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Journal : International Journal of Economics Development Research (IJEDR)

Promotion Strategy in Supporting Business Development and Competitiveness of Private Higher Education Institutions Nitaleari, Ni Wayan; Kusuma, Gusti Putu Eka; Gorda, A.A.N. Eddy Supriyadinata; Nurkariani, Ni Luh
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6793

Abstract

The Covid-19 pandemic has resulted in teaching and learning to be carried out from home. Competition between private schools has increased so that the need for the right strategy to promote in the new normal era, one of which is through media sosial, to be able to continue to promote without violating health protocols. This study aims to determine the role of media sosial marketing in the promotion of private schools in Bali in the new normal era. This study took the object of the Dynata School. The strategy in this study was formulated by using a SWOT analysis and analyzing the media sosial platforms used by the school (Facebook, Instagram and Youtube). The data collected is in the form of in-depth interviews with a qualitative research design. Data analysis processing techniques used are data reduction, data presentation, comparative analysis, and drawing conclusions. The results of this study are the school's marketing management strategy through digital marketing at the Dynata School Denpasar in the new normal period using the Threat Strength (ST) strategy. The Dynata School must be able to use and improve its strengths to overcome the existing threats. The implementation of the ST Strategy is carried out by highlighting the strengths of the Dynata School in implementing school promotions through the Media sosial Marketing platform, namely Instagram, Facebook and the school's Youtube. Quality improvement carried out thoroughly from the results of the analysis will have a positive impact on parents' decisions to choose Dynata School as the right educational institution for students.
The Economic Impact of Capital and Innovation on MSME Income: The Mediating Role of Digital Disruption Swara, Pande Made Veda Agasta; Gorda, Eddy Supriyadinata
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7445

Abstract

The development of digital technology and changes in consumer behavior have triggered the need for research that examines the influence of capital and innovation on the income of Micro, Small, and Medium Enterprises (MSMEs) with digital disruption as a mediating variable. This study aims to analyze the relationship and provide insight into how MSMEs can adapt to an increasingly digital business environment. This research was conducted in Denpasar City, Bali Province. The selection of the research location was based on considerations that Denpasar City is the most densely populated city/area in Bali. The Purposive Sampling technique in this study sets certain criteria. The number of samples used in this study was 92 respondents who were each MSME owner. The data collection method was with a questionnaire with a Likert scale and tested with the SmartPLS application for descriptive analysis and inferential analysis. The findings of this study are that capital does not have a significant positive effect on income, Innovation does not have a positive and significant effect on income, Digital disruption strategies are able to mediate capital on MSME income in Denpasar City, Digital disruption strategies are not able to mediate innovation on MSME income in Denpasar City. This study concludes that the existence of capital alone is not enough to increase the income of MSMEs, this ineffectiveness is caused by the less than optimal product innovation carried out by MSMEs in Denpasar City so that the results achieved are not optimal, Digitalization has become a transformational force in various sectors, including the MSME sector.
Co-Authors A.A. Istri A. Maheswari A.A.N. Oka Suryadinatha Gorda A.A.N. Oka Suryadinatha Gorda Aditya, Putra Sadra Afrian Agung Setiawan Agra Gautama, Anak Agung Ngurah Agung Anak Gde Agung Hardi Wahyu Dana Anak Agung Gde Agung Parawitha Anak Agung Ngurah Oka Suryadinatha Gorda Anak Agung Ngurah Restu Gautama Ardika, Putu Novia Artnat, Diwan Sanjaya Bellya Lulu'il Husna Br Tarigan, Christine Ratna Eliba Budiana, I Nyoman Budiarta, I Made Agus Dana, Agung Anak Gde Agung Hardi Wahyu Decky Cipta Indrashwara Desak Made Febri Purnama Sari Devi Kalfika, Kadek Devi Kalfika Anggria Wardan Devianti, Amelia Dewi, Gusti Ayu Made Indrayani Dewi, Ni Putu Ita Purnama DwiCahyani Made Erin, Ni Putu Ezekiel Griffin, Dave Gauri Bhargo Gautama, Anak Agung Ngurah Restu Gede Sri Darma Gusti Arya Wilwatikta Bayu Gusti Putu Eka Kusuma Hariatna, I Gusti Ngurah Raditya Hero Lay I Dewa Made Arista Apriadi I Gede Suasnawa I Gusti Ayu Novita Pradnyasari I GUSTI AYU WIRATI ADRIATI I Gusti Ayu Yuli Kartika I Gusti Bagus Ari Pinatih I Gusti Ngurah Putra Suryanata I Gusti Ngurah Widya Hadi Saputra I Ketut Nadiasa I Made Gita Rivaldo I Made Utama Jaya Wiguna I Nyoman Subanda I Putu Kresna Saniscara Dewanta I Wayan Gede Andy Wirawan I.G.A Agung Dewi Kurnia Uthami Ida Ayu Oka Martini Ida Bagus Arya Lawa Manuaba Ida Bagus Teddy Prianthara Jamil, Nor Suhaira Jaya, Krisna Adi Jayantari, Putu Rima Jayanti, Kadek Irma Desiyana Kadek Ari Styawati Kadek Devi Kalfika Anggria Wardani Kadek Widiawati Kesuma Yuliantari, Anak Agung Ayu Komang Gita Krishna Murti Komang Laksmi Kurniati Komang Nyanyi Romayanti Komang Trisna Sari Dewi ., Komang Trisna Sari Dewi Lani Theana Lia Noviana Luh Kartika Ningsih Luh Putu Mahyuni Luh Putu Mahyuni Lusia Adinda Dua Nurak Mahayani, Ketut Riska Mahyuni, Luh Putu Melati Budi Srikandi Nandini. BG, Dev Ngurah Restu Gautama, Anak Agung Ni Gusti Agung Ayu Mas Triwulandari Ni Ketut Ayu Astiti Ni Ketut Bagiani, Ni Kadek Natalia Puspita Dewi Ni Luh Gede Cahyani Putri Ni Luh Nurkariani Ni Luh Putu Eka Yudi Prastiwi Ni Luh Putu Puspita Dewi Ni luh Putu Wulan Swandewi Ni Luh Yogiswari Ananda Laksmi Ni Made Astri Septiarini Ni Made Ayu Andriani Ratu Bulan Ni Made Ayu Trisnayanti Kusuma Ni Made Satyawati Ni Made Wulandari Ni Putu Nina Eka Lestari Ni Putu Yunita Anggreswari Ni Wayan Nitaleari Ni Wayan Novi Budiasni . Ni Wayan Putri Olga Wedanti Nitaleari, Ni Wayan Nyoman Ari Juru Oka Suryadinata Gorda, Anak Agung Ngurah Oktaviani, Ni Putu Santa Parasari, Nyoman Sri Manik Parawitha, Anak Agung Gde Agung Pinatih, I Gusti Bagus Ari Pradnya Paramitha Taqiyyaa Putri Ayu Permata Dewi Putri Ekaresty Haes Putu Eka Artha Pratama Putra R. Bagus Barend'z Amboro Ratih Dharmayanti Resmini, Komang Tri Sanju Kumar Singh Santana, I Putu Gede Adi Sri Ayuni, Ni Made Sri Fitriani, Sri Styawati, Kadek Ari Subrata, I Wayan Wisnu Swara, Pande Made Veda Agasta Utama, Putri Nurbaiti Utami, Kadek Anggi Dian Wanggai, Ezra Wardani, Kadek Devi Anggria Widiawati, Kadek Widya Rahayu Wijaya, I Gede Rizky Adi Witarini, Ni Made Widya Yasa, Kadek Tirta Yuliandari, Ni Kadek Yustina Elisabeth Ndari Resi