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All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IT JOURNAL RESEARCH AND DEVELOPMENT YUME : Journal of Management Jurnal Abdi Insani Bahtera Inovasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis Mahasiswa Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Nanggroe: Journal of Scholarly Service
Henni Noviasari
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Pengembangan Budidaya Ikan Misbahul Munir Farm Melalui Digital Marketing Oleh Mahasiswa Kuliah Kerja Nyata Universitas Riau 2024 Di Desa Tanjung Noviasari, Henni; Fendri, Fendri; Sari, Hanifa; Pratama, Alfiq Resya; Lestari, Putri; Jayanti, Eka Fajri; Utari, Annisa; Rindiani, Rindiani; Wahyudi, Ilham; Siska, Erisa Putri Dwi; Husniawan, Adamsyah
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 6 (2024): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13731532

Abstract

Pengabdian ini membahas pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) Misbahul Munir Farm di Desa Tanjung, Kepulauan Meranti, Desa Tanjung memiliki potensi penduduknya bekerja sebagai wiraswasta dan petani. Salah satu wirausaha yang ada didesa Tanjung yaitu Budidaya ikan tawar. Misbahul Munir Farm, yang didirikan oleh Pak Munir pada tahun 2010, telah berkembang menjadi salah satu sentra budidaya ikan air tawar terkemuka di wilayah tersebut. Dalam upaya meningkatkan visibilitas dan daya saing usaha, mahasiswa Kuliah Kerja Nyata (KKN) 2024 berkolaborasi dengan Pak Munir untuk membuat Google Maps (GMAPS) dan memasang spanduk sebagai bagian dari strategi pemasaran.
Upaya Pencegahan Penyakit Stunting Pada Balita di Desa Tenan Melalui Sosialisasi dan Pembagian Makanan Bergizi Noviasari, Henni; Z, Searly Luvianti; Alwina, Febri; Ikhsan, Fairuz; Aufa, M. Zulkhoiri; Nugrah, Ummu; Sagala, Shuizella BR; Trisnawati, Eva Dwi Nur; Azra, Nadella; Prayoga, Agus; Zatra, Vini Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 6 (2024): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13729845

Abstract

Kondisi  yang dikenal sebagai stunting  yang merupakan hasil dari kekurangan gizi kronis anak sejak lahir  menjadi masalah kesehatan utama di Indonesia dan memengaruhi orang di seluruh dunia. Stunting adalah masalah serius yang dapat  diatasi dengan mengurangi faktor penyebabnya. Salah satu cara untuk melakukannya adalah dengan melakukan penyuluhan atau sosialisasi kepada masyarakat umum tentang stunting. Pengabdian yang dilakukan oleh tim KKN UNRI 2024 yang bekerja sama dengan bidan desa di Desa Tenan. Desa Tenan memiliki angka stunting yang cukup tinggi. Maka dari itu kami Tim KKN UNRI melakukan kegiatan berupa sosialisasi dan pembagian makanan bergizi. Kegiatan diawali  tim KKN UNRI 2024 dengan melakukan pendataan untuk memperoleh informasi terbaru mengenai jumlah ibu hamil di desa tersebut, dan ditemukan 11 ibu hamil data ini diperoleh dari bidan desa. Data menunjukkan bahwa stunting masih terjadi dan pengetahuan akan kesadaran masyarakt masih rendah. Setelah pendataan, tim menyusun materi, melaksanakan sosialisasi, dan melakukan evaluasi, serta memberikan makanan bergizi kepada balita dan ibu hamil. Hasil sosialisasi menunjukkan peningkatan pemahaman dan kewaspadaan ibu hamil terhadap bahaya stunting, serta upaya pencegahan yang lebih baik dari masyarakat itu sendiri.
Omnichannel Marketing in the Digital Age: Effective Strategies to Reach Multichannel Consumers in Indonesia Sehani, Sehani; Wijayanto, Gatot; Novandalina, Arini; Rivai, Yutiandry; Noviasari, Henni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.242

Abstract

A transformational era of consumer behavior has begun with the advent of the digital age, where multichannel brand involvement is the standard. Businesses are progressively implementing omnichannel marketing tactics in Indonesia's dynamic economy to effectively navigate this intricate terrain. In order to find out how well omnichannel marketing techniques work in Indonesia, this study used a mixed-methods approach that included quantitative surveys, qualitative interviews, and content analysis. The results show that omnichannel marketing techniques do, in fact, work, since they significantly influence purchase decisions and generate a high degree of consumer involvement. Customized offers and recommendations strike a powerful chord with Indonesian customers, indicating that personalization is a major success factor. Although omnichannel marketing is generally viewed favorably, worries over data privacy highlight how crucial it is for companies to have open and honest data procedures. Practical suggestions are given for Indonesian businesses to maximize their omnichannel marketing endeavors in light of these findings. This study adds significant understanding to the ever-changing omnichannel marketing scene in Indonesia and provides direction for companies looking to prosper in the digital era while preserving customer confidence and data protection.
The Impact of Celebrity Endorsement, Product Quality, and Brand Image on Purchasing Decisions and Customer Satisfaction of MS Glow Products in Pekanbaru City: A Formal Analysis Noviani, Rima; Nursanti, Aida; Noviasari, Henni; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.256

Abstract

This study aims to determine how much influence celebrity endorsers, product quality and brand image have on purchasing decisions and customer satisfaction for MS Glow products in Pekanbaru city. The population of this study are all consumers who have bought and used ms glow products. This study used 147 respondents with non-probability sampling technique with purposive sampling method. This research analysis method uses path analysis with data processing using SPSS (Statistical Program Society Science) version 23 for windows. The results of this study indicate that (1) Celebrity endorser has a positive and significant effect on purchasing decisions; (2) Product quality has a positive and significant effect on purchasing decisions; (3) Brand image has a positive and significant effect on purchasing decisions; (4) Purchasing decisions have a positive and significant effect on customer satisfaction; (5) Celebrity endorser has a positive and significant effect on customer satisfaction through purchasing decisions; (6) Product quality has a positive and significant effect on customer satisfaction through purchasing decisions; (7) Brand image has a positive and significant effect on customer satisfaction through purchasing decisions.
The Impact of Celebrity Endorsers, Price, and Product Quality on Purchase Decision of Yamaha Maxi Motorcycles in Pekanbaru City: An Exploratory Study Wahyudi, Beny; Noviasari, Henni; Musfar, Tengku Firli; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.262

Abstract

This research aims to examine the influence of celebrity endorsers, price and product quality on purchasing decisions for Yamaha Maxi motorbikes in the city of Pekanbaru. The type of data used in the research is quantitative. The population in this study includes all Yamaha Maxi motorbike consumers in Pekanbaru City. The sampling technique used a non-probability sampling method which was purposive sampling, totaling 128 respondents. Data was collected with the help of a questionnaire and then the data was processed using multiple linear regression analysis with the help of SPSS version 22 software. The research results showed that: 1) Celebrity Endorser had a significant positive effect on Purchase Decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 2) Price has a significant positive effect on purchasing decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 3) Product quality has a significant positive effect on purchasing decisions for Yamaha Maxi motorbike products in the city of Pekanbaru. 4) Celebrity Endorser, Price and Product Quality simultaneously have a significant positive effect on Purchase Decisions for Yamaha Maxi motorbike products in the city of Pekanbaru.
The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Anggita, Adelia Dwi; Noviasari, Henni; Wildah, Sri Wahyuni; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

Abstract

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP DAYA SAING DAN KINERJA PEMASARAN Maylista, Sylvia; Wijayanto, Gatot; Henni Noviasari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.04

Abstract

This study aims to determine the effect of Market Orientation and Product Innovation on Competitiveness and Marketing Performance of Culinary MSMEs in Pekanbaru City. The population in this study is MSMEs that have Micro Small Business Permits (IUMK), which are 331 MSMEs, and the sample used in this study is 181 MSMEs using the slovin formula. Data collection was carried out through distributing questionnaires to Culinary MSME owners in Pekanbaru City. The analytical technique used in this study is path analysis with the help of SPSS to see the effect of the dependent variable on the independent variable. The results showed that market orientation and product innovation had a positive and significant effect on competitiveness. Market Orientation, Product Innovation and Competitiveness have a positive and significant impact on Marketing Performance. And Competitiveness positively and significantly mediates the effect of Market Orientation and Product Innovation on Marketing Performance on Culinary MSMEs in Pekanbaru City.
Pengaruh Celebrity Endorser dan Brand Trust Terhadap Keputusan Pembelian dan Kepuasan Konsumen Siburian, Agus Santoso; Wijayanto, Gatot; Noviasari, Henni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.18

Abstract

This research at analyzing the effect of Celebrity Endorser and Brand Trust variables on Purchase Decisions and Consumer Satisfaction. This research was conducted on all people who use motorcycles in Pekanbaru City who have purchased an unknown number of Honda motorcycles. This research consists of four variables, namely one dependent variable, one intervening variable and two independent variables. These variables are Consumer Satisfaction (Y2), Purchase Decision (Y1), Brand Trust (X2) and Celebrity Endorser (X1). This research was conducted using a sample of 128 people. In terms of data analysis, this research uses path analysis method with the help of SPSS (Statistical Package for Social Science). Based on the hypothesis test, the research shows that Celebrity Endorser and Brand Trust simultaneously have a positive and significant effect on purchasing decisions. Celebrity Endorser, Brand Trust and Purchase Decision simultaneously have a positive and significant effect on Consumer Satisfaction. Celebrity Endorser has a positive and significant effect on consumer satisfaction through Purchase Decision as an intervening variable, Brand Trust variable has a positive and significant effect on Consumer Satisfaction through Purchase Decision as an intervening variable.   Abstrak Penelitian ini bertujuan menganalisis pengaruh variabel celebrity endorser dan brand trust terhadap Keputusan Pembelian dan Kepuasan Konsumen. Penelitian ini dilakukan pada seluruh masyarakat yang menggunakan sepeda motor di Kota Pekanbaru yang pernah melakukan pembelian sepeda motor Honda yang tidak diketahui jumlahnya. Didalam penelitian ini terdiri dari empat variabel yaitu satu variabel terikat, satu variabel intervening dan dua variabel bebas. Variabel-variabel tersebut adalah Kepuasan Konsumen (Y2), Keputusan Pembelian (Y1), brand trust (X2) dan celebrity endorser (X1). Penelitian ini dilakukan dengan menggunakan sampel sebanyak 128 orang. Dari segi analisis data, penelitian ini menggunakan metode analisis jalur dengan bantuan SPSS (Statistical Package for Social Science). Berdasarkan uji hipotesis yang dilakukan, penelitian menunjukkan bahwa celebrity endorser dan brand trust secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. celebrity endorser, brand trust dan keputusan pembelian secara silmultan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. celebrity endorser berpengaruh positif dan signifikan terhadap kepuasan konsumen melalui keputusan pembelian sebagai variabel intervening, variabel brand trust berpengaruh positif dan signifikan terhadap kepuasan konsumen melalui keputusan pembelian sebagai variabel intervening.
PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN PRODUK SMARTPHONE Firmansyah, Rezza; Restuti, Sri; Noviasari, Henni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.01

Abstract

Currently, the most widely used technology that can support these needs is one of them in the form of smartphone products or better known as smartphones. Consumers will be faced with information about a product in making purchasing decisions. This study aims to determine the effect of product attributes and prices on purchasing decisions and consumer satisfaction of Xiaomi smartphone products in Pekanbaru City. The population in this study is the people of Pekanbaru City who buy and use Xiaomi smartphones. The sampling technique used purposive sampling method and 108 people were selected as samples. Structural Equation Modeling with SmartPLS 3 software was used as a data analysis method. The results showed that product attributes have a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and purchase decisions have a positive and significant effect on consumer satisfaction.
Pengaruh Product Usability dan Cashback Promotion Terhadap Loyalitas Pengguna “OVO” Melalui Kepuasan shabri, Amirul; Restuti, Sri; Noviasari, Henni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.12

Abstract

This study aims to examine the effect of Product Usability and Cashback Promotion on User Loyalty of the "OVO" digital wallet through user satisfaction in Z Generation  in Pekanbaru City. The population in this study includes Z generation people who are domiciled in Pekanbaru City who use the OVO digital wallet with a sample size of 115 Z generation  of Pekanbaru City and with the Non-Probability Sampling technique. Data analysis using SEM-PLS with the help of SmartPLS.4.0 software.The results of this study indicate that (1) Product Usability has a positive and significant effect on satisfaction; (2) Cashback Promotion has a positive and significant effect on satisfaction; (3) product usability has a positive and significant effect on loyalty; (4) Cashback Promotion has a positive and significant effect on Loyalty; (5) Cashback Promotion has a positive and significant effect on Loyalty; (6) Product Usability has a significant positive effect on Loyalty through Satisfaction; (7) Cashback Promotion has a significant positive effect on Loyalty through Satisfaction.   Abstrak Penelitian ini bertujuan untuk menguji pengaruh Product Usability dan Cashback Promotion terhadap Loyalitas Pengguna dompet digital “OVO” melalui Kepuasan pengguna pada generasi Z di Kota Pekanbaru. Populasi dalam penelitian ini meliputi masyarakat generasi Z yang berdomisili Kota Pekanbaru yang menggunakan dompet digital OVO dengan ukuran sempel 115 genarasi Z kota Pekanbaru dan dengan teknik penentuan sampel Non-Probability Sampling. Analisis data menggunakan SEM-PLS dengan bantuan softwere SmartPLS.4.0.Hasil penelitian ini menunjukan bahwa (1) Product Usability berpengaruh positif dan signifikan terhadap Kepuasan; (2) Cashbck Promotion berpengaruh positif dan signifikan terhadap Kepuasan; (3) Product Usability berpengaruh positif dan signifikan terhadap Loyalitas; (4) Cashback Promotion berpengaruh positif dan signifikan terhadap Loyalitas; (5) Cashbck Promotion berpengaruh positif dan signifikan terhadap Loyalitas; (6) Product Usability berpengaruh positif signifikan terhadap Loyalitas melalui Kepuasan; (7) Cashbck Promotion berpengaruh positif signifikan terhadap Loyalitas melalui Kepuasan.
Co-Authors ', Marhadi ', Taufiqurrahman Abd. Rasyid Syamsuri Agus Dian Pramana Putra Aida Nursanti Alfath, Sauli Alvi Furwanti Alwie Alvionita, Agnes Alwina, Febri Amri, Taqiyuddin Andreas Siregar, Prima Anggita, Adelia Dwi Anggraini, Dian Resti Arini Novandalina Aufa, M. Zulkhoiri Azahra, Mutiara Azmi, Fauzan Azra, Nadella Azrico ' Azzahra, Citra Faizah Benny Siboro Desmiyawati Desmiyawati, Desmiyawati Dian Pratiwi Dinda, Ulfa Dinda Dini, Suci Sartika Rahma Edi Erwan Eko Saputra Eza Aprilia Sari Fadillah, Tiara Adifa Febrina Harianja Fendri, Fendri Firli Musfar, Tengku Firmansyah, Rezza Fitri, Nur Anisa Gatot Wijayanto Hasna, Zafira Husniawan, Adamsyah Hutapea, Evita Romaito Ikhsan, Fairuz Ilham Wahyudi Ishadi Ishadi James Hellyward Jayanti, Eka Fajri Junaidi, Andi Jusherm Jusherm Jushermi ' Jushermi Jushermi Jushermi Jushermi, Jushermi Juwita, Anggraini Kartika Indra Bella Kuncoro, Sadam Satyo Abdie Lestari, Tri Puji Endang Luthfi, Muhammad Mahmuda, Nanda Marhadi ' Maya Regina Maylista, Sylvia Melinda, Lisa Mita Jayanti Muhammad Jamil Hazfa Munzaro’ah, Munzaro’ah Nadhilatullidya , Maida Nainggolan, Gohanna Esha Aprianti Noviani, Rima Nugrah, Ummu Nur Azlina Nurhidayah, Andini Nursyamsi Ayu Nurul Hanifah Oktasia Nasution, Hafiza Pratama, Alfiq Resya Prayoga, Agus Prima Andreas Siregar Putri Lestari, Putri Putri, Aprila Putri, Nazwa Aqiila Putri, Yolanda Harmila Raesela, Raesela Ramadani, Arfina Rianda, Rianda Rihandhika, Bagas Marcellino Rindiani, Rindiani Roni Afrian Pane Rutmaira Sitinjak Sagala, Shuizella BR Salhazan Nasution Saniah, Badriati Sari, Hanifa Sehani Sehani Selfitri, Selfitri shabri, Amirul Siburian, Agus Santoso Siska, Erisa Putri Dwi Sitompul, Andri Hasudungan Sri Rahmi Murni Sri Restuti Sri Wahyuni Wildah Srimaulani ' Susi Hendriani Syahriva, Fellia Rahmi T. Firli Musfar Taufiqurrahman ' Tengku Firli Musfar Trisnawati, Eva Dwi Nur Tyas, Rara Claudia Kusumaning Ufi Mitsaqy Utari, Annisa wahyudi, beny Widiyasari, Devi Yananta Sari, Debyta Yutiandry Rivai Z, Searly Luvianti Zatra, Vini Siti Zulkarnain Zulkarnain