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All Journal Jurnal Administrasi Bisnis Sosiohumaniora JIP (Jurnal Industri dan Perkotaan) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Administrasi dan Manajemen Jurnal Mantik eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi dan Bisnis
Lie Othman
Business Administration, FISIP, Riau University
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Consumer Behavior Online Shopping in Market Place (Study of Willingness to Buy UR, UIR, UIN and UMRI Riau Student Consumers) Othman, Lie; Fadli, Mashur; Heriyanto, Meyzi; Jalil, Ashaluddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2707

Abstract

The purpose of this study was to investigate the factors that influence consumers' willingness to buy on an online platform with research locations on students from the University of Riau, UIR, UIN and UMRI Pekanbaru City and using an explanatory research methodology. This study uses PLS-SEM with Smart-PLS software in analyzing and processing data. Collecting data using a questionnaire using google form with a research sample of 100 consumer students. The results of the study explain that the relationship between perceived reputations (PREP) has no positive and significant effect on the WTB variable with a p-value of 0.093. The t-statistic value is 1.681, the perception of risk (PR) has no positive and significant effect on the WTB variable with a p-value of 0.143. The t-statistic value is 1.469, ease of use (EOU) has no positive and significant effect on the WTB variable with a p-value of 0.198. The t-statistic value is 1.289, the perceived size (PS) has no positive and significant effect on the WTB variable with a p-value of 0.430. The t statistic value is 0.789, the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000. The t-statistic value is 7.154, and the Perception of Privacy Information Protection (PPIP) has no positive and significant effect on the WTB variable with a p-value of 0.105. The value of t statistic is 1.623 the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000.
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anak Agung Gede Sugianthara Anggi Wiyani Putri Annurul Fadilla Arie Gunawan Ashaluddin Jalil Asyura, Bella Atika Safitri Bintal Amin Chairani Asyuni Clara Yolandika Claudia Andhini Sofyan Desi Saputri Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Evi betharia Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Harapan Tua R.F.S Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Ikhsan, Masrul Imam Agung Maulana irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati Lubis, Paija M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Mashur Fadli Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Muhammad Luthfi Munawaroh, Putri Nadita Yulia Putri Netalia Marliza Nidya Astantika Nurjanah Nurjanah Nursirwan Nursirwan Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri Amanda Azalia Putri Rahayunigtyas Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Auwalul Rizki Reza Junaidi Ringgo Eldapi Yozani Ringgo Eldapi Yozani Ririn Aisyah Putri Riyanda " Riyanda Elsera Yozani Riza Bella Winanda Ronaldo Sinaga Rudi Wahyudi Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Shafiya Hanisra Putri Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Prasetyowati Sri Widiyanti Sufilla Lailatul Qadri Suryalena Suryalena Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Ulfa Rizki Pradini Vioni Amisha Wijayanti, Maya Risma Yudinda Salza Aprilia Zaili Rusli Zainur , Nabila Syamara ZK Abdurahman Baizal ZULKIFLI ZULKIFLI