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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Jurnal Keuangan dan Perbankan BISMA (Bisma dan Manajemen) Media Wisata Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen dan Bisnis Indonesia al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Pendidikan Edutama MABIS: Manajemen dan Bisnis Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Jurnal Abdimas Madani dan Lestari (JAMALI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Budimas : Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Jurnal Akuntansi AKUNESA Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Sri Setyo Iriani
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Analisis Pengaruh Brand Image, Emotional Value, Dan Price Perception Terhadap Keputusan Pembelian Wedding Offerings Sakianata Maulidina Minarta; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11367

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, emotional value, price perception terhadap keputusan pembelian produk wedding offerings (mahar dan seserahan). Penelitian ini mengadopsi pendekatan kuantitatif deskriptif dengan metode pengumpulan data melalui kuesioner online yang disebarkan kepada responden yang berencana membeli produk wedding offerings. Variabel independen yang diteliti meliputi brand image, emotional value, dan price perception, sedangkan variabel dependen adalah keputusan pembelian. Analisis data dilakukan menggunakan Statistical Product and Service Solutions (SPSS). Hasil penelitian menunjukkan bahwa brand image (X1), emotional value (X2), dan price perception (X3) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y).
Pengaruh Attractiveness Dan Likeability Celebrity Endorser Terhadap Purchase Intention Dimoderasi Oleh Role Of Closeness (Studi Pada Live Streaming Marketplace Shopee Indonesia) Fadilah Rizki Solikhah; Sri Setyo Iriani; Yessy Artanti Artanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11368

Abstract

Beriringan dengan berkembangnya zaman yang dinamis pada era masa kini, pelaku usaha harus mengikuti perkembangan yang dinamis. Pelaku usaha harus selalu membuat strategi yang tepat dan terus bergerak agar tetap bertahan menghadapi persaingan, serta harus dapat menggugah hati calon pembeli untuk dapat melakukan purchase intention atau niat beli. Penelitian ini memiliki tujuan guna menjelaskan dan menganalisis pengaruh attractiveness dan likeability celebrity endorser terhadap purchase intention dimoderasi oleh role of closeness (Studi pada Live Streaming Marketplace Shopee Indonesia). Penelitian ini menggunakan teknik non-probability sampling. Jenis penelitian ini menggunakan metode deskriptif, dengan menghubungi total 215 responden melalui googleform. Temuan penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan attratctiveness celebrity endorser terhadap purchase intention, terdapat pengaruh positif dan signifikan likeability celebrity endorser terhadap purchase intention, Terdapat pengaruh positif dan signifikan role of closeness memoderasi likeability celebrity endorser terhadap purchase intention, terdapat pengaruh positif dan signifikan role of closeness memoderasi attratctiveness celebrity endorser terhadap purchase intention, terdapat pengaruh negatif dan signifikan role of closeness memoderasi likeability celebrity endorser terhadap purchase intention. Data dianalisis menggunakan teknik SEM (Structural Equation Model) dengan software WarpPLS 8.0.
Analisis Pengaruh Daya Tarik Beauty Influencer Dan Kepercayaan Terhadap Niat Beli Melalui Hubungan Parasosial Pada Kosmetika Somethinc Dwi Putri Septiara; Sri Setyo Iriani; Yessy Artanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11369

Abstract

Riset ini bertujuan untuk menguji dampak daya tarik beauty influencer dan kepercayaan terhadap niat beli produk kosmetika Somethinc melalui hubungan parasosial. Hubungan parasosial mengacu pada interaksi yang terbentuk antara konsumen dan influencer di media sosial. Riset ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data berupa kuesioner online yang disebar kepada responden yang mengenal Somethinc serta Tasya Farasya. Riset ini mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi niat beli calon konsumen, khususnya dalam kosmetika Somethinc. Variabel independen dalam riset ini adalah daya tarik beauty influencer Tasya Farasya dan kepercayaan brand, variabel dependen adalah niat beli, dan variabel intervening adalah hubungan parasosial. Data dianalisis menggunakan teknik analisis Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS).
Analisis Persepsi Kemudahan Dan Persepsi Manfaat Terhadap Niat Menggunakan Social Commerce (Studi Kasus Pada Ukm Di Kabupaten Magetan) Firdha Afsari Putri; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11424

Abstract

Along with the rapid development of technology, the digital world and the internet have an impact on the world of marketing. Global marketing trends are shifting from traditional or conventional to digital or online. Some online marketing tools that SME actors can consider are social media. Social media that can be used include Instagram, Facebook, and Tiktok. The following research aims to analyze the effect of perceived ease of use and perceived usefulness on intention to use. The following research uses a quantitative type of study. Respondents in this research are SME actors in Magetan Regency who have used social media but have never marketed their products through social commerce with aged over 17 years. The data obtained from 100 subjects were processed using multiple linear regression analysis technique. The research results explain that perceived ease of use has positive effect on intention to use and perceived usefulness have a positive effect on intention to use.
Penerapan TAM Dalam Inovasi Pelayan Publik “Pak RT Suka Asik” Di Kabupaten Magetan Agus Heru Maryanto; Sri Setyo Iriani; Sanaji Sanaji
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11434

Abstract

Digital transformation of public services is one of the targets of the Government in realizing good governance in the era of digitalization. The "PAK RT SUKA ASIK" application innovation is one of the many applications that make letter-writing services effective and efficient within the Magetan Regency. A study on public acceptance of technology is necessary to determine the suboptimal implementation of the government's public service innovation, the "PAK RT SUKA ASIK" application. The TAM 2 model was chosen to analyze and determine the factors that influence the intention to use the application in the Mranggen Village, Magetan District, Jawa Timur. A quantitative study with a cross-sectional design was conducted on respondent who had never used the application. The analysis results using SMART PLS 3.9.2 showed that the image variable is the only exogenous variable that affects the endogenous variable perceived of usefulness, in addition to the subjective norm variable that affects the image variable. The main factor causing the suboptimal implementation of the "PAK RT SUKA ASIK" application is the failure of socialization and evaluation of the use of the Village Government application, which results in the perceived usefulness and perceived ease of use of the "PAK RT SUKA ASIK" application not being felt by the community.
Pengaruh Value Congruity Dan Brand Love Terhadap Customer Loyalty Melalui Customer Engagement Sebagai Variabel Mediasi Studi Pada Pelanggan Spotify Febriana Sa'idah; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11558

Abstract

Fenomena semakin banyak platform musik digital yang ada saat ini memunculkan persaingan yang ketat untuk menarik hati pelanggan, salah satunya platform musik digital spotify yang mengalami perbedaan yang signifikan antara pelanggan gratisan dengan pelanggan premium. Dimana pelanggan gratisan lebih besar jumlahnya dibanding dengan pelanggan premium, sehingga diperlukan strategi pemasaran untuk meningkatkan customer loyalty untuk meningkatkan keuntungan Spotify. Penelitian ini bertujuan untuk mengetahui pengaruh value congruity dan brand love terhadap customer loyalty melalui customer engagement sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan Metode Structural Equation Modeling (SEM) dengan Partial Least Square (PLS) untuk menganalisis data yang dikumpulkan dari responden secara online yang berlangganan Spotify premium. Sampling penelitian menggunakan metode non probability sampling dengan total sampel sebanyak 100 responden. Hasil dari penelitian ini adalah value congruity dan brand love berpengaruh positif terhadap customer engagement, namun tidak berpengaruh secara langsung terhadap customer loyalty. Hasil penelitian ini juga menunjukan bahwa customer engagement berpengaruh positif terhadap customer loyalty, serta mampu memediasi antara value congruity dan brand love terhadap customer loyalty.
Analisa Pengaruh Persepsi Risiko Dan Kualitas Layanan Terhadap Niat Berkunjung Ulang Melalui Kepuasan Pasien Rawat Jalan (Studi Pada Instalasi Rawat Jalan Rsud dR. Sayidiman Magetan) Emy Indriaswati; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11588

Abstract

Currently, the development of the health world is very rapid because it is supported by technological developments that can be used in an effort to improve hospital performance that improves the quality and safety of patients. Health facilities, both private and government, must always make the right strategy and continue to move in order to survive in the face of competition, and must be able to arouse the hearts of potential buyers to be able to make purchase intentions. This study aims to explain and analyze the influence of risk perception, service quality on revisit intention through outpatient satisfaction (Study on outpatient installation of dr. Sayidiman Hospital). This study uses a non-probability sampling technique. This type of research uses a quantitative descriptive method, by contacting a total of 140 respondents through online questionnaires/googleform and offline. The data was analyzed using the SEM (Structural Equation Model) PLS 3.0 technique. The findings of this study show that there is no positive effect between risk perception on revisit intention and patient satisfaction, but there is a positive influence on service quality and patient satisfaction on revisit intention. The results of this study are expected to be able to improve the quality of service and reduce the level of risk for patients in the outpatient installation of dr. Sayidiman Hospital.
Intention to Buy Halal Cosmetic Products by Young Adult Muslim Iriani, Sri Setyo; Sanaji, Sanaji; Sayuti, Nazura Mohamed; Arshad, Azlin Syafinaz
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20207

Abstract

Research aims: This paper aims to determine and analyze the influence of personal attitudes, subjective norms, and perceptions of controlling behavior of young adult Muslims on purchase intention of halal cosmetic products and factors that have the most significant influence on purchase intentionDesign/Methodology/Approach: The research approach is quantitative, the population in this study is an infinite number of Indonesian young adult Muslim women, using convenience and purposive sampling as a sampling technique with 120 respondents. Data collection technique using an online questionnaire via Google formResearch findings: This research found that subjective norms and perceived behavioral control influence purchase intention on halal cosmetic products among young adult Muslim women. This research also found that personal attitude did not influence the purchase intention of halal cosmetic products among young adult Muslim women.Theoretical Contribution/Originality: This study explores awareness about halal cosmetic products in addition to contributing to the literaturePractitioners/Policy Implications: This research implies that cosmetic manufacturers need to apply a halal label to their cosmetics to enter the market of young adult Muslim womenResearch Limitations/Implications: This study has several limitations, including the dissemination of online questionnaires has not been able to capture respondents optimally; and have not been able to do in-depth interviews to explore why the variable has an effect or not
THE INFLUENCE OF TERMINAL VALUE, INSTRUMENTAL VALUE, AND GREEN BRAND POSITIONING ON GREEN PURCHASE INTENTION THROUGH GREEN ATTITUDE AS A MEDIATING VARIABLE (Study on Automotive Companies Implementing Green Company) Arkan, Irsyad; Artanti, Yessy; Iriani, Sri Setyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15595

Abstract

Thisi studyi aimsi toi examinei thei effecti ofi Terminali Value,i Instrumentali Value,i andi Greeni Brandi Positioningi oni Greeni Purchasei Intentioni withi Greeni Attitudei asi ai mediatingi variable.i Thei researchi methodi usedi isi descriptivei quantitativei withi Partiali Leasti Squarei (PLS)i analysisi toi testi thei causali relationshipi betweeni variables.i Thei researchi populationi isi prospectivei LCGCi cari consumersi ini Indonesiai withi characteristicsi agedi 25-35i years.i Thei resultsi showedi thati Terminali Valuei andi Greeni Brandi Positioningi havei ai positivei andi significanti influencei oni Greeni Attitude,i whilei Instrumentali Valuei hasi noi significanti effect.i Greeni Attitudei itselfi isi proveni toi playi ai mediatingi rolei thati strengthensi thei relationshipi betweeni thei independenti variablesi andi Greeni Purchasei Intention.i Thei implicationsi ofi thisi studyi providei insightsi toi marketersi andi automotivei companiesi toi furtheri emphasisei terminali valuei andi environmentallyi friendlyi positioningi strategiesi ini theiri marketingi campaignsi toi increasei thei purchasei intentioni ofi greeni productsi amongi consumers.
THE INFLUENCE OF TERMINAL VALUE, INSTRUMENTAL VALUE, AND GREEN BRAND POSITIONING ON GREEN PURCHASE INTENTION THROUGH GREEN ATTITUDE AS A MEDIATING VARIABLE (Study on Automotive Companies Implementing Green Company) Arkan, Irsyad; Artanti, Yessy; Iriani, Sri Setyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15595

Abstract

Thisi studyi aimsi toi examinei thei effecti ofi Terminali Value,i Instrumentali Value,i andi Greeni Brandi Positioningi oni Greeni Purchasei Intentioni withi Greeni Attitudei asi ai mediatingi variable.i Thei researchi methodi usedi isi descriptivei quantitativei withi Partiali Leasti Squarei (PLS)i analysisi toi testi thei causali relationshipi betweeni variables.i Thei researchi populationi isi prospectivei LCGCi cari consumersi ini Indonesiai withi characteristicsi agedi 25-35i years.i Thei resultsi showedi thati Terminali Valuei andi Greeni Brandi Positioningi havei ai positivei andi significanti influencei oni Greeni Attitude,i whilei Instrumentali Valuei hasi noi significanti effect.i Greeni Attitudei itselfi isi proveni toi playi ai mediatingi rolei thati strengthensi thei relationshipi betweeni thei independenti variablesi andi Greeni Purchasei Intention.i Thei implicationsi ofi thisi studyi providei insightsi toi marketersi andi automotivei companiesi toi furtheri emphasisei terminali valuei andi environmentallyi friendlyi positioningi strategiesi ini theiri marketingi campaignsi toi increasei thei purchasei intentioni ofi greeni productsi amongi consumers.
Co-Authors Achmad Kautsar Achmad Rofian Djunaedi Achmad Rofian Djunaedi Agitya Kristantoko Agus Heru Maryanto Akbar, Achmad Muktafi Akbar, Aria Syaiful Al Romdany, Muhammad Aqil Muhsin Alfinatu Nikmah Ana Fitria Anang Kistyanto Andre Dwijanto Witjaksono Annisa Ristanti Arkan, Irsyad Arshad, Azlin Syafinaz Artanti, Yessy Artanti Bintang Jalasena Anoraga Budi Purwoko Darmawan, Mirza Dwi Devie Rusiana Dewie Tri Wijayati Dewie Trie Wijayati Dian Anita Nuswantara Dicky Adi Nugroho Dinda Novitasari Albar Dwi Putri Septiara Dwiarko Nugrohoseno Dwiarko Nugroseho Dwiastuti Setyorini Emy Indriaswati Eri Rahardian Fadilah Rizki Solikhah Fahmiroellah Fariz Ismail Fanny Anggraeny Putri Febriana Sa'idah Firdha Afsari Putri Hariyati Hariyati Harti Hasanah, Inggrit Aulia Wati Hery Widijanto Inayah Ilahiyyah Inggrit Aulia Wati Hasanah Ismail, Fahmiroellah Fariz Jayanti, Winka Alfi Jun Surjanti Kartika Ayu Wulandari Kartika Ayu Wulandari Kusumawardani, Febriana Lathifa LAILATUL MAGHFIROH Lailatul Maghfiroh Lilis Ariyanti Lucia Tri Pangesthi. Luli Prandita M Azizul Khakim M. Syah Syeh Iskhaq Martianto, Ishma Alfisa Masitha, Kharisma Nur Meylia Elizabeth Ranu Mirza Dwi Darmawan Mongid, Abdul Muchammad Ghozi Izzuddin MUSDHOLIFAH MUSDHOLIFAH Nadia Asandimitra Haryono Nadya Tiara Santi Widodo Novie Noordiana Rachma Yulia Novie Rachma Yulia Nugrahani Astuti Nugroho, Dicky Adi Nur Afifah Rosnadia Putri Prisma Pradana Suwarno Putri Puguh Yulianto Puguh Yulianto Purwohandoko Purwohandoko Putri Nurzhavira Gusti Putri, Fanny Anggraeny Ratih Amelia, Ratih Ratna Ika Sari Raya Sulistyowati Reynaldi Dwi Junianta Ria Astuti Andrayani Ria Astuti Andrayani Ria Astuti Andrayani, Ria Astuti Ristanti, Annisa Rizka Fadillah Rizky Ramadhany Sito Putri Rosa Prafitri Juniarti Rozaq, Khoirur Sakianata Maulidina Minarta Sanaji SANAJI Sanaji Sanaji Sanaji, Sanaji Sanaji, Sanaji Sayuti, Nazura Mohamed Siti Sri Wulandari Sito Putri, Rizky Ramadhany Solly Aryza Sucihati, Roos Nana SUJARWANTO Tamara Virsa Putri Taty Untari Ulil Hartono Wibowo, Ristiaji Ari Widyanti, Sandra Winka Alfi Jayanti Yessy Artanti