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All Journal Jurnal AGROTEKNOLOGI Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Dedicators Community Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) International Journal of Community Service Learning JURNAL AGRIBISAINS JURNAL AGRICA Jurnal Masyarakat Merdeka (JMM) Jurnal Hexagro Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian JAIM (Jurnal Abdi Masyarakat) Jurnal Pengabdian Masyarakat Bumi Raflesia JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Food ScienTech Journal Bubungan Tinggi: Jurnal Pengabdian Masyarakat Journal of Community Service and Empowerment Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Management Agribisnis (Jimanggis) Agribis J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) JATIMAS : Jurnal Pertanian dan Pengabdian Masyarakat Agricultural Review Jurnal Ilmiah Pertanian Nasional
Nina Lisanty
Kadiri University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : JURNAL AGRICA

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PREFERENSI KONSUMEN ATAS PEMBARUAN KEMASAN PRODUK KERUPUK LAMUK (STUDI KASUS JAJANAN TRADISIONAL KHAS DESA KALIRONG, KEDIRI): (Studi Kasus Jajanan Tradisional Khas Desa Kalirong, Kediri) Wibowo, Moch. Agus Suryo; Artini, Widi; Sidhi, Eko Yuliarsha; Lisanty, Nina
JURNAL AGRICA Vol. 18 No. 2 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i2.14232

Abstract

Lamuk Crackers, a beloved traditional snack from Kalirong Village in Kediri, exemplifies an innovative way to repurpose cassava starch waste. Known for their distinctive flavour and cost-effective production, these crackers offer several advantages. However, they also face obstacles in today's competitive snack market, particularly in terms of packaging innovation. This study aims to understand consumer preferences for Lamuk Crackers better, emphasising the significance of packaging development and proposing strategies to improve packaging that can boost the product’s market position. We adopted a quantitative research approach, using a structured questionnaire as our primary data collection tool for surveys. Using simple random sampling, we gathered responses from 185 consumers who had previously tried Lamuk Crackers. Data analysis was performed using logistic regression to identify key factors that influence purchasing decisions. The findings reveal that innovative packaging, such as aluminium foil in a standing pouch design, considerably enhances consumer appeal and preference. Important factors influencing buying choices include product quality, materials, shelf life, brand loyalty, and price. There is a clear link between innovative packaging and the product’s visual appeal, which helps communicate its premium quality, improves protection, and prolongs shelf life—all of which affect consumer decisions. To grow the market share, implementing a comprehensive marketing strategy is essential, using social media, e-commerce platforms, and collaborations with retail partners. This approach aims to preserve the authentic identity of Lamuk Crackers while boosting its competitiveness amid a rapidly changing marketplace.
Co-Authors Achmad Masykur Ghazali Agustia Dwi Pamujiati Agustia Dwi Pamujiati Agustia Dwi Pamujiati Ahmad Habibi Walid Ahmad Haris Hasanuddin Slamet Andarini, Marwita Andreas Zulkarnain Anggraini, Dea Asikin Bahar Auliyya, Zikra Ayu Nur Aliza Azkiyah, Lailatul Bahar, Asikin Chumaidah, Siti Cindy Yohana Devi Oktaviana Devina Cinantya Anindita Djoko Rahardjo Djoko Rahardjo Eko Yuliarsha Sidhi Eko Yuliarsha Sidhi Eko Yuliarsha Sidhi Eko Yuliarsha Sidhi Emmy Hamidah Exzanidan Fahas Fajarino, Aldo Firdausi, Muhammad Riza Firnanda , Arya Bagus Heru Kurniawan Hohoubun, Frederik Moses Bal-bal Junaidi Junaidi Junaidi Junaidi Kharisma Satria Pamungkas Kresna Widigdo Margo Utomo Liya Agustina, Liya Mariyono Mariyono Mayda, Trika Moch. Agus Suryo Wibowo Mufiana Alfatin Mulyanto Mulyanto Nanang Aji Saputro Nixie Azalia Whintisna Nixie Azalia Whintisna Nugraheni Hadiyanti Nugraheni Hadiyanti Nugraheni Hadiyanti Nur Khabibi Nur Laili Wahyu Triana Nur Ulfa Turohmah Nurrohman, Aji Pamungkas, Kharisma Satria Prayoga, Reksa Nanda Putri Islami, Gadis Tiara Rachmad Chairul Huda Rafelda Dias Nurfitri Rahmawati, Siti Zenita Rasyadan Taufiq Probojati Reksa Nanda Prayoga Risma Ari Prayitno Rizki Jefri Ramadhan Roszana Wahyuniati Sa'adah, Enik Nur Saptorini Saptorini Sari, Sindy Permata Satriya Bayu Aji Setyowati Slamet, Ahmad Haris Hasanudin Suryo Wibowo, Mochamad Agus Taufan Achmad Ghozali Yusuf Ta’wim, Akhris Asanit Tri Widayatsih Tri Widayatsih, Tri Tutut Dwi Sutiknjo Tutut Dwi Sutiknjo Tutut Dwi Sutiknjo Umi Mariyati Wahyudi Wally Wibowo, Moch. Agus Suryo Widi Artini Widi Artini Wiwiek Andajani WIWIEK ANDAJANI Yesy Nur Gunariyati Yuli Witono Yuliyanto Yuliyanto Yusuf, Taufan Achmad Gozali