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Pendampingan Manajemen Bisnis Dan Digital Marketing Bisnis Pada Usaha Bakery “Byfa Cake” Soleha, Erin; Hidayaty, Dwi Epty; Permana, Indra; Hidayah, Zulfa Zakiatul
Lentera Pengabdian Vol. 2 No. 01 (2024): Januari 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i01.288

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) sangat berperan dalam perekonomian masyarakat Indonesia, selama ini yang banyak berperan dalam penyerapan tenaga kerja dan pemerataan perekonomian di Indonesia. Beberapa permasalahan yang kerap terjadi di UMKM adalah kesulitan pemasaran, keterbatasan SDM, kesulitan bahan baku, keterbatasan inovasi dan teknologi serta keterbatasan pembiayaan. Oleh karena itu, dibutuhkan pendampingan terhadap para pelaku UMKM. Pendampingan manajemen bisnis dan digital marketing bisnis adalah suatu bentuk bantuan atau dukungan yang diberikan kepada Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengoptimalkan proses produksi hingga meningkatkan volume penjualan. Saat ini, UMKM merupakan sektor penting dalam perekonomian karena memberikan dampak besar yang positif terhadap pertumbuhan ekonomi, menciptakan lapangan kerja, dan menggerakkan roda perekonomian di daerah. Dalam kegiatan pengabdian ini, Byfa Cake sebagai mitra. Byfa Cake memproduksi kue kering dan kue basah yang berada di daerah Cikarang Utara Kabupaten Bekasi Jawa Barat.
Pendampingan Pengelolaan Keuangan dan Pemanfaatan Media Sosial untuk Pemasaran pada Usaha Bakery "Ryn's Kitchen" Mulyana, Ayang; Pratiwi, Rizkia Estisia; Hariroh, Fiqih Maria Rabiatul; Soleha, Erin
Lentera Pengabdian Vol. 2 No. 01 (2024): Januari 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i01.289

Abstract

Pendampingan Pengelolaan Keuangan dan Pemanfaatan Media Sosial adalah suatu bentuk bantuan ataupun dukungan yang diberikan kepada Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengoptimalkan Pengelolaan Keuangan dan Pemanfaatan Media Sosial. Tidak dapat di pungkiri bahwa UMKM merupakan sektor vital yang memberikan pengaruh penting terhadap perekonomian di Indonesia, UMKM mempunyai peran menciptakan lapangan kerja, dan menggerakkan roda perekonomian di daerah. Dalam kegiatan pengabdian ini, Ryn’s Kitchen sebagai mitra. Ryn’s Kitchen memproduksi berbagai jenis kue dan berada di daerah Cikarang Utara Kabupaten Bekasi Jawa Barat..
Meningkatkan Peran Industri dalam Pengelolaan Utang dan Penanganan Global Warming Dasman, Sunita; Supriyanto, Supriyanto; Maria, Fiqih; Soleha, Erin; Setiawan, Indra
Jurnal Pelita Pengabdian Vol. 3 No. 1 (2025): Januari
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The industry plays a central role as the primary driver of the global economy and has significant potential to reduce carbon emissions through technological innovation, energy efficiency, and transitioning to a low-carbon economy. However, financial challenges often become major obstacles in realizing technological innovation transformation. Wise debt management is necessary to ensure the operational sustainability of industries while supporting investments in green initiatives. The initial situational analysis required includes: 1) Identifying the company’s debt profile and repayment capacity, 2) Conducting an inventory of greenhouse gas (GHG) emissions generated by industrial operations, 3) Structuring opportunities for the use of renewable energy and low-carbon technologies. Companies need to establish internal policies to redirect debt refinancing to instruments that support sustainability, such as green bonds or sustainability-linked loans. They should also set carbon emission reduction targets for the short, medium, and long term. Optimizing the use of a "Green Crowdfunding Platform" that connects companies with investors interested in funding environmentally friendly projects through application-based technology is crucial. Environmental management requires the involvement of all stakeholders, including the government, industry, academics, communities, and the media.
Pembentukan Kelompok Masyarakat dan Inovasi Alat Pembakaran Sampah Minim Asap di Desa Karangbahagia Erin Soleha; Prada Setyawan; Elmawati, Elmawati; Nalisa Fazrin Nurazizah; Muhammad Farhan
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4htgd969

Abstract

KKN 2025 Universitas Pelita Bangsa tahun 2025 di Desa Karangbahagia bertujuan untuk membentuk kelembagaan masyarakat dalam bidang UMKM, pertanian, dan pengelolaan limbah. Selain itu, dikembangkan pula inovasi berupa pembuatan alat pembakaran sampah minim asap sebagai solusi pengelolaan sampah ramah lingkungan. Metode pelaksanaan kegiatan dilakukan melalui sosialisasi, musyawarah desa, pembentukan struktur organisasi, hingga implementasi teknologi tepat guna. Hasil kegiatan menunjukkan terbentuknya tiga kelompok resmi masyarakat serta adanya prototipe alat pembakaran minim asap yang dapat dimanfaatkan masyarakat. Kegiatan ini memberikan manfaat dalam peningkatan ekonomi, pertanian, serta kesadaran masyarakat terhadap kebersihan lingkungan. Dengan demikian, program KKN ini mampu berkontribusi pada pembangunan desa berkelanjutan.
Pemberdayaan Masyarakat Desa Karang Bahagia melalui Workshop Kewirausahaan Kerajinan Tangan dan Pendampingan Branding Digital UMKM Erin Soleha; Prada Setyawan; Dea Islamey; Rahmania Azzahra; Siti Nurhaliza Amelia P
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 5 (2025): SEPTEMBER-OKTOBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hhq16v26

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan kewirausahaan dan kapasitas pemasaran pelaku UMKM Desa Karang Bahagia melalui dua program utama: (1) Workshop Kewirausahaan Kerajinan Tangan Merajut bagi ibu-ibu PKK dan Posyandu, serta (2) Pendampingan Edukasi Branding Produk dan Digital Marketing bagi UMKM lokal. Metode pelaksanaan meliputi pelatihan praktik langsung, penyampaian materi teoritis, simulasi pemasaran, serta pendampingan personal. Kegiatan dilaksanakan pada 26 Juli–10 Agustus 2025, melibatkan masyarakat desa, pengrajin, dan pelaku UMKM setempat. Hasil kegiatan menunjukkan peningkatan keterampilan teknis peserta dalam memproduksi produk kerajinan bernilai jual, kemampuan membangun identitas merek, dan keterampilan mengelola pemasaran digital. Program ini diharapkan dapat memperkuat daya saing UMKM desa, mendorong terciptanya wirausahawan baru, serta meningkatkan kemandirian ekonomi keluarga.
Retirement Planning: Impact of Financial Literacy and Future Orientation pada Pekerja di Kabupaten Bekasi Erin Soleha; Trianto Trianto
Global Leadership Organizational Research in Management Vol. 3 No. 2 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i2.3344

Abstract

Retirement represents a crucial period in the existence of every individual that requires careful financial planning. This study aims to examine the influence of partial financial literacy on pension fund planning for workers in Bekasi Regency and partial future orientation on pension fund planning for workers in Bekasi Regency. The research method employed involved a sample of 100 employees in Bekasi Regency.. The method employed for gathering data was a questionnaire. The collection of samples approach employs probability sampling through a staightforward random sampling technique. The analysis methods used were validity, reliability test, t-square and R-square test. The analysis tool used is PLS (Partial Least Square) where the processing uses Smart PLS 4.0 software. The study’s findings indicated that financial literacy did not influence pension fund planning  for workers in Bekasi Regency with a p value of 0.164, future orientation had a significant effect on pension fund planning for workers in Bekasi Regency with a p value of 0.000. The R Square value of the results of this study is 33.9%. This study is anticipated to deliver the  development of research knowledge in the field of financial science related to pension fund planning and for workers in Bekasi Regency may be utilized in an attempt to enhance pension fund planning. Advice for workers in Bekasi Regency to improve financial literacy, future orientation and education about the importance of pension fund planning. The more aware and motivated workers are about their financial needs in retirement, the more likely they are to plan for retirement well. It is anticipated for the upcoming researcher to delve deeper into alternative factors that affect pension fund planning, further increase the research sample and broaden the range od the research subject.
PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN DAN LOCUS OF CONTROL TERHADAP PENGELOLAAN KEUANGAN UMKM DI KECAMATAN BOJONGMANGU Dwi Astuti, Maharani; Soleha, Erin
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 11 No. 1 (2023)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v11n1.p51-64

Abstract

UMKM memiliki peran yang penting bagi perekonomian Indonesia, salah satu kendala UMKM saat ini yaitu belum melakukan pengelolaan keuangan secara maksimal. Penelitian ini bertujuan untuk menguji pengaruh literasi keuangan, inklusi keuangan dan locus of control baik secara simultan maupun parsial terhadap pengelolaan keuangan pada pelaku UMKM di Kecamatan Bojongmangu, Kabupaten Bekasi Jawa Barat. Metode penelitian yang digunakan adalah kuantitatif dengan jumlah sampel 143 pelaku UMKM di Kecamatan Bojongmangu. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode pengambilan sampel menggunakan probability sampling dengan teknik simple random sampling. Metode analisis yang digunakan yaitu uji validitas, uji reliabilitas, R-square, Stone-Geisser, Q-square test dan uji t. Dengan menggunakan alat analisis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif signifikan terhadap pengelolaan keuangan, inklusi keuangan berpengaruh positif signifikan terhadap pengelolaan keuangan, locus of control tidak berpengaruh signifikan terhadap pengelolaan keuangan dan literasi keuangan, inklusi keuangan dan locus of control secara simultan berpengaruh positif signifikan terhadap pengelolaan keuangan UMKM di Kecamatan Bojongmangu.
Does Entrepreneurship Education Matter for Students’ Business Success? The Mediating Role of Entrepreneurial Mindset Rabiatul Hariroh, Fiqih Maria; Sandi, Prasetyo Hari; Soleha, Erin; Hidayah, Zulfa Zakiatul; Zed, Etty Zuliawati
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2538

Abstract

Over the recent past, entrepreneurship has become an increasingly popular topic. Many individuals are interested in becoming entrepreneurs and developing their businesses. However, not everyone has the skills to be a successful entrepreneur. There are several elements that can have an impact on business success, one of which is having an entrepreneurial mindset. The purpose of this paper is to determine the role of entrepreneurial mindset in mediating entrepreneurship education on student business success. The research data used is primary data by distributing questionnaires to respondents. The population in this study were students of the Faculty of Economics and Business Sciences, Pelita Bangsa University. The sample in this study was using Non-Probability Sampling. The sample used in this study were 100 respondents using the nonprobability sampling method, namely accidental sampling, which is a sampling technique based on chance, anyone who by chance / incidentally meets the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as a data source. In this study, the data analysis techniques used were descriptive analysis techniques and inferential analysis techniques using Partial Least Square (PLS) analyzers. According to the research results, entrepreneurship education and entrepreneurial mindset significantly affect students' business success.
Peran Financial Literacy dan Income Terhadap Financial Technology dengan Financial Management Behavior Sebagai Variabel Mediasi Soleha, Erin; Tan, Emmelia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.22129

Abstract

The purpose of this study is to find out how the role of Financial Literacy and income in the use of digital wallet financial technology products is mediated by the Financial Management Behavior variable. The data in this study is primary data collected through online questionnaires and additional in-person interviews, secondary data is data from OJK, BI and several scientific articles used as references. The sample in this research was millennial generation and generation Z women in West Java Province. The sample collection technique uses Accidental Sampling. The analysis method uses Structural Equation Modeling (SEM) with SmartPLS software. The results showed that financial literacy on financial management behavior and financial literacy on financial technology did not have a direct effect, followed by financial literacy on financial technology which was mediated by financial management behavior which also did not have an indirect effect. Meanwhile, income on financial management behavior, income on financial technology and financial management behavior on financial technology has a direct influence and income on financial technology mediated by financial management behavior has an indirect effect
Analisis Risk Tolerance dan Overconfidence terhadap Keputusan Investasi di Bursa Efek Indonesia Widiastuti, Widiastuti; Soleha, Erin; Meirani, Nadia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25274

Abstract

In Indonesia, investment is now commonplace for Indonesian people, plus the increasingly rapid development of technology and digitalization, makes it easier for people to invest. We cannot necessarily invest for the reason of keeping up with the times, if this is not taken into consideration when making investment decisions it could be detrimental, while the aim of investment is for profit. When making investment decisions, we must consider how investors have risk tolerance and overconfidence. The aim of this research is so that the decisions we take in determining investment success on the Stock Exchange can be carried out optimally. The main data used in this research comes from interviews and data collection methods for 100 respondents using Accidental Sampling in the millennial population of the Bekasi area. The study methodology takes a quantitative tack. Using SmartPLS software, the Partial Least Square statistical test tool was used to evaluate the indicators for each variable. According to the study's findings, overconfidence affects investment decisions made on the Indonesian Stock Exchange, while risk tolerance has no bearing on such decisions