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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences JMM (Jurnal Masyarakat Mandiri) Sosio e-kons JABE (Journal of Applied Business and Economic) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Business Review and Case Studies Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economics, Business, and Entrepreneurship (IJEBE) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Procedia of Social Sciences and Humanities Amkop Management Accounting Review (AMAR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Science and Education Research FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nora, Liza
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Journal of Consumer Science

 1 
The Determinants of Purchase Intention Halal Products: The Moderating Role of Religiosity Nora, Liza; Sriminarti, Nurul
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.220-233

Abstract

Halal marketing is an important concept for marketers doing business in Muslim-majority countries. To predict consumer behavior toward halal products, the Theory of Reasoned Action (TRA) explains the two components of the formation of purchase intentions, namely attitude and subjective norms. Consumer concern for the lawfulness of a product is also influenced by a person's level of religiosity. This study aims to empirically test the ability of religiosity as a moderator that affects attitudes, and subjective norms on purchase intentions. This study applied a quantitative design. One hundred and ninety respondents in Indonesia were collected through random sampling. Data were collected through an online questionnaire using Google Forms and analyzed by Structural Equation Modelling (SEM). This study explains that subjective attitudes and norms have a positive and significant effect on purchase intentions. Religiosity as a moderator is able to influence subjective attitudes and norms on purchase intentions. The results of this study provide information that halal products are unique because they have spiritual elements. In this regard, marketers must remember that Muslim consumers exercise additional vigilance to ensure that the product fulfills not only functional needs but also spiritual needs.
Halal Food Purchasing Behavior of The Millennial Generation in Indonesia Liza Nora; Nurul Sriminarti
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.509-534

Abstract

Background: The Muslim millennial population plays an increasingly important role in the future development of the halal market. Therefore, understanding the consumer behavior of Indonesian Muslim millennials and the factors that influence their decisions when choosing halal products and services is essential. Purpose: This study aims to explore Indonesian millennial consumers' behavior toward halal food products by integrating the Theory of Planned Behavior (TPB) with additional variables of halal awareness and religious belief. Method: This study employs quantitative methods. Data were collected through purposive sampling using online questionnaires distributed via Google Forms to 267 millennial respondents born between 1981 and 1996 in Indonesia. Data were analyzed using descriptive methods and Structural Equation Modeling (SEM). Findings: Halal awareness does not affect purchase intention. In contrast, attitudes, subjective norms, perceived behavioral control, and religious beliefs significantly influence purchase intention. Additionally, purchase intention significantly influences purchase behavior, acting as a mediator between perceived behavioral control and religious beliefs. Conclusions: These findings provide new insights into the factors influencing consumer purchasing behavior, particularly among millennials, and highlight the importance of psychological and social factors in halal product choice. The study is expected to contribute significantly to the development of marketing strategies in markets sensitive to religious issues. Research implication: To increase millennials' purchase intention toward halal food, managerial strategies should focus on quality, safety, product conformity with health and sustainability values, and the use of social influence through social media, influencers, and community campaigns. Additionally, strategies should facilitate access and purchasing, offer competitive prices, and ensure convenience in the purchasing process so that millennials feel in control of their decisions.
Co-Authors Abdul Gofur Adrian Muluk Agus Suradika Ahmad Yani Al Bakri, Salim Alivia Rajab Amor Marundha Ananda, Nadya Asri Anggraini, Dahlia Tri Annisa Muthiah Alizzah Ardian Hariyono Arifin, Ichwan Arna Suryani Atikasari, Putri Azimah Hanifah Bambang Sutrisno Chairani, Syaila Ayu Dede Suleman Dinda, Ranisyia E, Elfarisna Eva Herianti Farchani, Akhmad Yusli Fauzania, Bella Grahito, Damar Hapsari, Nia Puspita Harun, Siti Hafnidar Huda, Muhamad Khozinul Ichwan Arifin Iman Satria Utama Irtikha , Fianti Juita Tanjung Kaamilah, Nur Afiifah Lola Rahmadona, Lola Lukman Hadi, Lukman Marundha, Amor Muluk, Adrian Mutmainah Mutmainah Nasiron Nasiron Nasiron Nasiron Nurul Sriminarti Ranisyia dinda alfirani Reza, Muhammad Abiy Rohman, Topik Rudiatin, Endang Saiful Bahri Salahuddin Al Ayubi Sayogo, Muhammad Miftachul Huda Alvin Slamet Wahyudi Sriminarti, Nurul Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Syah Rahman, Alif Syifa Azqia, Syifa Tanjung, Juita Tria Astika Endah Permatasari Tusholihah, Annisa Vanisyati, Zefitiazhar Ken Rifda Wahyudi Wahyudi Wiguna, Muhammad Sadam Yonavi, Ana