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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia The Journal Gastronomy Tourism Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Applied and Industrial Sciences (ESA) Eduvest - Journal of Universal Studies Guna Sewaka Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Applied Science in Tourism Destination TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Ni Made Tirtawati
Politeknik Pariwisata Bali
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Local’s Participation in Evolving Gastronomy Tourism in Ubud and Beyond Wulandari, Pande Putu; Tirtawati, Ni Made
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.208

Abstract

The Ministry of Tourism has chosen Ubud to represent the UNWTO gastronomy destination prototype. The locals' involvement in creating an inclusive gastronomy destination deserves consideration because they have a significant stake and direct role in integrating its culinary characteristics to create a distinctive gastronomy destination. By evaluating the local's readiness and identifying the potential of its gastronomic features, this study seeks to investigate the locals' participation in developing gastronomic tourism in Ubud and beyond. Through interviews with key informants, such as local leaders, governments, organizations, and associated practitioners, and observations, this research determines the level of locals' participation by evaluating their readiness. In addition, interviews with local's representatives at 13 tourism villages in Ubud and beyond, who are members of BUMDes Bersama Gianyar Aman, were also conducted. Data analysis was performed through the Community Readiness Model approach and analyzed using qualitative descriptive analysis techniques. The results showed that the local readiness level is at the fourth stage. Even though it is still in the pre-planning stages, the locals are prepared to develop gastronomy tourism. The leadership dimension is primarily influencing the level of local's readiness. Meanwhile, the dimension of community efforts needs to be improved in responding to local's readiness by increasing involvement in various efforts. Keywords: Gastronomy Destination, Local’s Participation, Community Readiness Model, Tourism Village; Ubud.
The Influence of Affiliate Marketing on Millennial Tourists’ Intention To Visit Bali with Brand Trust as A Mediating Variable Gede Febrian Govinda Tanjung; Hanugerah Kristiono Liestiandre; Ni Made Tirtawati
Eduvest - Journal of Universal Studies Vol. 6 No. 7 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i7.53347

Abstract

Digital marketing transformation has reshaped tourist decision-making, particularly among millennials who rely heavily on influencer-generated content. This study investigates the influence of affiliate marketing on millennials’ intention to visit Bali, with brand trust serving as a mediating variable. Adopting a quantitative approach, data were collected from 500 respondents who had never visited Bali but had been exposed to affiliate marketing content. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for data analysis. The results indicate that affiliate marketing has a positive and significant direct effect on both brand trust and visit intention. Brand trust, in turn, significantly enhances visit intention and partially mediates the relationship between affiliate marketing and visit intention. The indirect effect through brand trust is stronger than the direct effect, underscoring the central role of trust in digital tourism marketing. These findings contribute to the digital marketing and tourism literature and offer actionable implications for destination managers seeking to design trust-oriented affiliate marketing strategies to attract millennial tourists to Bali.
Kajian Psychological Carrying Capacity Pantai Kuta Bali Berdasarkan Beach Evaluation Structure dan Perceived Crowding Ni Luh Putu Budastri; Ni Made Tirtawati; Anom Hery Suasapha
Jurnal Ilmiah Pariwisata Vol 31 No 2 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i2.2083

Abstract

This study aims to analyze the psychological carrying capacity of Kuta Beach based on tourists' evaluations of beach quality attributes (Beach Evaluation Structure) and perceived crowding. The study was motivated by the high intensity of tourist visitation, which has the potential to affect the quality of tourists' experiences and destination sustainability. A quantitative approach was employed involving 200 tourists who had visited Kuta Beach more than once. Data were collected through questionnaire surveys and analyzed using descriptive statistics. The results indicate that most Beach Evaluation Structure attributes, including cleanliness of beach environment, safety, and facilities and services, received positive evaluations from tourists. In contrast, the beach protection and management dimension received relatively lower evaluations, particularly regarding coastal erosion protection and the provision of environmental information. Furthermore, tourists acknowledged that Kuta Beach becomes crowded during certain periods; however, the level of crowding remained within an acceptable range and did not significantly diminish the quality of their tourism experience. Overall, the findings suggest that the psychological carrying capacity of Kuta Beach remains within an acceptable threshold, although early signs of pressure indicate the need for sustainable destination management. Keywords: psychological carrying capacity, beach evaluation structure, perceived crowding, Kuta Beach Bali
Co-Authors Agustini, Ni Putu Oka Anom Hery Suasapha Aridayanti, Dewa Ayu Nyoman Bestari, Ni Made Prasiwi Dewa Ayu Made Lily Dianasari Dewa Ayu Nyoman Aridayanti Dewa Ayu Nyoman Aridayanti Dewi, Mega Intan Puspita Dianasari, Dewa Ayu Made Lily Dwi Candra Anggara, I Gusti Made Gede Febrian Govinda Tanjung Hanugerah Kristiona Liestiandre I Gede Gian Saputra, I Gede I Gede Made Sukariyanto I Gusti Ayu Putu Wita Indrayani I Gusti Ngurah Agung Suprastayasa I Nyoman Sudiarta I Wayan Mertha Ida Bagus Gede Agung Widana Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Ida Bagus Putra, Negarayana Iswarini, Ni Ketut Julianti, Ni Kadek Intan Kristiono Liestiandre, Hanugerah Lilasari, Luh Nyoman Tri Negarayana, IB Putra Negarayana, Ida Bagus Putra Ni Kadek Ari Santi Ni Luh Putu Budastri Ni Made Eka Mahadewi Ni Made Inna Dariwardani Ni Putu Eka Trisdayanti Ni Putu Oka Agustini Pande Putu Wulandari Pranatajaya, I Gusti Ngurah Krisna Prilandini, Ni Kadek Putri Putu Delvia Noviana Dewi Putu Gede Eka Darmaputra Reni Ariasri, Nyoman Sindy Claudya Suarsana, Antonio Putra Susianti, Hartanti Woro Swandeni, Ni Kadek Tanara, Casey Thariana, Putu Lisa Tri Lilasari, Luh Nyoman Wayan Wikananda Yudha Widana, Ida Bagus Gede Agung Wulandari, Pande Putu Yosita, Ni Kadek