Articles
<![CDATA[Pendampingan Manajemen Bisnis Dan Digital Marketing Bisnis Pada Usaha Bakery “Byfa Cake” ]]>
<![CDATA[Soleha, Erin]]>;
<![CDATA[Hidayaty, Dwi Epty]]>;
<![CDATA[Permana, Indra]]>;
<![CDATA[Hidayah, Zulfa Zakiatul]]>
<![CDATA[ Lentera Pengabdian Vol. 2 No. 01 (2024): Januari 2024 ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/lp.v2i01.288
<![CDATA[Usaha Mikro Kecil dan Menengah (UMKM) sangat berperan dalam perekonomian masyarakat Indonesia, selama ini yang banyak berperan dalam penyerapan tenaga kerja dan pemerataan perekonomian di Indonesia. Beberapa permasalahan yang kerap terjadi di UMKM adalah kesulitan pemasaran, keterbatasan SDM, kesulitan bahan baku, keterbatasan inovasi dan teknologi serta keterbatasan pembiayaan. Oleh karena itu, dibutuhkan pendampingan terhadap para pelaku UMKM. Pendampingan manajemen bisnis dan digital marketing bisnis adalah suatu bentuk bantuan atau dukungan yang diberikan kepada Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengoptimalkan proses produksi hingga meningkatkan volume penjualan. Saat ini, UMKM merupakan sektor penting dalam perekonomian karena memberikan dampak besar yang positif terhadap pertumbuhan ekonomi, menciptakan lapangan kerja, dan menggerakkan roda perekonomian di daerah. Dalam kegiatan pengabdian ini, Byfa Cake sebagai mitra. Byfa Cake memproduksi kue kering dan kue basah yang berada di daerah Cikarang Utara Kabupaten Bekasi Jawa Barat.]]>
<![CDATA[Pendampingan Pengelolaan Keuangan dan Pemanfaatan Media Sosial untuk Pemasaran pada Usaha Bakery "Ryn's Kitchen" ]]>
<![CDATA[Mulyana, Ayang]]>;
<![CDATA[Pratiwi, Rizkia Estisia]]>;
<![CDATA[Hariroh, Fiqih Maria Rabiatul]]>;
<![CDATA[Soleha, Erin]]>
<![CDATA[ Lentera Pengabdian Vol. 2 No. 01 (2024): Januari 2024 ]]>
Publisher : <![CDATA[Lentera Ilmu Nusantara ]]>
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DOI: 10.59422/lp.v2i01.289
<![CDATA[Pendampingan Pengelolaan Keuangan dan Pemanfaatan Media Sosial adalah suatu bentuk bantuan ataupun dukungan yang diberikan kepada Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengoptimalkan Pengelolaan Keuangan dan Pemanfaatan Media Sosial. Tidak dapat di pungkiri bahwa UMKM merupakan sektor vital yang memberikan pengaruh penting terhadap perekonomian di Indonesia, UMKM mempunyai peran menciptakan lapangan kerja, dan menggerakkan roda perekonomian di daerah. Dalam kegiatan pengabdian ini, Ryn’s Kitchen sebagai mitra. Ryn’s Kitchen memproduksi berbagai jenis kue dan berada di daerah Cikarang Utara Kabupaten Bekasi Jawa Barat..]]>
<![CDATA[Retirement Planning: Impact of Financial Literacy and Future Orientation pada Pekerja di Kabupaten Bekasi ]]>
<![CDATA[Erin Soleha]]>;
<![CDATA[Trianto Trianto]]>
<![CDATA[ Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/glory.v3i2.3344
<![CDATA[Retirement represents a crucial period in the existence of every individual that requires careful financial planning. This study aims to examine the influence of partial financial literacy on pension fund planning for workers in Bekasi Regency and partial future orientation on pension fund planning for workers in Bekasi Regency. The research method employed involved a sample of 100 employees in Bekasi Regency.. The method employed for gathering data was a questionnaire. The collection of samples approach employs probability sampling through a staightforward random sampling technique. The analysis methods used were validity, reliability test, t-square and R-square test. The analysis tool used is PLS (Partial Least Square) where the processing uses Smart PLS 4.0 software. The study’s findings indicated that financial literacy did not influence pension fund planning for workers in Bekasi Regency with a p value of 0.164, future orientation had a significant effect on pension fund planning for workers in Bekasi Regency with a p value of 0.000. The R Square value of the results of this study is 33.9%. This study is anticipated to deliver the development of research knowledge in the field of financial science related to pension fund planning and for workers in Bekasi Regency may be utilized in an attempt to enhance pension fund planning. Advice for workers in Bekasi Regency to improve financial literacy, future orientation and education about the importance of pension fund planning. The more aware and motivated workers are about their financial needs in retirement, the more likely they are to plan for retirement well. It is anticipated for the upcoming researcher to delve deeper into alternative factors that affect pension fund planning, further increase the research sample and broaden the range od the research subject.]]>
<![CDATA[PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN DAN LOCUS OF CONTROL TERHADAP PENGELOLAAN KEUANGAN UMKM DI KECAMATAN BOJONGMANGU ]]>
<![CDATA[Dwi Astuti, Maharani]]>;
<![CDATA[Soleha, Erin]]>
<![CDATA[ JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 11 No. 1 (2023) ]]>
Publisher : <![CDATA[UNIVERSITAS NEGERI SURABAYA ]]>
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DOI: 10.26740/jepk.v11n1.p51-64
<![CDATA[UMKM memiliki peran yang penting bagi perekonomian Indonesia, salah satu kendala UMKM saat ini yaitu belum melakukan pengelolaan keuangan secara maksimal. Penelitian ini bertujuan untuk menguji pengaruh literasi keuangan, inklusi keuangan dan locus of control baik secara simultan maupun parsial terhadap pengelolaan keuangan pada pelaku UMKM di Kecamatan Bojongmangu, Kabupaten Bekasi Jawa Barat. Metode penelitian yang digunakan adalah kuantitatif dengan jumlah sampel 143 pelaku UMKM di Kecamatan Bojongmangu. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode pengambilan sampel menggunakan probability sampling dengan teknik simple random sampling. Metode analisis yang digunakan yaitu uji validitas, uji reliabilitas, R-square, Stone-Geisser, Q-square test dan uji t. Dengan menggunakan alat analisis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif signifikan terhadap pengelolaan keuangan, inklusi keuangan berpengaruh positif signifikan terhadap pengelolaan keuangan, locus of control tidak berpengaruh signifikan terhadap pengelolaan keuangan dan literasi keuangan, inklusi keuangan dan locus of control secara simultan berpengaruh positif signifikan terhadap pengelolaan keuangan UMKM di Kecamatan Bojongmangu.]]>
<![CDATA[Does Entrepreneurship Education Matter for Students’ Business Success? The Mediating Role of Entrepreneurial Mindset ]]>
<![CDATA[Rabiatul Hariroh, Fiqih Maria]]>;
<![CDATA[Sandi, Prasetyo Hari]]>;
<![CDATA[Soleha, Erin]]>;
<![CDATA[Hidayah, Zulfa Zakiatul]]>;
<![CDATA[Zed, Etty Zuliawati]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v8i2.2538
<![CDATA[Over the recent past, entrepreneurship has become an increasingly popular topic. Many individuals are interested in becoming entrepreneurs and developing their businesses. However, not everyone has the skills to be a successful entrepreneur. There are several elements that can have an impact on business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to determine the role of entrepreneurial mindset in mediating entrepreneurship education on student business success. The research data used is primary data by distributing questionnaires to respondents. The population in this study were students of the Faculty of Economics and Business Sciences, Pelita Bangsa University. The sample in this study was using Non-Probability Sampling. The sample used in this study were 100 respondents using the nonprobability sampling method, namely accidental sampling, which is a sampling technique based on chance, anyone who by chance / incidentally meets the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as a data source. In this study, the data analysis techniques used were descriptive analysis techniques and inferential analysis techniques using Partial Least Square (PLS) analyzers. According to the research results, entrepreneurship education and entrepreneurial mindset significantly affect students' business success.]]>
<![CDATA[Peran Financial Literacy dan Income Terhadap Financial Technology dengan Financial Management Behavior Sebagai Variabel Mediasi ]]>
<![CDATA[Soleha, Erin]]>;
<![CDATA[Tan, Emmelia]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v7i2.22129
<![CDATA[The purpose of this study is to find out how the role of Financial Literacy and income in the use of digital wallet financial technology products is mediated by the Financial Management Behavior variable. The data in this study is primary data collected through online questionnaires and additional in-person interviews, secondary data is data from OJK, BI and several scientific articles used as references. The sample in this research was millennial generation and generation Z women in West Java Province. The sample collection technique uses Accidental Sampling. The analysis method uses Structural Equation Modeling (SEM) with SmartPLS software. The results showed that financial literacy on financial management behavior and financial literacy on financial technology did not have a direct effect, followed by financial literacy on financial technology which was mediated by financial management behavior which also did not have an indirect effect. Meanwhile, income on financial management behavior, income on financial technology and financial management behavior on financial technology has a direct influence and income on financial technology mediated by financial management behavior has an indirect effect]]>
<![CDATA[Analisis Risk Tolerance dan Overconfidence terhadap Keputusan Investasi di Bursa Efek Indonesia ]]>
<![CDATA[Widiastuti, Widiastuti]]>;
<![CDATA[Soleha, Erin]]>;
<![CDATA[Meirani, Nadia]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v8i1.25274
<![CDATA[In Indonesia, investment is now commonplace for Indonesian people, plus the increasingly rapid development of technology and digitalization, makes it easier for people to invest. We cannot necessarily invest for the reason of keeping up with the times, if this is not taken into consideration when making investment decisions it could be detrimental, while the aim of investment is for profit. When making investment decisions, we must consider how investors have risk tolerance and overconfidence. The aim of this research is so that the decisions we take in determining investment success on the Stock Exchange can be carried out optimally. The main data used in this research comes from interviews and data collection methods for 100 respondents using Accidental Sampling in the millennial population of the Bekasi area. The study methodology takes a quantitative tack. Using SmartPLS software, the Partial Least Square statistical test tool was used to evaluate the indicators for each variable. According to the study's findings, overconfidence affects investment decisions made on the Indonesian Stock Exchange, while risk tolerance has no bearing on such decisions]]>
<![CDATA[Sosialisasi dan Pelatihan Pemasaran Digital serta Edukasi Legalitas Usaha untuk Meningkatkan Daya Saing UMKM di Desa Karangsari ]]>
<![CDATA[Erin Soleha]]>;
<![CDATA[Ahmad Rasyiddin]]>;
<![CDATA[Rama Wijaya]]>;
<![CDATA[Zahra Nayla Darmawan]]>;
<![CDATA[Nabil Hawari]]>;
<![CDATA[Nur Fatimah]]>
<![CDATA[ Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2024): September : Karya Nyata : Jurnal Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.62951/karyanyata.v1i3.570
<![CDATA[Business legality is a crucial element in the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Karangsari Village, as one of the MSME centers, is facing challenges in adopting Business Identification Numbers (NIB) and implementing digital marketing. This research aims to identify the impact of implementing NIB on MSMEs in Karangsari Village and explore the obstacles and opportunities in its implementation. The methods used are case studies and field surveys. The research results show that although NIB can improve legality and market access, low digital literacy is a major obstacle. It is hoped that the socialization and training carried out in Karangsari Village can increase understanding and adoption of NIB and digital marketing by MSMEs, so as to strengthen their competitiveness in the market.]]>
<![CDATA[Penguatan Kinerja UMKM melalui Pengetahuan Keuangan dan Inklusi Keuangan Digital pada Pelaku UMKM Desa Setia Darma ]]>
<![CDATA[Soleha, Erin]]>;
<![CDATA[Hariroh FM]]>;
<![CDATA[Hidayah ZZ]]>
<![CDATA[ Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian Bersama Masyarakat Indonesia ]]>
Publisher : <![CDATA[CV. Aksara Global Akademia ]]>
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DOI: 10.59031/jpbmi.v1i3.198
<![CDATA[Kegiatan Pengabdian Kepada Masyarakat ini dilakukan bersama dengan mitra usaha mikro kecil dan menengah (UMKM) yang berlokasi di Desa Setia Darma Kecamatan Tambun Selatan Kabupaten Bekasi Provinsi Jawa Barat. Terdapat tiga masalah utama yang dihadapi oleh mitra UMKM, yaitu kurangnya pengetahuan keuangan dan inklusi keuangan digital para pelaku usaha seperti belum memiliki sistem pencatatan keuangan yang baik dan belum memiliki sistem pembayaran digital dan pemasaran digital bagi usahanya. Langkah praktis untuk mengatasi permasalahan tersebut adalah melalui pembinaan terhadap mitra dengan tiga cara. Pertama pembinaan dilakukan dengan memberikan pelatihan pencatatan keuangan secara manual dan terdigitalisasi. Kedua, pembinaan dilakukan dengan memberikan pelatihan penggunaan pembayaran digital dan yang ketiga memberikan pelatihan dan pembinaan mengenai digital marketing.]]>
<![CDATA[Investment Interest: Factors Affecting Investors in the Capital Market ]]>
<![CDATA[Soleha, Erin]]>;
<![CDATA[Lazuarni, Shafiera]]>
<![CDATA[ Economic Education Analysis Journal Vol. 13 No. 1 (2024): Economic Education Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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<![CDATA[Economic activity can increase with the existence of the capital market as an alternative funding for companies so they can expand their business more widely so that it will increase income. This research aims to determine the influence of income, investment knowledge and investment motivation on interest in investing in the capital market. This research was conducted on capital market investors in West Java Province. The sampling technique uses a non-probability sampling method with the Accidental Sampling technique because the population in West Java is unknown, so the formula needed to determine the sample size is to use the Lemeshow formula. So the minimum sample size required in this research is 100 respondents. In this research, questionnaires were the only data collection technique used. Meanwhile, the statistical test tool used in this research is SmartPLS. From the research that has been carried out, results have been obtained which show that income and investment motivation have an influence on interest in investing in the capital market and investment knowledge has no effect on interest in investing in the capital market. The results of this research explain that the amount of income one has and the high level of motivation will make someone interested in investing, while investment knowledge cannot yet determine whether someone is interested in investing in the capital market or not.]]>
