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All Journal JURNAL SAINS PEMASARAN INDONESIA Indonesian Journal of Dialectics Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL EDUCATION AND DEVELOPMENT JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ilmu Politik dan Komunikasi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ekonomi Efektif Jurnal USAHA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Business and Applied Management Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis JHSS (Journal of Humanities and Social Studies)
Herwan Abdul Muhyi
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Pengaruh Employability Skills Terhadap Pengembangan Adaptabilitas Karier (Studi pada Alumni Indonesian International Student Mobility Awards di Universitas Padjadjaran) Setiawan, Alfredo; Muhyi, Herwan Abdul; Aulia Hakim, Raden Marsha
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4219

Abstract

Meningkatkan employability skills menjadi kunci dari pengembangan adaptabilitas karier di dunia kerja. Penelitian ini bertujuan untuk mengetahui pengaruh employability skills terhadap adaptabilitas karier pada individu alumni IISMA di Universitas Padjadjaran yang sudah bekerja. Populasi dalam penelitian ini adalah seluruh alumni penerima beasiswa IISMA di Universitas Padjadjaran yang sudah bekerja dan sudah menyelesaikan program IISMA. Teknik  pengambilan  sampel  dalam  penelitian  ini  adalah  teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 68 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif-verifikatif. Teknik analisis data dilakukan dengan menggunakan software SPSS dan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa employability skills mempengaruhi adaptabilitas karier sebesar 67,7% , sedangkan sisanya sebesar 32,3% dipengaruhi oleh faktor lain. Dari penelitian ini terbukti bahwa mahasiswa Universitas Padjadjaran yang memiliki pengalaman studi di luar negeri dinilai lebih adaptif terhadap dunia kerja yang sesungguhnya.
PENDEKATAN TECNOLOGICAL, ORGANIZATIONAL AND ENVIRONMENT CONTEXT DALAM MENGKAJI PERFORMA BISNIS PADA USAHA INDUSTRI EKONOMI KREATIF TERKAIT ADOPSI AI DI BIDANG PEMASARAN Herwan Abdul Muhyi; Arianis Chan; Tetty Herawaty; Rani Sukmadewi; Gessan Kurnia Dewi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1256

Abstract

This study aims to analyze the factors influencing the readiness for artificial intelligence (AI) adoption in marketing among business actors in the creative industry sector in West Java. The research employs a quantitative approach, collecting data through surveys and questionnaires from 226 respondents. Multiple regression analysis was conducted to examine the relationship between technological, organizational, and environmental factors on business performance. The results indicate that organizational context factors significantly influence AI adoption in marketing, while technological and environmental contexts do not show a significant impact. These findings provide insights for business practitioners in formulating more effective strategies for AI adoption to enhance business performance in the creative industry sector.
Pengaruh Dinamika Kelompok terhadap Kinerja Tim di Era Bisnis Modern Fathiha, Erika Azzahra; Raharja, Sam’un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 6, No 1 (2025): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v6i1.3537

Abstract

Bisnis modern dituntut untuk beradaptasi dengan cepat terhadap perubahan yang terjadi di lingkungan bisnis yang dinamis. Hal ini menuntut perusahaan untuk mengelola sumber daya manusia dengan efektif, mengingat pentingnya hubungan antar individu dalam tim yang beragam. Dinamika kelompok yang ada dalam tim akan mempengaruhi interaksi serta kolaborasi antar anggota yang pada gilirannya berdampak pada kinerja tim secara keseluruhan.  Penelitian ini adalah kajian berdasarkan literatur dari berbagai sumber dan referensi penelitian sebelumnya. Penting untuk perusahaan mengelola dinamika kelompok dengan baik agar tim dapat bekerja secara optimal, menghadapi tantangan dengan lebih baik, dan mendorong terciptanya inovasi.
ORGANIZATIONAL READINESS FOR ARTIFICIAL INTELLIGENCE WITH SYSTEMATIC MAPPING STUDY IN PUBLIC AND PRIVATE SECTORS Muhyi, Herwan Abdul; Sukmadewi, Rani; Chan, Arianis; Kahfi, Arbi Abdul
Sosiohumaniora Vol 26, No 3 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i3.56493

Abstract

Artificial Intelligence (AI) in organization is well-established in practice and has emerged as an exciting research area in recent years. However, no comprehensive review of the literature on organizational readiness for AI has been conducted. The aim of this paper is to map the current state of research of organizational readiness for AI. We conducted a systematic mapping study and found 32 relevant primary studies. Our findings are organised into two aspects. First, systematise and classify existing research in terms of number of papers published, year of publication, type of the research, country of origin, research methods, theories, and framework used. Second, to identify research gaps and propose a research agenda in the future. Most articles published after 2019 are dominated by exploratory, empirical and descriptive research and use qualitative and quantitative methods as an approach to conducting research. However, research on organizational readiness for AI is still often carried out in developed countries. The research contributes a thematic analysis of research variables, factor AI adoption, the results of AI implementation, theory and framework, research gaps in the literature, and an agenda for future research. More academic work needs to be done on organizational readiness for AI to improve conceptual clarity, theory building and development, understanding benefits and value for the business, understanding contextual factors, and critically exploring outcomes.
THE EFFECT OF SALES PROMOTION ON CUSTOMER PURCHASING DECISIONS Ramadhan, Rafy; Muhyi, Herwan Abdul; Muttaqin, Zaenal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16540

Abstract

There is an abundance of potential in Indonesia's food and beverage economy, but the Covid-19 pandemic conditions have prompted a significant change in consumer behavior, namely from direct purchases to digital purchases. The Cloud Kitchen concept is an option because it focuses on providing online food and beverage delivery services (online food & drink delivery). This is used by Ayam Bang Dava (ABD) to attract consumers and encourage purchases from online consumers who are basically interested in the promotional offers offered. This study aims to determine the effect of sales promotion on the purchasing decisions of Ayam Bang Dava (ABD) customers in Bandung Raya. The research method used is quantitative, verification and uses surveys as a data collection tool. Purposive sampling was a method when selecting the sample to target only Ayam Bang Dava (ABD) customers in Bandung Raya, with a total of 115 respondents. This study analyzes sales promotion variables through sales promotion tools conducted by Ayam Bang Dava (ABD), including bundles/bonus packs, price-offs, and event marketing. Purchasing decision variables are evaluated through aspects of product selection, brand selection, dealer selection, time and amount of purchase, and payment method. This study used simple linear regression analysis, coefficient of determination, and hypothesis testing to determine the existence of an influence. The results showed that the sales promotion carried out by ABD had an effect on the purchasing decisions of ABD customers in Bandung Raya. The value of the coefficient of determination obtained is 31%, which shows that the sales promotion variable can explain the purchase decision variable by 31%, and the remaining 69% is explained by other variables. Keywords: Purchase Decision; Sales Promotion; Online Food Delivery Service
Pengaruh Work-Life Balance Terhadap Kinerja Karyawan Gen Z: Studi Kasus pada PT XYZ Zakira, Dhevina Nisa; Chan, Arianis; Muhyi, Herwan Abdul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9602

Abstract

Changes in work preferences among generation Z have positioned work-life balance as one of the key aspects that companies need to pay attention to. An imbalance between work demands and personal life has the potential to decrease employee performance. This study aims to determine the effect of work-life balance on the performance of generation Z employees at PT XYZ. The research uses a descriptive quantitative approach with a survey method through the distribution of questionnaires. The sampling technique applied is saturated sampling, involving all 42 generation Z employees at PT XYZ. Data analysis was conducted using simple linear regression with the assistance of SPSS version 30. The results indicate that the employees’ work-life balance is in the good category, as is their performance. The coefficient of determination value of 0.431 shows that work-life balance contributes 43.1% to employee performance, while the remaining percentage is influenced by other factors not examined in this study. Therefore, it can be concluded that the better the work-life balance perceived by employees, the higher the level of performance they tend to achieve.
Urgensi Learning Organization dengan Peran Kepemimpinan Digital dan Penerapannya sebagai Budaya Organisasi Novianti, Reva; Rahardja, Sam'un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 5, No 1 (2024): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v5i1.2516

Abstract

  Suatu perusahaan terdiri dari kumpulan manusia di dalamnya yang akan selalu dituntut untuk beradaptasi sebab manusia tidak akan bisa lepas dari perkembangan teknologi sehingga diharuskan terus bergerak menuju perubahan. Manusia penuh dengan rasa penasaran serta memiliki banyak keinginan dan kebutuhan yang berubah-ubah akan mengakibatkan iklim organisasi bisnis yang dinamis. Hal ini menjadi tantangan bagi perusahaan untuk mengelola dan mengembangkan sumber daya manusia yang ada dengan membangun budaya organisasi pembelajar atau learning organization. Penelitian ini merupakan sebuah kajian literatur dari berbagai sumber dan rujukan penelitian terdahulu. Penting bagi perusahaan untuk mempersiapkan diri pada era digital ini dengan kepemimpinan digital yang akan membangun budaya organisasi untuk meningkatkan kemampuan adaptif pada karyawan sehingga akan berdampak baik bagi peningkatan kinerja mereka.    
The Influence of Employer Branding on Intention to Apply at PT X in Tangerang Selatan: Study on @Rekrutmensks Instagram Account Followers Nadya Najla Feranda; Herwan Abdul Muhyi; Pratami Wulan Tresna
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2548

Abstract

This research aims to analyze the influence of employer branding on intention to apply at PT X. This influence is measured through employee and prospective employee perceptions of the company's image as an attractive place to work. The research method used was a survey with a questionnaire as a data collection instrument. Respondents consisted of the audience of PT X is employer branding Instagram account called @kerjamensks. The research results show that employer branding has a positive effect on intention to apply, where positive perceptions of the company's image increase prospective employees' interest in applying for jobs. These findings have the implication that a company's efforts to build a positive image as a workplace can influence prospective employees' decisions to join the company. Therefore, companies are advised to continue to improve their employer branding strategies in order to attract and retain quality human resources.
The Influence Of Work Values And Adversity Quotient On Employee Performance Through Affective Commitment And Affiliation Motivation (A Study On Millennial Employees At BNI KCU Perguruan Tinggi Bandung) Saputra, Raden Muhammad Iqbal Rizqi; Muhyi, Herwan Abdul; Dai, Ratna Meisa
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.56

Abstract

This study aims to analyze the influence of work values and adversity quotient on employee performance, with affective commitment and affiliation motivation as mediating variables, focusing on millennial employees at BNI KCU Perguruan Tinggi Bandung. A quantitative approach was employed using a survey method involving 101 respondents selected through simple random sampling. The research instruments were adapted from established theories and analyzed using PLS-SEM with SmartPLS software. The results indicate that work values have a significant direct effect on employee performance, and an indirect effect through affiliation motivation. Adversity quotient does not directly influence performance significantly, but has a strong indirect effect through affiliation motivation. Affective commitment showed a marginal mediating effect. These findings highlight the importance of affiliation motivation in enhancing the performance of millennial employees and the need for organizations to foster a workplace environment that supports social relationships and aligns with the work values of this generation.
EFEKTIVITAS PELATIHAN BERBASIS KOMPETENSI DITINJAU DARI ASPEK REAKSI DAN PROSES PEMBELAJARAN (STUDI PADA KARYAWAN KALLA GROUP, INDONESIA) Rusli Rusli; Herwan Abdul Muhyi; Andi Tenri Pada
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i3.63

Abstract

ABSTRACT The transfer of knowledge and skills through training activities is one of the important aspects that is highly considered. As one of the largest group companies in eastern Indonesia that is experiencing rapid business growth, Kalla Group is very concerned about the capabilities of its human resources in carrying out business and cultural transformation. This is indicated by the implementation of HR development to improve the competence of the Kalla Group's HR through the Training of Trainer (TOT) activities. This research was conducted to see the effectiveness of the Competency-Based TOT training in terms of reactions and learning processes. This research was conducted with quantitative methods in the form of descriptive research. The object of this research is the evaluation of the training of the 25 participants of the Kalla Group Competency-Based TOT training. The training evaluation uses the Kirkpatrick Level 1 and Level 2 models to evaluate the training on the aspects of the reaction and learning of the trainees. The results showed that the reaction of the training participants showed a very good category towards the trainers and organizing activities. In addition, the trainees experienced an increase in competence by comparing the test result data before and after the training. Keywords: effectiveness, training, competence, Kalla group. ABSTRAK Transfer pengetahuan dan keterampilan melalui kegiatan pelatihan adalah salah satu aspek penting yang sangat diperhatikan bagi pengembangan SDM. Sebagai salah satu grup perusahaan terbesar di kawasan timur Indonesia yang mengalami pertumbuhan bisnis yang begitu pesat, Kalla Group sangat peduli terhadap kemampuan SDM yang dimilikinya dalam melakukan transformasi bisnis dan budaya. Hal ini ditunjukkan dengan pelaksanaan pengembangan SDM untuk meningkatkan kompetensi SDM Kalla Group melalui kegiatan Training of Trainer (TOT). Penelitian ini dilakukan untuk melihat efektivitas pelaksanaan pelatihan TOT Berbasis Kompetensi ditinjau dari aspek reaksi dan proses pembelajaran. Penelitian ini dilakukan dengan metode kuantitatif dengan bentuk penelitian deskriptif. Objek penelitian ini adalah evaluasi pelatihan pada peserta pelatihan TOT Berbasis Kompetensi Kalla Group yang berjumlah 25 peserta. Evaluasi pelatihan menggunakan model Kirkpatrick Level 1 dan Level 2 untuk mengevaluasi pelatihan pada aspek reaksi dan pembelajaran peserta pelatihan. Hasil penelitian menunjukkan bahwa reaksi peserta pelatihan menunjukkan kategori sangat baik terhadap para pelatih dan penyelenggaran kegiatan. Selain itu, peserta pelatihan mengalami peningkatkan kompetensi dengan membandingkan data hasil tes sebelum pelatihan dan setelah pelatihan. Kata Kunci: efektivitas, pelatihan, kompetensi, kalla group.
Co-Authors Afifah Salihah Alfredo Setiawan Anastasia Calista Andi Tenri Pada Aranis Chan Arbi Abdul Kahfi Arianis Chan Arindya Putri Devina Candradewini Candradewini Dani Rudiana Dewi, Gessan Kurnia Elin Rosalina Erna Maulina Fathiha, Erika Azzahra Fathya Kamila Putri Friska Prastya Harlis Harry Fauzan Muhamad Taufiq Hasnun Aisya Healthy Nirmalasari Iwan Sukoco Mohammad Benny Alexandri Muhammad Fajrin Ramadyanda Muhammad Lutfi Lazuardi Muhammad Nabil Aditama Mutia Rianti Fauziah Nadya Najla Feranda Nawal El Syahera Ezza Nenden Kostini Novianti, Reva Nurillah Jamil Achmawati Novel Pada, Andi Tenri Poni Sukaesih Kurniati Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Puti Purnama Sutardjo Raden Marsha Aulia Hakim Raden Marsha Aulia Hakim Rafa Tartila Rahardja, Sam'un Jaja Ramadhan, Rafy Ramadhan, Rega Ramadyanda, Muhammad Fajrin Rani Sukmadewi Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Ria Arifianti Rivani, Rivani - Rusdin Tahir Rusli Rusli Rusli Rusli Salma Annisa Salma Fatharani Sani Sam'un Jaja Raharja Sam’un Jasa Raharja Sander, Dapit Alex Saputra, Raden Muhammad Iqbal Rizqi Setiawan, Alfredo Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Tetty Herawaty Tetty Herawaty, Tetty Trivera, Cheryl Yanti Rahmayanti Zaenal Muttaqin Zakira, Dhevina Nisa