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Journal : Journal of Fish Health

ANALYSIS OF THE CANVAS MODEL BUSINESS FOR FISH FARMING IN SANGRIANG FARM, TUATUNU SUB-DISTRICT, GERUNGGANG SUB-DISTRICT, PANGKALPINANG CITY Soleha Soleha; Endang Bidayani; Ardiansyah Kurniawan
Journal of Fish Health Vol. 2 No. 2 (2022): Journal of Fish Health
Publisher : Aquaculture Department, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.436 KB) | DOI: 10.29303/jfh.v2i2.2096

Abstract

The fish farming business in Pangkalpinang City is growing along with the increasing demand for aquaculture products. Sangriang Farm is a fish farming business engaged in the hatchery and rearing of Gurame ( Osphronemus goramy ), Catfish ( pangasius sp .), Goldfish ( Cyprinus carpio ), Tilapia ( Oreochromis niloticus ), and Catfish ( Clarias sp .). This study aims to analyze existing business models and recommend new business models through the Business Model Canvas (BMC). The research method used in this study is a survey method with a case study technique. Analysis of existing conditions reinforced by SWOT analysis resulted in BMC improvements in Channels elements (use of social media, product labels, and packaging), Key Resources (additional human resources, capital, and intensification of cultivation technology), Customer Segments (target consumers of semi-finished processed products and restaurant suppliers), and Revenue Streams (bookkeeping management and product diversification). Implementing the recommendations is expected to increase the business capacity of Sangriang Farm.
Co-Authors Adibrata, Sudirman Agung Nugraha Agung Priyambada Agung Priyambada Ahmad F. Syarif Ahmad Fahrul Syarif Aji Wahyu Anggoro, Aji Wahyu Akhriyanti, Irma Andi Gustomi Andri Kurniawan, Andri Anjani, Tiara Puspa Aprillysa M. Putri Ardiansyah Kurniawan Arizona, Mohammad Oka Arizona, Muhammad Oka Astrida, Nikki ayu oktari Batubara, Geothani Harapan Putera Bayu Bayu Bayyan, Muhammad Miftahul Bebbi Lestari Berliani, Sonia burhanudin1 burhan Cafrina, Nadia Denny Syaputra Denny Syaputra Denny Syaputra Destra Ramadhanu Devi Valeriani Dwi Rosalina Dwi Rosalina Dwi Rosalina Edian Taufansyah Eka Sari, Eka Emia Pepayocha Eva Helda Eva Prasetiyono Eva Prasetiyono Eva Prasetiyono Eva Utami Evahelda Evahelda Fahri Setiawan Fitri Sil Valen Galih Kurniawan Saputra Hani Sintiya Ira Triswiyana Ismed Inonu Iwan Setiawan Jojo Subagja Khairiyansyah, Khairiyansyah Kiki Arizona Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Salim La Ode Wahidin Leni Anggeraini Lo Ode Muhammad Harisud M.A. Hari Fitriyanto ma'ruf, muhammad masrur Maulidan, Muhammad Mega Juni Meilinia, Rista Meirisa Meirisa Mohammad Agung Nugraha Muhammad Fachri Muhammad Fiky Muhammad I. Nurfaizi muhammad masrur ma'ruf Muhammad Mighfar Mustobi Prananda Nadya Indah Pusvita Nuddin Harahab Nur Rahmadina oktari, ayu Pamungkas, Aditya Pratama, Eko Priyambada, Agung Purwasih, Rati Purwoko, Agus Pusvita, Nadya Indah Ramdhan Aditya Raudatul Jannah Reniati Reniati Reniati Rilia Antasari Robin Robin Robin Robin Robin Robin Robin, Robin Sanja Sanja Saparin, Saparin Sari Wijianti, Eka Siti Aisyah Siti Aisyah Soemarno Soemarno Soleha Soleha SUMIYATI SUMIYATI Supitri Supitri Supitri, Supitri Syaputra, Denny Syari, Indra Ambalika Tiara Puspa Anjani Tiara Puspa Anjani Tiara Puspa Anjani Anjani Umroh Umroh Venti Juliana Vieira, Lucas O. Yeyen Mardyani yeyen mardyani Yudi Sapta Pranoto Yulia Sri Septiana Harahap YUNANDA YUNANDA YUNANDA, YUNANDA