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All Journal Jurnal Manajemen dan Agribisnis JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura MIX : Jurnal Ilmiah Manajemen Distribusi International Journal of Social Science and Business International Journal of Supply Chain Management Forum Manajemen Enrichment : Journal of Management JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Bisnis dan Kewirausahaan Journal of Innovation in Management, Accounting and Business International Journal of Asian Business and Management (IJABM) Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Bisnis (J-Mabis)
Rahmayanti, Putu Laksmita Dewi
Fakultas Ekonomi, Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Transportation Other

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PENGEMBANGAN INTEGRASI TAM DENGAN FLOW THEORY DAN MOBILE APP DESIGN QUALITY PADA PENGGUNA E-COMMERCE DI BALI Widagda, I Gst. Ngr. Jaya Agung; Adnyani, I Gusti Ayu Dewi; Rahmayanti, Putu Laksmita Dewi; Septiani, Emilia
Distribusi - Journal of Management and Business Vol. 12 No. 1 (2024): Distribusi, March 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i1.422

Abstract

Tujuan penelitian ini adalah untuk menguji dan menjelaskan pengaruh persepsi kemudahan penggunaan, persepsi kemanfaatan, dan kualitas desain mobile app terhadap perceived flow (persepsi pengalaman) dan niat untuk terus menggunakan.  Populasi penelitian ini adalah konsumen yang menggunakan e-commerce di Bali yang jumlahnya tidak diketahui. Besarnya sampel yang digunakan sebanyak 180 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa persepsi kemudahaan penggunaan tidak berpengaruh terhadap niat untuk terus menggunakan, sedangkan persepsi kemanfaatan dan kualitas desain mobile app berpengaruh positif dan signifikan terhadap niat untuk terus menggunakan, dan persepsi kemudahan penggunaan, persepsi kemanfaatan, kualitas desain mobile app berpengaruh positif dan signikan terhadap persepsi pengalaman, serta persepsi pengalaman berpengaruh positif dan signifikan terhadap niat untuk terus menggunakan. Oleh karena itu penting bagi e-commerce di Bali untuk selalu memperhatikan persepsi kemudahaan penggunaan, persepsi kemanfaatan, kualitas desai mobile app dalam rangka meningkatkan persepsi pengalaman dan niat untuk terus menggunakan.
Development of Theory of Planned Behavior (TPB) With Self-Efficacy to Explain The Intention To Be A Farmer in The Zinenial Generation Widagda K, I Gusti Ngurah Jaya Agung; Yasa, Ni Nyoman Kerti; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu; Dharmanegara, Ida Bagus Agung
Jurnal Manajemen & Agribisnis Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.3.428

Abstract

The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used is path analysis by SEM-PLS. Results showed that attitudes did not affect willingness to farm. Subjective norms and PBC had a positive and significant effect on intention to become a farmer, attitudes, and self-efficacy between subjective norms and PBC. and it made a big impression. , and self-efficacy can act as mediators of attitudes, subjective norms, and the impact PBC has on their intent to become a Gen Z farmer in Bali. It is therefore important that government, educational institutions and parents understand that farming is a good career, the more self-efficacy a person has towards farming, the easier it is for someone to get into it Enter Farming Farmer So You Can Encouraged Gen Z have big intentions to become farmers. Likewise, the availability of land and farming skills must find a solution so that they continue to improve in order to increase the intention to become a farmer in the Z generation. Keywords: attitude, subjective norm, PBC, self-efficacy, intention to become a farmer
Innovation Capability towards Business Performance trough Company Resources Industry Creatif Handycraft in Bali Yasa, Ni Nyoman Kerti; Setini, Made; Asih, Daru; Rahmayanti, Putu Laksmita Dewi; Telagawathi, Ni Luh Wayan Sayang; Adi, I Nyoman Rasmen
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5326

Abstract

This study aims to explain the role of innovation capability in mediating company resources on business performance to overcome the gaps in internal human resource relations which are unable to provide a strategic composition that improves the performance of the business. Determination of the sample in this study using a purposive sampling method with a sample of 120 respondents and data collection was carried out by distributing questionnaires which were measured using a Likert scale. The data analysis techniques used in this research are Path Analysis and Sobel Test to test the hypothesis about the role of mediation. The results showed that company resources had a positive and significant effect on business performance. Company resources also have a positive and significant effect on innovation capabilities. Furthermore, innovation capability has a positive and significant effect on business performance and innovation capability can partially mediate the influence of company resources on business performance. The implication of the research results is to develop the previous theory about RBV which emphasizes the role of intangible resources that can lead companies to achieve competitive advantage. In this study, the company resource variables, both tangible and intangible, can influence their ability to compete by increasing innovation capabilities and having an impact on improving business performance. Also, the practical implications are providing input to SME businesses in the handicraft sector to always develop their resources thoroughly so that innovation capabilities are higher and ultimately have an impact on business performance.
Pentingnya Kapabilitas Inovasi dalam Meningkatkan Performa Bisnis Wijaya, Nyoman Surya; Rahmayanti, Putu Laksmita Dewi; Darsana, I Made; Wardana, Miko Andi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.66519

Abstract

This study aims to explain how the role of innovation capabilities in entrepreneurial orientation in influencing business performance. The population of this study consists of MSMEs in Bali's tourism and creative economy (parekraf) industry. Purposive sampling was used to select 90 MSME managers in the tourism and creative economy sectors. Path Analysis with SEM-PLS is used as an analytical approach. The findings show that there is a positive and significant impact of entrepreneurial orientation on business performance shown by creativity, innovation, dare to take risks, be independent, and dare to compete. The positive and significant influence of entrepreneurial orientation on innovation capabilities; and the positive and significant influence of innovation capabilities on business performance. Innovation capabilities are able to mediate the influence of entrepreneurial orientation on business performance. Therefore, it is important for MSMEs in the tourism sector and creative economy in Bali to improve entrepreneurial orientation in order to be able to build higher innovation capabilities to improve business performance after the COVID-19 pandemic.
Pengembangan Keunggulan Bersaing UMKM Sektor Fashion di Kota Denpasar Berbasis Digitalisasi dan Kapabilitas Inovasi: Peran Mediasi Organizational Agility Rahmayanti, Putu Laksmita Dewi; Pratiwi, Komang Ary
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.69035

Abstract

MSMEs in the local fashion sector must be able to have a competitive advantage compared to competitors. The maintenance of a competitive edge is important for micro, small, and medium enterprises (MSMEs) operating within the fashion sector, as it enables them to surpass their competitors through the production of higher or more cost-effective products and services. This, in turn, leads to heightened sales performance. The integration of innovation, digitization, and organizational agility capabilities is crucial for the development of this model in order to attain a competitive edge. Historically, the integration of digitalization, innovation capabilities, and organizational agility within the competitive advantage framework for MSMEs was infrequently implemented. The purpose of this study is to test and explain the development of competitive advantage for MSMEs in the fashion sector in Denpasar City based on digitalization and innovation capabilities mediated by organizational agility. Based on the results of the study, it was found that innovation and digitalization capabilities have a positive and significant effect on organizational agility and competitive advantage. The implications of this research are that in order to have a competitive advantage, MSMEs in the fashion sector in Denpasar City must have good organizational agility, innovation capability, and digitalization.
The Effect of Work-Life Balance, Internal Communication, and Rewards on Employee Engagement and Employee Performance: A Study on Generation Z Ambalika, Ni Komang Ayu Diah; Azzahra, Hurul A'ini Sekar; Rahmayanti, Putu Laksmita Dewi; Ditha, I Gusti Ayu Tara Laksemiyasa
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.703

Abstract

The presence of a new workforce poses a potential challenge to the performance of the organization. This challenge arises due to differences and conflicts of values, needs, preferences and expectations among employees who come from four different generations, namely Baby Boomers, X, Y, and Z. Based on data from Good Stats, the Indonesian population is currently dominated by Generation Z where their work attitudes tend to be more unique than other generations so companies need to understand and adjust the needs of this dominating workforce. The purpose of this study is to analyze the influence of work-life balance, internal communication, and rewards, on employee engagement and employee performance of generation Z. The research was conducted using a quantitative method with a purposive sampling technique distributed to 226 respondents who were in the birth range of 1997 to 2012, had at least 1 year of work experience and are currently working as a permanent employee. This study uses Partial Least Square-Structural Equation Modelling analysis with SmartPLS software. Referring to the results of the analysis, it is known that work-life balance, internal communication, and rewards have a positive and significant effect on employee engagement, in addition to employee involvement has a positive and significant effect on the performance of generation Z employees.
PELATIHAN DAN PEMBUATAN WEBSITE MARKETING UNTUK MEMPERKUAT BRAND IMAGE DESA BELIMBING KABUPATEN TABANAN SEBAGAI DESA WISATA Sukaatmadja, Putu Gde; Kerti Yasa, Ni Nyoman; Agung Widagda, Anak Agung Ngurah Jaya; Dewi Adnyani, Gusti Ayu; Dewi Rahmayanti, Putu Laksmita
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 2 No. 1 (2022): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v2i1.562

Abstract

Dari hasil survey awal diperoleh informasi bahwa Desa Belimbing, yang terletak di Kecamatan Pupuan, Kabupaten Tabanan, memiliki potensi tinggi untuk dikembangkan sebagai desa wisata, belum memiliki website khusus untuk mempromosikannya sebagai desa wisata. Saat ini Desa Belimbing sudah memiliki website tetapi sifatnya masih umum dan menyeluruh, memuat informasi tentang karakteristik desa, pengurus desa dan kegiatan yang sudah dilaksanakan, serta beberapa produk wisata. Berdasarkan hasil wawancara awal dengan bapak Kepala Desa Belimbing, bapak I Nyoman Surianto, memang merasa perlu dibuatkan website marketing sebagai sarana promosi untuk lebih memperkuat brand image Desa Belimbing sebagai desa wisata, sehingga itu berdampak pada kunjungan wisatawan baik wisatawan nusantara maupun mancanegara ke desa ini pada saat sekarang, dan jangka panjang setelah pandemi COVID-19 berakhir, tentunya berharap kedatangan wisatawan internasional datang ke Desa Belimbing. Kondisi inilah yang mendorong kegiatan pengabdian masyarakat ini perlu dilakukan untuk membuatkan website marketing Desa Belimbing sebagai desa wisata sehingga brand image akan semakin kuat, dan menjadikan pilihan utama wisatawan kalau ingin menikmati tempat wisata di Bali. Oleh karena itu tujuan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada perangkat desa dan masyarakat desa dan membuatkan website marketing bagi Desa Belimbing dalam rangka memperkuat brand image-nya sebagai desa wisata. Website marketing yang dibuat dapat diakses juga melalui website Desa Belimbing yang sudah ada, dan juga dapat diakses melalui kanal You Tube dan dapat ditonton oleh semua target pasar yaitu wisatawan yang ingin berkunjung ke desa Belimbing. Kondisi ini tentunya memberikan multiflier effect kepada masyarakat sekitar, seperti warung makan menjadi semakin laris, hasil petani, seperti buah-buahan semakin laku, dan tingkat kesejahteraan masyarakat secara umum juga meningkat.
Memberdayakan Kewirausahaan Sosial: Peran Pengalaman Kerja Sosial, Dukungan Universitas, Empati, dan Efikasi Diri dalam Membentuk Niat Berwirausaha Rahmayanti, Putu Laksmita Dewi; Purba, Ida Ayu Putri Laksmidewi; Juliartini, Ketut; Buditama, Wayan Satya Pariana
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.60-77

Abstract

Social entrepreneurship provides innovative approaches to addressing social challenges; however, students’ willingness to pursue this path remains relatively low. This study investigates the impact of social work experience and university-based entrepreneurial support on students’ social entrepreneurship intention, with empathy and self-efficacy serving as mediating variables. Employing a quantitative method, the study involved 230 student respondents and utilized Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 3.0 for data analysis. The findings reveal that both empathy and self-efficacy have a significant positive effect on students’ intention to engage in social entrepreneurship. Moreover, social work experience was found to enhance empathy, while university support contributed to strengthening students’ self-efficacy. These results highlight the critical role of meaningful social engagement and a supportive academic environment in fostering social entrepreneurial intentions. The practical implication suggests that higher education institutions should integrate entrepreneurship education with hands-on social involvement within their curricula.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Gacoan Di Cabang Gianyar Kayama, I Gusti Ngurah Ary; Winata, I Made Budi Ari; Marzio, Komang Viar; Rahmayanti, Putu Laksmita Dewi
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 2 (2022): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v1i2.580

Abstract

Developments and changes during the current pandemic have an impact on changes in people's lifestyles and technological advances. The existence of this lifestyle is an opportunity for entrepreneurs to create new business initiatives, especially food and beverage companies, so that currently many food companies are growing, especially in the city of Gianyar. One of them is the food company Mie Gacoan Gianyar. Mie Gacoan is one of the retail businesses whose retail products are in the form of processed noodles, dim sum and beverages. Review Mie Gacoan is a registered trademark of the number one spicy noodle restaurant chain in Indonesia, a subsidiary of PT Pesta Pora Abadi. In running a business in the food and beverage sector, the Gacoan Noodle Company must examine various aspects ranging from customer satisfaction, service quality, and the quality of the products they sell in order to further develop the Gacoan noodle food and beverage business.
The Influence of Perceived Travel Risk, Celebrity Endorsement, and Destination Image on Attitude and Revisit Intention of Tourists I Putu Gde Sukaatmadja; I Gusti Ngurah Jaya Agung Widagda; Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5787

Abstract

This study aimed to explain how attitudes and revisit intentions are affected by celebrity endorsement, perceived risk of travel, and perception of the destination. The study's participants are domestic travelers who have been to Bali. 170 domestic tourists were included in the sample using a purposive sampling technique. Path Analysis utilizing SEM-PLS is the analysis method employed. The findings demonstrated that attitudes and intentions to revisit were negatively and significantly impacted by perceived travel risk. While celebrity endorsement has no impact on the intention to return, it has a positive and large impact on attitude. Additionally, views and inclinations to return are positively and significantly impacted by the final picture. The image of a destination is positively and significantly impacted by attitudes. thanks to celebrity support Impact on the intention to revisit is favorable and considerable. Because of this, it's critical for companies in the tourism industry to focus on among order to foster a positive attitude among visitors and increase their intention to return to Bali, perceived travel risk, celebrity endorsements, and destination image are used which is increasing
Co-Authors Agung Widagda, Anak Agung Ngurah Jaya Ambalika, Ni Komang Ayu Diah Azzahra, Hurul A'ini Sekar Buditama, Wayan Satya Pariana Cok Istri Anastasia Wedari Daru Asih Dewi Adnyani, Gusti Ayu Ditha, I Gusti Ayu Tara Laksemiyasa Gunawan Gunawan I G. A. Dewi Adnyani I G. A. Ketut Giantari I G.N. Jaya Agung Widagda I Gst Ayu Dewi Adnyani I Gst Ngurah Jaya Agung Widagda I Gst. Ngr. Jaya Agung Widagda K I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Komang Sumerta I Komang Sumerta I Nyoman Rasmen Adi I Putu Gde Sukaatmadja I Wayan Suartina Ida Ayu Putu Widani Sugianingrat Ida Bagus Agung Dharmanegara Kayama, I Gusti Ngurah Ary Ketut Juliartini Ketut Subawa Komang Ary Pratiwi Komang Sumerta Komang Sumerta Marzio, Komang Viar Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa Ni Wayan Ekawati Ni Wayan Ekawati Nyoman Surya Wijaya Pratiwi, Komang Ary Purba, Ida Ayu Putri Laksmidewi Putu Gde Sukaatmadja Putu Yudi Setiawan Rahcmad Budi Suharto Septiani, Emilia Setini, Made Wardana, Miko Andi Widagda, I Gst. Ngr. Jaya Agung Winata, I Made Budi Ari