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Mariati Mariati
Pusat Penelitian Kebijakan Pendidikan dan Kebudayaan, Balitbang Kemendikbud
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Pengaruh Kualitas Layanan Berbasis Artificial Intelegence, Religiusitas,Trust Terhadap Loyalitas Nasabah Perbankan Syariah Cabang Malang Unisma Mariati, Mariati; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The Islamic banking industry in Indonesia continues to grow rapidly supported by technological advances and financial inclusion policies. This study aims to analyse the effect of Artificial Intelligence (AI)-based service quality, religiosity, and trust on customer loyalty of Bank Syariah branch Malang Unisma. The research method uses quantitative methods, the method used is multiple linear regression, this study collected data from 80 respondents who are customers of the Islamic bank. The variables studied include AI-based service quality, religiosity and trust. The results showed that AI-based service quality partially had a positive but insignificant effect on customer loyalty, religiosity and trust partially had a positive and significant effect on customer loyalty.This study confirms the importance of religiosity and trust in building customer loyalty in Islamic banks. customer loyalty in Islamic banks, while AI technology provides added value to the quality of services offered. added value to the quality of services offered. The findings provide new insights into the role of digital transformation and religious values in strengthening customer loyalty in Islamic banking in Indonesia. Keywords: Islamic Banking, Artificial Intelligence, Religiosity, Trust, Customer Loyalty, Digital Transformation, Service Quality.
Co-Authors ABDU RAHMAN BACO, ABDU RAHMAN Ady Setiawan Agus Junaidi ahmad rizal Amaliah, Alyani Anastasya Kamsy, Fitri Andi Irmayana Angga Putra, Angga Arjudin Arjudin Assyuro Cahya Pertiwi Marsal, Mulia Mustika Ningsih Marsal Baa, La Ode Basalamah, Muhammad Ridwan Baska, Dwie Yunita Damayanti, A . Alfiani Damayanti, Putri Surya Dayanti, Eka Desri Suryani Efendi Napitupulu Effendi, Muhammad Eliana Eliana Elly Wahyuni Hadma Yuliani Hamdi Hamdi Hayati, Siti Herianto, Cici Holiawati, Holiawati HR, Ramli Idawati Idawati Ilyas Ilyas Irsal Irsal K, Abdul Hamid Lusi Andriani, Lusi Maigoda, Tonny Maisura Maisura Makawiyah, Makawiyah Maulana, Nasywa Mawardi Muhammad Tahir Muhammad, Saiful Muliani Muliani, Muliani Muliawati, Kristina Ika Munawarah Munawarah, Munawarah Mustaji Mustaji, Mustaji Nasution, Faizan Muhammad Natan, Okdi Ningrum, Nadiah Hutami Nugraheni, Diah Eka Nurhalizah, Nurhalizah Nurul Zuhriyah Pujiarti, Titi R, Mutahharah Rahmah, Tuti Rahmawati, Rahmawati Rahmi, Mulia Ratna Dewi Ratna, Karina Dwi Rawanita, Mesi Rialike Burhan Rina Rina Rizanti , Puti Zhafirah Rizki, Sarah Ruhiyat, Endang Saehu, Uun Ahmad Saiful Amri Sairatu, Eklevina Salim, Luthfi Sarboini Sarboini, Sarboini Setiawan, Irza Setyowati, Dessy Silahuddin Silahuddin Sri Wahyuningsih Sudarsono Sugiyanto - Sukmana, Eka Susilo Damarini Syafrida Hani Syahir Fadli Syamsul Rizal Tiku, Annista Wahyudi, Aswar Warul Walidin Ak Yaya Hasanah Yorita, Epti Yulianti, Resa Yunita , Yunita Yusuf, Zulfan Zakiah Zakiah