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All Journal JURNAL SAINS PEMASARAN INDONESIA Indonesian Journal of Dialectics Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL EDUCATION AND DEVELOPMENT JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ilmu Politik dan Komunikasi JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ekonomi Efektif Jurnal USAHA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Business and Applied Management Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis JHSS (Journal of Humanities and Social Studies)
Herwan Abdul Muhyi
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Marketing Mix 7P Strategy Analysis At PT. Ayo Media Network Bandung Arindya Putri Devina; Sam’un Jaja Raharja; Herwan Abdul Muhyi
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1030

Abstract

PT. Ayo Media Network Bandung is a company engaged in the digital mass media industry, offering a digital news portal product called AyoBandung.com. This research aims to obtain information and a real picture of how the implementation of the 7P marketing mix strategy is carried out by PT. Ayo Media Network Bandung in developing the AyoBandung.com product. The method used in this research is explorative qualitative, which concretely describes how the company implements the product, price, place, promotion, people, process, and physical evidence strategies. Data collection techniques for this research include interviews with 7 informants, documentation and literature studies, as well as source triangulation. The results of this research indicate that the company has implemented all elements of the marketing mix in its business marketing activities. However, not all elements are running optimally. The product, price, process, and physical evidence elements are functioning well. Meanwhile, the place, promotion, and people elements are still facing some obstacles.
Trends in Performance Evaluation of Indonesian Government Structural Officials: A Systematic Review and Bibliometric Analysis Puti Purnama Sutardjo; Ria Arifianti; Herwan Abdul Muhyi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4950

Abstract

Public sector performance evaluation remains a central issue in ensuring bureaucratic effectiveness and accountability. This study aims to systematically map the evolution and intellectual structure of research on the performance assessment of Indonesian government structural officials. Using the PRISMA approach and bibliometric analysis through VOSviewer, 241 Scopus-indexed publications from 2000 to 2025 were analyzed to identify key themes, influential authors, and collaboration networks. The mapping reveals four dominant clusters: governance and organizational performance, employee competence and motivation, policy evaluation and bureaucratic reform, and digital transformation in public management. Research trends show a shift from normative and conceptual approaches toward data-driven, evidence-based evaluation models after 2018. This study offers novel insights by integrating bibliometric visualization with the Heizer performance framework, which links quality, cost, time, flexibility, and productivity as key analytical dimensions. The findings contribute to a deeper understanding of how performance assessment of structural officials has evolved and highlight research gaps relevant to future policy development.
The Effect of Implementing an Integrity Zone on Employee Performance with Work Culture as a Moderating Variable Yanti Rahmayanti; Herwan Abdul Muhyi; Iwan Sukoco
Business and Applied Management Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i1.2085

Abstract

The implementation of bureaucratic reform in higher education institutions requires governance systems that emphasize transparency, accountability, integrity, and service excellence. This study aims to examine the effect of Integrity Zone implementation on employee performance in student services at the Directorate of Academic and Student Affairs. A quantitative research design was employed using a survey method involving 70 students who had directly utilized student services. Data were collected through a structured questionnaire and analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and path analysis. The descriptive findings indicate that the implementation of the Integrity Zone was perceived at a high level, with an overall mean score of 4.04, while employee performance was also rated highly, with a mean score of 3.99. Among the Integrity Zone dimensions, Public Service Quality Improvement achieved the highest score (4.11), whereas Productivity emerged as the strongest dimension of employee performance (4.04). The inferential analysis revealed that the implementation of the Integrity Zone had a positive and significant effect on employee performance in student services. The findings offer practical implications for university administrators seeking to strengthen governance quality and enhance student-centered service delivery.
The Effect of E-Procurement Implementation on The Quality of Selection of Goods and Services Providers Through the Tender Method at The Procurement Service Office Dani Rudiana; Herwan Abdul Muhyi; Iwan Sukoco
Business and Applied Management Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i1.2086

Abstract

This study aims to analyze the effect of e-procurement implementation on the quality of selection of goods and services providers through the tender method at the Procurement Services Office at the University. This research is motivated by the increasing demand for transparency, efficiency, and accountability in public procurement, particularly within higher education institutions. This research uses a quantitative approach, with data collected through questionnaires distributed to providers directly involved in the tender process. Data analysis was conducted using statistical techniques to examine the relationship between e-procurement implementation and the quality of provider selection, measured through indicators of transparency, fairness, efficiency, and compliance with procurement regulations. The results indicate that e-procurement implementation has a positive and significant effect on the quality of provider selection through the tender method. These findings demonstrate that e-procurement enhances transparency, minimizes procedural deviations, and improves the quality of decision-making in provider selection. This study provides empirical contributions to the field of public sector procurement, particularly in the context of higher education institutions.
Faculty Education, Academic Rank, and International Exposure as Drivers of University Internationalization: Evidence from an Indonesian Public University Elin Rosalina; Iwan Sukoco; Herwan Abdul Muhyi
Business and Applied Management Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i1.2108

Abstract

Internationalization has become a strategic priority for universities, but evidence on how faculty-level human resource characteristics translate into measurable internationalization performance remains limited in developing-country universities. This study examines whether doctoral qualifications, professorial rank, professional teaching certification, and overseas educational background explain faculty-level internationalization performance at university. Using balanced panel data from 16 faculties over 2018-2024, the study constructs an internationalization performance index from active international collaborations, international students, and internationally indexed publications using principal component analysis. Panel regression is then estimated, with faculty budget included as a control variable and model selection based on Chow and Hausman tests. The results show that overseas educational background and faculty budget have positive and statistically significant effects on internationalization performance. Doctoral faculty shows a positive relationship in the baseline model, while the proportion of professors is negatively associated with internationalization performance and certified lecturers are not statistically significant. These findings suggest that formal academic status alone is insufficient to strengthen global engagement. Universities need internationally connected faculty development, incentives for global collaboration, and adequate faculty-level financial support to improve internationalization outcomes.
BUSINESS ORGANIZATION ANALYSIS IN THE FIELD OF IT CONSULTANT BUSINESS USING MCKINSEY 7S MODEL BASED ON CIPP (CONTEXT, INPUT, PROCESS, PRODUCT) POINT OF VIEW AND COMPONENTS CHARACTERISTIC OF IT CONSULTANTS Afifah Salihah; Sam'un Jaja Raharja; Herwan Abdul Muhyi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5764

Abstract

This research aims to evaluate company performance, especially those in the IT consultant business. This research uses descriptive qualitative methodology to identify the company's performance by using McKinsey 7s Model. Interviews and observations with resource individuals were used as data collection approaches to acquire information on the process of achieving organizational or commercial goals. The main focus of this article is companies that provide IT consulting services. The author interviewed an informant from ABC Company engaged in the IT consulting business and an informant from XYZ Company involved in the same field. The study findings reveal that each company has its advantages and disadvantages. This piece has to improve good communication, an organized manager, and change agents. It is hoped that these findings may serve as a solution and motivation for these two businesses in resolving their issues.
Co-Authors Afifah Salihah Alfredo Setiawan Anastasia Calista Andi Tenri Pada Aranis Chan Arbi Abdul Kahfi Arianis Chan Arindya Putri Devina Candradewini Candradewini Dani Rudiana Dewi, Gessan Kurnia Elin Rosalina Erna Maulina Fathiha, Erika Azzahra Fathya Kamila Putri Friska Prastya Harlis Harry Fauzan Muhamad Taufiq Hasnun Aisya Healthy Nirmalasari Iwan Sukoco Iwan Sukoco Mohammad Benny Alexandri Muhammad Fajrin Ramadyanda Muhammad Lutfi Lazuardi Muhammad Nabil Aditama Mutia Rianti Fauziah Nadya Najla Feranda Nawal El Syahera Ezza Nenden Kostini Novianti, Reva Nurillah Jamil Achmawati Novel Pada, Andi Tenri Poni Sukaesih Kurniati Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Puti Purnama Sutardjo Raden Marsha Aulia Hakim Raden Marsha Aulia Hakim Rafa Tartila Rahardja, Sam'un Jaja Ramadhan, Rafy Ramadhan, Rega Ramadyanda, Muhammad Fajrin Rani Sukmadewi Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Ria Arifianti Rivani, Rivani - Rusdin Tahir Rusli Rusli Rusli Rusli Salma Annisa Salma Fatharani Sani Sam'un Jaja Raharja Sam'un Jaja Raharja Sam’un Jasa Raharja Sander, Dapit Alex Saputra, Raden Muhammad Iqbal Rizqi Setiawan, Alfredo Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Tetty Herawaty Tetty Herawaty, Tetty Trivera, Cheryl Yanti Rahmayanti Zaenal Muttaqin Zakira, Dhevina Nisa