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All Journal JURNAL AKUNTANSI DAN AUDITING Diponegoro Journal of Accounting JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Studi Komunikasi AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Jurnal Ilmiah Universitas Batanghari Jambi Nyimak: Journal of Communication FONDATIA Jurnal Komunikasi Profesional Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) The Indonesian Journal of Accounting Research Square : Journal of Mathematics and Mathematics Education Alibbaa': Jurnal Pendidikan Bahasa Arab COMMICAST Jurnal Media Informatika Jurnal Ekonomi Transformasi Jurnal Riset Madrasah Ibtidaiyah (JURMIA) Gemakes: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi dan Keuangan Indonesia Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Indonesian Journal of Innovation Multidisipliner Research Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi, Manajemen, Akuntansi Senadika
Zulaikha Zulaikha
Departemen Akuntansi Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effectiveness of Artificial Intelligence and Deep Learning Tools in Enhancing Academic Journal Writing: A Mixed Methods Study of Arabic Language Education Students in Indonesia Zulaikha, Zulaikha; Setyawan, Cahya Edi; Mabruri, Mabruri; Rauhillah, Siti
TRANSFORMASI Vol 21, No 1 (2025): TRANSFORMASI
Publisher : STMIK BINA PATRIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56357/jt.v21i1.429

Abstract

This study investigates the effectiveness of Artificial Intelligence (AI) and Deep Learning (DL) tools in enhancing academic journal writing skills among students in the Arabic Language Education program at UIN Maulana Malik Ibrahim Malang. Utilizing a mixed-methods approach within a quasi-experimental design, the research involved 90 final-year students divided into experimental and control groups. The intervention group employed AI-based tools such as ChatGPT, Grammarly, and Quilbolt throughout the writing process, while the control group relied on conventional methods. Data were collected through pre-test and post-test assessments, reflective journals, and structured questionnaires. Quantitative results showed a statistically significant improvement in writing performance among students who used AI tools, with large effect sizes (Cohen’s d > 1.0). Qualitative findings revealed that students engaged critically with AI outputs, valued teacher feedback, and developed ethical awareness regarding authorship and originality. The integration of AI tools also increased student confidence, enhanced writing fluency, and promoted autonomous learning. However, limitations in semantic precision and rhetorical fit especially in theology-specific content necessitated human revision. These findings affirm the role of AI as a cognitive scaffold in academic writing and highlight the need for culturally responsive, ethically guided AI integration in language teacher education.Keywords: Artificial Intelligence, Academic Writing, Deep Learning, Arabic Education, Cognitive Scaffold
Marketing Communication Strategies Of Pt Hyundai Mobil Indonesia To Increase Electric Vehicle Purchase Intention In Jakarta Supriyatna, Dede; Zulaikha, Zulaikha
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.924

Abstract

The researcher analyzed the marketing of Hyundai electric cars in Jakarta. This is based on the fact that currently electric cars are experiencing significant growth and competitors from other brands that also produce and market electric vehicles have emerged, as well as what strategies Hyundai Indonesia uses to attract consumer interest. This study aims to identify and analyze good and effective marketing communication strategies to increase Hyundai electric car sales in Jakarta. Marketing communication strategy is a communication activity that is compiled by a company or organization to convey messages about products, services, or brands to the intended market segment, this is expected to influence consumer attitudes and purchasing behaviors. The method used was to conduct a descriptive qualitative approach with interviews with employees of the Hyundai Cilandak Branch. Data collection was carried out through case studies by conducting interviews. The results of the analysis show that integrated and systematic marketing communication including the use of digital media, social interaction, campaigns, education talk and the use of brand image are able to increase brand awareness and consumer buying interest in Hyundai electric cars. This strategy can not only increase product sales in big cities like Jakarta, but can also support development broader smart mobility ecosystem in Indonesia. These results are expected to provide recommendations for Hyundai Indonesia to strengthen its position in increasing electric vehicle sales in the Jakarta market, as well as contribute to the development more effective marketing strategy the automotive industry that produces electric cars in Indonesia.
Pola Komunikasi Anggota Legislatif dengan Konstituennya di Surabaya Indrayanti, Erlin; Zulaikha, Zulaikha; Maella, Nur’annafi Farni Syam
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.8929

Abstract

Penelitian ini bertujuan untuk mengkaji pola komunikasi anggota legislatif DPRD Kota Surabaya dalam membangun hubungan dengan konstituen. Dengan pendekatan deskriptif kualitatif dan metode wawancara mendalam terhadap dua anggota dewan, penelitian ini menemukan bahwa komunikasi politik dijalankan melalui kombinasi komunikasi langsung dan digital. Pertemuan tatap muka seperti silaturahmi dan reses masih menjadi strategi utama dalam menjalin kedekatan emosional, sementara media sosial digunakan untuk memperluas jangkauan dan membangun rekam jejak digital. Penyesuaian gaya komunikasi dengan karakter masyarakat menjadi faktor penting dalam efektivitas komunikasi, di samping dukungan partai dan tim relawan yang turut menjembatani penyampaian aspirasi. Tantangan yang dihadapi mencakup ekspektasi masyarakat yang belum realistis serta rendahnya literasi politik. Oleh karena itu, anggota legislatif dituntut untuk menjalankan komunikasi yang adaptif, konsisten, dan edukatif. dalam merawat kepercayaan publik.
Communication Theory Of Identity: Artists Becoming Politicians (Case Study Nafa Urbach): Systematic Literature Review Mubarok, Husni; Syam Maella, Nur’annafi Farni; Abror, Dhimam; Zulaikha, Zulaikha; Harliantara , Harliantara
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8531

Abstract

This systematic literature review explores the identity transformation of artists transitioning into politics, using Nafa Urbach's journey as a case study and applying the Communication Theory of Identity (CTI) by Michael Hecht. The study aims to identify key factors influencing this transition, including communication strategies, media portrayals, and public perceptions. Through a comprehensive analysis of scholarly literature, this review examines how artists negotiate their identities across personal, relational, communal, and material frames to gain political legitimacy. The findings indicate that artists must strategically communicate their political agenda and reshape their public image to establish credibility and overcome initial skepticism from both the public and media. Media portrayals significantly influence audience perception, underscoring the need for effective media engagement strategies. The study also highlights the broader implications of identity transformations on political communication dynamics. As artists navigate dual expectations from their entertainment fanbase and politically engaged audiences, maintaining a coherent and relatable identity becomes crucial for political success. The research contributes to a deeper understanding of how communication strategies shape identity negotiation and political acceptance for celebrity politicians. This review offers practical insights for political campaign strategists and media professionals while laying a foundation for future studies on identity formation in political contexts.
Analisis Dampak Literasi Digital terhadap Kesenjagan Informasi di Masyarakat Kaimana Umar, Marwa; Zulaikha, Zulaikha; Abror, Dhimam
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2492

Abstract

Penelitian ini bertujuan untuk menganalisis dampak literasi digital dan faktor sosio-ekonomi terhadap kesenjangan informasi di masyarakat Kabupaten Kaimana, Papua Barat. Daerah ini merepresentasikan wilayah dengan tantangan geografis dan keterbatasan infrastruktur digital, yang berdampak pada rendahnya akses dan kapasitas masyarakat dalam memanfaatkan teknologi informasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih dengan metode random sampling. Hasil regresi linear menunjukkan bahwa literasi digital berpengaruh negatif dan signifikan terhadap kesenjangan informasi, artinya semakin tinggi literasi digital maka semakin rendah tingkat kesenjangan informasi. Sebaliknya, faktor sosio-ekonomi berpengaruh positif dan signifikan, yang mengindikasikan bahwa ketimpangan dalam pendidikan, pendapatan, dan pekerjaan turut memperbesar jurang informasi antar kelompok masyarakat. Temuan ini menegaskan pentingnya penguatan literasi digital sebagai strategi untuk mendorong keadilan informasi dan pembangunan komunikasi yang inklusif di daerah tertinggal. Penelitian ini juga merekomendasikan perlunya kolaborasi antar pemangku kepentingan dalam merancang intervensi literasi digital yang kontekstual dan berbasis kebutuhan masyarakat lokal.
Communicating Public Information Disclosure and E-government Strategy in Pamekasan Zulaikha, Zulaikha; Susilo, Daniel; Mustofa, Amirul; Dizon, Carl C. G.
Nyimak: Journal of Communication Vol 8, No 1 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i1.10757

Abstract

E-government refers to utilizing information technology in public information services as a means of innovating government functions related to public services. The objective of this study is to examine and analyze the progress of e-government in the implementation of the public information disclosure initiative in the Pamekasan Regency. This study employs a qualitative methodology utilizing descriptive techniques. The study was carried out at the information and documentation management agency under the Local Government of Pamekasan in Indonesia. The findings in this study indicate that the progress of the e-government information management infrastructure and documentation has been satisfactory. The public can utilize this information service through their electronic devices, however, the accessibility remains inconsistent. The public service site has been consolidated with multiple affiliated entities. This research makes a valuable contribution to the existing body of knowledge and practical implementation of government information disclosure in public services. By focusing on contemporary data, this research offers a unique and distinctive perspective within the context of analysis.Keywords: E-government, information policy, information disclosure, public communicationABSTRAKE-government merujuk pada penggunaan teknologi informasi dalam layanan informasi publik sebagai cara untuk menginnovasikan fungsi pemerintah terkait dengan layanan publik. Tujuan dari penelitian ini adalah untuk mengevaluasi dan menganalisis kemajuan e-government dalam pelaksanaan inisiatif pengungkapan informasi publik di Kabupaten Pamekasan. Penelitian ini menggunakan metodologi kualitatif dengan menggunakan teknik deskriptif. Penelitian dilakukan di lembaga manajemen informasi dan dokumentasi di bawah Pemerintah Daerah Pamekasan, Indonesia. Temuan dalam penelitian ini menunjukkan bahwa kemajuan infrastruktur manajemen informasi dan dokumentasi e-government telah memuaskan. Masyarakat umum dapat memanfaatkan layanan informasi ini melalui perangkat elektronik mereka, namun, aksesibilitasnya masih tidak konsisten. Situs layanan publik telah dikonsolidasikan dengan beberapa entitas terafiliasi. Penelitian ini memberikan kontribusi berharga terhadap pengetahuan yang ada dan implementasi praktis pengungkapan informasi pemerintah dalam layanan publik. Dengan fokus pada data kontemporer, penelitian ini menawarkan perspektif yang unik dan khas dalam konteks analisis.Kata Kunci: E-government, kebijakan informasi, pengungkapan informasi, komunikasi publik
Internal Communication Patterns in Improving Employee Performance in Macro Planning: Pola Komunikasi Internal dalam Meningkatkan Kinerja Pegawai Bidang Perencanaan Makro Howay, Fenelon; Zulaikha, Zulaikha; Abror, Dhimam
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.306

Abstract

This study aims to analyze the communication patterns applied in the Macro Planning Division of BAPPERIDA, West Papua Province to improve the effectiveness of internal communication. This study uses a descriptive qualitative approach that focuses on understanding employee behavior, perceptions, and motivations in the context of the organization. The subjects of the study consisted of employees in the Macro Planning Division of BAPPERIDA who were selected through purposive sampling based on their competencies and roles. Data collection was carried out through in-depth interviews, direct observation, and documentation studies. The results of the study indicate that internal communication in the Macro Planning Division of BAPPERIDA is running well, which is reflected in the improvement of work quality, punctuality, initiative, ability, and smooth interaction between leaders and staff. Employees have completed planning tasks, such as RKPD, RAP, and RPJMD, although there are some minor obstacles faced. Supporting factors for employee performance include discipline, understanding of tasks, and punctuality in completing work. In addition, the leadership communication approach that emphasizes good coordination and active problem-solving also facilitates task completion. This study concludes that effective communication is an important factor in achieving organizational success, with no significant obstacles found thanks to established internal communication practices. These findings underscore the importance of effective communication in optimizing organizational performance, increasing employee productivity, and creating more solid working relationships within the organization.
Strategi Komunikasi Pemasaran Sattka Basic Melalui Influencer: Membangun Citra Dan Meningkatkan Minat Konsumen Zulaikha, Zulaikha; Maella, Nurannafi Farni Syam; Farida, Farida; Astutik, Sri; Muhammad, Yuzril Fadhil
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.314

Abstract

Penelitian ini menganalisis dampak influencer marketing terhadap peningkatan penjualan dan reputasi merek Sattka Basic yang dikelola oleh Diandra Marsha. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data berupa wawancara dengan praktisi hubungan masyarakat dan influencer, observasi kampanye pemasaran, serta studi literatur. Teori yang digunakan dalam penelitian ini mencakup konsep influencer marketing, keaslian dalam pemasaran, serta perilaku konsumen dalam merespons pengaruh influencer terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa strategi pemasaran melalui influencer terbukti memberikan dampak positif terhadap penjualan dan citra merek. Kolaborasi dengan Diandra Marsha serta partisipasi selebritas Al Ghazali dan Dul Jaelani mampu meningkatkan omzet Sattka Basic hingga 2,63 miliar IDR dalam kurun waktu tujuh hari. Selain itu, reputasi merek juga mengalami peningkatan signifikan, yang ditunjukkan melalui tingginya keterlibatan audiens dalam kampanye pemasaran. Data menunjukkan bahwa terdapat 485 sesi live sales dan 945.969 likes pada video promosi yang ditayangkan.Penelitian ini menyimpulkan bahwa influencer marketing merupakan strategi yang efektif dalam meningkatkan angka penjualan sekaligus membangun citra positif suatu merek. Keberhasilan ini didukung oleh pemilihan influencer yang memiliki kredibilitas serta kedekatan dengan audiens target. Oleh karena itu, implikasi dari penelitian ini memberikan rekomendasi bagi praktisi hubungan masyarakat untuk lebih selektif dalam memilih influencer, dengan mempertimbangkan relevansi antara citra merek dan karakteristik audiens yang dituju. Dengan demikian, efektivitas strategi pemasaran dapat dioptimalkan guna mencapai hasil yang lebih maksimal.
Komunikasi Pemasaran Pesona Indonesia dalam Membangun Citra Pariwisata Indonesia Melalui TikTok Paskalino Solossa, Amos Michael Ivano; Syam Maella, Nurannafi Farni; Zulaikha, Zulaikha
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20758

Abstract

Media sosial telah mengubah cara institusi mempromosikan citra dan layanan, termasuk dalam industri pariwisata. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan oleh akun TikTok @pesonaindonesia dalam membangun citra pariwisata Indonesia. Dengan menggunakan metode kualitatif dan pendekatan analisis isi berdasarkan konsep Marketing Communication Mix (Kotler), peneliti mengamati lima konten video terpopuler berdasarkan jumlah penonton, likes, dan komentar. Hasil penelitian menunjukkan bahwa strategi komunikasi yang paling dominan dalam konten-konten tersebut adalah advertising, public relations, dan word of mouth. Ketiga elemen ini dimanfaatkan untuk menciptakan narasi visual yang kuat, menyampaikan pesan sosial, serta membangun interaksi dua arah yang bersifat partisipatif dan humoris. Audiens tidak hanya menjadi penonton pasif, tetapi juga turut membentuk makna melalui komentar dan tren. Penelitian ini menyimpulkan bahwa TikTok dapat menjadi kanal strategis dalam komunikasi pemasaran pariwisata yang efektif, khususnya dalam menjangkau generasi muda dan membentuk citra digital destinasi wisata Indonesia secara lebih imersif dan emosional.
Marketing Communication Strategies Of Pt Hyundai Mobil Indonesia To Increase Electric Vehicle Purchase Intention In Jakarta Supriyatna, Dede; Zulaikha, Zulaikha
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.924

Abstract

The researcher analyzed the marketing of Hyundai electric cars in Jakarta. This is based on the fact that currently electric cars are experiencing significant growth and competitors from other brands that also produce and market electric vehicles have emerged, as well as what strategies Hyundai Indonesia uses to attract consumer interest. This study aims to identify and analyze good and effective marketing communication strategies to increase Hyundai electric car sales in Jakarta. Marketing communication strategy is a communication activity that is compiled by a company or organization to convey messages about products, services, or brands to the intended market segment, this is expected to influence consumer attitudes and purchasing behaviors. The method used was to conduct a descriptive qualitative approach with interviews with employees of the Hyundai Cilandak Branch. Data collection was carried out through case studies by conducting interviews. The results of the analysis show that integrated and systematic marketing communication including the use of digital media, social interaction, campaigns, education talk and the use of brand image are able to increase brand awareness and consumer buying interest in Hyundai electric cars. This strategy can not only increase product sales in big cities like Jakarta, but can also support development broader smart mobility ecosystem in Indonesia. These results are expected to provide recommendations for Hyundai Indonesia to strengthen its position in increasing electric vehicle sales in the Jakarta market, as well as contribute to the development more effective marketing strategy the automotive industry that produces electric cars in Indonesia.
Co-Authors Abror, Dhimam Adela iga Fapila Adha, Yusi Kesuma \ Adhitya Reza Kurniawan, Adhitya Reza Adi Putri Nur Rohmah Adiningtyas, Rachmatika Aglista Ramadhanty Agni Istighfar Paribrata, Agni Istighfar Ahmad Reza Dwi Permana Ajeng Primasari Alvian Adhiprasetya Amalo, Vicoas Trisula Bhakti Aminah Amirul Mustofa Anggit Tri Retnoningtyas Ani Nur Aeni, Ani Nur Annisa Devi Lestari Arif Nugraha Arif Rahman Arisanti, Riska Athira Salsabila Aulia Rizki Arjanggie Ayu Primasari Azka Mohammad Bachrul Amiq Daniel Susilo Danis Ardyansah Dewi Setyoningrum Dizon, Carl C. G. Dwinita Wulandari Faishal Rasyid Muzakki Farhan Ramadhan Farida Farida Farni Syam Maella, Nur'annafi Firna Sayyidatul Qurroh 'Aini Fitra Rahmadi Ibrahim Gunadi, Radila Putri Hana Pratiwi Burhan Harliantara Harliantara Hashemi Rodhian Hanum Howay, Fenelon Huriyah Huriyah, Huriyah Husni Mubarok Ibrahim Rabbani Ilham Papahan Ilmi, Ahmad Zainal Inayah Inayah Indrayanti, Erlin Intan Ratna Pratiwi Jeska Almira Indyanti Kencana Herdianto Eling Asmara Khoirunnisa Heristin Kurniawan, Krisna Kurniawan, Krisna Luke, Luke Mabruri, Mabruri Maella, Nur’annafi Farni Syam Mafulah, Nita Maghfuroh, Mazkiyah Mela, Angela Graciana Koli Mia Selvina Mohammad Danu Bachtiar Mufidah Mufidah Muhammad Zico Muhammad, Yuzril Fadhil Nabillah, Dinda Tara Nadya Talitha Niko Ariston Depari Norasia, Yolanda Nugraha, Fauzan Ramdhan Nur Gandhi Mahesti Nurnannafi Farni Syam Maella NURUL HIKMAH Nur’annafi Farni Syam Maella Nutfi Rizki Hertina Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Paulus Basuki Hadiprajitno Petri Natalia Prafitri, Anistia Prasetyo, Iwan Joko Putriani, Lisa Qurroh 'Aini, Firna Sayyidatul R. A. Annisa Novitasari Rahayu Sulistiyani Rahmi Muharrina, Cut Rahmi, Putri Rauhillah, Siti Redi Panuju, Redi Regina Indraswari Susmitha Rika Juli Arta Rointan Silalahi Rosalia Erta Prawesti Rugaiyah Sari, Febia Sari, Reny Kartika Sayyidatul Qurroh 'Aini, Firna Selina Aulia Azahra Setyawan, Cahya Edi Shela Nur Fajriya Siti Azizah Sofiati SRI ASTUTIK Suntoro Suntoro Supriyatna, Dede Syam Maella, Nur’annafi Farni Sylvia, Ardheana Mega Theresia Fanny Lia Hanbo Tidore, Julia Natasya Tri Widyastuti Tulmira, Julia Umar, Marwa Widianto, Didik Sugeng widiarto, Didik Sugeng Yarah, Saufa Yenni Yenni YENNY YENNY Yohanes Jefrinus Bessy