Articles
<![CDATA[Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Iphone: ]]>
<![CDATA[Febrianty, Ellinda]]>;
<![CDATA[Pudjoprastyono, Hery]]>;
<![CDATA[Ariescy, Reiga Ritomiea]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4227
<![CDATA[This study aims to determine the effect of product quality, brand image, and lifestyle on the purchase decision of an Iphone Smartphone. This research method uses quantitative methods. Variable measurement uses a likert scle with a vulnerability scaleof 1-5 through a google form questionnaire distributed to repondents. The population in this study were all 2019. FEB UPN East Java Veterans Students currently using or have used an iPhone. Sampling using proportional stratified random sampling and probability sampling. 100 students have a referee. Partial least squares (PLS) analysis was used to process the data. The results show that factors such as product quality, brand image and lifestyle have a positive and significant influence on the iPhone smartphone purchase decision of the East Java FEB UPN "Veteran" students of the year 2019. Keywords: Product Quality, Brand Image, Lifestyle, Purchase Decision]]>
<![CDATA[Inovasi Pemasaran Sebagai Strategi Pemulihan Usaha Mikro Kecil dan Menengah selama Pandemi: Studi kasus UKM di Kota Batu dan Kota Malang ]]>
<![CDATA[Ariescy, Reiga Ritomiea]]>;
<![CDATA[Sholihatin, Endang]]>;
<![CDATA[Mawardi, Alfiandi Imam]]>
<![CDATA[ Journal of Governance and Administrative Reform Vol. 2 No. 2 (2021): Journal of Governance and Administrative Reform ]]>
Publisher : <![CDATA[Universitas Airlangga ]]>
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DOI: 10.20473/jgar.v2i2.33467
<![CDATA[AbstractCovid-19 has disrupted life and the economy. Large-Scale Social Restriction Policy (PSBB) - The implementation of Community Activity Restrictions (PPKM) to contain the spread of the COVID-19 pandemic has had a negative impact on all economic activities in Indonesia, including micro, small and medium enterprises (MSMEs). MSME actors have very limited resources and vulnerable supply chains and business-to- business/business-to-client relationships. This article focuses on a multidisciplinary methodological approach for MSMEs to innovate in an effort to new markets and make better use of their limited resources. The results of the research are insights about innovation as a means of survival for SMEs during and entering the new normal in the midst of Covid-19. The use of digital resources was identified as a key facilitator for research-based innovative networking and product design in the context of a pandemic requiring physical distancing.Keywords: marketing innovation, strategy, covid 19 pandemicAbstrakCovid-19 telah mendistrupsi kehidupan dan perekonomian. Kebijakan Pembatasan Sosial Berskala Besar (PSBB) - Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) untuk menahan sebaran pandemi COVID-19 telah berdampak negatif pada semua kegiatan ekonomi di Indonesia tidak terkecuali pelaku usaha mikro kecil menengah (UMKM). Pelaku UMKM memiliki sumber daya yang sangat terbatas dan rantai pasokan yang rentan serta hubungan bisnis-ke-bisnis/bisnis-ke-klien. Artikel ini berfokus pada pendekatan metodologis multidisiplin untuk UMKM berinovasi sebagai upaya untuk pasar baru dan memanfaatkan sumber daya mereka yang terbatas dengan lebih baik. Hasil penelitian adalah wawasan tentang inovasi sebagai alat bertahan bagi UMKM selama dan memasuki new normal ditengah Covid-19. Penggunaan sumber daya digital diidentifikasi sebagai fasilitator utama untuk jaringan dan desain produk inovatif berbasis penelitian dalam konteks pandemi yang harus menjaga jarak secara fisik.Kata kunci: inovasi pemasaran, strategi, pandemi covid-19]]>
<![CDATA[Analisis Pengaruh Media Sosial dalam Meningkatkan Engagement Pelanggan pada Perusahaan Trustmedis ]]>
<![CDATA[Choiri, Aditya Rafiqul]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24964
<![CDATA[This research aims to examine the impact of social media in enhancing customer engagement at Trustmedis. Trustmedis is a leading Software-as-a-Service (SaaS) company that provides cloud-based digital solutions to support healthcare facilities in Indonesia, including pharmacies, clinics, community health centers, and hospitals, through the use of technology. Instagram is a popular marketing platform, especially for sales, advertising, branding, and services. The research employs a qualitative approach with a literature review method to investigate the influence of social media marketing on increasing customer engagement at Trustmedis. The researcher also utilizes industry reports as supplementary data. In this case, primary data collection was conducted through observation during an internship under the Merdeka Belajar Kampus Merdeka (MBKM) program. The study concludes that the effectiveness of social media has a significant impact on increasing engagement. If the application of social media improves, the engagement between the company and its customers automatically increases.]]>
<![CDATA[Strategi Telemarketing dalam Meningkatkan Keputusan Pembelian Aplikasi Trustmedis ]]>
<![CDATA[Retno Nurul Solichah]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24966
<![CDATA[Telemarketing is a direct marketing method used by companies to reach customers by telephone. This strategy is considered very efficient because it allows companies to promote their products or services directly to consumers without having to meet the customers in person. PT Inovasi Teknologi Solusindo, known as Trustmedis, is one of the companies engaged in the health technology sector. This company provides software solutions based on Electronic Medical Records (EMR) for health facilities. This study uses a qualitative method with an observational approach. Data collection was carried out directly in the field while the author was undergoing an MBKM Internship at PT. Inovasi Teknologi Solusindo (Trustmedis) from August to December 2024. The results of the study, the telemarketing strategy at PT. Inovasi Teknologi Solusindo (Trustmedis) has been running well because of the benefits felt by customers from telemarketing carried out by Trustmedis, as well as the information provided that can increase customer knowledge about the products offered.]]>
<![CDATA[Analisis Efektivitas Penggunaan Video Content Sebagai Media Promosi pada Perusahaan PT. Inovasi Teknologi Solusindo (Trustmedis) ]]>
<![CDATA[Reza Amalia Melindasari]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24971
<![CDATA[This study aims to analyze the effectiveness of using video content as a promotional media at PT. Inovasi Teknologi Solusindo (Trustmedis), a company engaged in the technology sector with Electronic Medical Records (EMR) as its main product. Along with the rapid development of technology and social media, companies are utilizing platforms such as Instagram and TikTok to reach a wider audience and increase product awareness. This study uses a qualitative case study method with an observational approach during the MBKM program in August-December 2024. Data was collected through social media analytics and Customer Relationship Management (CRM) to assess the effectiveness of video content. The results of the study show that the use of video content, especially through Instagram Reels and TikTok, has proven to be more effective in attracting audience attention compared to text or image posts. Video content that combines educational, entertainment, and promotional elements can increase reach, engagement, and build consumer trust in the products being promoted. In addition, the application of Call to Action (CTA) in videos also contributes to increased interaction and product sales. This study concludes that video content is an effective promotional strategy for PT. Inovasi Teknologi Solusindo in introducing Electronic Medical Records (EMR) products and building stronger relationships with consumers through social media.]]>
<![CDATA[Upaya Meningkatkan Kapabilitas Sales Engineer dan Account Manager Telkom Regional IV Kalimantan Melalui Product Knowledge dalam Kegiatan Kambel (Kamis Belajar) ]]>
<![CDATA[Nur Fitriah Ramadhana]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 01 (2025): Jurnal Masyarakat Indonesia (Jumas) ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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<![CDATA[Roda bisnis perusahaan selalu berputar. Perusahaan terus berlomba untuk berinovasi dan meningkatkan kualitas produk mereka untuk mempertahankan kepuasan pelanggan. Semakin baik kualitas yang diberikan, maka loyalitas pelanggan akan terbentuk dengan baik sehingga di masa yang akan datang dapat terjadinya pembelian berulang dan meningkatnya kepercayaan pelanggan. Penelitian ini bertujuan untuk menjelaskan strategi yang dilakukan divisi Solution & Offering untuk mengoptimalkan pengetahuan dan keterampilan Sales Engineer dan Account Manager terhadap perkembangan produk layanan dan jasa telkom. Penelitian ini dilakukan dengan pendekatan kualitatif metode observasi. Hasil penelitian menunjukkan bahwa kegiatan KAMBEL dalam meningkatkan kapabilitas Sales Engineer dan Account Manager melalui product knowledge memiliki dampak positif. Hal tersebut dapat dilihat melalui proyek yang masuk melalui Solution Monitoring Sheet dengan list of project yang sedang berjalan terdapat lebih dari 200 proyek.]]>
<![CDATA[Satisfaction and Loyalty of Honda Motorcycle Consumers in Jember ]]>
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Journal of Economics, Business, and Government Challenges Vol. 1 No. 02 (2018): Journal of Economics, Business, and Government Challenges [JoEBGC] ]]>
Publisher : <![CDATA[Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/ebgc.v1i2.19
<![CDATA[This research aims to analyze the effect of price and product quality on satisfaction and loyalty of Honda motorcycle customers in Jember. The research design is confirmatory research. The research population is all customers of Honda motorcycles in Jember, and then researcher take 114 sample. Researcher take respondents used non-probability sampling techniques with purposive sampling approach. Analysis tool used Structural Equation Modeling (SEM). The results of this research prove that product quality has a significant effect on customer loyalty. Product quality also has a significant effect on customer loyalty. Price does not effect on customer satisfaction, but price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty.]]>
<![CDATA[The Influence of Brand Image and Brand Trust on Purchase Decisions of McDonald's in Surabaya ]]>
<![CDATA[Sauqy, Muhammad Syafiqus]]>;
<![CDATA[Ariescy, Reiga Ritomiea]]>
<![CDATA[ Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January ]]>
Publisher : <![CDATA[Manunggal Halim Jaya ]]>
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DOI: 10.52970/grmilf.v6i1.1380
<![CDATA[This research examined the influence of brand image and trust on purchasing decisions at McDonald's in Surabaya. The research method used is quantitative, with data collection techniques through questionnaires from 112 respondents in East Surabaya. The sampling technique used in this research is non-probability sampling in the form of quota random sampling. Data were processed using Smart Partial Least Squares (SmartPLS) software. The test results show a significant influence of brand image on purchasing decisions, while brand trust has an insignificant effect.]]>
<![CDATA[Analisis Pengaruh Media Sosial dalam Meningkatkan Engagement Pelanggan pada Perusahaan Trustmedis ]]>
<![CDATA[Choiri, Aditya Rafiqul]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24964
<![CDATA[This research aims to examine the impact of social media in enhancing customer engagement at Trustmedis. Trustmedis is a leading Software-as-a-Service (SaaS) company that provides cloud-based digital solutions to support healthcare facilities in Indonesia, including pharmacies, clinics, community health centers, and hospitals, through the use of technology. Instagram is a popular marketing platform, especially for sales, advertising, branding, and services. The research employs a qualitative approach with a literature review method to investigate the influence of social media marketing on increasing customer engagement at Trustmedis. The researcher also utilizes industry reports as supplementary data. In this case, primary data collection was conducted through observation during an internship under the Merdeka Belajar Kampus Merdeka (MBKM) program. The study concludes that the effectiveness of social media has a significant impact on increasing engagement. If the application of social media improves, the engagement between the company and its customers automatically increases.]]>
<![CDATA[Strategi Telemarketing dalam Meningkatkan Keputusan Pembelian Aplikasi Trustmedis ]]>
<![CDATA[Retno Nurul Solichah]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24966
<![CDATA[Telemarketing is a direct marketing method used by companies to reach customers by telephone. This strategy is considered very efficient because it allows companies to promote their products or services directly to consumers without having to meet the customers in person. PT Inovasi Teknologi Solusindo, known as Trustmedis, is one of the companies engaged in the health technology sector. This company provides software solutions based on Electronic Medical Records (EMR) for health facilities. This study uses a qualitative method with an observational approach. Data collection was carried out directly in the field while the author was undergoing an MBKM Internship at PT. Inovasi Teknologi Solusindo (Trustmedis) from August to December 2024. The results of the study, the telemarketing strategy at PT. Inovasi Teknologi Solusindo (Trustmedis) has been running well because of the benefits felt by customers from telemarketing carried out by Trustmedis, as well as the information provided that can increase customer knowledge about the products offered.]]>
