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Pengaruh Persepsi Harga, Kualitas Pelayanan dan Citra Terhadap Niat Konsumen untuk Word of Mouth dengan Kepuasan sebagai Variabel Mediasi (Survei pada BPJS di Kabupaten Ponorogo) Dhika Amalia Kurniawan
Al Tijarah Vol 2, No 1 (2016): June 2016
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i1.665

Globalization impact on business competition intensifies, resulting in the exchange of goods and services flow freely in various areas, one of which is the health services. Health care services is one of the important needs for the community. Specifically in this case is the organizer of the Health Insurance Agency (BPJS). The purpose of this study was to determine the effect the perception of price, quality of service and the image of the consumers intention to word of mouth with satisfaction as mediating variables. Data were collected by questionnaire instrument. This model was developed and tested with structural equation model using data collected from 200 patients in Ponorogo. The results showed that before individuals distinguished by the level of information obtained none of the variables that influence satisfaction, better perception of price, quality of service and the image. However, on the one hand satisfaction are variables influential in shaping consumer intentions to WOM. Furthermore, when individuals are distinguished by low and high-level information was obtained that the low level of information, none of the variables that affect the satisfaction of both the perception of price, quality of service and the image. However, on the one hand satisfaction are variables influential in shaping consumer intentions to WOM. Then, based on high-level information indicates that the variable perception of price, quality of service and image effect on satisfaction, while satisfaction are variables influential in shaping consumer intentions to WOM against BPJS services.

Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan di Rental Mobil CV. Ilham Motor Gandu Mlarak Ponorogo Dhika Amalia
Al Tijarah Vol 1, No 1 (2015): June 2015
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v1i1.384

The purpose of this study was to determine the amount of quality customer service and loyalty to know a very dominant factor affecting customer loyalty in the CV . Ilham Motor. This research method is the primary data from the questionnaires , sampling technique is a technique associated with customer 100 CV Ilham Motor . Data analysis is a quantitative method to test the validity , reliability testing , multiple linear regression analysis , the correlation coefficient analytic , analytic determination coefficient . And to know the impact of service quality of costumer’s loyalty by T test and F test. The result of double analytic linier regression is obtainable equation Y: 4,413 + 0,144 X1 + 0,026 X2 + 0,162 X3 + 0,151 X4 + 0,223 X5 + e. The result of determination coefficient (R2) is 32.1% and the rest is 67.9% that affected by other variable which is not included in research model. According to T test, the result is that the five costumer service quality (tangibles, reliability, responsiveness, assurance, and empathy) contained by a variable that is not impacted, it is reliability; because Ho is accepted and Ha is rejected, whilst the other four are impacting costumer’s loyalty because Ha is accepted and Ho is rejected. The F test result shows that tangibles, reliability, responsiveness, assurance, and empathy simultaneously have significant effect to costumer’s loyalty because F > F table or 8,898 > 2,33. And, from the five free variable, empathy (X5) is variable that has very dominant effect, the coefficient is 0,223 or 22,3 %.

Strategi Pengembangan Wisata Kampoeng Durian Desa Ngrogung Kecamatan Ngebel Ponorogo melalui Analisis Matrik IFAS dan EFAS Dhika Amalia Kurniawan; Mohammad Zaenal Abidin
Al Tijarah Vol 5, No 2 (2019): Desember 2019
Publisher : Universitas Darussalam Gontor

Tujuan penelitian ini untuk melakukan pemetaan terhadap keunggulan yang dimiliki oleh wisata Kampoeng Durian menggunakan pendekatan matriks IFAS dan EFAS. Matriks EFAS (External Factor Analysis Summary) digunakan untuk menganalisis faktor-faktor eksternal suatu usaha, yang mana terdiri dari peluang dan ancaman yang dihadapi. Matriks IFAS (Internal Factor Analysis Summary) digunakan untuk menganalisis faktor-faktor internal, berupa kekuatan dan kelemahan yang dimiliki oleh suatu usaha. Adapun pendekatan dalam penelitian ini adalah pendekatan kualitatif yang bersifat deskriptif. Lokasi penelitian berada di Desa Ngrogung Kecamatan Ngebel Kabupaten Ponorogo, dengan subyek penelitian yaitu pengelola wisata Kampoeng Durian. Teknik pengumpulan data terdiri dari (1) observasi, (2) wawancara mendalam (indepth interview), dan (3) dokumentasi dan triangulasi. Hasil analisa menunjukkan bahwa hasil dari pengurangan nilai kekuatan dan kelemahan bernilai negative artinya posisi berada pada sisi kiri (kuadran III) dan hasil pengurangan nilai peluang dengan ancaman bernilai positif artinya posisi di atas kiri (kuadran III). Jadi dapat disimpulkan bahwa strategi yang dibutuhkan oleh Kampoeng Durian Desa Ngrogung Ngebel Ponorogo adalah “Ubah Strategi” yaitu dengan meminimalkan kelemahan untuk mencapai peluang yang ada. Adapun strategi yang dirumuskan yaitu Perlu produk lain yang dapat mendukung operasional di lokasi wisata agar tetap dapat beroperasi ketika tidak, perlunya pengembangan dalam penambahan destinasi wisata lain untuk dapat beroperasi diluar musim buah durian, Perlu peningkatan pengetahuan untuk dapat memberikan kesadaran yang tinggi kepada para petani dalam merawat pohon durian. Diperlukan program pelatihan budidaya pohon durian kepada kelompok petani durian dan pengetahuan dalam perawatannya secara rutin dan berkesinambungan agar ketrampilan para petani dapat meningkat sehingga meningkat pula pada kualitas durian yang akan dihasilkan.

Islamic Economic Analysis Reviews: the Transparency of Top-up Banking Rahma Yudi Astuti; Dhika Amalia Kurniawan
Al Tijarah Vol 5, No 1 (2019): Juni 2019
Publisher : Universitas Darussalam Gontor

Writing this paper is based on customers who are trapped with the facilities provided by the bank, called “top up”. Customers do not need to pay off the remaining loans, customers will receive a new schedule and a new loan ceiling. This is based on many problems experienced by bank customers. The extent to which transparency is applied by banks in accordance with PBI. No. 7/6/2005 is the aim of this study. This research is qualitative research with an evaluative-normative approach. From these problems, the bank in delivering it to customers about Top Up information has not conveyed transparently what should be conveyed to customers. Transparency to customers is very important in accordance with an Islamic economy based on sharia values and principles that can be applied in all aspects of business life and transactions of the Ummah Compliance with regulations issued by the government, namely PBI no. 7/6 / PBI / 2005 which is not yet fully operational in banking in general. With transparency being applied in Islamic economics, customers will know what their rights and obligations are. Transparency to customers is very important to prevent misunderstandings that can cause harm to customers..

Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan di Rental Mobil CV. Ilham Motor Gandu Mlarak Ponorogo Dhika Amalia
Al Tijarah Vol. 1 No. 1 (2015): Al Tijarah | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v1i1.384

The purpose of this study was to determine the amount of quality customer service and loyalty to know a very dominant factor affecting customer loyalty in the CV . Ilham Motor. This research method is the primary data from the questionnaires , sampling technique is a technique associated with customer 100 CV Ilham Motor . Data analysis is a quantitative method to test the validity , reliability testing , multiple linear regression analysis , the correlation coefficient analytic , analytic determination coefficient . And to know the impact of service quality of costumer’s loyalty by T test and F test. The result of double analytic linier regression is obtainable equation Y: 4,413 + 0,144 X1 + 0,026 X2 + 0,162 X3 + 0,151 X4 + 0,223 X5 + e. The result of determination coefficient (R2) is 32.1% and the rest is 67.9% that affected by other variable which is not included in research model. According to T test, the result is that the five costumer service quality (tangibles, reliability, responsiveness, assurance, and empathy) contained by a variable that is not impacted, it is reliability; because Ho is accepted and Ha is rejected, whilst the other four are impacting costumer’s loyalty because Ha is accepted and Ho is rejected. The F test result shows that tangibles, reliability, responsiveness, assurance, and empathy simultaneously have significant effect to costumer’s loyalty because F > F table or 8,898 > 2,33. And, from the five free variable, empathy (X5) is variable that has very dominant effect, the coefficient is 0,223 or 22,3 %.

Pengaruh Persepsi Harga, Kualitas Pelayanan dan Citra Terhadap Niat Konsumen untuk Word of Mouth dengan Kepuasan sebagai Variabel Mediasi (Survei pada BPJS di Kabupaten Ponorogo) Dhika Amalia Kurniawan
Al Tijarah Vol. 2 No. 1 (2016): Al Tijarah | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v2i1.665

Globalization impact on business competition intensifies, resulting in the exchange of goods and services flow freely in various areas, one of which is the health services. Health care services is one of the important needs for the community. Specifically in this case is the organizer of the Health Insurance Agency (BPJS). The purpose of this study was to determine the effect the perception of price, quality of service and the image of the consumers intention to word of mouth with satisfaction as mediating variables. Data were collected by questionnaire instrument. This model was developed and tested with structural equation model using data collected from 200 patients in Ponorogo. The results showed that before individuals distinguished by the level of information obtained none of the variables that influence satisfaction, better perception of price, quality of service and the image. However, on the one hand satisfaction are variables influential in shaping consumer intentions to WOM. Furthermore, when individuals are distinguished by low and high-level information was obtained that the low level of information, none of the variables that affect the satisfaction of both the perception of price, quality of service and the image. However, on the one hand satisfaction are variables influential in shaping consumer intentions to WOM. Then, based on high-level information indicates that the variable perception of price, quality of service and image effect on satisfaction, while satisfaction are variables influential in shaping consumer intentions to WOM against BPJS services.

Islamic Economic Analysis Reviews: the Transparency of Top-up Banking Rahma Yudi Astuti; Dhika Amalia Kurniawan
Al Tijarah Vol. 5 No. 1 (2019): Al Tijarah | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v5i1.3648

Writing this paper is based on customers who are trapped with the facilities provided by the bank, called “top up”. Customers do not need to pay off the remaining loans, customers will receive a new schedule and a new loan ceiling. This is based on many problems experienced by bank customers. The extent to which transparency is applied by banks in accordance with PBI. No. 7/6/2005 is the aim of this study. This research is qualitative research with an evaluative-normative approach. From these problems, the bank in delivering it to customers about Top Up information has not conveyed transparently what should be conveyed to customers. Transparency to customers is very important in accordance with an Islamic economy based on sharia values and principles that can be applied in all aspects of business life and transactions of the Ummah Compliance with regulations issued by the government, namely PBI no. 7/6 / PBI / 2005 which is not yet fully operational in banking in general. With transparency being applied in Islamic economics, customers will know what their rights and obligations are. Transparency to customers is very important to prevent misunderstandings that can cause harm to customers..

Strategi Pengembangan Wisata Kampoeng Durian Desa Ngrogung Kecamatan Ngebel Ponorogo melalui Analisis Matrik IFAS dan EFAS Dhika Amalia Kurniawan; Mohammad Zaenal Abidin
Al Tijarah Vol. 5 No. 2 (2019): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v5i2.3706

Tujuan penelitian ini untuk melakukan pemetaan terhadap keunggulan yang dimiliki oleh wisata Kampoeng Durian menggunakan pendekatan matriks IFAS dan EFAS. Matriks EFAS (External Factor Analysis Summary) digunakan untuk menganalisis faktor-faktor eksternal suatu usaha, yang mana terdiri dari peluang dan ancaman yang dihadapi. Matriks IFAS (Internal Factor Analysis Summary) digunakan untuk menganalisis faktor-faktor internal, berupa kekuatan dan kelemahan yang dimiliki oleh suatu usaha. Adapun pendekatan dalam penelitian ini adalah pendekatan kualitatif yang bersifat deskriptif. Lokasi penelitian berada di Desa Ngrogung Kecamatan Ngebel Kabupaten Ponorogo, dengan subyek penelitian yaitu pengelola wisata Kampoeng Durian. Teknik pengumpulan data terdiri dari (1) observasi, (2) wawancara mendalam (indepth interview), dan (3) dokumentasi dan triangulasi. Hasil analisa menunjukkan bahwa hasil dari pengurangan nilai kekuatan dan kelemahan bernilai negative artinya posisi berada pada sisi kiri (kuadran III) dan hasil pengurangan nilai peluang dengan ancaman bernilai positif artinya posisi di atas kiri (kuadran III). Jadi dapat disimpulkan bahwa strategi yang dibutuhkan oleh Kampoeng Durian Desa Ngrogung Ngebel Ponorogo adalah “Ubah Strategi” yaitu dengan meminimalkan kelemahan untuk mencapai peluang yang ada. Adapun strategi yang dirumuskan yaitu Perlu produk lain yang dapat mendukung operasional di lokasi wisata agar tetap dapat beroperasi ketika tidak, perlunya pengembangan dalam penambahan destinasi wisata lain untuk dapat beroperasi diluar musim buah durian, Perlu peningkatan pengetahuan untuk dapat memberikan kesadaran yang tinggi kepada para petani dalam merawat pohon durian. Diperlukan program pelatihan budidaya pohon durian kepada kelompok petani durian dan pengetahuan dalam perawatannya secara rutin dan berkesinambungan agar ketrampilan para petani dapat meningkat sehingga meningkat pula pada kualitas durian yang akan dihasilkan.

Analysis of Sharia Brand Image and Facilities on Customer Decision Making to Choose BMT Beringharjo Ponorogo Branch with Trust as a Mediating Variable Muhammad Ridlo Zarkasyi; Robi Sugih Alamsyah; Dhika Amalia Kurniawan
Al Tijarah Vol. 10 No. 1 (2024): Al Tijarah | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i1.12088

The financial sector is an institution that provides financial services to commercial and retail customers, including investment funds, banks, insurance and co-operatives. One finance sector is the BMTs in East Java province is BMT Beringharjo Ponorogo Branch. BMT Beringharjo Ponorogo in addition to serving fund deposits also serves mudharabah financing in order to empower the community to improve their business and get out of the poverty circle. The approach used this thesis is a quantitative approach. That way quantitative research departs from a theory towards data to test the truth of the theory. The result from this study is Sharia Brand Image variable has a positive influence on the decision making of members choosing BMT Beringharjo financial institutions. Facility variables have a positive influence on the decision making of members choosing BMT Beringharjo financial institutions. Trust variables can mediate between Sharia Brand Image on members'' decisions to choose financial institutions because Sharia Brand Image has a significant positive effect, this is because the better the Sharia Brand Image that BMT Beringharjo has, the higher the member''s trust in the financial institution.

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