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All Journal Jurnal Manajemen Terapan dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) AKRUAL: Jurnal Akuntansi Jurnal SOLMA International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Humanities and Social Studies EKUITAS (Jurnal Ekonomi dan Keuangan) Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) International Journal of Economics Development Research (IJEDR) Jurnal Syntax Transformation International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Administration, Management, and Leadership DEDIKASI PKM Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Penelitian Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Abdi Makarti PEKAT : Jurnal Pengabdian Kepada Masyarakat Journal Community Service Consortium Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) JAMAS: Jurnal Abdi Masyarakat Journal of Advances in Accounting, Economics, and Management Maneggio Asian Journal of Management, Entrepreneurship and Social Science Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Maneggio
Suwitho, Suwitho
Sekolah Tinggi Ekonomi Indonesia (STIESIA) Surabaya
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Journal : Abdi Makarti

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PENINGKATAN PENGETAHUAN BISNIS BAGI PELAKU UMKM KECAMATAN GENTENG KOTA SURABAYA Iswara, Ulfah Setia; Suwitho, Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.581

Abstract

Genteng District, as an icon of the city of Surabaya, has a lot of economic potential for the community, especially in the culinary and handucraft sectors, which must continue to be explored to achieve optimal economic growth. Efforts to improve the community's economy are carried out by focusing on creative economic businesses that continue to develop. The aim of this service program is to provide digital marketing training and assistance in business ethics and bookkeeping which aims to support business development. Business partners, namely MSMEs in Genteng District who operate in the culinary and handicraft sectors, continue to innovate in marketing products digitally. MSME participants have generally been involved in their business for a long time, but some have not kept financial records. This activity was carried out through partner survey stages, digital marketing training and mentoring, business ethics and bookkeeping for MSMEs in Genteng District, and evaluation of digital marketing implementation to expand sales coverage and business continuity amidst the challenges of increasingly competitive competition. MSME players are aware of the importance of online marketing applications, business ethics and business financial records.
Co-Authors Adya Hermawati Alfabetian Harjuno Condro Haditomo Amelia Anja Ristianti Annisa Rahmawaty Arifin Bon, Abdul Talib Budhi Satrio Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto Budiyanto chrystanto, andri Dian Palupi Dian Palupi Dian Palupi, Dian Palupi Djawoto Djawoto Djawoto Djawoto Dyah Poespita Ernawati Endang Purwaningsih Endang Purwaningsih Endri Haryati Fadrul Fadrul Fastha Aulia Pradhani Hening Widi Oetomo Hindah Mustika Ikhsan Budi Rihardjo Khuzaini Khuzaini Khuzaini Khuzaini khuzaini, Khuzaini Kusworo, Ahmad Dzulfikri Budi Layla Hafni Lering, Leonardus Frediyanto Moat Lilis Ardini Mega Yuli Fujiana Mildawati, Titik Mimelientesa Irman Muhammad Reza Pahlawan Mukhammad Nur Khabibulloh Muntari Muntari Muntari Muntari Nur Fadjrih Asyik Nur Laily Okto Aditya Suryawirawan Palupi, Dian Prastyorini, Anik Pribadiyono Pribadiyono Pribadiyono Priyadi, Maswar Patuh Ramlawati Ramlawati Rapitasari, Diana Resti Nurfaidah Rizki Amalia Elfita Rochdianingrum, Widhi Ariestianti Saputera, Bayu Sarli Rahman Setia Iswara, Ulfah Setyabudi, Teguh Gunawan Sugiono Sugiono Sugito - Suhermin, Suhermin SUNDAY ADE SITORUS Suparmi, Mamik Surya Safari SD Teddy Chandra Teguh Gunawan Setyabudi Teguh Gunawan Setyabudi Teguh Gunawan Setyabudi Totok Hendarto Triyonowati, Triyonowati Ulfah Setia Iswara Ulfah Setia Iswara ulfah setia iswara, ulfah setia Wahidahwati Wahidahwati Warizin, Hairul Yusuf Kamis