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Domestic Tourists' Perceptions of Education-Based Tourism Products at Bali Bird Park Yosita, Ni Kadek; Tirtawati, Ni Made; Lilasari, Luh Nyoman Tri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11724

Abstract

Tourist perception is a tourist's view, understanding of a tourist towards a tourist destination. Educational tourism products are activities that integrate learning experiences with recreation to provide added value to tourists. This study was conducted at Bali Bird Park with the aim of determining the perception of domestic tourists towards educational tourism products at Bali Bird Park. This study is quantitative with a sample of 100 respondents who have visited Bali Bird. The data obtained were processed using SPSS with Descriptive Analysis, Validity Test and Reliability Test. Based on the average of each variable, the accessibility variable has the highest average value of 4.54 with a very good category. Based on the accessibility variable indicator, tourists really like access to the Bali Bird Park tourist attraction because it makes it easy for tourists to find the location of Bali Bird Park. While the variable that has the lowest average value is the price variable with an average of 4.13 in the good category. This is because the prices given are still quite expensive such as food and drinks due to the lack of restaurant facilities or food stands.
Eksplorasi Potensi Alam dan Kuliner Lokal dalam Pengembangan Paket Ekowisata di Desa Tua, Tabanan, Bali Wulandari, Pande Putu; Bestari, Ni Made Prasiwi; Tirtawati, Ni Made
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1928

Abstract

Tua Village in Marga District, Tabanan Regency, holds significant natural and cultural potential for ecotourism development, yet its resources remain underutilized. This study aims to explore and design ecotourism packages that integrate the village’s natural landscape and local culinary heritage to enhance community-based tourism. Using a qualitative descriptive approach, data were collected through interviews, observations, documentation, and desk research. Informants were selected using purposive and snowball sampling, involving local leaders, community elders, and residents near key attractions such as the Bayan Ancient Tree. The findings propose two ecotourism packages, Tabanan Breeze (half-day) and Tabanan Treasures (full-day), which combine cycling tours, rice field experiences, traditional games, and local cooking activities featuring Kaliadrem cake made with Marigold flowers, a primary agricultural commodity in Tua Village. These packages emphasize environmental sustainability, cultural preservation, and local empowerment. The research highlights the importance of ecotourism as a tool to strengthen rural economies, extend tourist stays, and promote Bali’s sustainable tourism development. Keywords: tourism potential, ecotourism, local cuisine, community-based tourism
Peningkatan Kapasitas Masyarakat Lokal Dalam Pemasaran Produk Wisata Dan Pengelolaan Homestay Di Desa Wisata Sidan Ni Made Tirtawati; Dewa Ayu Made Lily Dianasari; Dewa Ayu Nyoman Aridayanti; Hanugerah Kristiona Liestiandre; Ni Made Eka Mahadewi
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2073

Abstract

Sidan Tourism Village as a tourism village assisted by the Tourism Destination Study Program has shown its existence in the stages of tourism village development. Through the assistance of training on tourism village governance, as well as training on strengthening product packaging and storytelling, Sidan Tourism Village has succeeded in exploring its tourism potential and has an online promotional media equipped with storytelling. However, the digital platform owned by Sidan Tourism Village has not yet shown a significant impact on tourist visits. The existence of limitations in digital marketing can be an obstacle in the development of Sidan Tourism Village. In addition, the demand for tourists to stay overnight in the tourism village creates opportunities for the provision of homestays. Based on the situation analysis, there are limited human resources in Sidan Tourism Village in marketing and preparing homestays at this time, creating a need for assistance that aims to improve the ability of local communities in marketing tourism products and managing homestays. This activity is expected to provide benefits in the form of community readiness to market tourism products and manage their homes to be used as homestays with standards in accordance with the tourism industry so as to increase the economic impact of the community directly.
Green Behaviour of Tourists in the Cultural Heritage Destination of Borobudur Temple Prinanda, Nathaniel Aji; Tirtawati, Ni Made; Mertha, I Wayan
International Journal of Green Tourism Research and Applications Vol. 7 No. 2 (2025): December 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i2.167-177

Abstract

Tourism is one of the economic sectors that has a major impact on ecosystems, so its sustainability is receiving increasing attention in academic literature. The sustainability approach cannot be seen from the destination as the supply side only, but also from the demand side, namely tourists. However, limited research has examined the behavioral side of tourists, particularly the factors driving green behavior in cultural heritage destinations leaving a critical gap in understanding demand-side sustainability.  As a UNESCO World Heritage site, Borobudur Temple faces challenges in maintaining sustainability amid high tourist activity. Although conservation efforts have been implemented, the extent and drivers of tourists’ green behavior remain unclear. This study employs a quantitative design using a structured questionnaire distributed to 160 purposively selected domestic tourists at Borobudur Temple. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM) with SmartPLS to identify the influence of internal and external factors on green behavior. The findings reveal that environmental aspects dominate tourist green behavior, followed by social and economic aspects. Internal factors, particularly trusted values, show a slightly stronger influence than external factors, although aesthetic experience also plays a key role. Conversely, destination knowledge and habitual green actions were found to be weak points. These results highlight the need for sustainability strategies that combine value-based education, improved informational tools, and behavioral nudges to help translate environmental awareness into consistent tourist actions.
Local’s Participation in Evolving Gastronomy Tourism in Ubud and Beyond Wulandari, Pande Putu; Tirtawati, Ni Made
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.208

Abstract

The Ministry of Tourism has chosen Ubud to represent the UNWTO gastronomy destination prototype. The locals' involvement in creating an inclusive gastronomy destination deserves consideration because they have a significant stake and direct role in integrating its culinary characteristics to create a distinctive gastronomy destination. By evaluating the local's readiness and identifying the potential of its gastronomic features, this study seeks to investigate the locals' participation in developing gastronomic tourism in Ubud and beyond. Through interviews with key informants, such as local leaders, governments, organizations, and associated practitioners, and observations, this research determines the level of locals' participation by evaluating their readiness. In addition, interviews with local's representatives at 13 tourism villages in Ubud and beyond, who are members of BUMDes Bersama Gianyar Aman, were also conducted. Data analysis was performed through the Community Readiness Model approach and analyzed using qualitative descriptive analysis techniques. The results showed that the local readiness level is at the fourth stage. Even though it is still in the pre-planning stages, the locals are prepared to develop gastronomy tourism. The leadership dimension is primarily influencing the level of local's readiness. Meanwhile, the dimension of community efforts needs to be improved in responding to local's readiness by increasing involvement in various efforts. Keywords: Gastronomy Destination, Local’s Participation, Community Readiness Model, Tourism Village; Ubud.