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Journal : Devotion: Journal of Research and Community Service

Local Hotel Innovation in Post-Covid-19 Tourism Destinations: Typology, Models and Influence on Performance Sudiksa, I Nyoman; Putra, I Nyoman Darma; Sunarta, I Nyoman; Mananda, I Gusti Putu Bagus Sasrawan
Devotion : Journal of Research and Community Service Vol. 4 No. 12 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i12.626

Abstract

This study aims to explore innovations made by local hotels in post-COVID-19 tourism destinations, focusing on innovation typologies, implementation models, and their impact on operational and financial performance. A mixed approach was taken to this study. A qualitative approach was taken to determine the typology of local hotel innovations in Ubud tourism destinations. Data collection in a qualitative approach is carried out through interview activities, with qualitative descriptive analysis in the form of thematic analysis with a deductive approach. While the quantitative approach is carried out to build an innovation model based on customer engagement, employee contribution, the use of technology in creating innovation, and analyzing the influence of innovation on the performance of local hotels in Ubud tourist destinations through survey methods, and data analysis using SEM (Structural Equation Modelling) analysis to analyze structured correlations both relationships between indicators and relationships between variables. The results of this study are expected to provide an in-depth picture of how local hotels in tourism destinations creatively respond to post-COVID-19 challenges through innovation. This finding is expected to provide valuable insights for tourism industry players, governments, and researchers to understand the dynamics of innovation in the face of paradigm shifts in the post-pandemic era. The conclusions shows that Product-Process Innovation has the greatest influence on performance, while Organizational Innovation has the lowest effect on hotel performance.
Co-Authors Abd. Rahman Abd. Rahman As-syakur Agus Dipayana Ainun Sabila Aliyah Jessica Siswoko Anak Agung Putu Agung Suryawan Wiranatha Ariwangsa, I Made Bayu Ayu Diva Septiyani Putri Sugianta Baiquni Baiquni, Baiquni Bellawasti Inna Ringu Langu Danancy Devasari, Ni Putu Nadia Dewa Gede Arimbawa Prantawan P Dewi, I. G. A. Agung Omika Digna Merian Andriani Dwi Ajeng Wahyundaria Dwi Wawan Wira Buana Edel Meriquin Dai Batafor Elya Kennis Rozana Fina Elziana Sapary Gek Ayu Tahta Kurnia Natha Dewi Gusti Ayu Marcela Dewi Hany Sintya Nida Hasnia Minanda Heru Suheryadi Hikmawatul Putri Ayunda I G. A. Desy Arlita I Gde Pitana, I Gde I Gede Anom Sastrawan I Gede Ngurah Primanda S Rahadiarta I Gede Wiramatika I Gusti Ayu Eka Suwintari I Gusti Ayu Widyarini I Made Adikampana, I Made I Made Antara I Made Jodi Artawan I Made Suarditya I Made Suidarma I Made Sukewijaya I Nengah Alit Nuriawan I Nengah Sastrawan I Nyoman Darma Putra I Nyoman Gede Arya Diatmika I NYOMAN RAI I Nyoman Sirtha I Nyoman Sudiarta I Nyoman Sukma Arida I Putu Anom I Putu Dedy Kastama Hardy I Putu Ngurah Wibawa I Putu Widhi Eka Julyantara I Wayan Ardika I Wayan Merta Yasa IGA Gede Oka Gautama Istacahyani, Ida Ayu Modasih IWAYAN GEDE BUDIANA Izza, Iftitahul Jimat Asmara , I Gede Julianti, Ni Ketut Trisna Komang Sri Widiantari Kustina, Ketut Tanti Kusuma Sanjiwani, Putri Luh Putu Kerti Pujani M. Sudiana Mahendra MADE KUSUMA NEGARA Made Ratih Nurmalasari Mahagangga, IGAO Maharani, Ni Made Ayu Jesika Mananda, I Gusti Putu Bagus Sasrawan N.K Mardani Ni Gusti Ayu Kadek Silviani Ni Luh Karmini Ni Made Mei Widiari Ni Made Sofia Wijaya Ni Putu Budiadnyani Ni Wayan Purnami Rusadi Nina Herlina Br Silalahi Nyoman Dini Andiani Oktuviani, Ni Putu Indri Palguna, I Gusti Agung Bayu Satria Putu Irma Yunita Putu Karyana Putra Putu Pande R. Aprilyani Dewi Rahman, Firly Ramadhanti, Ni Made Cindy Wahyu Rossi Evita Saptono Nugroho, Saptono Sari, Diah Ayu Wantika Semara, I Made Trisna Setiawan, Puguh Andhi Sudiksa, I Nyoman Syamsul Alam Paturusi Tjok Istri Priti Mahendradevi Trista Dewi, Anak Agung Vina Trisha Manurung Wahyuni Berlian Augusta Simorangkir Wayan Windutama Yosep Kupertino Ilang Yulien Prastika