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All Journal Ilmiah Manajemen Bisnis Phinisi Integration Review SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI SULTANIST: Jurnal Manajemen dan Keuangan JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Economics and Digital Business Review El-kahfi : Journal of Islamic economics Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen DECISION : Jurnal Ekonomi dan Bisnis Economos : Jurnal Ekonomi dan Bisnis (JIMBE) (JUMPER) Journal of Management and Innovation Entrepreneurship (JMIE) Journal of International Multidisciplinary Research MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal IJHABS J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Chalid Imran Musa
Fakultas Ekonomi Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : IJHABS

 1 
The Effect of Work Stress on Marketing Employee Performance: Study at PT. Bumi Aksara Musa, Chalid Imran
International Humanity Advance, Business & Sciences Vol 2 No 1 (2024): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i1.328

Abstract

Numerous aspects must be taken into account, including work stress, in order for an employee to provide quality work results. Employees are undoubtedly negatively impacted by job stress because it lowers productivity and makes it more likely that the organization won't meet its objectives. The goal of this study is to determine the level of work stress that employees experience, their current work results, how work stress itself affects performance, and how much of an impact the level of work stress has on the work performance of employees of PT. Bumi Aksara marketing department. A quantitative deskriptive technique was used in this research. According to research based on 30 respondents, work-related stress has an impact on employee performance. The regression analysis's findings are Y=6,597+0,649X. This shows that a one-point increase in workplace stress will result in a 0,649-point increase in employee performance. Employee performance was impacted by work-related stress by 62,6%; the remaining effects accounted for the remaining percentage. Even though the employees of PT. Bumi Aksara marketing department execute well, the business may still get the best out of them
The Effect of Motivation on Employee Work Productivity at Regional Water Drinking Company (PDAM) Tirta Jeneberang Gowa District Agustina, Indriani; Nurman; Musa, Chalid Imran; Burhanuddin; Natsir, Uhud Darmawan
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.101

Abstract

The purpose of this study is to ascertain whether employee motivation influences their abilities to produce work-related results at the regional Drinking water Company (PDAM) Tirta Jeneberang, Gowa regency. Therewere 116 employee total who made up the population of this study. Utilizing stratified Random sampling, 54 samples werexused. Questionnaires were used in the approaches for gathering data. Quantitative descriptive analysis using the statistical Product and Service Solution (SPSS) was used for data analysis methodologies. Based on the study's findings, a straightforward linear analysis revealed that a constant value of 10,115 can be interpreted as meaning that if the motivational variable has a value of 0, then work productivity has increased by 10,115. Similarly, the positive beta coefficient on motivation (X) can be interpreted as meaning that for each unit of motivation that is increased, work productivity will rise by 0.703 as well. Work productivity increases by 0.703 points when motivation is taken into account. This demonstrates that efforts to boost the job efficiency of employees of the Tirta Jeneberang Regional Drinking Water Company (PDAM), Gowa Regency, depend greatly on their motivation.
The Influence of Marketing Strategies on Consumer Behavior: Case Study: Yotta Brand Local from Makassar Musa, Chalid Imran
International Humanity Advance, Business & Sciences Vol 1 No 4 (2024): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.144

Abstract

Organizational behavior influences efforts to improve performance, which is very important for an organization's marketing management. Marketing management is needed by the Yotta product beverage business to identify weaknesses and opportunities that can be managed using carefully planned strategies to achieve optimal goals. The focus of this research is the Yotta brand, namely how customers act towards it when they receive services according to organizational strategy or brand. Interview research is a type of qualitative research in which researchers gather to get information about the research variables. The research population is Yotta brand customers. To reach clear and unbiased conclusions, the writer uses a qualitative descriptive research style. The Yotta brand can be defined as a brand that relies on the superiority of the products it sells; However, the product marketing strategy remains important. To get customers, Yotta products use various marketing strategies. Customer behavior towards Brand Yotta's marketing strategy is expected to achieve good satisfaction with various implementations of these strategies for local Yotta brand products. They must analyze customer needs, provide clear price comparison options, and establish good communication and customer service. Therefore, the Yotta Brand must continue to strive and be consistent in providing customers with good products. In addition, it must continue to produce innovations that are in accordance with the environment and in accordance with the changing times, which will have a positive impact.
Co-Authors Abadi, Rahmat Riwayat Adelia, Haera Adharry, Muhammad Agung Widhi Kurniawan Ahmad Ali Akbar, Andi Muhammad Andi Mustika Amin Antika, Wayan Rindi Anwar Anwar , Anwar Anwar Anwar Anwar Ramli Bahri, Sarmila Basri Bado, Basri Bunaya, Bunaya Burhanuddin Burhanuddin Burhanuddin Dipoatmodjo, Tenri S.P. Dipoatmojo , Tenri S.P Djilhamzah, Alief Salsabila Edy Jumady Fajar, Akhmad Fausyah, Nur Haeruddin, Ilham Wardhana Hamka, Rezky Amelia Hasbiah, Siti Hasbiah, Sitti Idris, Abdi Akbar Ilma Wulansari Hasdiansa Indriani Agustina, Indriani Ismail, Jumrah Kabbani, Muh. Abraar Kusnadi, Syafira M. Ikhwan Maulana Haeruddin Ma'arif, Syamsul Mahiruddin, Rizky Amalia Mallarangeng, Andi Dzakwan Muhammad Rakib Musa, Muh Ichwan Musa, Muhammad Ichwan Musfira, Nur Fauziah Mutmainna, Nur Najamuddin Najamuddin, Najamuddin Nasuha, Najamuddin Natasya, Rukma Natsir, Uhud Darmawan NurAfni NurAfni Nuramaliadina, Nuramaliadina Nurdin, Ariza Zalzah Nurfadillah Nurfadillah Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Haeriyah Ridwan Nurwinda Pasryb, A. Syahida Ulhaq Permatasari, Nilam Putri, Ade Lia Ramdani Putri, Aldha Aliyah Rusmadi Rahim, Abd Rahmatullah Rahmatullah Ramadhan, Muh. Resky Rauf, Anwar Rezky Amalia Hamka Rezky Andia, Anggi Ridwan, Rini Rizky Amelia Romansyah Sahabuddin Ruma, Zainal Saldiaman Sartina Septyawan, Muh. Aryadi ST. Rahmaniar Suaib, Aulia Kasmawati Sulistiani, Riska Supatmaningsih, Tuti Sutarno, Ahmad Try Syahrul, Khaidir Syam, Sadriani Syamsul, Ikhlazhizha Taufiq, Farah Ramadhani Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo