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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) International Conference on Education and Language (ICEL) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Visionist Jurnal Manajemen Indonesia SUSTINERE: Journal of Environment and Sustainability EnviroScienteae JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) International Journal of Economic Policy in Emerging Economies SEIKO : Journal of Management & Business Lectura : Jurnal Pendidikan JURNAL CEMERLANG: Pengabdian pada Masyarakat YUME : Journal of Management EKUITAS (Jurnal Ekonomi dan Keuangan) eCo-Buss JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Economics and Digital Business Review Studi Ilmu Manajemen dan Organisasi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin East Asian Journal of Multidisciplinary Research (EAJMR) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Pengabdian Masyarakat Tapis Berseri MABUSS: Journal of Management, Business and Social Sciences Sharia Economic and Management Business Journal (SEMBJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Jurnal Riset Multidisiplin Edukasi Journal of Multidisciplinary Academic Business Studies International Journal of Multidisciplinary Reseach Fundamental and Applied Management Journal Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
M. Yusuf S. Barusman
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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IMPLEMENTASI PRINSIP GOOD CORPORATE GOVERNANCE DALAM PELAYANAN KPR FLPP PADA BRI BRANCH OFFICE TANJUNG KARANG Robiyansyah; M. Yusuf Sulfarano Barusman
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 5 (2026): Jurnal Riset Multidisiplin Edukasi (Mei 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i5.1953

Abstract

The implementation of good governance principles in public service delivery is a fundamental requirement for achieving effective, accountable, and citizen-oriented services. In the banking sector, these principles are particularly crucial when banks act as implementing agents for government programs, especially subsidized home ownership credit through the Housing Financing Liquidity Facility (FLPP). This study aims to analyze the implementation of good governance principles in FLPP mortgage services at PT Bank Rakyat Indonesia Branch Office Tanjung Karang. This research employs a qualitative descriptive approach. Data were collected through in-depth interviews, observation, and document analysis involving internal bank officers and FLPP beneficiaries. Findings indicate that transparency, accountability, and responsibility have been implemented adequately through clear information disclosure, standardized service procedures, and intensive customer assistance. However, several challenges remain, including limited customer understanding of financing mechanisms and inconsistencies in service delivery across different stages. These findings suggest that effective implementation of good governance depends not only on regulatory frameworks and SOPs but also on human resource capacity and service communication. This study contributes empirically to the discourse on good governance practices in the banking sector, particularly in subsidized housing programs.
THE EFFECT OF SERVICE QUALITY AND CORPORATE IMAGE ON VISITOR LOYALTY THROUGH VISITOR SATISFACTION AT BATIQA HOTEL LAMPUNG M. Irfan Daeng Mangemba; Muhammad Yusuf Sulfarano Barusman; Tina Miniawati Virgawenda Barusman
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 2 No. 8 (2026): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Agustus 2026)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v2i8.474

Abstract

This study was conducted to analyze the effect of service quality and corporate image toward customer loyalty using customer satisfaction as a mediating variable at BATIQA Hotel Lampung. The study employed a quantitative approach with explanatory research methods. The data was collected by questionnaires and distributed to customers who had stayed at BATIQA Hotel Lampung at least one night. The method of Structural Equation Modeling (SEM) with AMOS was utilized to analyze the interrelationships between and among the variables in this study. The results indicate that corporate image and service quality significantly affect customer satisfaction. Subsequently, Customer satisfaction also significantly affects customer loyalty. However, service quality and corporate image showed a significant negative direct effect on customer loyalty, implying that these variables do not directly strengthen customer loyalty without the presence of customer satisfaction. In addition, customer satisfaction was proven to act as a partial intervening variable between service quality, corporate image, and customer loyalty
The Role of Adaptive Innovation in Sustainable Competitiveness: Evidence from Private Higher Education Institutions' Response to Digital Disruption on Student Retention and Institutional Reputation Yenny Marthalena; M. Yusuf S. Barusman; Andala R.P. Barusman; Defrizal Defrizal; Sunarmi Sunarmi; Yuni Astini
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 3 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i3.2738

Abstract

Background: Private higher education institutions face increasing pressure from digital disruption, competition, and changing stakeholder expectations. However, digital transformation does not automatically lead to innovation outcomes. This study examines the roles of digital disruption, dynamic capabilities, and organizational ambidexterity in developing adaptive innovation and its impact on student retention, institutional reputation, and sustainable competitive advantage. Research Gap: Previous studies have largely focused on technology adoption, digital learning platforms, and technological readiness, providing limited explanation of how digital disruption is transformed into adaptive innovation and institutional outcomes. The organizational mechanisms underlying adaptive innovation remain insufficiently integrated, with dynamic capabilities and organizational ambidexterity often examined separately rather than as interconnected capability mechanisms. Novelty: This study develops an integrated framework linking digital disruption, dynamic capabilities, and organizational ambidexterity with adaptive innovation, and examines how adaptive innovation contributes to student retention, institutional reputation, and sustainable competitive advantage in private higher education institutions, extending Dynamic Capabilities Theory into the higher education context. Method: A quantitative explanatory design using a cross-sectional survey was employed. Data were collected from 316 academic and managerial respondents across 77 private higher education institutions in the LLDIKTI Region II area of Indonesia. The proposed model was analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4.0, including measurement model assessment, structural model evaluation, effect size analysis, and predictive assessment. Results: The findings show that dynamic capabilities strongly influence adaptive innovation (β=0.802, p<0.001), followed by organizational ambidexterity (β=0.241, p<0.001). Adaptive innovation positively affects student retention (β=0.741, p<0.001) and institutional reputation (β=0.916, p<0.001), while institutional reputation enhances sustainable competitive advantage (β=0.744, p<0.001). Digital disruption does not significantly influence adaptive innovation (β=-0.036, p=0.054), indicating that technology pressure alone is insufficient to generate innovation without organizational capabilities. The model explains 93.3% of the variance in adaptive innovation. Conclusion: Adaptive innovation in private higher education institutions is primarily capability-driven rather than technology-driven. The study extends Dynamic Capabilities Theory by demonstrating that organizational capabilities are essential for transforming digital challenges into innovation outcomes and sustainable competitiveness.
Brand Equity in University: Literature Review Tri Lestira Putri Warganegara; Suhaimi Suhaimi; Hasrun Afandi UmpuSinga; M Yusuf S Barusman; Andala Rama Putra Barusman; Habiburrahman Habiburrahman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3268

Abstract

Purpose: A review of the history of university brand equity research is attempted to be given in this paper. Research methodology: Extracts from the Scopus database. Ten publications discussing university brand equity made up the sample, which spanned the years 2000 to 2203. The analysis approach groups articles according to pertinent subjects about institution brand equity. Results: All things considered, the study findings revealed that little study has been done on university brand equity. Limitations: Our research focuses exclusively on scientific articles published in the last 23 years and in the Scopus index. Contribution: Given the dearth of study on brand equity in the service industry, particularly in universities, this could offer researchers a chance to focus on university brand equity, particularly in Indonesia.
Quality Management System in Higher Education: A Main Pillar Towards Quality Higher Education Vonny Tiara Narundana; Yusuf Sulfarano Barusman; Defrizal Defrizal; Budhi Waskito; Habiburahhman Habiburahhman
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5330

Abstract

Purpose: This study reviews Quality Management Systems (QMS) in higher education, examining key concepts, implementation models, impacts, and challenges. It highlights leadership, accreditation, technology, and quality culture as critical success factors and shows how globalization and digital transformation shape accountability, innovation, and continuous improvement. Methodology/Approach: A qualitative descriptive approach was used through a literature review of 11 Scopus-indexed journals, identified via Publish or Perish with keywords “quality management system in higher education.” The thematic synthesis identified and interpreted the core themes. Results/Findings: The findings show that models such as ISO 9001, TQM, and EFQM are widely adopted and aligned with continuous improvement cycles such as PPEPP. An effective QMS enhances the quality of learning, reputation, and employability. Success depends on leadership commitment, stakeholder engagement and contextual adaptability. Bridging theory and practice is essential for sustainable improvements. Conclusions: Quality management systems in higher education face challenges from diverse stakeholder demands, weak implementation, and limited alignment with ISO 21001:2018. Policies without strong leadership and continuous evaluation are inadequate. TQM offers a comprehensive, evidence-based framework that strengthens the QMS and supports digital integration, engagement, sustainability, and global competitiveness. Limitations: This study is limited to a literature review of 11 selected articles without primary data collection, which may be subject to search bias and researcher interpretation. Contributions: This study consolidates diverse QMS models into a strategic reference for university leaders and identifies research gaps, particularly in integrating advanced technologies such as AI and blockchain.
Co-Authors . Farlina Agnes Nofita Fatmasari Agung Setyo Utomo Agus Wahyudi Ahmad Cucus Amatiria, Gustop Amelia Citra Anggraito, Risetia Anggrita Denziana Appin Purisky Redaputri Aprinisa Aqila Ramandani Ardansyah Auliya Putri Bahiyyah, Siti Bambang Sumbogo Barusman, Andala R P Budhi Waskito Budhi Waskito Citra Amalia Claudius Budi Santoso Defrizal Defrizal Defrizal Defrizal Dhini Dwi Cahyani Diva Amanda Dwi Ambarningrum Edward Edward Eka Travilta Oktaria Evi Ekawati Fani Handayani Ferry Simarmata, Marudut Jon Gilang Permata Sari Habibburahman Habiburahhman Habiburahhman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman Haninun Hartabela, Dadang Hasrun Afandi UmpuSinga Hendri Dunan Hepiana Patmarina, Hepiana Hezky Yonathan Ida Syafakoh Indriati Agustina Gultom Irine, Brigita Iskandar Ali Alam Isnaini Isnaini Jennifer Cendana Johannes Simatupang Khomsahrial Romli Lindrianasari Lolita, Allyen Jeslyn Lukmanul Hakim Lukmanul Hakim M. Irfan Daeng Mangemba M. Oktaviannur MARTHALENA, YENNY Marzuki Noor, Marzuki Mega, Selfia Alke Mohammad Irfan Muhamad Iwan Muhammad Rizki Saputra Muhammad Samsuri Efendi Niki Agus Santoso Nizla Azzahra Delina Nur Fatah, Praditya Wiradipati Nurdiawansyah Okta Ainita Oktaria, Eka Travilta Ovie Mediana Pradita, Selvy Putri, Gita Leviana Rahmawati, Nindy Merry Rendra Adhitya Albardi Riki Adetia Setiawan Robby Yuli Endra Robiyansyah Saptarini, Veronika Simarmata, Marudut J.F. Soewito Soewito Soewito Soni Gunardi Suhaimi Suhaimi Suhaimi Suhaimi Sumbogo, Bambang Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Sunarmi Syahfery, Ahmad Tina Miniawati Barusman Tri Lestira Putri Warganegara Umpusinga, Hasrun Afandi Vonny Tiara Narundana Wenny Permata Sari Yanuar Dwi Prastyo Yayan Fitri Yeni Hermawanto Yenny Marthalena Yenny Marthalena Yuni Astini Yuniastini, Yuniastini Zaidirina Zaidrina