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The Pengaruh Harga Tiket Tarif Khusus, Kualitas Layanan Petugas, dan Fasilitas Fisik Stasiun Terhadap Keputusan Penggunaan Transportasi Kereta Api Hasanah, Inggrit Aulia Wati; Iriani, Sri Setyo
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p211-226

Abstract

Trains have many enthusiasts, but currently competitive competition with bus transportation can cause consumers to switch to using this transportation. This study aims to determine and analyze the effect of special fare ticket prices, officer service quality, and station physical facilities on decisions to use train transportation services. The research methodology used is quantitative research with a survey approach using non-probability sampling techniques. Data was taken using a purposive sampling method of 200 samples. The data analysis technique used is multiple linear regression with SPSS (Statistical Package for Social Sciences) version 26. The results showed that the price of special fare tickets and the quality of station officer services had a significant positive effect on purchasing decisions, while the station's physical facilities had a significant negative effect on train usage decisions. Special fare ticket prices, officer service quality, and station physical facilities simultaneously influence train usage decisions. The practical implication of these findings is the importance of setting affordable special fare ticket prices to increase the use of rail transportation. In addition, improving the quality of station staff service, including speed of service, a sense of security, and a friendly attitude, can help attract more passengers.
UNPACKING THE LANDSCAPE OF DIGITAL AND CORPORATE ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW OF KEY CHARACTERISTICS, DIMENSIONS, AND STRATEGIC OUTCOME Wibowo, Ristiaji Ari; Iriani, Sri Setyo; Sulistyowati, Raya; Khakim, M. Azizul; Rachma Yulia, Novie Noordiana; Sucihati, Roos Nana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22699

Abstract

The advancement of digital technology has revolutionized the global entrepreneurial landscape, giving rise to two primary approaches digital entrepreneurship and corporate entrepreneurship. This study is motivated by the need to understand the differences, similarities, and synergies between these two approaches in addressing increasingly complex and dynamic business challenges. The main objective of this study is to identify the key characteristics, dimensions, and strategic outcomes of both entrepreneurial models. Employing a Systematic Literature Review (SLR) method guided by the PRISMA framework, the study examines 18 relevant scholarly articles published between 2018 and 2024. Data were obtained through a systematic process of identification, selection, and evaluation of literature from the Scopus database. The findings indicate that digital entrepreneurship emphasizes flexibility, external exploration, and the utilization of technology as a value creation tool, whereas corporate entrepreneurship focuses more on the exploitation of internal resources, structured innovation, and operational efficiency. This study reveals that, despite their differing approaches, the strategic integration of digital and corporate entrepreneurship can foster the development of ambidextrous organizations those capable of balancing exploration and exploitation simultaneously. The conclusion underscores the importance of building entrepreneurial agility, integrating digital technologies, and strengthening entrepreneurship education as critical foundations for achieving sustainable competitive advantage in the digital era. Keywords: Corporate Entrepreneurship ; Digital Entrepreneurship; Digital Transformation; Strategic Innovation; Systematic Literature Review
PENGEMBANGAN DESA WISATA MELALUI ASESMEN POTENSI LOKAL DAN STRATEGI PLACE BRANDING BERKELANJUTAN PADA DESA WISATA SENDANG KAMAL. MAGETAN Sri Setyo Iriani; Artanti, Yessy Artanti; Sanaji; Dwiarko Nugroseho; Rosa Prafitri Juniarti; Nadya Tiara Santi Widodo; Inggrit Aulia Wati Hasanah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18498

Abstract

Desa Sendang Kamal di Kabupaten Magetan memiliki potensi wisata alam dan budaya yang besar namun belum dikelola optimal karena keterbatasan infrastruktur, promosi, dan kelembagaan. Kegiatan Pengabdian kepada Masyarakat ini bertujuan mengidentifikasi potensi wisata, meningkatkan kapasitas masyarakat, serta merancang strategi place branding berbasis kearifan lokal. Metode pelaksanaan mencakup asesmen potensi, pelatihan partisipatif, pendampingan, dan evaluasi berkelanjutan melalui penyajian materi asesmen potensi desa wisata, merancang produk wisata dan place branding. Hasil kegiatan PKM ini menunjukkan bahwa atraksi budaya, kuliner tradisional, dan situs petirtaan menjadi daya tarik utama dengan dukungan kelembagaan yang cukup baik. Pelatihan place branding menghasilkan visi strategis dan identitas visual yang memperkuat citra Sendang Kamal sebagai destinasi sejarah dan budaya edukatif. Kegiatan ini juga meningkatkan kesadaran masyarakat terhadap pengelolaan wisata berkelanjutan serta mendorong pengembangan amenitas dan promosi digital.
PELATIHAN MANAJEMEN RESIKO BISNIS KELOMPOK KOPERASI SYARIAH BAITUL MAAL WAT TAMWIL (BMT) SURABAYA Haryono, Nadia Asandimitra; Mongid, Abdul; Wardoyo, Dewie Tri Wijayati; Hariyati, Hariyati; Iriani, Sri Setyo; Amelia, Ratih
Jurnal Abdi Insani Vol 12 No 10 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i10.2999

Abstract

Koperasi Syariah Baitul Maal wat Tamwil (BMT) di Surabaya menghadapi tantangan serius yang berdampak pada kinerja kelembagaan dan daya tarik terhadap nasabah baru. Beberapa isu utama yang diidentifikasi meliputi kualitas sumber daya manusia yang belum merata, minimnya inovasi dalam pengembangan produk keuangan, serta lemahnya efisiensi operasional dan sistem pengelolaan risiko. Kondisi ini berpotensi menghambat pertumbuhan kelembagaan dan menurunkan tingkat kepercayaan masyarakat terhadap layanan BMT. Untuk menjawab permasalahan tersebut, telah dilaksanakan kegiatan Pelatihan Manajemen Risiko Bisnis berbasis syariah yang dirancang secara komprehensif bagi pengurus dan anggota BMT. Metode kegiatan meliputi penyampaian materi interaktif yang berbasis prinsip-prinsip manajemen risiko syariah, analisis studi kasus dari praktik koperasi lokal, serta diskusi kelompok terstruktur yang mendorong refleksi kritis dan pemecahan masalah secara kolaboratif. Fokus pelatihan diarahkan pada penguatan kapasitas SDM, pengembangan produk keuangan yang relevan dengan kebutuhan masyarakat, pemanfaatan teknologi informasi untuk efisiensi operasional, serta penerapan sistem pengendalian internal yang sesuai dengan prinsip transparansi dan akuntabilitas syariah. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap konsep manajemen risiko, serta kesadaran kolektif akan pentingnya inovasi dan efisiensi sebagai fondasi keberlanjutan usaha. Kesimpulannya, pelatihan ini berhasil memperkuat kapasitas kelembagaan BMT, meningkatkan kepercayaan masyarakat, dan memperkuat peran sosial-ekonomi koperasi syariah dalam pemberdayaan umat secara berkelanjutan.
Penguatan guru mengatasi kerentanan mental siswa melalui pelatihan hypnoteaching berbasis siklus experiential learning Meylia Elizabeth Ranu; Sri Setyo Iriani; Dian Anita Nuswantara; Dwiarko Nugrohoseno
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27369

Abstract

Abstrak Bullying atau perundungan di sekolah adalah masalah yang signifikan di seluruh dunia, mempengaruhi perkembangan fisik, emosional, dan spiritual individu. Indonesia tidak lepas dari kasus perundungan, termasuk kasus yang terjadi di lingkungan sekolah. Demikian pula kasus bullying di labschool, mulai dari kasus ringan sampai dengan sedang. Secara spesifik, belum terdapat kasus bullying yang mengkhawatirkan melainkan sekadar bullying antar teman yang tidak mengakibatkan dampak serius. ituasi perkembangan siswa yang mengalami kerapuhan mental dan motivasi, baik disebabkan kondisi rumah maupun lingkungan sekolah menambah panjang daftar permasalahan di sekolah. Salah satu elemen yang penting dalam mengurangi risiko demotivasi dan kerentanan mental adalah guru, baik guru BK maupun guru mata pelajaran. Hypnoteaching sebagai bagian dari peningkatan kapasitas individu dimulai dengan memahami lebih jelas mengenai hipnosis. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memberikan pelatihan hipnoteaching kepada 25 guru yang terdiri dari guru bimbingan konseling (BK) dan guru mata pelajaran Labschool UNESA sebagai bentuk penguatan kerentanan mental peserta didik melalui metode experiential learning. Dengan beberapa praktik di setiap siklusnya dan soal pre dan post tes, terdapat evaluasi yang berlangsung selama satu bulan pengamatan melalui daring antara guru dengan penyelenggara PKM serta pakar hynoteaching. Guru mendapatkan manfaat dari pelatihan ini untuk menciptakan pembelajaran yang menyenangkan dengan kondisi mental siswa yang sehat. Kata kunci: pengabdian; pelatihan; hypnoteaching; kerentanan mental siswa. Abstract Bullying in schools is a significant problem worldwide, affecting the physical, emotional, and spiritual development of individuals. Indonesia is not free from bullying cases, including cases that occur in the school environment. Specifically, there have been no cases of bullying that are merely bullying between friends that do not cause serious impacts. The development situation of students who experience mental and motivational fragility, either due to home conditions or the school environment, adds to the long list of problems in schools. One important element in reducing the risk of demotivation and mental vulnerability is teachers. Hypnoteaching as part of increasing individual capacity begins with a clearer understanding of hypnosis. This Community Service activity aims to provide hypnoteaching training to 25 teachers consisting of guidance and counseling teachers and Labschool UNESA subject teachers as a form of strengthening students' mental vulnerability through the experiential learning method. With several practices in each cycle and pre- and post-test questions, there is an evaluation that lasts for one month of observation through challenges between teachers and community service organizers and hynoteaching experts. Teachers benefit from this training to create enjoyable learning with healthy student mental conditions.Keywords: keywords: community service; training; hypnoteaching, students' mental vulnerability.
Intention to Buy Halal Cosmetic Products by Young Adult Muslim Iriani, Sri Setyo; Sanaji, Sanaji; Sayuti, Nazura Mohamed; Arshad, Azlin Syafinaz
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.20207

Abstract

Research aims: This paper aims to determine and analyze the influence of personal attitudes, subjective norms, and perceptions of controlling behavior of young adult Muslims on purchase intention of halal cosmetic products and factors that have the most significant influence on purchase intentionDesign/Methodology/Approach: The research approach is quantitative, the population in this study is an infinite number of Indonesian young adult Muslim women, using convenience and purposive sampling as a sampling technique with 120 respondents. Data collection technique using an online questionnaire via Google formResearch findings: This research found that subjective norms and perceived behavioral control influence purchase intention on halal cosmetic products among young adult Muslim women. This research also found that personal attitude did not influence the purchase intention of halal cosmetic products among young adult Muslim women.Theoretical Contribution/Originality: This study explores awareness about halal cosmetic products in addition to contributing to the literaturePractitioners/Policy Implications: This research implies that cosmetic manufacturers need to apply a halal label to their cosmetics to enter the market of young adult Muslim womenResearch Limitations/Implications: This study has several limitations, including the dissemination of online questionnaires has not been able to capture respondents optimally; and have not been able to do in-depth interviews to explore why the variable has an effect or not
Digital Marketing Strategies to Boost Brand Awarness at Depo Air Biru Surabaya Widyanti, Sandra; Iriani, Sri Setyo; Artanti, Yessy
Jurnal Akuntansi Vol 14 No 02 (2026): AKUNESA (Januari 2026)
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/akunesa.v14n02.p242-247

Abstract

Depo Air Biru has utilized various digital marketing channels effectively to achieve the goal of increasing their brand awareness. Some of the strategies implemented include the use of social media, SEO, content marketing, paid advertising, and collaboration with influencers. Through these strategies, Depo Air Biru succeeded in introducing their brand to a wider audience, increasing interaction with customers, and building a positive brand image. This research contributes to the understanding of effective digital marketing strategies to increase brand awareness, especially in the context of small to medium businesses such as the Air Biru Depo in Surabaya. Apart from that, the results of this research also show how obstacles in implementing digital marketing can be overcome with careful planning, the use of appropriate technology, and the active involvement of a competent team.
Co-Authors Achmad Kautsar Achmad Rofian Djunaedi Achmad Rofian Djunaedi Agitya Kristantoko Agus Heru Maryanto Akbar, Achmad Muktafi Akbar, Aria Syaiful Al Romdany, Muhammad Aqil Muhsin Alfinatu Nikmah Ana Fitria Anang Kistyanto Andre Dwijanto Witjaksono Annisa Ristanti Arkan, Irsyad Arshad, Azlin Syafinaz Artanti, Yessy Artanti Bintang Jalasena Anoraga Budi Purwoko Darmawan, Mirza Dwi Devie Rusiana Dewie Tri Wijayati Dewie Trie Wijayati Dian Anita Nuswantara Dicky Adi Nugroho Dinda Novitasari Albar Dwi Putri Septiara Dwiarko Nugrohoseno Dwiarko Nugroseho Dwiastuti Setyorini Emy Indriaswati Eri Rahardian Fadilah Rizki Solikhah Fahmiroellah Fariz Ismail Fanny Anggraeny Putri Febriana Sa'idah Firdha Afsari Putri Hariyati Hariyati Harti Hasanah, Inggrit Aulia Wati Hery Widijanto Inayah Ilahiyyah Inggrit Aulia Wati Hasanah Ismail, Fahmiroellah Fariz Jayanti, Winka Alfi Jun Surjanti Kartika Ayu Wulandari Kartika Ayu Wulandari Kusumawardani, Febriana Lathifa Lailatul Maghfiroh LAILATUL MAGHFIROH Lilis Ariyanti Lucia Tri Pangesthi. Luli Prandita M Azizul Khakim M. Syah Syeh Iskhaq Martianto, Ishma Alfisa Masitha, Kharisma Nur Meylia Elizabeth Ranu Mirza Dwi Darmawan Mongid, Abdul Muchammad Ghozi Izzuddin MUSDHOLIFAH MUSDHOLIFAH Nadia Asandimitra Haryono Nadya Tiara Santi Widodo Novie Noordiana Rachma Yulia Novie Rachma Yulia Nugrahani Astuti Nugroho, Dicky Adi Nur Afifah Rosnadia Putri Prisma Pradana Suwarno Putri Puguh Yulianto Puguh Yulianto Purwohandoko Purwohandoko Putri Nurzhavira Gusti Putri, Fanny Anggraeny Ratih Amelia, Ratih Ratna Ika Sari Raya Sulistyowati Reynaldi Dwi Junianta Ria Astuti Andrayani Ria Astuti Andrayani Ria Astuti Andrayani, Ria Astuti Ristanti, Annisa Rizka Fadillah Rizky Ramadhany Sito Putri Rosa Prafitri Juniarti Rozaq, Khoirur Sakianata Maulidina Minarta SANAJI Sanaji Sanaji Sanaji Sanaji, Sanaji Sanaji, Sanaji Sayuti, Nazura Mohamed Siti Sri Wulandari Sito Putri, Rizky Ramadhany Solly Aryza Sucihati, Roos Nana SUJARWANTO Tamara Virsa Putri Taty Untari Ulil Hartono Wibowo, Ristiaji Ari Widyanti, Sandra Winka Alfi Jayanti Yessy Artanti