Article Per Year (5 Year)
p-Index From 2020 - 2025
3.964
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi IT JOURNAL RESEARCH AND DEVELOPMENT YUME : Journal of Management Jurnal Abdi Insani Bahtera Inovasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Bisnis Mahasiswa Jurnal Manajemen Pemasaran dan Perilaku Konsumen QISTINA: Jurnal Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa West Science Business and Management West Science Interdisciplinary Studies Nanggroe: Journal of Scholarly Service
Henni Noviasari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 48 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 48 Documents
Search

 1   2   3   4   5 
Analisis Tingkat Kepuasan Dengan Menggunakan Varibel Logistic Service Quality (LSQ) Juwita, Anggraini; Restuti, Sri; Noviasari, Henni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.07

Abstract

This study aims to determine the level of customer satisfaction at PT. Pos Indonesia at PT. Pos Indonesia using the Logistic Service Quality Variables in Kuantan Singingi District. The population in this study were customers who had used the services of PT. Pos Indonesia Kuantan Hilir branch, totaling 94 people.. Primary data was collected by means of observation, distribution of questionnaires and interviews to prove the research results. To test the hypothesis in this study is the method Customer Satisfaction Index (CSI) to determine the level of customer satisfaction and methodsImportance Performance Analysis (IPA)  with the help of the SPSS program. The sampling technique that has been chosen is using the techniquePurposive Sampling (94 service users of PT. Pos Indonesia Kuantan Hilir Branch) The results of the study show that customers aged 17-26 years, customers with the last high school education level are the dominant consumers. The level of customer satisfaction withLogistic Service Quality (LSQ) based on CSI of 83.24%. Based on the IPA method in quadrant A that needs improvement, namely handling order discrepancies that occur after they reach the customer, having a contact suggestion/call center to accommodate customer problems and making deliveries on time.   Abstrak Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pelanggan pada PT. Pos Indonesia pada PT. Pos Indonesia menggunakan variabel Logistic Service Quality di Kabupaten Kuantan Singingi. Populasi dalam penelitian ini adalah pelanggan yang pernah menggunakan jasa PT. Pos Indonesia cabang Kuantan Hilir yang berjumlah 94 orang. Da-ta primer dikumpulkan dengan cara observasi, penyebaran kuesioner dan wawancara un-tuk membuktikan hasil penelitian. Untuk menguji hipotesis dalam penelitian ini adalah dengan metode Customer Satisfaction Index (CSI) untuk mengetahui tingkat kepuasan konsumen dan metode Importance Performance Analysis (IPA) dengan bantuan program SPSS. Teknik pengambilan sampel yang telah dipilih adalah menggunakan teknik Purpos-ive Sampling (94 orang pengguna jasa PT. Pos Indonesia Cabang Kuantan Hilir). Hasil penelitian diketahui bahwa pelanggan berusia 17-26 tahun, pelanggan dengan tingkat pen-didikan terakhir SMA merupakan konsumen yang dominan. Tingkat kepuasan pelanggan terhadap Logistic Service Quality (LSQ) berdasarkan CSI sebesar 83,24%. Berdasarkan metode IPA pada kuadran A yang perlu adanya perbaikan yaitu menangani ketidaks-esuaian pesanan yang terjadi setelah sampai ke tangan pelanggan, Memiliki contact saran/ call center untuk menampung permasalahan pelanggan dan Melakukan pengiriman tepat waktu.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Selfitri, Selfitri; Noviasari, Henni; Jushermi, Jushermi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.19

Abstract

This study aims to determine how much influence Service Quality and Price have on customer loyalty through purchasing decisions at JN Coffe Bangkinang. The population  in this study is all consumers who have shopped at JN Coffe in Bangkinang City. This study used 110 respondents with Non-Probability Sampling technique with Purposive Sampling method. The analysis method in this study uses path analysis (Path Analysis) with data management using SPSS (Statistical Package of Social Science) version 23. The results of this study show that (1) Service quality has a positive and significant effect on Purchasing Decisions; (2) Price has a positive and significant effect on purchasing decisions; (3) Purchase decisions have a positive and significant effect on customer loyalty; (4) Service quality has a positive and significant effect on customer loyalty through Purchase Decisions; (5) Price has a positive and significant effect on customer loyalty through purchasing decisions.   Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pada JN Coffe Bangkinang. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah berbelanja pada JN Coffe di Kota Bangkinang. Penelitian ini menggunakan 110 responden dengan teknik Non-Probability Sampling dengan metode Purposive Sampling. Metode analisis dalam penelitian ini menggunakan analisis jalur (Path Analysis) dengan pengelolahan data menggunakan SPSS (Statistical Package of Social Science) versi 23. Hasil penelitian ini menunjukan bahwa (1)Kualitas pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian; (2)Harga berpengaruh positif dan signifikan terhadap Keputusan pembelian; (3)Keputusan pembelian berpengaruh positif dan signifikan terhadap Loyalitas pelanggan; (4)Kualitas pelayanan berpengaruh positif dan signifikan terhadap Loyalitas pelanggan melalui Keputusan Pembelian; (5)Harga berpengaruh positif dan signifikan terhadap Loyalitas pelanggan melalui Keputusan pembelian.
Analisis Sentimen Twitter dan Pengaruhnya Kepada Masyarakat Terhadap Jatuhnya Cryptocurrency Oktasia Nasution, Hafiza; Noviasari, Henni; Nasution, Salhazan; Melinda, Lisa
IT Journal Research and Development Vol. 7 No. 1 (2022)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/itjrd.2022.10599

Abstract

Cryptocurrency has become a global phenomenon nowadays. Based on the results of the GlobalWebIndex Survey, around 10% of internet users in Indonesia have digital currencies. But in recent years, the price of the cryptocurrency has fallen. It has resulted in people starting to hesitate to invest in crypto. This problem causes responses from the community, such as positive, negative, and neutral responses. This study aims to classify public opinion through the response to the fall of crypto by applying sentiment analysis through Twitter social media. Sentiment analysis data collection on Twitter uses the python programming language. There are three stages in the data analysis process: data crawling, preprocessing, and the results of classification and visualization. Based on research from sentiment analysis through social media Twitter, it was obtained that 57.9% produced a neutral value, 35.7% produced a positive value, and 6.4% produced a negative value.
Pemberdayaan Masyarakat Melalui Sosialisasi Eco-Print Dan Digital Marketing Untuk UMKM Desa Alai Selatan Noviasari, Henni; Kuncoro, Sadam Satyo Abdie; Nurhidayah, Andini; Nainggolan, Gohanna Esha Aprianti; Fitri, Nur Anisa; Anggraini, Dian Resti; Dini, Suci Sartika Rahma; Rianda, Rianda; Nadhilatullidya , Maida; Widiyasari, Devi; Mahmuda, Nanda
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 7 (2024): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i7.1359

Abstract

Pemberdayaan masyarakat melalui penyuluhan Eco-printing dan Digital Marketing merupakan upaya untuk meningkatkan kesejahteraan ekonomi masyarakat Desa Alai Selatan di Kecamatan Tebing Tinggi Barat, Kabupaten Kepulauan Meranti, Provinsi Riau. Desa ini tergolong desa tertinggal, sehingga perlu adanya upaya untuk mengembangkan potensi lokal. Program ini berfokus pada ibu-ibu PKK yang memiliki kemampuan untuk menciptakan produk ramah lingkungan dengan menggunakan teknik Eco-print, yaitu memanfaatkan pigmen alami dari daun bakau untuk mencetak motif di atas kain. Pelatihan yang diberikan tidak hanya meningkatkan keterampilan dalam memproduksi produk Eco-print, tetapi juga menekankan pentingnya Pemasaran Digital sebagai alat untuk memperluas pasar. Dengan memanfaatkan media sosial, ibu-ibu PKK dapat menjangkau audiens yang lebih luas, sehingga dapat meningkatkan penjualan produk. Hasil dari program ini menunjukkan bahwa peningkatan keterampilan dan pemahaman tentang Digital Marketing dapat menambah nilai produk Eco-print yang memanfaatkan bahan baku yang melimpah, ramah lingkungan, dan memiliki nilai seni yang tinggi. Selain itu, produk ini dapat menjadi alternatif untuk mengurangi penggunaan kantong plastik. Diharapkan program ini dapat menjadi model pemberdayaan masyarakat yang berkelanjutan di wilayah ini dan wilayah lainnya.
Pengembangan Budidaya Ikan Misbahul Munir Farm Melalui Digital Marketing Oleh Mahasiswa Kuliah Kerja Nyata Universitas Riau 2024 Di Desa Tanjung Noviasari, Henni; Fendri, Fendri; Sari, Hanifa; Pratama, Alfiq Resya; Lestari, Putri; Jayanti, Eka Fajri; Utari, Annisa; Rindiani, Rindiani; Wahyudi, Ilham; Siska, Erisa Putri Dwi; Husniawan, Adamsyah
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 6 (2024): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13731532

Abstract

Pengabdian ini membahas pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) Misbahul Munir Farm di Desa Tanjung, Kepulauan Meranti, Desa Tanjung memiliki potensi penduduknya bekerja sebagai wiraswasta dan petani. Salah satu wirausaha yang ada didesa Tanjung yaitu Budidaya ikan tawar. Misbahul Munir Farm, yang didirikan oleh Pak Munir pada tahun 2010, telah berkembang menjadi salah satu sentra budidaya ikan air tawar terkemuka di wilayah tersebut. Dalam upaya meningkatkan visibilitas dan daya saing usaha, mahasiswa Kuliah Kerja Nyata (KKN) 2024 berkolaborasi dengan Pak Munir untuk membuat Google Maps (GMAPS) dan memasang spanduk sebagai bagian dari strategi pemasaran.
Upaya Pencegahan Penyakit Stunting Pada Balita di Desa Tenan Melalui Sosialisasi dan Pembagian Makanan Bergizi Noviasari, Henni; Z, Searly Luvianti; Alwina, Febri; Ikhsan, Fairuz; Aufa, M. Zulkhoiri; Nugrah, Ummu; Sagala, Shuizella BR; Trisnawati, Eva Dwi Nur; Azra, Nadella; Prayoga, Agus; Zatra, Vini Siti
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 6 (2024): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13729845

Abstract

Kondisi  yang dikenal sebagai stunting  yang merupakan hasil dari kekurangan gizi kronis anak sejak lahir  menjadi masalah kesehatan utama di Indonesia dan memengaruhi orang di seluruh dunia. Stunting adalah masalah serius yang dapat  diatasi dengan mengurangi faktor penyebabnya. Salah satu cara untuk melakukannya adalah dengan melakukan penyuluhan atau sosialisasi kepada masyarakat umum tentang stunting. Pengabdian yang dilakukan oleh tim KKN UNRI 2024 yang bekerja sama dengan bidan desa di Desa Tenan. Desa Tenan memiliki angka stunting yang cukup tinggi. Maka dari itu kami Tim KKN UNRI melakukan kegiatan berupa sosialisasi dan pembagian makanan bergizi. Kegiatan diawali  tim KKN UNRI 2024 dengan melakukan pendataan untuk memperoleh informasi terbaru mengenai jumlah ibu hamil di desa tersebut, dan ditemukan 11 ibu hamil data ini diperoleh dari bidan desa. Data menunjukkan bahwa stunting masih terjadi dan pengetahuan akan kesadaran masyarakt masih rendah. Setelah pendataan, tim menyusun materi, melaksanakan sosialisasi, dan melakukan evaluasi, serta memberikan makanan bergizi kepada balita dan ibu hamil. Hasil sosialisasi menunjukkan peningkatan pemahaman dan kewaspadaan ibu hamil terhadap bahaya stunting, serta upaya pencegahan yang lebih baik dari masyarakat itu sendiri.
Pengaruh Sales Promotion Dan Shopping Life Style Terhadap Impulsive Buying Dengan Positive Emotion Variabel Intervening Di Tokopedia Putri, Aprila; Wijayanto, Gatot; Noviasari, Henni; Andreas Siregar, Prima
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/adfb2a88

Abstract

E-commerce has experienced rapid growth in recent years, one of which is Tokopedia and has a significant role in influencing purchasing decisions. The growth of e-commerce has made marketers strengthen their marketing strategies with Sales Promotion which can encourage consumers to make impulse buying decisions also influenced by Shopping Lifestyle and Positive Emotion plays a significant role as a mediator. The purpose of this study was to analyze the effect of Sales Promotion and Shopping Lifestyle on Impulsive Buying which is influenced by Positive Emotion at Tokopedia. This research method uses a quantitative approach with descriptive analysis method. The questionnaire was distributed to 385 respondents using Purposive Sampling technique and processed using Structural Eqquation Modeling - Partial Least Squre with SmartPls software version 4.0.9. The results of this study indicate that Sales Promotion, Shopping Lifestyle, Impulsive Buying, and Positive Emotions affect each other.
PENDAMPINGAN PEMBUATAN DAN PERHITUNGAN SEDERHANA NILAI PRODUK PAKAN WAFER PADA KELOMPOK TERNAK SAPI TRADISIONAL DI KEPULAUAN MERANTI Azlina, Nur; Noviasari, Henni; Hellyward, James; Erwan, Edi; Desmiyawati, Desmiyawati; Iznillah, Muhammad Luthfi; Amri, Taqiyuddin; Yananta Sari, Debyta; Azahra, Mutiara
Jurnal Abdi Insani Vol 12 No 5 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i5.2295

Abstract

Gogok Darussalam Village, located in Tebing Tinggi Barat District, Kepulauan Meranti Regency, possesses significant potential in sago crop production. The high volume of production results in an abundance of sago pulp waste, which can be utilized as raw material for the production of wafer-based cattle feed. This community service activity aimed to evaluate the formulation of wafer feed and assess the product's value in improving cattle weight gain. The program employed a Community-Based Research (CBR) approach, which actively involves the local community in every stage of the activity, thereby contributing to positive social change. The results of the activity indicated that this research-based approach successfully generated 80 to 90 percent feedback from the community. Despite the generally low level of education among participants, they demonstrated a good understanding of the material presented by the facilitators. The training began with a presentation on the process of producing wafer feed from sago pulp, followed by a simulation of business cost calculations for traditional cattle farming using a combination of wafer feed and natural grass. The findings also revealed that feed costs using wafer products were more economical, efficient, and generated higher profits compared to natural grass feed. In conclusion, wafer feed is feasible for application in both traditional and conventional cattle farming and holds strong potential for improving the welfare of livestock farmers.
The Effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for MS Glow Skincare Products in Bangkinang Kota, Kampar Regency Saniah, Badriati; Noviasari, Henni; Alvionita, Agnes; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1928

Abstract

This study was conducted with the aim of knowing the effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for Ms Glow Skincare Products in Bangkinang Kota, Kampar Regency. The population in this study were consumers of MS Glow skincare products in Bangkinang Kota, Kampar Regency, with the sample criteria in this study being MS Glow Skincare Product User Consumers, Consumers who live in Bangkinang Kota, Aged over 17 years. This study will use non-probability sampling techniques, where each member of the population does not have the same opportunity to be selected as part of the sample so that the sample size of this study is 100 people from the total population. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.0.  The results of this study indicate that Word of Mouth affects the brand trust of Ms Glow skincare products, Brand Image affects the brand trust of Ms Glow skincare products. Word Of Mouth affects the purchase decision of Ms Glow skincare products, Brand Image affects the purchase decision of Ms Glow skincare products, Brand trust affects the purchase decision of Ms Glow skincare products, Word of mouth affects purchasing decisions through brand trust of Ms Glow skincare products, Brand image affects purchasing decisions through Ms Glow skincare brand trust.
Analyzing the Determinants of Purchase Intention in E-commerce: Evidence from Bukalapak Users in Pekanbaru Tyas, Rara Claudia Kusumaning; Noviasari, Henni; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1959

Abstract

This study investigates the determinants of purchase intention in e-commerce, focusing on Bukalapak users in Pekanbaru, Indonesia. The research examines the influence of electronic word-of-mouth (eWOM), brand image, and consumer trust on purchase intention. A sample of 150 respondents was selected using non-probability sampling and purposive sampling techniques. Data were collected through questionnaires, observations, and documentation, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the SMART-PLS application. The results indicate that eWOM and brand image directly influence purchase intention and consumer trust. Consumer trust also directly affects purchase intention. Furthermore, eWOM and brand image indirectly influence purchase intention through consumer trust as a mediating variable. The findings suggest that eWOM and brand image play crucial roles in shaping consumer perceptions and building trust, which ultimately drives purchase intention in the context of e-commerce. The study highlights the importance of delivering strong and convincing information through eWOM and establishing a positive brand image to effectively increase consumer trust and purchase intention. The research contributes to the understanding of consumer behavior in e-commerce and provides insights for Bukalapak to enhance its marketing strategies and address the challenges of declining visitor numbers and purchase intentions.    
Co-Authors ', Marhadi ', Taufiqurrahman Abd. Rasyid Syamsuri Agus Dian Pramana Putra Aida Nursanti Alvionita, Agnes Alwina, Febri Amri, Taqiyuddin Andreas Siregar, Prima Anggita, Adelia Dwi Anggraini, Dian Resti Arini Novandalina Aufa, M. Zulkhoiri Azahra, Mutiara Azra, Nadella Azrico ' Azzahra, Citra Faizah Benny Siboro Desmiyawati Desmiyawati, Desmiyawati Dian Pratiwi Dinda, Ulfa Dinda Dini, Suci Sartika Rahma Edi Erwan Eko Saputra Eza Aprilia Sari Fadillah, Tiara Adifa Febrina Harianja Fendri, Fendri Firli Musfar, Tengku Firmansyah, Rezza Fitri, Nur Anisa Gatot Wijayanto Husniawan, Adamsyah Hutapea, Evita Romaito Ikhsan, Fairuz Ilham Wahyudi James Hellyward Jayanti, Eka Fajri Jusherm Jusherm Jushermi ' Jushermi Jushermi Jushermi Jushermi, Jushermi Juwita, Anggraini Kartika Indra Bella Kuncoro, Sadam Satyo Abdie Lestari, Tri Puji Endang Mahmuda, Nanda Marhadi ' Maya Regina Maylista, Sylvia Melinda, Lisa Mita Jayanti Muhammad Jamil Hazfa Muhammad Luthfi Iznillah, Muhammad Luthfi Munzaro’ah, Munzaro’ah Nadhilatullidya , Maida Nainggolan, Gohanna Esha Aprianti Noviani, Rima Nugrah, Ummu Nur Azlina Nurhidayah, Andini Nursyamsi Ayu Nurul Hanifah Oktasia Nasution, Hafiza Pratama, Alfiq Resya Prayoga, Agus Prima Andreas Siregar Putri Lestari, Putri Putri, Aprila Ramadani, Arfina Rianda, Rianda Rindiani, Rindiani Roni Afrian Pane Rutmaira Sitinjak Sagala, Shuizella BR Salhazan Nasution Saniah, Badriati Sari, Hanifa Sehani Sehani Selfitri, Selfitri shabri, Amirul Siburian, Agus Santoso Siska, Erisa Putri Dwi Sri Rahmi Murni Sri Restuti Sri Wahyuni Wildah Srimaulani ' Susi Hendriani Syahriva, Fellia Rahmi T. Firli Musfar Taufiqurrahman ' Tengku Firli Musfar Trisnawati, Eva Dwi Nur Tyas, Rara Claudia Kusumaning Ufi Mitsaqy Utari, Annisa wahyudi, beny Widiyasari, Devi Yananta Sari, Debyta Yutiandry Rivai Z, Searly Luvianti Zatra, Vini Siti Zulkarnain Zulkarnain