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Journal : Asian Journal of Management Analytics

Key Factors in Generation Z's Online Purchase Decision Making Ridwan, Nurul Haeriyah; Musa, Chalid Imran; Haeruddin, M. Ikhwan Maulana
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13458

Abstract

The purpose of this study is to review the factors that trigger generation Z in making online purchasing decisions. researchers used a qualitative approach with phenomenological research methods. The key informants in this study were 10 students as a representation of generation Z. The data were collected using interviews, observation, and documentation. Data collection was carried out using interviews, observation, and documentation. The analysis technique in this study was assisted by using Nvivo 12 Pro. There are four stages in interpreting research data with the Nvivo Analysis test, namely: Import Data/Source Data, Coding Data, Project Visualization and Create Reports and Extracts.
Co-Authors Abadi, Rahmat Riwayat Abdul Rahman Adelia, Haera Adharry, Muhammad Agung Widhi Kurniawan Ahmad Ali Akbar, Andi Muhammad Andi Mustika Amin Antika, Wayan Rindi Anwar Anwar , Anwar Anwar Anwar Anwar Ramli Bahri, Sarmila Basri Bado, Basri Bunaya, Bunaya Burhanuddin Burhanuddin Burhanuddin Dipoatmodjo, Tenri S.P. Dipoatmojo , Tenri S.P Djilhamzah, Alief Salsabila Edy Jumady Fajar, Akhmad Fatimah, Indira Nur Fausyah, Nur Haeruddin, Ilham Wardhana Hamka, Rezky Amelia Hasbiah, Siti Hasbiah, Sitti Idris, Abdi Akbar Ilma Wulansari Hasdiansa Indriani Agustina, Indriani Ismail, Jumrah Kabbani, Muh. Abraar Kusnadi, Syafira M. Ikhwan Maulana Haeruddin Ma'arif, Syamsul Mahiruddin, Rizky Amalia Mallarangeng, Andi Dzakwan Muhammad Rakib Musa, Muh Ichwan Musa, Muhammad Ichwan Musfira, Nur Fauziah Mutmainna, Nur Najamuddin Najamuddin, Najamuddin Nasuha, Najamuddin Natasya, Rukma Natsir, Uhud Darmawan NurAfni NurAfni Nuramaliadina, Nuramaliadina Nurdin, Ariza Zalzah Nurfadillah Nurfadillah Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Haeriyah Ridwan Nurwinda Pasryb, A. Syahida Ulhaq Permatasari, Nilam Putri, Ade Lia Ramdani Putri, Aldha Aliyah Rusmadi Rahim, Abd Rahmatullah Rahmatullah Ramadhan, Muh. Resky Rauf, Anwar Rezky Amalia Hamka Rezky Andia, Anggi Ridwan, Rini Rizky Amelia Romansyah Sahabuddin Ruma, Zainal Saldiaman Saleh, Reyna Eka Saputri Sartina Septyawan, Muh. Aryadi ST. Rahmaniar Suaib, Aulia Kasmawati Sulaeman, Kurniawan Saputra Sulistiani, Riska Supatmaningsih, Tuti Sutarno, Ahmad Try Syahrul, Khaidir Syam, Sadriani Syamsul, Ikhlazhizha Taufiq, Farah Ramadhani Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo