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All Journal Indonesian Journal of Electrical Engineering and Informatics (IJEEI) JAM : Jurnal Aplikasi Manajemen Jurnal El-Riyasah : Jurnal Kepemimpinan dan Administrasi Jurnal Al-Iqtishad An-Nida' Sosial Budaya Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Literasiologi Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Jurnal Tabarru': Islamic Banking and Finance JURNAL EKONOMI SAKTI (JES) Al-Kharaj: Journal of Islamic Economic and Business El-Iqtishady JETE juremi: jurnal riset ekonomi Kutubkhanah Jurnal Penelitian Sosial Keagamaan JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Bisnis Kompetitif Journal of Artificial Intelligence and Digital Business Sharing: Journal Of Islamic Economics, Management And Business Money: Journal of Financial and Islamic Banking Jurmas Azam Insan Cendikia PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JAWI : Journal of Ahkam Wa Iqtishad Community Service Journal Of Economic Education Jurnal Intelek Insan Cendikia Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM) Sinergi : Jurnal Ilmiah Multidisiplin
Mahyarni -
Fakultas Ekonomi Dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau
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Journal : El-Iqtishady

 1 
Penerapan Akhlak Produsen Muslim dalam Perspektif Etika Bisnis Islam: Upaya Membangun Kepercayaan Konsumen dan Keberlanjutan Usaha Kasmawati; Mahyarni; Kiki Hardiansyah Siregar
El-Iqthisadi Vol 7 No 2 (2025): Desember
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.v7i2.61914

Abstract

Abstrak Penerapan akhlak produsen Muslim dalam perspektif etika bisnis Islam sebagai upaya membangun kepercayaan konsumen dan menjaga keberlanjutan usaha. Latar belakang penelitian dari fenomena praktik curang dalam produksi dan pemasaran yang mengabaikan nilai moral demi keuntungan, sehingga menurunkan kepercayaan konsumen. Etika bisnis Islam menekankan prinsip-prinsip keadilan, kejujuran, amanah, transparansi, serta tanggung jawab sosial yang tidak hanya bernilai spiritual, tetapi juga strategis dalam dunia usaha. Metode penelitian ini menggunakan penelitian kepustakaan dengan pendekatan kualitatif, melalui analisis literatur, jurnal, dan karya ilmiah terkait. Hasil penelitian menunjukkan bahwa penerapan akhlak Islami pada produsen berdampak positif terhadap kepercayaan, loyalitas, dan kepuasan konsumen, serta memperkuat reputasi dan daya saing usaha. Sebaliknya, pengabaian akhlak dapat merusak citra dan mengancam keberlanjutan bisnis. Kesimpulannya, penerapan etika bisnis Islam bukan hanya sebagai pedoman moral, tetapi juga sebagai strategi keberlanjutan yang relevan dalam menghadapi tantangan globalisasi dan persaingan pasar Kata Kunci: Akhlak Produsen, Etika Bisnis Islam, Kepercayaan Konsumen, Keberlanjutan Usaha   Abstract This study examines the application of Muslim producers’ ethics within the framework of Islamic business ethics as a strategy to build consumer trust and ensure business sustainability. Fraudulent practices in production and marketing that neglect moral values often reduce consumer confidence. Islamic business ethics emphasizes justice, honesty, trustworthiness, transparency, and social responsibility principles that are both spiritual and strategic. Using a qualitative library research method, this study finds that implementing Islamic ethical values positively influences consumer trust, loyalty, and satisfaction, while enhancing business reputation and competitiveness. Conversely, neglecting ethics undermines public trust and threatens sustainability. Thus, Islamic business ethics functions not only as a moral guideline but also as a strategic approach to face globalization and market competition. Keywords: Islamic Business Ethics, Producer Ethics, Consumer Trust, Sustainability
Co-Authors Adel, Ichsanul Reihan Afifah, Dhiya Dwi Afrinaldy Rustam, Afrinaldy Afrizal Albahi, M. Albahi, Muhammad Alfianti, Devi Arum, Hafidza Sanshia Astuti Astuti Meflinda Astuti Meflinda Astuti Meflinda Astuti Meflinda Astuti Meflinda Br. Damanik, Shintia Rahmatin Cintia Nurul Lita Br Silalahi Desrir Miftah Dewi Diniaty dewi, Fitrina susila Dwirianto, Sabarno Fahrurozi Faisal Saeed Fakhrurrozi Fakhrurrozi Fatchur Rochman Fatchur Rohman Fauziah Fauziah Hardiansyah Siregar, Kiki Hardiansyah, Kiki Hasrudi Tanjung, Hasrudi Hasrudy Tanjung, Hasrudy Henni Indrayani Heri Sunandar Irien Violinda Anggriani Jannah , Nisa Zahratul Julina Julina Julina Julina Kasmawati Khairul Fadilah Kiki Hardiansyah Siregar Kurnialis, Sri Liyana, Ayu Lubis, Nurhayati M. S. Idrus Mahmuzar Meflinda Melina, Ficha Meri Sandora Muhammad Iqbal Muhammad Syafa’at Muhammad Zuhdi Asyrofi Ningsih, Dian Wirna Noermijati, Noermijati Nurhasanah Bustam, Nurhasanah Nurlasera, Nurlasera Okfalisa Okfalisa Putra, Ilham Chnadra Qomarsyah, Muhammad Muaddib Rahmawati, Rahmawati Ramadayani, Ramadayani Riduan Mas’ud Rimet, Rimet Romus, Mahendra Roza Linda Rudini, Irwan Rustam Saktioto Saktioto Saputra, Yosep Adi Sari, Winda Novita Selvia, Dinda Siregar, Kiki Hardiansyah siti rahmah Sitti Rahmah Sitti Rahmah Sultoni Harahap Sunandar, Heri Syafa’at, Muhammad Syahpawi Syarifah Aini Syarifah Aini Taofeeq D Moshood Trian Zulhadi Uliya, Zahrotul Wresni Anggraini Yanti Yanti Yeti, Febru Dekmi Yunilhamri, Muhammad Syauqi zalina, indah Zulhadi , Trian Zulhaida Zulhaida, Zulhaida