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Journal : KIC

The Role of MSME Business Development Training on Increasing Business Performance of BMT Beringharjo Ponorogo Partners Harahap, Soritua Ahmad Ramdani; Firmansah, Yayan; Maulana, Hartomi; Kurniawan, Dhika Amalia; Astuti, Rahma Yudi; Rusli, Lathiefa; Abidin, M. Zaenal; Muhtar, Ali
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/5cg86650

Abstract

Research aim : This research aims to determine the role of MSME business development training on improving the business performance of BMT Beringharjo Ponorogo partners. Design/Methode/Approach : In this research and service, we use direct observation methods in the field and use training and mentoring methods for BMT Beringharjo Ponorogo partners. Research Finding : The result of carrying out this research and service is that the MSME partners of BMT Beringharjo are able to understand and implement the concepts of financial recording, marketing methods through normal means and digital marketing, warehousing operations and HR management within the scope of their respective MSMEs
Analysis Of Marketing Strategy Non-Profit Organization the International Center For Awqaf Studies (ICAST) In Gontor Ponorogo Kurniawan, Dhika Amalia; Arius, Febri; Ramadhani, Muhammad Rizky
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research aim :This research aims to formulate a marketing strategy for a non-profit institution, namely the International Center for Awqaf Studies (ICAST), in its operations as an institution that provides waqf education to the wider community. Design/Methode/Approach :Data collection used a qualitative approach, data collection used observation, interview and documentation techniques and data analysis used was descriptive analysis techniques. Research Finding : The results of the research show that the ICAST institution needs to take advantage of the opportunities and strengths it has to develop a marketing strategy for ICAST to the wider community, and strategies are also needed for each component of the advertising mix indicators, even though ICAST is an institution that does not aim to make a profit, a marketing strategy is needed to be able to carry out The goal of the organization is to provide knowledge. and educating the public about the importance of waqf in social life. Theoretical contribution/Originality :This research provides theoretical contributions regarding marketing strategy in the context of non-profit organizations Practitionel/Policy implication :The results of this research can be utilized by non-profit institutions to carry out marketing in their non-profit activities so that they can be of interest to the wider community in their operations of providing waqf education to all levels of society. Research limitation :This research is still limited to one object of non-profit institutions engaged in waqf education, it is not comprehensive in other non-profit institutions, so further research is needed in other non-profit organizations.
Co-Authors Agung Khoirudin, Imron Agustin Rani Nurfadila Ahmad Bayu Arista Arsyadi Akhmad Affandi Mahfudz Al Farizi, Muhammad alamsyah, Robi Sugih Ali, Beni Fauzul Amilia Yuni Damayanti Apriliana Ika K Ardiani, Yana Elita Ardiansyah, Andre Rachmat Arius, Febri Bambang Setyo Utomo Basyir, Ahmad Azizi Budi Setyanta Dio Caisar Darma Erfan Ariska Putra Faisal Setiawan Fajri Fajar Surya Ari A Fajar Surya Ari Anggara Hamidah Tussifah Harahap, Soritua Ahmad Ramdani Hartomi Maulana Hayatul Maemunah Huda, An-nafsi Ma’rifatul Iqbal, Ahmad Khofidh, Dzuwan Abdu Khoirul Umam Lathiefa Rusli M. Zaenal Abidin Meitria Cahyani Moch Dendhy Pratama Mohammad Zaenal Abidin Mohammad Zaenal Abidin, Mohammad Zaenal Mubarok, Akhmad Furqon Muhamad Faqih Safii Muhammad Alfan Rumasukun Muhammad Faris Irwanto Muhammad Ilyas Sutiyawan Muhammad Muhammad Muhammad Muhammad Muhammad Nurfajrulloh Ash-Shiddiq Giriwargoyo Muhammad Ridlo Zarkasy Muhammad Ridlo Zarkasyi Muhammad Ridlo Zarkasyi Muhammad Syaifullah, Muhammad Muhtar, Ali Nurfattah, Arizqiya Nusa Dewa Harsoyo, Nusa Dewa Rahma Yudi A Rahma Yudi Astuti, Rahma Yudi Ramadhan, Rizqa Nuzul Ramadhani, Muhammad Rizky Ramdani Harahap, Soritua Ahmad Rasyid, Abiyyi Naufal Rehardian Pujo Satrio Ridlo, Muhammad Rizky Rahmadani, Rizky Rizqa Nuzul Ramadhan Robi Sugih Alamsyah Rohidayat, Dwi Royyan Ramdhani Djayusman Rusli, Latifah sutria ningsih Suyanto Syamna, Danial Khalid Syamsuri Use Etica v, Muhammad Farid Wawan Putra Yayan Firmansah Zarkasy, Muhammad Ridlo Zuhri , Ahmad Syaifudin Zuhroh, Ainun Amalia