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All Journal Cakrawala Pendidikan IQTISHODUNA Jurnal Bisnis dan Manajemen Jurnal Hortikultura Caraka Tani: Journal of Sustainable Agriculture JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Management and Economics Journal (MEC-J) Journal of Socioeconomics and Development Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekobis : Ekonomi Bisnis & Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Journal of Agricultural Socio-Economics (JASE) Abimanyu: Journal of Community Engagement Al-Tijary : Jurnal Ekonomi dan Bisnis Islam SEAGRI International Journal of Management Research and Economics IIJSE Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah KOPEMAS
Masyhuri Masyhuri
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Bisnis dan Manajemen

 1 
Analisis Peran Environmental Attitude pada Hubungan antara Consumer Innovativeness terhadap Purchase Intention Hany Lubaba; Masyhuri Masyhuri
Jurnal Bisnis dan Manajemen Vol 9, No 1 (2022): Jurnal Bisnis dan Manajemen Volume 9 Nomor 1 Tahun 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v9i1.7251

Abstract

This study investigates consumer innovativeness's direct and indirect effects on purchase intention. As a novelty of the study, the researcher added the environmental attitude variable as a mediating variable. This study uses a quantitative approach by using a questionnaire as a research instrument distributed to as many as 160 respondents online. The sampling technique is purposive sampling. Respondents in this study were students from all over Indonesia who met the predetermined criteria. After the data is collected, then do the test for quality using validity and reliability tests. Furthermore, the hypothesis testing uses structural equation modeling with the help of the smartpls program. The results show that consumer innovativeness has a direct effect on purchase intention. Increasing consumer innovativeness can directly increase purchase intention. Furthermore, the environmental attitude variable is proven to mediate the impact of consumer innovativeness on purchase intention. The recommendation for further research is to add moderating variables such as gender and age.
Co-Authors Abdul Basit Abdul Rahman H.A Achmad Sani Supriyanto Adi Atmoko Ahmad Mahmdud Kawirian Ahmad Mubbin Ahmad Nashih D.C Akhmad Robayt A Alfa Alvin Salvatore Ali Rahman Alif Farhan A. K Alifia Zuhriatul Alifa Alya Anggraeni Purboretno Anita Wulandari Anni Rosaidah Z Ariska, Moh. Asrianto Asrianto Augusto da Costa Avida Ilayna Azid, Raka Malik Bambang Siswadi Binti Chabibah Fatchiyyah Budiar Budiar Dedi Wahyudy Dewi Mas’udah Dicky Efendi Dita Aulia Rahmah Dita Aulia Rahmah Efendy, Hakam Eka Purnamasari Eko Suprayitno Erika Chindy Fitta Sari Farhatul Qolbi Farida Syakir Fatimatuz Zahroh Fisal Ghufron Hasan Gilang Kurniawan Hakam Efendy Hanny Lubaba Hany Lubaba Hardiyono, Tommy Indah Savira D.H Indah Yuliana Iqbal Maulana El Irfan Sanusi Izzatin Nisa' Ja`far Nawawi Joko Sujatmiko Jumrotin Nur Aini Junaidi Junaidi Junaidi Junaidi Kamilah, Nahdhiyatul Khairuddin Khairuddin Khoiryah, Nikmatul Lakszuardi Amartya Rahardian Leny Septiani M. Shidqi Alimul Hikam Mahmudah Mahmudah Mercy Aprilia Dyah Arini Miftakhul R Moch. Choiron Ardiyansyah Mochammad Zainul Arifin Moh Fauzi Moh. Daib Abha Mohammad Nurhadi Sudjoni MUHAMMAD MANSUR Muhammad Zaky R Muhari, Muhammad Dheo Adrian Nadrotin Mawaddah Nahdhiatun Kamila Nanik Wahyuni ‎ Nikmatul Khoiriyah Nikmatul Khoiryah Noor Shodiq Askandar Nour Athiroh Abdoes Sjakoer Nur Shodiq Askandar Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati Nurhidayati, Nurhidayati Olyvyatur Rizky Pitria Nur R Puji Rahayu Putri Malikha Rahmawati, Nisma Ula Shoumi Ratna Budi Astutik Reza Azmi F Risda Sufidiana Rizki Zulkarnain Rosichin Mansur Sania Maya I Selia Setianti Shabillah Octavella L Sinta Dewi Nur Aviva Siswadi, Bambang Siti Nur Atijah Sitti Mutmainnah Sri Andriani Sri Hindarti Syathori, Ahmad Dedy TITIS SURYA MAHA RIANTI Tommy Hardiyono Ubaidillah Ubaidillah Ulul Azmi Ulul Azmi Umar Hasan Hidayatullah Umi Julaihah Umi Nadhiroh Ummu Chariska Vivin Maharani Ekowati Wafiq Azizah Wahdah Nur Faizah