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All Journal Jurnal Manajemen dan Agribisnis JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura MIX : Jurnal Ilmiah Manajemen Distribusi International Journal of Social Science and Business International Journal of Supply Chain Management Warmadewa Management and Business Journal (WMBJ) Forum Manajemen Enrichment : Journal of Management JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Bisnis dan Kewirausahaan Journal of Innovation in Management, Accounting and Business International Journal of Asian Business and Management (IJABM) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Bisnis (J-Mabis)
Rahmayanti, Putu Laksmita Dewi
Fakultas Ekonomi, Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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PELATIHAN DAN PEMBUATAN WEBSITE MARKETING UNTUK MEMPERKUAT BRAND IMAGE DESA BELIMBING KABUPATEN TABANAN SEBAGAI DESA WISATA Sukaatmadja, Putu Gde; Kerti Yasa, Ni Nyoman; Agung Widagda, Anak Agung Ngurah Jaya; Dewi Adnyani, Gusti Ayu; Dewi Rahmayanti, Putu Laksmita
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 2 No. 1 (2022): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v2i1.562

Abstract

Dari hasil survey awal diperoleh informasi bahwa Desa Belimbing, yang terletak di Kecamatan Pupuan, Kabupaten Tabanan, memiliki potensi tinggi untuk dikembangkan sebagai desa wisata, belum memiliki website khusus untuk mempromosikannya sebagai desa wisata. Saat ini Desa Belimbing sudah memiliki website tetapi sifatnya masih umum dan menyeluruh, memuat informasi tentang karakteristik desa, pengurus desa dan kegiatan yang sudah dilaksanakan, serta beberapa produk wisata. Berdasarkan hasil wawancara awal dengan bapak Kepala Desa Belimbing, bapak I Nyoman Surianto, memang merasa perlu dibuatkan website marketing sebagai sarana promosi untuk lebih memperkuat brand image Desa Belimbing sebagai desa wisata, sehingga itu berdampak pada kunjungan wisatawan baik wisatawan nusantara maupun mancanegara ke desa ini pada saat sekarang, dan jangka panjang setelah pandemi COVID-19 berakhir, tentunya berharap kedatangan wisatawan internasional datang ke Desa Belimbing. Kondisi inilah yang mendorong kegiatan pengabdian masyarakat ini perlu dilakukan untuk membuatkan website marketing Desa Belimbing sebagai desa wisata sehingga brand image akan semakin kuat, dan menjadikan pilihan utama wisatawan kalau ingin menikmati tempat wisata di Bali. Oleh karena itu tujuan pengabdian masyarakat ini adalah untuk memberikan pelatihan kepada perangkat desa dan masyarakat desa dan membuatkan website marketing bagi Desa Belimbing dalam rangka memperkuat brand image-nya sebagai desa wisata. Website marketing yang dibuat dapat diakses juga melalui website Desa Belimbing yang sudah ada, dan juga dapat diakses melalui kanal You Tube dan dapat ditonton oleh semua target pasar yaitu wisatawan yang ingin berkunjung ke desa Belimbing. Kondisi ini tentunya memberikan multiflier effect kepada masyarakat sekitar, seperti warung makan menjadi semakin laris, hasil petani, seperti buah-buahan semakin laku, dan tingkat kesejahteraan masyarakat secara umum juga meningkat.
Memberdayakan Kewirausahaan Sosial: Peran Pengalaman Kerja Sosial, Dukungan Universitas, Empati, dan Efikasi Diri dalam Membentuk Niat Berwirausaha Rahmayanti, Putu Laksmita Dewi; Purba, Ida Ayu Putri Laksmidewi; Juliartini, Ketut; Buditama, Wayan Satya Pariana
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 2 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i2.60-77

Abstract

Social entrepreneurship provides innovative approaches to addressing social challenges; however, students’ willingness to pursue this path remains relatively low. This study investigates the impact of social work experience and university-based entrepreneurial support on students’ social entrepreneurship intention, with empathy and self-efficacy serving as mediating variables. Employing a quantitative method, the study involved 230 student respondents and utilized Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 3.0 for data analysis. The findings reveal that both empathy and self-efficacy have a significant positive effect on students’ intention to engage in social entrepreneurship. Moreover, social work experience was found to enhance empathy, while university support contributed to strengthening students’ self-efficacy. These results highlight the critical role of meaningful social engagement and a supportive academic environment in fostering social entrepreneurial intentions. The practical implication suggests that higher education institutions should integrate entrepreneurship education with hands-on social involvement within their curricula.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Gacoan Di Cabang Gianyar Kayama, I Gusti Ngurah Ary; Winata, I Made Budi Ari; Marzio, Komang Viar; Rahmayanti, Putu Laksmita Dewi
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 2 (2022): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v1i2.580

Abstract

Developments and changes during the current pandemic have an impact on changes in people's lifestyles and technological advances. The existence of this lifestyle is an opportunity for entrepreneurs to create new business initiatives, especially food and beverage companies, so that currently many food companies are growing, especially in the city of Gianyar. One of them is the food company Mie Gacoan Gianyar. Mie Gacoan is one of the retail businesses whose retail products are in the form of processed noodles, dim sum and beverages. Review Mie Gacoan is a registered trademark of the number one spicy noodle restaurant chain in Indonesia, a subsidiary of PT Pesta Pora Abadi. In running a business in the food and beverage sector, the Gacoan Noodle Company must examine various aspects ranging from customer satisfaction, service quality, and the quality of the products they sell in order to further develop the Gacoan noodle food and beverage business.
The Influence of Perceived Travel Risk, Celebrity Endorsement, and Destination Image on Attitude and Revisit Intention of Tourists I Putu Gde Sukaatmadja; I Gusti Ngurah Jaya Agung Widagda; Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5787

Abstract

This study aimed to explain how attitudes and revisit intentions are affected by celebrity endorsement, perceived risk of travel, and perception of the destination. The study's participants are domestic travelers who have been to Bali. 170 domestic tourists were included in the sample using a purposive sampling technique. Path Analysis utilizing SEM-PLS is the analysis method employed. The findings demonstrated that attitudes and intentions to revisit were negatively and significantly impacted by perceived travel risk. While celebrity endorsement has no impact on the intention to return, it has a positive and large impact on attitude. Additionally, views and inclinations to return are positively and significantly impacted by the final picture. The image of a destination is positively and significantly impacted by attitudes. thanks to celebrity support Impact on the intention to revisit is favorable and considerable. Because of this, it's critical for companies in the tourism industry to focus on among order to foster a positive attitude among visitors and increase their intention to return to Bali, perceived travel risk, celebrity endorsements, and destination image are used which is increasing
The Role of Self-Efficacy Mediates the Influence of Attitudes, Subjective Norms, and Language Competency on the Behavior of Using Balinese Language Continuously Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; I Gst Ngurah Jaya Agung Widagda; I Gusti Ayu Tirtayani
International Journal of Asian Business and Management Vol. 3 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i3.9132

Abstract

The objective of this study is to examine and elucidate the mediating effect of self-efficacy on the influence of attitudes, subjective norms, language competency, and the desire to consistently utilize the Balinese language. The study's population comprises a younger generation of individuals from the Balinese community who have the responsibility of upholding the local culture through consistent utilization of the Balinese language. A purposive sampling strategy was employed, utilizing a sample size of 200 individuals. The used analytical methodology involves the utilization of Path Analysis through the implementation of Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings indicate that attitude does not exert any influence on the continuous usage intention of Balinese. However, subjective norms demonstrate a positive and statistically significant impact on the continuous usage intention of Balinese. Additionally, Balinese language competence also exhibits a positive and statistically significant effect on the continuous usage intention of Balinese. Subsequently, the variables of attitude, subjective norm, and Balinese language competence exhibit a noteworthy and constructive impact on self-efficacy in Balinese language proficiency. Furthermore, self-efficacy demonstrates a positive and substantial influence on the intention to consistently utilize the Balinese language
Intention to Donate on Online Charitable Crowdfunding: Systematic Literature Review and Future Research Agenda Rahmayanti, Putu Laksmita Dewi; Rahyuda, I Ketut; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4221

Abstract

The effectiveness of online charitable crowdfunding is contingent upon the contributions made by donors. Given the significance and relevance of this topic, the primary objective of this research is to identify, examine, and provide a framework for understanding the intentions of donors who contribute to online charitable crowdfunding platforms. The literature search was conducted by PRISMA guidelines. Keyword searches were conducted in the Scopus and Science Direct databases until July 2023. The inclusion and exclusion criteria for the retrieved research yielded 34 papers. The study’s findings indicate that UTAUT and SOR exhibit the most prevalent occurrences. The technical and behavioral aspects are of utmost significance. Intrinsic motivation is driven by various factors such as empathy, trust, compassion, attitude, morality, and self-worth. The extrinsic factors include social influence, literacy, and perceived behavioral control. Given the results mentioned earlier, it is appropriate to draw a conclusion and propose avenues for future investigation. The study contributes to the theoretical understanding of online charitable crowdfunding by identifying and analyzing the factors influencing donor intentions. The study highlights the significance of both intrinsic and extrinsic motivations, expanding the theoretical framework to encompass diverse factors such as empathy, trust, morality, and social influence.
Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Kepuasan Dan Loyalitas Pelanggan Menggunakan Online Food Delivery Service Di Bali Rahmayanti, Putu Laksmita Dewi; Ekawati, Ni Wayan
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.714

Abstract

Pandemi Covid-19 membuat banyak pengusaha kuliner gulung tikar. Kebijakan pemerintah yang membatasi makan di tempat bahkan melarang makan di tempat membuat penyedia layanan pesan antar makanan online sangat dibutuhkan. Oleh karena itu, peneliti mengangkat masalah ini untuk mengetahui pengaruh kualitas pelayanan dan promosi penjualan terhadap kepuasan dan loyalitas pelanggan Online Food Delivery Service di Bali. Metode penelitian menggunakan model persamaan struktural yang bersumber dari data primer responden. Pengumpulan data dilakukan dengan mengisi kuesioner dengan Google Form untuk 117 pelanggan Online Food Delivery Service di Bali. Teknik pengambilan sampel menggunakan teknik purposive sampling, karena jumlah populasi sampel tidak dapat diketahui secara akurat. Analisis data menggunakan SMART-PLS 3.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
DETERMINANTS OF CONSUMER SATISFACTION AND INTENTION TO REUSE ONLINE FOOD DELIVERY SERVICES: Influence of E-Servqual, Utilitarian Value, and Sales Promotion I Gst. Ngr. Jaya Agung Widagda K; I Gusti Ayu Dewi Adnyani; Cok Istri Anastasia Wedari; Putu Laksmita Dewi Rahmayanti; I Gusti Ayu Tirtayani
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2024): DECEMBER
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to elucidate the mediating effect of satisfaction on the relationship between e-service quality, utilitarian value, sales promotion, and the intention to reuse online food delivery services. The research population comprises individuals who utilize online meal delivery services in Denpasar City, with an undisclosed quantity. A purposive sampling strategy was employed to select a sample size of 210 individuals. The employed analytical methodology involves the utilization of Path Analysis through Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings of the study indicate that e-service quality, utilitarian value, and sales promotions exert a favorable and statistically significant impact on both consumer happiness and the desire to reuse online food delivery services. Similarly, it may be observed that satisfaction plays a partial mediating role in the relationship between e-service quality, utilitarian value, sales promotion, and reuse intentions. Hence, it is essential for service providers to continually enhance the quality of e-service quality, utilitarian value, and sales promotions to augment consumer satisfaction and foster the intention to reuse online meal delivery services.
Co-Authors Agung Widagda, Anak Agung Ngurah Jaya Ambalika, Ni Komang Ayu Diah Azzahra, Hurul A'ini Sekar Buditama, Wayan Satya Pariana Cok Istri Anastasia Wedari Daru Asih Dewi Adnyani, Gusti Ayu Dharmanegara, Ida Bagus Agung Ditha, I Gusti Ayu Tara Laksemiyasa I G. A. Dewi Adnyani I G. A. Ketut Giantari I G.N. Jaya Agung Widagda I Gst Ayu Dewi Adnyani I Gst Ngurah Jaya Agung Widagda I Gst. Ngr. Jaya Agung Widagda K I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Komang Sumerta I Komang Sumerta I Made Darsana I Nyoman Rasmen Adi I Putu Gde Sukaatmadja I Wayan Suartina Ida Ayu Putu Widani Sugianingrat Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Juliartini, Ketut Kayama, I Gusti Ngurah Ary Ketut Subawa Komang Ary Pratiwi Komang Sumerta Komang Sumerta Marzio, Komang Viar Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa Ni Wayan Ekawati Ni Wayan Ekawati Nyoman Surya Wijaya Pratiwi, Komang Ary Purba, Ida Ayu Putri Laksmidewi Putu Gde Sukaatmadja Putu Yudi Setiawan Rahcmad Budi Suharto Septiani, Emilia Setini, Made Wardana, Miko Andi Widagda, I Gst. Ngr. Jaya Agung Winata, I Made Budi Ari