' subjective experiences related to FOMO, complementing quantitative findings with context. Additionally, broadening the age range and demographic characteristics of participants would provide a more comprehensive understanding of how FOMO manifests across diverse life stages within the context of social media usage.
PENGARUH CITRA MEREK DAN TERPAAN IKLAN MEDIA LUAR RUANG GOJEK TERHADAP TINGKAT AWARENESS GOJEK DI MAHASISWA UNDIP Rahmadianto, Rizky; Luqman, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to examine and understand the influence of Gojek's brand image and outdoor media exposure on the level of Gojek awareness among students of Diponegoro University (Undip). The research method utilizes an explanatory quantitative approach with the population of individual Gojek application users and active Undip students. A sample of 124 people was selected using nonprobability sampling techniques, and primary data was collected through questionnaires. Data analysis employed simple linearregression to measure the relationship between brand image, outdoor media exposure, and Gojek awareness level among Undip students. In conclusion, this research has successfully demonstrated the significant influence of Gojek'sbrand image and outdoor media exposure on the level of Gojek awareness among Undip students. The research findings, with significance values in the simple linearregression test of 0.030 and <0.01 for each variable, underscore the importance of brand image and outdoor advertising exposure in shaping Gojek awareness among Undip students. Therefore, it is recommended that Gojek enhance its outdoor media exposure to improve its brand image andGojek awareness among Undip students
PENGARUH TERPAAN PROMOSI PENJUALAN “HARI BANGGA BUATAN INDONESIA” DAN CITRA MEREK “ERIGO” TERHADAP MINAT BELI Dinda Salsabella, Anisa; Sunarto, Sunarto; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Through the "Hari Bangga Buatan Indonesia" program, the government projects online shopping transactions on BBI Day to exceed IDR 11.6 trillion. However, based on NielsenIQ research, the sales contribution for local products was recorded at only IDR 8.5 trillion out of total transactions of IDR 18.1 trillion in 2021. Even though the implementation of national online shopping which coincides with "Hari Bangga Buatan Indonesia", it was held over a longer period, namely for nine days, compared to the previous year which was only held for two days (11 - 12 December). This research aims to determine the effect of exposure to the sales promotion "Hari Bangga Buatan Indonesia" and the brand image of "Erigo" on purchasing interest. The theory used in this research is the Elaboration Likelihood Model. The number of samples in this study was 100 people aged 18-28 years who lived in Indonesia and were aware of the sales promotion for Proudly Made in Indonesia Day. The sampling technique in this research is non-probability sampling. The results of the research show that there is an influence of exposure to the sales promotion "Proudly Made in Indonesia Day" on purchasing interest with a significance value of 0.000 and an influence size of 15.64%. Second, there is an influence of the "Erigo" brand image on purchase intention with a significance value of 0.000 and an influence size of 44.58%. Third, exposure to the sales promotion "Proudly Made in Indonesia Day" and the brand image "Erigo" simultaneously (together) had a significant positive effect on purchase intention with an influence size of 60.2%.
INVESTIGATING HEALTHBELIEFSANDINTENTIONFORSMOKING CESSATIONBASEDONTHEHEALTHBELIEFMODEL Christy Ofeelia, Meyndi; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study investigates the relationship between perceived health belief factors and the intention for smoking cessation in utilizing the Health Belief Model (HBM) as the theoretical framework. HBM identifies health components— Perceived Susceptibility, Perceived Severity, Self-Efficacy, Perceived Benefits, Perceived Barriers, and Cues to Action—that influences an individual's decision-making to engage with a health-promoting behavior, such as smoking cessation. The research objective focuses on determining significant correlations between HBM determinants towards the active smokers' intentions in quitting. A cross-sectional survey examined a sample of 200 smokers classified between ages 18-60 years residing in Indonesia, which was selected through a non-probability sampling to participate in the questionnaire. Kendall's Tau-B correlation coefficient was employed within the study to analyze the correlations between the health belief components towards the intention to quit smoking. Results showed that Perceived Susceptibility (P=.000), Perceived Severity (P=.000), Self-Efficacy (P= .000), Perceived Benefits (P=.000), and Cues to Action (P=.014) had significant positive correlations with the Intention for Smoking Cessation. Research findings emphasized the importance in addressing smokers’ beliefs regarding the health consequences and risks, self-efficacy in quitting, and perception towards challenges within smoking cessation as a health promoting behavior. Tailoring public health awareness and prevention programs with deeper insights to the beliefs and perceptions among smokers is suggested to reduce perceived barriers and enhance cues to action as a more effective strategy in promoting smoking cessation
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM MENGENAI PRODUK BOIKOT DAN KONFLIK PALESTINA – ISRAEL TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOIKOT Nur Hasanah, Anisa; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The conflict between Palestine and Israel has been ongoing for a long time and flared up again in October 2023. This conflict has been widely discussed on social media, including Instagram. The escalation in 2023 led to a resurgence of the BDS (Boycott, Divestment, Sanctions) movement as a response to policies and practices deemed to violate human rights and international law. One consequence of the Palestine-Israel conflict is that the public has increasingly voiced support for boycotts through Instagram, resulting in decreased sales for companies affiliated with Israel. This study aims to examine whether there is an influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. This research is an explanatory type of study using a non-probability sampling technique involving 100 respondents. The theory used is the Cognitive Response Theory and the Cognitive Response Model as a foundation to understand the influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. The research utilizes multiple regression analysis techniques, based on hypothesis testing of the exposure to boycott products and the Palestine-Israel conflict on the decision to purchase boycott products, which yielded 0.007 > 0.05. Simultaneously, both independent variables (X) do not have an influence on the dependent variable (Y), thus the hypothesis is rejected. Furthermore, the R square result in the study is 9.6%, indicating a small effect. The results of this study are not significant due to other factors influencing the independent variables that were not included in the research, and the theory used is not sufficient to thoroughly explain the research results.
PENGARUH PERSEPSI KEMUDAHAN (PERCEIVED EASE OF USE) DAN TINGKAT KEPERCAYAAN TERHADAP PARTISIPASI BERDONASI GEN-Z MENGGUNAKAN PLATFORM CROWDFUNDING DIGITAL TANPA UANG Nisrina Aulianovanda, Althafa; Ratri Rahmiaji, Lintang; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Generation Z or iGeneration grew up with the internet and made this generation become a cashless society that often uses non-cash systems, one of which is in donating through digital crowdfunding platforms. However, in fact, Generation Z's donation participation still tends to be minimal compared to other generations due to financial problems and trust issues regarding the use of certain donation allocations. Therefore, this study aims to examine whether the perceived ease of use and level of trust affect Gen-Z's donation participation through digital crowdfunding platforms without money. This study is a type of explanatory quantitative research using simple linear regression analysis techniques and non-probability sampling methods, namely purposive sampling with 95 respondents. The results of the study indicate that there is a positive influence between perceived ease of use and the level of trust in Gen-Z donation participation using a digital crowdfunding platform without money. The results and theories used indicate that the influence of variable perceived ease of use on donation participation using the Technology Acceptance Model and Participatory Culture theories shows a moderate influence so that the theory used is quite valid. While the influence of variable level of trust on donation participation using the Fully Functional Society and Participatory Culture theories has a weak effect or the theory is considered invalid to explain its influence. So it can be concluded that the hypothesis tests H1 and H2 are accepted and in line with the Technology Acceptance Model and Participatory Culture theories, but not in line with the Fully Functional Society theory.
PENGARUH SIKAP PEDULI LINGKUNGAN, NORMA SUBJEKTIF, DAN KONTROL PERILAKU PEMBELIAN TERHADAP INTENSI MEMBELI PRODUK PAKAIAN Alya Husni, Asyifa; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pertumbuhan industri pakaian yang sangat cepat telah menyebabkan perubahan pada perilaku masyarakat dan juga pada keadaan lingkungan. Perubahan perilaku masyarakat mendorong kebiasaan untuk membeli pakaian secara terus menerus melebihi kebutuhannya yang memicu terbentuknya perilaku konsumtif. Penelitian ini akan dikaji menggunakan Theory of Planned Behavior dengan menganalisis pengaruh antara sikap peduli lingkungan, norma subjektif, dan kontrol perilaku terhadap intensi membeli. Metode yang digunakan pada penelitian ini adalah kuantitatif eksplanatori dengan teknik non-probability sampling khususnya convenience sampling. Partisipan penelitian berjumlah sebanyak 300 orang yang berasal dari kalangan Generasi Z dan Milenial. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi linier berganda dengan menggunakan SPSS versi 23. Hasil penelitian menunjukkan bahwa seluruh yariabel yaitu sikap peduli lingkungan, norma subjektif dan kontrol perilaku pembelian memiliki pengaruh yang siginifikan terhadap intensi membeli produk pakaian yaitu sebesar 0,000. Dapat diketahui pula besaran persentase pengaruh yang dihasilkan dari variabel sikap peduli lingkungan, norma subjektif, dan kontrol perilaku pembelian tehadap intensi membeli produk pakaian adalah sebesar 10,7%. Hasil temuan penelitian ini mendukung keabsahan teori yang digunakan bahwa sikap, norma subjektif, dan kontrol perilaku dapat memprediksi munculnya intensi pada suatu perilaku. Penelitian ini dikontekstualisasikan pada perilaku pembelian pakaian yang ditinjau melalui faktor sikap kepedulian seseorang pada isu-isu lingkungan, norma subjektif seperti orang-orang yang berada di sekitar, dan juga kontrol perilaku pembelian atau kemampuan pengendalian diri yang dirasakan untuk membeli atau tidak membeli produk pakaian.
Running Event “Trackpresso: 5K Color Run 2024 di Kota Semarang, Jawa Tengah” sebagai Creative & Design Manager Al Ghifari, Rafdil; Luqman, Yanuar; Naryoso, Agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This project delves into all the preparations and execution of the Trackpresso: 5k Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the project team based on the desire to create an event that was trending in recent months. As a foundation for this project, this report utilizes the event management framework outlined in Joe Goldblatt's book "Special Events," which details event execution through five stages: research, design, planning, coordination, and evaluation. The Trackpresso: 5K Color Run event targeted 150 participants and was held on August 24th in Semarang. The results of this report indicate that the event was executed as planned, with 150 participants taking part in the Trackpresso: 5K Color Run. In fulfilling the roles of Creative Manager and Production Manager for this event, the team successfully achieved the set targets, including the creation of the event logo, design of Instagram content, and procurement of production goods for each event. Thus, the creation of the event logo, the target of Instagram posts for Olahraga Nusantara from June to August 2024, the procurement of production goods for the MLBB Competition event, and the procurement and sourcing of production goods for the Trackpresso: 5K Color Run 2024 event were all fulfilled. This report recommends that the Trackpresso: 5K Color Run 2024 project can contribute to the academic field by providing a framework for preparing similar events..
PENGARUH INTENSITAS MENGAKSES INFORMASI DAN KUALITAS INFORMASI PARIWISATA AKUN INSTAGRAM @disparbudwonosobo TERHADAP MINAT BERKUNJUNG WISATAWAN KE KABUPATEN WONOSOBO Hidayat Putra, Syahida Alam Gitanjali; Luqman, Yanuar; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research is motivated by the problem of the number of tourists in Wonosobo Regency after the Covid-19 pandemic which has not reached the target. If based on data from Badan Pusat Statistik (BPS) Kab. Wonosobo, the percentage growth in the number of tourists from the last 3 years (2021-2023) has only reached 25%. To increase the percentage of the number of tourists, the Wonosobo Regency Tourism and Culture Office is aggressively promoting Wonosobo tourism through Instagram, but the results are still not optimal. The purpose of this study was to determine the effect of the intensity of accessing information and the quality of tourism information on the Instagram account @disparbudwonsobo on tourist interest in visiting Wonosobo Regency. This research is a quantitative study with explanatory methods and non-probability sampling techniques specifically using purposive sampling methods. Data collection was carried out by distributing questionnaires to 100 respondents with the characteristics of active Instagram users aged 18-34 years, have accessed tourism information, and have never traveled to Wonosobo Regency. To analyze the data that has been collected through surveys, SPSS 25 is used. The results of this study show that the intensity of accessing information and the quality of information affect tourist interest. This finding is in line with the basic concepts of Media Dependency Theory, Computer Mediated Communication (CMC) and Information Integration Theory.
GEN Z’S PERCEPTION OF GREEN MARKETING THAT SELLS: A CASE STUDY OF #SejauhManaKamuPeduli BY SEJAUH MATA MEMANDANG Nada Nurkhalisha, Aisya; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The increasing awareness of environmental problems has recently become a concern that has caused many people to take action to use environmentally friendly components. These actions include how companies use green marketing to promote green products. Therefore, the term greenwashing has become more common, raising questions and causing skepticism among consumers. This research aims to examine how skeptical behavior emerges as a response to green marketing that sells in the case of #SejauhManaKamuPeduli by Sejauh Mata Memandang. This research uses the theory of Green Marketing by Hennion & Kinnear, Greenwashing by Jay Westerveld, and Skepticism by Hurtt using qualitative methods and case study Pattern Matching analysis methods, as well as collecting data through interviews with three Gen Z informants. This research shows that skeptical behavior by Gen Z towards green marketing that sells green products begins when someone is exposed to green marketing actions and they’re seeking information about the green product. When information about the green products they are looking for does not meet their expectations, skeptical behavior will emerges.
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Aditia Galih Purnama Afra, Adeela Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Azizah, Tazkiyah Bayu Widagdo, Muhammad Bisma Alief, Bisma Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Daniel Panogari Dewi Fatmawaty Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rodra Ciptaning Rosita Rachma Ruli Sawitri S Rouli Manalu Sarwititi Sarwoprasodjo Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Yudianisa, Rahma Zainiyah Alfirdaus Zulfa Priastuti, Nadia