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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Veteriner Jurnal Manajemen Teknologi Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Keuangan dan Perbankan Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Ilmu Sosial dan Ilmu Politik Tazkia Islamic Finance and Business Review Jurnal Ilmu Keluarga dan Konsumen Jurnal Ecolab Jurnal Pendidikan dan Konseling ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) AGRITEXTS: Journal of Agricultural Extension Business Review and Case Studies Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Pusat Inovasi Masyarakat The South East Asian Journal of Management Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management IIJSE Buletin Pos dan Telekomunikasi

Faqih Udin dan Jono M. Munandar Meivita Amelia

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Agatis, Kampus IPB Dramaga, Bogor, Jawa Barat, Indonesia 16680

Author-ID : 319246

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Analisis Strategi Pemasaran Jasa Laboratorium Pangan (Studi Kasus pada M-Brio Food Laboratory) Jono Mintarto Munandar; Cinde Triatmoko; Mokhamad Syaefudin Andrianto
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

The competition is very tight, so M-BRIO Food Laboratory as one of the food testing laboratory requires suitable of marketing strategy. The purpose of this study were (1) Identify and analyze internal and external environmental factors that affect effectivity of the marketing strategy at M-BRIO Food Laboratory, (2) Recommend priorities and appropriate marketing strategies can be applied to the M-BRIO Food Laboratory. Formulation of marketing strategies that go through three stages, (1) the input stage using EFE matrix and IFE matrix,(2) matching stage using the SWOT matrix and,(3) decision stages using paired comparison method for selecting alternative strategies and continued with the analitycal hierarchy process (AHP) method to prioritize marketing strategies appropriate for the company. Internal environmental factors that become the main force is lead by a food expert that has been recognized nationally and internationally. While its main weakness are display of exterior and interior of the laboratory building has not been well-organized and performance of employees who have not been standardized. External environmental factors that can be used as the main opportunity is the development of the technology food testing laboratory. While the main threat for companies is bargaining power of consumers against the company's so high. Priorities recommended marketing strategies are (1) Conduct promotion and education to inform the quality of service, scope of product coverage and the parameters that have been accredited, to food companies, (2) campaign of food safety to the public as a form of promotion and education through food expert as endorser.

Faktor yang Mempengaruhi Kepuasan Pengguna Layanan pada Unit Pelayanan Disdukcapil Kota Bogor Nurullah Sururi Afif; Jono M Munandar; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 8 No. 1 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Berdasarkan data BPS Kota Bogor tahun 2014, Kota Bogor mempunyai populasi yang terus meningkat dari tahun ke tahun. Salah satu administrasi kependudukan yang banyak dibutuhkan adalah KTP, hal ini merupakan bagian yang penting dimiliki serta merupakan kewajiban bagi setiap masyarakatusia tertentu untuk memilikinya. Pelayanan yang diberikan diharapkan dapat memenuhi kebutuhan pengguna layanan sehingga dapat meningkatkan kepuasan pengguna layanan. Pengambilan sample dalam penelitian ini adalah sebanyak 100 responden. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan Partial least Square. Pengguna layanan didominasi oleh remaja antara usia 17 -20 tahun yaitu sebesar 50%. Hasil analisis menunjukan bahwa physical environment quality, harga (price) berpengaruh terhadap kepuasan pengguna layanan, sedangkan interaction Quality, Outcome Quality tidak berpengaruh terhadap kepuasan penggunalayanan.

Kepuasan dan Loyalitas Siswa dan Orang Tua Terhadap Penggunaan Layanan Online Berdasarkan Kualitas Pelayanan dan Kualitas Tampilan Laman (Web) di SMK Negeri 1 Kota Bogor Setio Pramono; Ma'mun Sarma; Jono M Munandar
Jurnal Manajemen dan Organisasi Vol. 8 No. 1 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Proses pembelajaran pada pendidikan menengah dan kejuruan di SMK Negeri 1 Kota Bogor telah memanfaatkan keberadaan website sekolah yang bertujuan untuk meningkatkan efisiensi dan efektivitas pembelajaran. Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh kualitas pelayanan, kualitas produk (tampilan laman) terhadap kepuasan dan loyalitas siswa dan orang tua. Sampel dalam penelitian ini sejumlah 290 orang siswa dan 290 orang tua siswa SMK Negeri 1 Kota Bogor. Teknik pengambilan sampel menggunakan non probability sampling, metode pengumpulan data dengan kuesioner, dan analisis data menggunakan software SmartPLS 3.2.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan dan loyalitas siswa, kualitas produk terhadap kepuasan dan loyalitas siswa, serta kualitas pelayanan terhadap kepuasan orang tua. Sedangkan pengaruh kualitas pelayanan terhadap loyalitas orang tua tidak signifikan.

Evaluasi Implementasi Balanced Scorecard Pada Departemen Manajemen IPB Sebagai Program Studi Berbasis Kinerja Zainati Fakhrina; Jono M Munandar; Sukiswo Dirdjosuparto
Jurnal Manajemen dan Organisasi Vol. 8 No. 2 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Department of Management in Bogor Agricultural University (IPB), is one of the academic units in IPB that supports the achievement of IPB’s objective to become a world class university. To support such objective, evaluation is conducted by monitoring activity and performance measurement using Balance Scorecard (BSC) approach. The purpose of this study was to determine priority of perspectives and strategy objectives by using Analytical Network Process (ANP) method, measure quality assessment performance in Department of Management year 2015, establish strategic inisiatives, and to figure Departement of Managements’ strategy map using Interpretive Structural Modeling (ISM) Method. The result of this study indicated that the main priorities of the four perspectives had been defined: Research and Academic Excellence perspective, Stakeholders perspective, Internal Business Processes perspective and Capacity Building perspective. Performance measurement resulted that 10 from 24 performance indicators didn’t achieve the target, and set 10 strategic initiatives to support strategy objective target achievement. Strategy mapping using ISM indicated that strategy objective “Lecturers’ and academic staffs’ competency strengthening” was the key element to support other strategy objectives achievement.

Pengaruh Kepemimpinan dan Motivasi Kerja terhadap Komitmen Organisasional Pegawai Pusat Pendidikan Kelautan dan Perikanan Suherman Suherman; Jono M Munandar; Sukiswo Dirdjosuparto
Jurnal Manajemen dan Organisasi Vol. 8 No. 2 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Improving public sevice can be achieved by having employees who have high organizational commitment. The purpose of this research is to determine the effect of leadership style and work motivation to organizational commitment on employee of maritime affairs and fisheries education center. The effects were directed to diffrerentiate between transactional & transformational leadership. The sample in this reseach consist of 35 employee of maritime affairs an fisheries education center. The sampling used purposive sampling, data collection methods with questionaires. The data was processed by using Smart PLS with relation of reflective indicator at 95% confidence level. The result shows that the leadership is not significant enough to effect the organizational commitment. Leadership has significantly effect on work motivation, while work motivation has significantly effect on organizational commitment.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen Saniatun Nurhasah; Jono M Munandar; Muhammad Syamsun
Jurnal Manajemen dan Organisasi Vol. 8 No. 3 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

ABSTRACTIndonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention. ABSTRAKIndonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.

Analisis Daya Saing dan Strategi Ekspor Singkong Olahan Indonesia ke China Fu Jing Yi; Jono M Munandar; Abdul Kohar Irwanto
Jurnal Manajemen dan Organisasi Vol. 9 No. 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Cassava (Manihot esculenta Crantz) is one of the export commodities from food crops sector and has many potencies to be developed. Indonesia is one of the top-10 biggest countries that can produced cassava for the world. This research aimed to 1) identify the competitiveness rate of Indonesian processed cassava export to China as the destination country, 2) identify the internal and external factors of export of Indonesian processed cassava to China, and 3) identify the strategies that can be used to improve the export competitiveness of processed cassava to China. Revealed Comparative Advantage (RCA), was implemented to determinded the competitiveness rate of Indonesian processed cassava. Indonesian processed cassava in China’s export market for 5 years period from 2012 to 2016 has an average RCA index less than 1. This shows that during the whole year period, Indonesian processed cassava has weak comparative advantage, and also has a fairly low competitiveness in the China market. From that result, strategies to improve the competitiveness of cassava sales both from export and import can be done by using SWOT analysis. The results of the SWOT analysis can generate the alternative strategies through AHP analysis. The integration of internal and external factors needs to be done as a strategy of market penetration of processed cassava of Indonesia. Strategic alternatives that become the main priority in the effort to increase the export competitiveness of Indonesian processed cassava are farmers with starch products and technology adoption to increase the fulfillment of export quantity of processed cassava.

Analisis Daya Saing Komoditas Teh Hitam Curah Indonesia di Pasar Global (Studi Kasus di Negara Russia) Galura Aqila Cakra; Jono M Munandar
Jurnal Manajemen dan Organisasi Vol. 11 No. 1 (2020): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Brewed tea is the most consumed beverage after water. The tea commodity is divided into four: bulk green tea, retailed green tea, bulk black tea, and retailed black tea. Eventhough bulk black tea has the lowest price average, it has the highest demand and import value growth each year. Rusia is not only the main export destination country for Indonesian bulk black tea, but also the largest bulk black tea importer in the world. The purpose of this research are to analyze the position of Indonesian bulk black tea export competitiveness in the global market and to find the factors that significantly affect Indonesian bulk black tea export in Russian market. The result of CMSA shows that Indonesia's competitiveness ranks low among other exporter countries and has a negative growth trend. According to multiple linear regression analysis, the most significantly affecting factor is price with a negative relation. Which means when price grows, Indonesia's competitiveness decline.

Faktor-Faktor yang Memengaruhi Niat Konsumen untuk Membeli Produk Melalui E-Commerce Ariansyah Ariansyah; Mukhamad Najib; Jono M Munandar
Jurnal Manajemen dan Organisasi Vol. 11 No. 2 (2020): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v11i2.32170

The use of e-commerce in running a business has become a trend nowadays. This is marked by many consumers conducting online transactions to run their business or order the desired product because it is easy, fast and flexible. This study aims to analyze consumer characteristics, factors that influence the intention to buy products through e-commerce, and differences in consumers when shopping at malls and e-commerce. The approach in this study uses a quantitative approach with a survey method. This research was conducted using accidental sampling techniques with respondents totaling 121 people. This study uses primary data which is done by distributing questionnaires directly to respondents totaling 121 respondents consisting of 121 respondents to e-commerce users in the Jabotabek region. Data analysis was performed using SEM using Partial Least Square (PLS) software. This study shows that most consumers are students and domiciled in Bogor and do not have jobs yet. The objective norms and attitudes toward behavior have no significant effect on buying intentions, whereas only hypotheses related to perceptions of behavior control have been shown to have a significant effect on it. This means that consumers prefer shopping at the mall compared to shopping online.

Analisis Strategi Promosi Kredit Pemilikan Rumah (KPR) Sistem Konvensional Dan Syariah (Studi Kasus : BTN Dan BTN Syariah Kantor Cabang Solo) Mukhamad Najib; Jono M. Munandar; Agustina Setiyawati
Tazkia Islamic Finance and Business Review Vol. 3 No. 1 (2008)
Publisher : Institute for Research and Community Empowerment (LPPM TAZKIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/tifbr.v3i1.18

Residence is one of the primary needs for human being’s life, besides food, clothing, education, and healthy. Many of banks now, have started to offer a residence service product (Kredit Pemilikan Rumah, KPR). As one of the biggest bank in Indonesia, Bank Tabungan Negara (BTN) has an advantage as a pioneer to provide such KPR. To compete with other banks, KPR BTN (including BTN Konvensional and BTN Sharia branch offi ce Solo), as one of the branch unit of Central BTN, has to do strategic promotion effectively so that BTN can come up with their brand image and makes a strong position in market. The aims of this research are: (1). To learn about the promotion activity being used by BTN and BTN Sharia branch offi ce Solo; (2). To identify factors which develop a promotion strategy in BTN and BTN Sharia branch office Solo; (3). To analyze an alternative promotion strategy that might effective to be applied in both BTN and BTN Sharia branch Solo. This research used primary and secondary data. The primary data was collected through out interview and questionnaire while secondary data was obtained from company’s information, literature and electronic publication. In the process of data analysis, it will use factor analysis and Analytical Hierarchy Process using Expert Choice 2000 and Microsoft Excel.BTN and BTN Sharia branch offi ce Solo develop the KPR’s promotion with advertising, sales promotion, publicity and public relation, personal selling, marketing and direct selling. The results of this analysis clearly fi ng out that promotion strategy of BTN branch offi ce Solo is set by fi ve factors, such as market characteristic, facility and equipment, consumer’s characteristic, competition, and company’s Segmenting, Targeting, and Positioning (STP). While, the factors of promotion strategy in BTN Sharia branch office Solo consist of competition, promotion budget, consumer’s characteristic, human research and other marketing mix except promotion. The alternatives which can be pursued are BTN branch offi ces Solo have to increase the advertising activity as the main alternative strategy. The alternative strategy for BTN Sharia branch offi ce Solo is to increase the publicity and public relation as the main strategy alternative.Keywords: Residence Service Product (KPR), Promotion Strategy.

Co-Authors Abdul Basith Abdul Kohar Irwanto Abdul Rashid Aditya Pandu Nugraha Afra Nazhirah agung setiawan Agustina Setiyawati Ahmad Khoirun Nasihin Ahmad Khoirun Nasihin Akmalia Zahra Ambar Rukmi Dyah Kusumawardani Amzul Rifin Anggara, Muhamad Rafi Aprilia Kusumastuti Aprilia Kusumastuti Ariansyah Ariansyah Asep Hapidin Ayu Ningsetya Mardika Riskhi Bagus Sartono Basith, Abdul Cinde Triatmoko Deviany Amanda Rizki Dharmawan Santoso Dinda Emmy Gusti Sofhia Dyah Tri Lestari Eka Yunita, Eka Eko Aji Putranto Eko Ruddy Cahyadi Eria Putri, Angghina Fauzi, Luthfi Faishal Fety Nurlia Muzayanah Fredie Pratama Fu Jing Yi Galura Aqila Cakra Gendut Suprayitno Gumbira Said Hanum, Nikmah Hardiana Widyastuti Hartrisari Hardjomidjojo Hasanah, Hibatul I Ketut Suada I Made Sumertajaya Ifan Hernata Sembiring Irfan Syauqi Beik JAENAL EFFENDI Jasiulewicz, Anna Joko Purwono Kartikawati, Windha Dwi Khairiyah Kamilah Komala Sari Linda Fitriani Ma'mun Sarma Ma'mun Sarma Ma'mun Sarma Machfud Machfud Maulida, Annisaturrahmah Ma’mun Sarma Ma’mun Sarma Mimin Aminah Mokhamad Syaefudin Andrianto Muhammad Nur Aidi Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Mukhamad Najib Munthe, Ribka Cynthia F. Musa Hubeis Nadhry Nadirman Nesti Handayani Nisa Zahra Nur Majdina Nurullah Sururi Afif Panlevi, Sandi Puspanegara, Ladia Qital, Dari Aulia Restutiani, Meila Rosanty Reyna Nadhya Ulhaq Reza Hadim Adiwiguna Ribka Cynthia F. Munthe Ribka Cynthia Munthe Rizal , Fikri Samsu Saniatun Nurhasah Sarma, Ma’mun Setio Pramono Silvia Dewi Sagita Andik Siti Ismi Diningty Fauzi Siti Maharani Chairunnisa Slamet Budijanto Slamet, Alim Setiawan Sri Ariyanti Suherman Suherman Sukiswo Dirdjosuparto Syamsidar Syamsidar Syamsidar Syamsidar Syarifuddin Nur Tajuddin Bantacut Tiara Azzahra Tjahja Muhandri Ujang Sumarwan Ulhaq, Reyna Nadhya Wiwin Nurhasanah Worapishet, Thirarut Y.E. Hermawan Yani Nurhadryani Yanthi, Evy Rusmanida Yuhanna Aftika Yuningsih Zainati Fakhrina

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