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All Journal JURNAL SAINS PEMASARAN INDONESIA JURNAL KEPARIWISATAAN Tourism Reserch Journal Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia The Journal Gastronomy Tourism Jurnal Pengabdian Kepada Masyarakat MAKARDHI Jurnal Pemberdayaan Pariwisata International Journal of Green Tourism Research and Applications Indonesian Journal of Applied and Industrial Sciences (ESA) Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Ni Made Tirtawati
Politeknik Pariwisata Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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How Instagram Drives Promotion for Melasti Beach: A Study on its Effectiveness Tanara, Casey; Tirtawati, Ni Made; Agustini, Ni Putu Oka
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11194

Abstract

Melasti Beach is one of the tourist attractions that uses social media, especially Instagram as a promotional medium, therefore it is very important to know the effectiveness of social media in promoting a tourist attraction. The purpose of this study is to determine the effectiveness of social media Instagram as a promotional media at Melasti Beach Ungasan. The data sources used are primary and secondary. Respondents in this study totaled 100 respondents who interacted with the Instagram account @melastibeach.official and had visited Melasti Beach. The data analysis technique is descriptive statistical analysis with a quantitative approach in terms of the AIDA analysis model. The results of this study show that the total value of Attention dimension is 1755, Interest dimension is 1743, Desire dimension is 1742 and the Action dimension is 1763. The total expectation value for each dimension has the same value 2000. The results of the percentage effectiveness of Attention dimension is 88% which graphic content from Instagram @melastibeach.official can attract the attention of tourists, Interest dimension is 87% which tourists are interested in knowing more information about the tourist attractions displayed Instagram @melastibeach.official and Desire dimension’s is 87% which make Instagram content @melastibeach.official as reference material to visit and Action dimension has a percentage result of 88% where tourists decide to take a trip to the Melasti Beach after seeing the Instagram profile @melastibeach.official. From the percentage results in each dimension at a special level, @melastibeach.official’s Instagram  is effective as a promotional medium at the Melasti Beach.
Foreign Tourists' Preferences for Wellness Tourism Products in Ubud Prilandini, Ni Kadek Putri; Susianti, Hartanti Woro; Negarayana, Ida Bagus Putra; Tirtawati, Ni Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i9.11667

Abstract

Wellness tourism in Ubud has started to re-emerge since 2020 with increasingly diverse wellness tourism product characteristics in line with the demand for wellness tourism products in Ubud, such as yoga retreats, meditation retreats, spiritual retreats, detoxes, and spa resorts. To focus on the development of the Ubud tourism area, it is necessary to identify the tendency of tourists to purchase tourism products so that the management of the Ubud tourism area. This study aims to determine the preferences (tendencies) of tourists in purchasing wellness tourism products in Ubud. A quantitative approach was used in this study by analyzing descriptive statistics and the number of respondents used was 120 people. This study resulted in foreign tourists' preferences for mind mental activity/education products being volunteers (volunteering), for health nutrition/diet products being detoxes (detox), for body physical fitness/beauty care products being pilates classes (pilates classes), for relaxation rest/meditation products being traditional massage (traditional massage).
Domestic Tourists' Perceptions of Education-Based Tourism Products at Bali Bird Park Yosita, Ni Kadek; Tirtawati, Ni Made; Lilasari, Luh Nyoman Tri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i10.11724

Abstract

Tourist perception is a tourist's view, understanding of a tourist towards a tourist destination. Educational tourism products are activities that integrate learning experiences with recreation to provide added value to tourists. This study was conducted at Bali Bird Park with the aim of determining the perception of domestic tourists towards educational tourism products at Bali Bird Park. This study is quantitative with a sample of 100 respondents who have visited Bali Bird. The data obtained were processed using SPSS with Descriptive Analysis, Validity Test and Reliability Test. Based on the average of each variable, the accessibility variable has the highest average value of 4.54 with a very good category. Based on the accessibility variable indicator, tourists really like access to the Bali Bird Park tourist attraction because it makes it easy for tourists to find the location of Bali Bird Park. While the variable that has the lowest average value is the price variable with an average of 4.13 in the good category. This is because the prices given are still quite expensive such as food and drinks due to the lack of restaurant facilities or food stands.
Eksplorasi Potensi Alam dan Kuliner Lokal dalam Pengembangan Paket Ekowisata di Desa Tua, Tabanan, Bali Wulandari, Pande Putu; Bestari, Ni Made Prasiwi; Tirtawati, Ni Made
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1928

Abstract

Tua Village in Marga District, Tabanan Regency, holds significant natural and cultural potential for ecotourism development, yet its resources remain underutilized. This study aims to explore and design ecotourism packages that integrate the village’s natural landscape and local culinary heritage to enhance community-based tourism. Using a qualitative descriptive approach, data were collected through interviews, observations, documentation, and desk research. Informants were selected using purposive and snowball sampling, involving local leaders, community elders, and residents near key attractions such as the Bayan Ancient Tree. The findings propose two ecotourism packages, Tabanan Breeze (half-day) and Tabanan Treasures (full-day), which combine cycling tours, rice field experiences, traditional games, and local cooking activities featuring Kaliadrem cake made with Marigold flowers, a primary agricultural commodity in Tua Village. These packages emphasize environmental sustainability, cultural preservation, and local empowerment. The research highlights the importance of ecotourism as a tool to strengthen rural economies, extend tourist stays, and promote Bali’s sustainable tourism development. Keywords: tourism potential, ecotourism, local cuisine, community-based tourism
Peningkatan Kapasitas Masyarakat Lokal Dalam Pemasaran Produk Wisata Dan Pengelolaan Homestay Di Desa Wisata Sidan Ni Made Tirtawati; Dewa Ayu Made Lily Dianasari; Dewa Ayu Nyoman Aridayanti; Hanugerah Kristiona Liestiandre; Ni Made Eka Mahadewi
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2073

Abstract

Sidan Tourism Village as a tourism village assisted by the Tourism Destination Study Program has shown its existence in the stages of tourism village development. Through the assistance of training on tourism village governance, as well as training on strengthening product packaging and storytelling, Sidan Tourism Village has succeeded in exploring its tourism potential and has an online promotional media equipped with storytelling. However, the digital platform owned by Sidan Tourism Village has not yet shown a significant impact on tourist visits. The existence of limitations in digital marketing can be an obstacle in the development of Sidan Tourism Village. In addition, the demand for tourists to stay overnight in the tourism village creates opportunities for the provision of homestays. Based on the situation analysis, there are limited human resources in Sidan Tourism Village in marketing and preparing homestays at this time, creating a need for assistance that aims to improve the ability of local communities in marketing tourism products and managing homestays. This activity is expected to provide benefits in the form of community readiness to market tourism products and manage their homes to be used as homestays with standards in accordance with the tourism industry so as to increase the economic impact of the community directly.
Green Behaviour of Tourists in the Cultural Heritage Destination of Borobudur Temple Prinanda, Nathaniel Aji; Tirtawati, Ni Made; Mertha, I Wayan
International Journal of Green Tourism Research and Applications Vol. 7 No. 2 (2025): December 2025
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v7i2.167-177

Abstract

Tourism is one of the economic sectors that has a major impact on ecosystems, so its sustainability is receiving increasing attention in academic literature. The sustainability approach cannot be seen from the destination as the supply side only, but also from the demand side, namely tourists. However, limited research has examined the behavioral side of tourists, particularly the factors driving green behavior in cultural heritage destinations leaving a critical gap in understanding demand-side sustainability.  As a UNESCO World Heritage site, Borobudur Temple faces challenges in maintaining sustainability amid high tourist activity. Although conservation efforts have been implemented, the extent and drivers of tourists’ green behavior remain unclear. This study employs a quantitative design using a structured questionnaire distributed to 160 purposively selected domestic tourists at Borobudur Temple. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM) with SmartPLS to identify the influence of internal and external factors on green behavior. The findings reveal that environmental aspects dominate tourist green behavior, followed by social and economic aspects. Internal factors, particularly trusted values, show a slightly stronger influence than external factors, although aesthetic experience also plays a key role. Conversely, destination knowledge and habitual green actions were found to be weak points. These results highlight the need for sustainability strategies that combine value-based education, improved informational tools, and behavioral nudges to help translate environmental awareness into consistent tourist actions.
Co-Authors Agustini, Ni Putu Oka Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Bestari, Ni Made Prasiwi Dewa Ayu Made Lily Dianasari Dewa Ayu Nyoman Aridayanti Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dianasari, Dewa Ayu Made Lily Dwi Candra Anggara, I Gusti Made Hanugerah Kristiona Liestiandre I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ayu Putu Wita Indrayani I Gusti Ngurah Agung Suprastayasa I Nyoman Sudiarta I Wayan Mertha Ida Bagus Gede Agung Widana Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Iswarini, Ni Ketut Julianti, Ni Kadek Intan Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Negarayana, IB Putra Negarayana, Ida Bagus Putra Ni Kadek Ari Santi Ni Made Eka Mahadewi Ni Made Inna Dariwardani Ni Putu Eka Trisdayanti Ni Putu Oka Agustini Pande Putu Wulandari Pranatajaya, I Gusti Ngurah Krisna Prilandini, Ni Kadek Putri Prinanda, Nathaniel Aji Putu Delvia Noviana Dewi Putu Gede Eka Darmaputra Reni Ariasri, Nyoman Sindy Claudya Suarsana, Antonio Putra Susianti, Hartanti Woro Swandeni, Ni Kadek Tanara, Casey Thariana, Putu Lisa Tri Lilasari, Luh Nyoman Wayan Wikananda Yudha Widana, Ida Bagus Gede Agung Wulandari, Pande Putu Yosita, Ni Kadek