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All Journal JURNAL SAINS PEMASARAN INDONESIA JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia The Journal Gastronomy Tourism Jurnal Pengabdian Kepada Masyarakat MAKARDHI International Journal of Green Tourism Research and Applications Indonesian Journal of Applied and Industrial Sciences (ESA) Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Ni Made Tirtawati
Politeknik Pariwisata Bali
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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BERAPA JUMLAH PENGUNJUNG YANG SEHARUSNYA DITERIMA OLEH PENGUSAHA PARIWISATA PADA SAAT PANDEMI COVID-19? Suasapha, Anom Hery; Tirtawati, Ni Made; Dianasari, Dewa Ayu Made Lily; Iswarini, Ni Ketut; Sudiarta, I Nyoman
Paryaṭaka Jurnal Pariwisata Budaya dan Keagamaan Vol 3 No 2 (2025): Februari 2025
Publisher : Institut Agama Hindu Negeri Gde Puda Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/pyt.v3i2.2433

Abstract

Limiting the number of visitors is one of the best efforts that tourism entrepreneurs can make to continue operating safely during the COVID-19 pandemic. Unfortunately, a method for determining the maximum number of visitors accepted during an outbreak is unavailable. This article explains the method to determine the maximum number of visitors using a seafood café in Kedonganan Beach Bali as a case study. The proposed determination method uses a tourism carrying capacity formula that is modified by incorporating physical distancing and correction factors relevant to the COVID-19 pandemic situation, such as temporary closure of destination, attraction, and tourism business, into the equation. This article demonstrates how modifications made to the original carrying capacity formula can produce a formula for determining the maximum number of visitors that can be received during the pandemic while placing the visitors’ and workers' safety as a top priority. This article shows how the modified formula can calculate the maximum number of visitors the tourism operator can accept during the COVID-19 Pandemic. This article contributes an idea in developing a method for determining the maximum number of visitors in the future if the tourism industry faces a similar situation where tourist movement and interaction, as the essence of tourism, can threaten their safety.
STRATEGI PENGEMBANGAN DESA WISATA CAU BELAYU SEBAGAI DESA WISATA YANG BERDAYA KOMPETITIF: STRATEGI PENGEMBANGAN DESA WISATA CAU BELAYU SEBAGAI DESA WISATA YANG BERDAYA KOMPETITIF Wayan Wikananda Yudha; Ni Made Tirtawati; Ida Bagus Gede Agung Widana
Journal of Applied Science in Tourism Destination Vol. 3 No. 1 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i1.1581

Abstract

Cau Belayu Tourism Village is one of the tourist villages located between the border of Tabanan regency and Badung regency, after the establishment of the Regent Decree, Cau Belayu Tourism Village still has not shown significant development. Cau Belayu Tourism Village in Tabanan Regency is experiencing obstacles in its development. Cau BelayuTourism Village faces difficulties in managing human resources who serve as managers, in addition, the management of tourist destinations is also one of the obstacles faced Another obstacle is the problem of marketing. Cau Belayu Tourism Village may be less effective in promoting its attractions to potential tourists. In addition, the lack of variety of tourism products is also an obstacle. Cau Belayu Tourism Village needs to develop more varied and attractive tourism products. Therefore, in this study, researchers want to know more deeply the strengths, weaknesses, opportunities and threats of the Cau BelayuTourism Village to analyze its development strategy. The approach is descriptive qualitative, and the sources are identified using the pentahelix method based on the following criteria: the sources must be at least 17 years old, have a thorough understanding of the tourist village of Cau Belayu, and be able to communicate effectively through observation, interviewing, and documentation of the research instruments (SWOT, IFAS, and EFAS). The SO Strategy (Strength-Opportunities) score IFAS 0.14 and EFAS 0.42 obtained from the study's results indicate that an aggressive strategy will be used to develop the Cau Belayu tourist village as a suitable competitive tourist village. This strategy will include partnerships for integrated tourism packages, collaboration with government programs, technology innovation for attractions, strengthening branding through cooperation, and global trend-based promotion.
Indonesian Tourist Satisfaction towards GWK Cultural Park Using Importance-Performance Analysis (IPA) as a Tool to Determine Improvement Priorities Tirtawati, NI Made; Negarayana, Ida Bagus Putra; Julianti, Ni Kadek Intan
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.235

Abstract

This research aims to identify the level of satisfaction of Indonesian tourists, the tourism product attributes that need improvement, and the loyalty of Indonesian tourists towards the tourism products at GWK Cultural Park. This research employs a quantitative method with 100 samples collected through accidental sampling. Primary data collection is conducted through questionnaires, field observations, and documentation. The analysis methods used in this research are the Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA). The research findings indicate that the satisfaction index of Indonesian tourists stands at 84%, indicating that Indonesian tourists are delighted with the tourism products at GWK Cultural Park. Based on the Importance-Performance Analysis (IPA) results, the top priorities that the management should implement to enhance the satisfaction of Indonesian tourists are providing tourist attractions that match the price paid, having staff who quickly process entrance tickets, and ensuring that the tourist area is free from unpleasant odors. The level of loyalty among Indonesian tourists in the attitudinal loyalty category is 18%, the behavioral loyalty category is 45%, and the composite loyalty category is 37%. This research demonstrates that tourist attractions that align with the price paid, responsive staff, and an odor-free environment are crucial in enhancing the satisfaction of Indonesian tourists, who have an 82% chance of becoming repeat guests at GWK Cultural Park. Keywords: tourist satisfaction, tourist loyalty, Indonesian tourists, tourism products, Garuda Wisnu Kencana cultural park
Pendampingan Tata Kelola Desa Wisata Sidan, Kabupaten Gianyar Aridayanti, Dewa Ayu Nyoman; Dianasari, Dewa Ayu Made Lily; Liestiandre, Hanugerah Kristiono; Tirtawati, Ni Made; Widana, Ida BAgus Gede Agung; Ida Bagus Putra, Negarayana
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1459

Abstract

Desa wisata Sidan merupakan sebuah desa wisata rintisan yang memiliki potensi wisata berupa kekayaan sumber daya alam utamanya berupa persawahan. Hal ini menjadikan pengelola memilih untuk mengembangankan produk wisata berbasis ekowisata, dimana sumber daya alam yang dimiliki dikelola dengan mengedepanan konservasi dan edukasi. Namun dalam pengembangannya, belum terdapat tata kelola yang baik sehingga hal tersebut menjadi salah satu kendala bagi pengembangan Desa Wisata Sidan. Pengabdian kepada masyarakat ini dilakukan dalam bentuk pendampingan tata kelola desa wisata, dengan peserta seluruh pemangku kepentingan di Desa Wisata Sidan. Output dari kegiatan ini adalah meningkatnya pemahaman masyarakat tentang sistem tata kelola desa wisata, terbentuknya sistem tata kelola pariwisata secara profesional di wilayah Desa Sidan yang mengakomodir aspirasi masyarakat lokal sehingga Desa Wisata Sidan dapat berkembang. Dengan kegiatan ini diharapkan akan memberikan manfaat berupa meningkatnya SDM dari Desa Wisata Sidan yang terampil dan mandiri dalam mengelola potensi wisata di daerahnya secara berkelanjutan. Kegiatan ini juga diharapkan dapat meningkatkan kapasitas sumber daya manusia di Desa Wisata Sidan, menjadikan mereka lebih terampil dan mandiri dalam mengelola potensi wisata yang dimiliki.
Motivation for Domestic Tourists to Visit Sayan Tourism Village, Gianyar Regency Thariana, Putu Lisa; Tirtawati, Ni Made; Mertha, I Wayan
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11193

Abstract

The purpose of this study was to determine the push motivation and pull motivation factors of domestic tourists visiting Sayan Tourism Village, Gianyar Regency. The population of this study were domestic tourists who had visited Sayan Tourism Village, Gianyar Regency. Using the Yamane formula, a total of 100 respondents were obtained with the Purposive Sampling technique, followed by sampling using Accidental Sampling. Data collection was carried out using survey methods (questionnaires), observation and literature studies. The collected data were analyzed using Exploratory Factor Analysis (EFA) with the SPSS 25 application program. The results showed that 5 new push factors were formed from 24 indicators. The push factors are: cultural exploration and vacation factors; breaking away from routine; relaxation; pride; and nostalgia. The pull factors derived from 21 indicators formed 5 new factors, namely: first, cultural attraction factor; second, natural attraction factor; third, tourism facility factor; fourth, accessibility pull factor; and finally, destination image factor. The dominant factors of the push factors are cultural exploration and vacationing, while the dominant factor of the pull factors is cultural attraction.
Pengembangan Potensi Wisata Gastronomi Di Desa Wisata Penarungan Kabupaten Badung Suarsana, Antonio Putra; Tirtawati, Ni Made; Lilasari, Luh Nyoman Tri
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1210

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui makanan lokal sebagai produk desa wisata Penarungan dilihat dari komponen gastronomi dan mengetahui pengembangan potensi wisata gastronomi sebagai daya tarik desa wisata Penarungan. Data yang digunakan adalah data kualitatif. Sumber data yang digunakan adalah data primer dan sekunder. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Sebanyak 10 informan. Teknik pengumpulan data menggunakan pedoman wawancara. Teknik analisis data menggunakan teknik analisis reduksi data, triangulasi, penyajian data, penarikan kesimpulan dan pengembangannya melalui analisis SWOT dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Guling samsam merekak, warung Men Cesver, warung Men Hendra, dan warung Pan Kobleng sudah memenuhi sembilan komponen dalam gastronomi. Namun, pengetahuan literatur akan makanan dan kandungan gizi yang terdapat dalam makanan perlu ditingkatkan lagi. Selanjutnya untuk strategi pengembangan yang tepat dalam pengembangan potensi wisata gastronomi sebagai daya tarik desa wisata Penarungan adalah strategi agresif dengan mengutamakan Strategi S – O yang terdapat dalam hasil matriks SWOT. 
Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung: Strategi Pengembangan Desa Petang Sebagai Desa Wisata Berbasis Masyarakat di Kabupaten Badung Pranatajaya, I Gusti Ngurah Krisna; Tirtawati, Ni Made; Mertha, I Wayan
Journal of Applied Science in Tourism Destination Vol. 2 No. 2 (2024): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v2i2.1575

Abstract

This study aims to analyze internal and external existing conditions and formulate strategic factors in the development of Petang Village as a community-based tourism village in Badung Regency. This study adopts a qualitative approach by using interview guidance as the primary data collection instrument. The research sample consisted of 6 informants/resource persons where the Chairman of the Petang Village Porkdarwis was the key speaker, the Head of Petang Village was the main resource person and the supporting resources person representing various stakeholders, including the local community, the media, the government, and the tourism industry. Data analysis was carried out using the META SWOT with VRIO to identify internal factors and PESTEL to identify external factors faced in the development of Petang Tourism Village. The results of the analysis show that the Strength-Opportunity (SO) strategy is the most appropriate approach to optimize the potential of Petang Village. This strategy focuses on utilizing the internal strength of the village to capitalize on the external opportunities available. The results of this study indicate that the implementation of the SO strategy can effectively encourage the transformation of Petang Village into a more advanced and sustainable tourist destination.
Lensa Netnografi: Analisis Sentimen Untuk Peningkatan Engagement Konten Promosi Pariwisata Melalui Film “The Last Of Us 2 Swandeni, Ni Kadek; Indrayani, I Gusti Ayu Putu Wita; Trisdayanti, Ni Putu Eka; Darmaputra, Putu Gede Eka; Tirtawati, Ni Made
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1798

Abstract

This study aims to analyze sentiments in the Instagram post @kemenparekraf.ri regarding the film "The Last of Us 2" and its impact on increasing engagement in promotional content through an infrequently employed approach. The research intends to investigate the effect of using dramatic content in promoting the film "The Last of Us 2" on the Instagram account @kemenparekraf.ri in enhancing audience engagement using a netnography approach. A qualitative research method was employed by collecting data through online observation of content posted on January 24, 2023. Findings indicate that the use of dramatic content significantly increased audience engagement, with an engagement rate reaching 17.7%, although the majority of sentiments expressed were negative. The practical implications of this research are to provide recommendations for government social media managers to exercise greater caution in determining promotional content, while theoretically contributing to the understanding of the netnography approach in the context of tourism promotion. Keywords: netnography, promotion, sentiment, tourism
How Instagram Drives Promotion for Melasti Beach: A Study on its Effectiveness Tanara, Casey; Tirtawati, Ni Made; Agustini, Ni Putu Oka
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11194

Abstract

Melasti Beach is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study is to determine the effectiveness of social media Instagram as a promotional media at Melasti Beach Ungasan. The data sources used are primary and secondary. Respondents in this study totaled 100 respondents who interacted with the Instagram account @melastibeach.official and had visited Melasti Beach. The data analysis technique is descriptive statistical analysis with a quantitative approach in terms of the AIDA analysis model. The results of this study show that the total value of Attention dimension is 1755, Interest dimension is 1743, Desire dimension is 1742 and the Action dimension is 1763. The total expectation value for each dimension has the same value 2000. The results of the percentage effectiveness of Attention dimension is 88% which graphic content from Instagram @melastibeach.official can attract the attention of tourists, Interest dimension is 87% which tourists are interested in knowing more information about the tourist attractions displayed Instagram @melastibeach.official and Desire dimension’s is 87% which make Instagram content @melastibeach.official as reference material to visit and Action dimension has a percentage result of 88% where tourists decide to take a trip to the Melasti Beach after seeing the Instagram profile @melastibeach.official. From the percentage results in each dimension at a special level, @melastibeach.official’s Instagram  is effective as a promotional medium at the Melasti Beach.
Foreign Tourists' Preferences for Wellness Tourism Products in Ubud Prilandini, Ni Kadek Putri; Susianti, Hartanti Woro; Negarayana, Ida Bagus Putra; Tirtawati, Ni Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11667

Abstract

Wellness tourism in Ubud has started to re-emerge since 2020 with increasingly diverse wellness tourism product characteristics in line with the demand for wellness tourism products in Ubud, such as yoga retreats, meditation retreats, spiritual retreats, detoxes, and spa resorts. To focus on the development of the Ubud tourism area, it is necessary to identify the tendency of tourists to purchase tourism products so that the management of the Ubud tourism area. This study aims to determine the preferences (tendencies) of tourists in purchasing wellness tourism products in Ubud. A quantitative approach was used in this study by analyzing descriptive statistics and the number of respondents used was 120 people. This study resulted in foreign tourists' preferences for mind mental activity/education products being volunteers (volunteering), for health nutrition/diet products being detoxes (detox), for body physical fitness/beauty care products being pilates classes (pilates classes), for relaxation rest/meditation products being traditional massage (traditional massage).
Co-Authors Agustini, Ni Putu Oka Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Bestari, Ni Made Prasiwi Dewa Ayu Made Lily Dianasari Dewa Ayu Nyoman Aridayanti Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dianasari, Dewa Ayu Made Lily Dwi Candra Anggara, I Gusti Made Hanugerah Kristiona Liestiandre I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ayu Putu Wita Indrayani I Gusti Ngurah Agung Suprastayasa I Nyoman Sudiarta I Wayan Mertha Ida Bagus Gede Agung Widana Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Iswarini, Ni Ketut Julianti, Ni Kadek Intan Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Negarayana, IB Putra Negarayana, Ida Bagus Putra Ni Kadek Ari Santi Ni Made Eka Mahadewi Ni Made Inna Dariwardani Ni Putu Eka Trisdayanti Ni Putu Oka Agustini Pande Putu Wulandari Pranatajaya, I Gusti Ngurah Krisna Prilandini, Ni Kadek Putri Prinanda, Nathaniel Aji Putu Delvia Noviana Dewi Putu Gede Eka Darmaputra Reni Ariasri, Nyoman Sindy Claudya Suarsana, Antonio Putra Susianti, Hartanti Woro Swandeni, Ni Kadek Tanara, Casey Thariana, Putu Lisa Tri Lilasari, Luh Nyoman Wayan Wikananda Yudha Widana, Ida Bagus Gede Agung Wulandari, Pande Putu Yosita, Ni Kadek