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All Journal JURNAL KEBANGSAAN Holistic Journal Of Management Research Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management JURNAL PENDIDIKAN TAMBUSAI At-Tadbir : jurnal ilmiah manajemen EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) (JRAMB) Jurnal Riset Akuntansi Mercu Buana DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Ekonomi Manajemen Enrichment : Journal of Management IJECA (International Journal of Education and Curriculum Application) BASKARA: Journal of Business and Entrepreneurship Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Penelitian Pendidikan Indonesia
Dede Jajang Suyaman
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Pajak Daerah, Retribusi Daerah dan Lain-Lain Pendapatan Asli Daerah yang Sah Terhadap Belanja Daerah di Kabupaten Karawang TAhun 2018-2022 Rifaldi, Achmad; Jajang Suyaman , Dede; Nurhasanah, Nunung
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.4109

Abstract

This research aims to analyze and explain the influence of regional taxes on regional expenditure, to determine the influence of regional levies on regional expenditure, to determine the influence of other legitimate regional original income on regional expenditure. To find out and analyze simultaneously regional taxes, regional levies, other influences of legitimate regional original income on regional expenditure in Karawang district. This research method uses quantitative verification, the sample used is the Karawang district realization report. The analytical test used is multiple linear regression analysis, with partial and simultaneous hypothesis testing. The results of this research show that regional taxes partially have a positive and significant effect on regional spending with a contribution of 42.51% which has a strong relationship with regional spending. Regional levies partially have a positive and significant effect on regional spending with a contribution of 17.06% which has a weak level of relationship with regional spending. Other partially valid PAD does not have a significant but positive effect on regional spending because it has a contribution of 10.96% which has a weak level of relationship with regional spending. Regional taxes, regional levies and others -others: Legal PAD simultaneously has a positive and significant effect on regional spending with a contribution of 50.9%, while heredity is influenced by other people
Peningkatan Literasi Keuangan, Digital, dan Kewirausahaan untuk Penguatan Karakter dan Kinerja UMKM di desa Pasir Kaliki Karawang Suyaman, Dede Jajang; Maula, Kholida Atiyatul; Piantara, Seia; Puspitaloka, Nina; Agustin, Ricky Denis; Zahra, Syifa Nida
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan, digital, dan kewirausahaan bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Pasir Kaliki, Kecamatan Rawamerta, Kabupaten Karawang. Permasalahan utama mitra meliputi rendahnya pemahaman dalam pencatatan keuangan, minimnya penggunaan media digital untuk pemasaran, serta lemahnya karakter wirausaha.Metode pelaksanaan menggunakan pendekatan partisipatif melalui tiga tahap pelatihan dan pendampingan, meliputi literasi keuangan, literasi digital, dan penguatan karakter kewirausahaan. Hasil kegiatan menunjukkan peningkatan signifikan terhadap kemampuan mitra dalam membuat laporan keuangan sederhana, memanfaatkan media digital untuk promosi, serta perubahan sikap dan kedisiplinan dalam mengelola usaha. Berdasarkan hasil pre-test dan post-test, terjadi peningkatan rata-rata sebesar 47% pada literasi keuangan, 50% pada literasi digital, dan 42% pada karakter kewirausahaan. Temuan ini sejalan dengan berbagai penelitian terdahulu yang menunjukkan bahwa literasi dan karakter wirausaha berpengaruh terhadap kinerja UMKM (Lusardi & Mitchell, 2014; Sari & Putra, 2022). Program ini memberikan dampak positif terhadap peningkatan kinerja usaha mitra serta memperkuat karakter kewirausahaan berbasis nilai-nilai tanggung jawab dan inovasi.
THE MEDIATING ROLE OF MSME CHARACTER IN THE INFLUENCE OF MSME LITERACY ON BUSINESS PERFORMANCE IN KARAWANG Maula, Kholida Atiyatul; Suyaman, Dede Jajang; Piantara, Seia; Puspitaloka, Nina; Agustin, Ricky; Zahra, Syifa
(JRAMB) Jurnal Riset Akuntansi Mercu Buana Vol 11 No 2: November 2025
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jramb.v11i2.4852

Abstract

This study aims to analyze the effect of MSME literacy on the Character and performance of MSMEs in Karawang Regency. MSME literacy encompasses knowledge of finance, business, law, and technology, which is believed to shape entrepreneurial Character and enhance business performance. The study employed a quantitative approach, utilizing a survey method with 100 MSME players. Data were analyzed using multiple regression and mediation tests. The results showed that MSME literacy has a positive and significant effect on the Character and performance of MSMEs. In addition, the Character of MSMEs is proven to partially mediate the relationship between Literacy and performance. The implications of this study encourage the need for an MSME literacy improvement program that is integrated with entrepreneurial character development.
Analysis of consumer satisfaction with digital marketing and service quality Dede Jajang Suyaman; Cucun Cunayah; Widiarti Widiarti; Moch Fachrizal Nurhanansyah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243684

Abstract

The phenomenon of technological development is growing rapidly based on digital information system technology in Indonesia today. Some financial products and exchange rates commonly used in electronic payments have now become an unavoidable paradigm in trade or services. Objective This research aims to determine the condition of digital marketing variables, service quality and customer satisfaction at Brits Hotel Karawang. This research is a sample study conducted by consumers as respondents in the research, data collection using a questionnaire with a total of 100 respondents consisting of consumers and visitors to Café and Resto Karawang. The analytical method used is a quantitative method with descriptive analysis and verification analysis. To process the data the author used the help of Microsoft Excel 2016 and SPSS 22 For Windows programs. The results of the research that has been carried out state that digital marketing is at quite good criteria, service quality is at quite good criteria and customer satisfaction is also at quite good criteria. The T test results show that digital marketing partially influences customer satisfaction, service quality partially influences customer satisfaction. The F test results show that digital marketing and service quality simultaneously influence customer satisfaction. To get better customer satisfaction, Brits Hotel Karawang must pay more attention to digital marketing and service quality simultaneously. Because these two variables play an important role in customer satisfaction. This implication reflects the need for organizations to continue to adapt to technological trends and focus on developing these aspects to win competition in an increasingly digital market. Additionally, the findings of this research also underscore the importance of understanding customer perceptions and preferences in the context of digital marketing to improve their impact on overall customer satisfaction.
Strategi Pengembangan Inovasi Bisnis pada Optik Aletalens untuk Meningkatkan Daya Saing Patricia Gunadhi, Leony; Sri Ayu Lestari; Danang Kusnanto; Rabhi Fathan Muhammad; Dede Jajang Suyaman
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 1 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rv25c230

Abstract

This study aims to analyze Optik Aletalens' business innovation development strategy to enhance its competitiveness amidst the increasingly competitive and digitalized optical industry. The research method used was a qualitative approach with a descriptive case study design. Data collection techniques included in-depth interviews, direct observation, and documentation. These data were analyzed using thematic analysis and comparative Business Model Canvas (BMC) mapping before and after the innovation development. The results indicate that the innovations implemented included strengthening digital marketing through social media and WhatsApp Business, improving customer experience-based service quality with the support of modern eye examination equipment, and developing partnership strategies and customer loyalty programs that expand market segments and enhance customer interaction. The study's conclusions confirm that an integrated, customer-value-oriented business model transformation can strengthen the value proposition, diversify distribution channels and revenue sources, and build a sustainable competitive advantage for Optik Aletalens.   Keywords: Business Model Innovation, Business Model Canvas, Competitiveness, Digital Transformation  
Developing a Conceptual Experiential Learning–Based School of Entrepreneurship Model to Foster Entrepreneurial Mindset and Character in Senior High School Suyaman, Dede Jajang; Adham, M. Januar Ibnu; Maulana, Amri Dhimas; Saddik, Mohamed; Abiyuna, Thaufan; Septi, Lia Eka; Sari, Elia Nurindah; Hasbullah, Zahra Yasifa
IJECA (International Journal of Education and Curriculum Application) Vol 9, No 1 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/ijeca.v9i1.38364

Abstract

Entrepreneurship education at the secondary school level is increasingly recognized as a strategic pathway to cultivate future-ready competencies beyond technical business skills. However, many school-based programs remain fragmented, focusing primarily on business projects without systematically integrating dispositional development and institutional support mechanisms. This study aims to develop and conceptually validate the Experiential Learning–Based School of Entrepreneurship (PEIR) model designed to strengthen the entrepreneurial mindset and entrepreneurial character of high school students. The study uses a Research and Development (R&D) approach adapted from Borg and Gall with a focus on the model development stage, including needs analysis, conceptual design, expert validation, and limited testing. Data were collected using a needs assessment questionnaire, expert validation sheets, a model feasibility observation checklist, a student perception questionnaire, and standardized instruments to measure entrepreneurial mindset and entrepreneurial character. The results of the needs analysis showed pedagogical fragmentation, limited institutional integration, and the lack of a dispositional assessment mechanism that explicitly measures the strengthening of entrepreneurial mindset and character. The PEIR (Prepare–Experience–Internalize–Reflect) model was designed as a structured and integrated experiential learning cycle with institutional support and a multidimensional evaluation system. Expert validation results showed a very high level of content validity (S-CVI = 0.96) and excellent instrument reliability (α = 0.93). A limited trial showed a high level of model feasibility (90%), very positive student perceptions (M = 4.28), and moderate improvement based on N-Gain values for the variables of entrepreneurial mindset (0.43) and entrepreneurial character (0.38). These findings indicate that the integration of structured experiential learning within an institutional framework can produce meaningful dispositional reinforcement. Theoretically, this study contributes by integrating cognitive and affective-ethical dimensions into a single operational learning architecture. Practically, the PEIR model offers an adaptive and sustainable framework for schools to institutionalize entrepreneurship education oriented towards character building and entrepreneurial mindset.
Analisis Swot Dalam Perumusan Strategi Pengembangan Usaha Kuliner Gudeg Eyang Selviana Junaedi Putri; Dede Jajang Suyaman; Rabhi Fathan Muhammad; Danang Kusnanto
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10609

Abstract

Penelitian ini membahas tantangan yang dihadapi kuliner tradisional seperti Gudeg Eyang dalam mempertahankan eksistensi di tengah dinamika pasar, perubahan selera konsumen, serta meningkatnya intensitas persaingan. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi untuk menggali faktor internal dan eksternal yang memengaruhi strategi bisnis. Analisis data dilakukan menggunakan Model Analisis SWOT yang mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi Gudeg Eyang. Hasil analisis menunjukkan bahwa kekuatan utama terletak pada keaslian cita rasa, kedekatan dengan pelanggan, dan reputasi budaya lokal. Namun, kelemahan masih ditemukan pada aspek inovasi produk, pemanfaatan digital marketing, serta pengelolaan sumber daya manusia. Dari sisi eksternal, peluang muncul melalui tren minat terhadap kuliner tradisional dan potensi ekspansi pasar digital, sementara ancaman berasal dari perubahan preferensi konsumen dan persaingan produk sejenis. Berdasarkan hasil tersebut, strategi yang direkomendasikan meliputi diversifikasi kanal distribusi, penguatan identitas merek berbasis kearifan lokal, optimalisasi teknologi digital untuk promosi, serta peningkatan kapasitas SDM guna meningkatkan adaptabilitas terhadap perubahan pasar. Penerapan strategi ini diharapkan mampu memperkuat daya saing dan menjaga keberlanjutan usaha Gudeg Eyang secara jangka panjang.
Co-Authors Abd. Rasyid Syamsuri Abdilah Zulkarnaen Abiyuna, Thaufan Adham, M. Januar Ibnu Afifah Fauziyyah Agustin, Ricky Agustin, Ricky Denis Ahmad Almaududi Nur Ahmas Alfiani Darliah, Marina Nofeline Andrianto, Muhammad Rizky Asep M, Aripin Ayudia, Selly Bambang Setiawan Banuara Nadaek Banuara Nadeak Budi Rahayu, Budi Cucun Cunayah Cunayah, Cucun Dede Ratnaningrum Dekky SI Efendi Dewi Juniar Dewi Nuzila Ramadanita Dewi Puspasari Didit Supriadi Dimasuharto, Nugroho Dion Alan Nugraha Edi Suswardji Edi Suswardji Nugroho Eka Alfaridzi Erica Julianthi Priatna Evi Fitri Andriani Hartelina Hasbullah, Zahra Yasifa Hendra Susila Hermawan, Hendra Hersona Sonny Hersona, Sonny Hussayna, Adnan Gristian Ila Karmila Irma, Nuri Junjun Sirojudin Kusmayadi, Odang KUSNANTO, DANANG Lestari, Nurmala Suci Lina Sukmasari Maula, Kholida Atiyatul Maulana, Amri Dhimas Moch Fachrizal Nurhanansyah Muhamad Ari Maulana Muhamad Guntar Suryaatmaja Muhamad Natsir Muhammad Adhimawan Wijaya Nadeak, Banuara Nelly Martini Nunung Nurhasanah Nunung Nurhasanah Nurhanansyah, Moch Fachrizal Patricia Gunadhi, Leony Piantara, Seia Puspitaloka, Nina Putri, Maysa Rewandi Rabhi Fathan Muhammad Rabhi Fathan Muhammad Rahma Suryani Rahmi Amalia Rifaldi, Achmad Saddik, Mohamed Sari, Elia Nurindah Seia Piantara Selviana Junaedi Putri Septi, Lia Eka Solehudin Solehudin, Solehudin Sonny Hersona Sonny Hersona Sonny Hersonna Sony Hersona Sophira Alifiana Sri Ayu Lestari Sukron Suprapti, Heni Sutarjo Syamsul Huda Tati Yulianti Widianto Widi Widiarti Widiarti Widiarti Widiarti Yeni Yulianti, Tati Zaelani, Ahmad Zahra, Syifa Zahra, Syifa Nida