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All Journal Syntax Literate: Jurnal Ilmiah Indonesia IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Journal Of Management Science (JMAS) International Journal of Economics Development Research (IJEDR) Teknik: Jurnal Ilmu Teknik dan Informatika JURNAL LENTERA AKUNTANSI Bulletin of Community Engagement JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Administrasi Kantor Jurnal Sistim Informasi dan Teknologi IIJSE Jurnal Manajemen Riset Bisnis Indonesia Prosiding Seminar Nasional Indonesia INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Journal of Community Dedication
Rina Apriliani
STIE Manajemen Bisnis Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE EFFECT OF SOCIAL MEDIA ON INCREASING PRODUCT SALES: A CASE STUDY OF MSMES IN INDONESIA Silvia Ekasari; Susilo Utomo; Rina Apriliani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The influence of social media on increasing sales of MSME products in Indonesia is seen in the ability of platforms such as Instagram, Facebook, and WhatsApp to expand market reach, increase product visibility, and build closer relationships with customers. Through interactive content, paid advertising, and collaboration with influencers, MSMEs can significantly increase sales and customer loyalty. Proper and consistent use of social media has proven to be an effective marketing strategy for the success of MSMEs in the digital era. The study in this research uses the literature method. The results show that effective use of social media can increase the visibility and market reach of MSMEs. Platforms such as Instagram, Facebook, and WhatsApp allow MSMEs to promote products more widely with interesting and interactive content. In addition, social media also allows MSMEs to build closer relationships with customers through direct interaction, get feedback, and increase customer loyalty. The study also identified that the use of paid advertising and collaboration with local influencers has a positive impact on sales. In conclusion, social media has a significant role in supporting the growth and success of MSMEs in Indonesia, depending on effective and consistent strategies.
STRATEGI MANAJEMEN KEUANGAN YANG EFEKTIF UNTUK PENINGKATAN TARAF HIDUP MASYARAKAT Teguh Prakoso; Rina Apriliani
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 3 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

Effective financial management strategies for improving people's living standards refer to a series of planned approaches and methods in managing financial resources, both at the individual, family, and community levels, which aim to improve economic well-being and overall quality of life. These strategies include careful financial planning, wise management of income and expenditure, optimal use of financial instruments and investments, and increased financial literacy, which collectively aim to create financial stability, economic growth, and improve people's living standards in the long term. The study method in this study uses the literature method. The results of the study show that strategies such as careful budget planning, wise debt management, investment diversification, and increased financial literacy have a significant positive impact on financial stability and economic growth of the community. This study also identifies challenges in implementing these strategies, including gaps in knowledge and access to financial services. In conclusion, the implementation of effective financial management strategies, supported by appropriate policies and continuous education, can be a key instrument in improving people's living standards and encouraging inclusive economic development.
PKM Pendampingan Wirausaha Masyarakat Minoritas di Depok Melalui Program DAURUPAH (Daur Ulag Plastik Rupiah Mengalir) dengan Pelatihan Pengolahan Limbah Plastik Menjadi Barang Bernilai Sri Setiawati; Elly Siti Nurliyah; Rina Apriliani; Christian Budi Saputra; Shalwa Sayida Nabila
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5665

Abstract

Permasalahan sampah plastik merupakan isu lingkungan yang berdampak pada aspek sosial dan ekonomi masyarakat. Komunitas UCW (Upcycle Crafts and Workshop) Sawangan Depok, yang sebagian besar anggotanya adalah ibu rumah tangga dan pelajar perempuan, menghadapi kendala keterbatasan pengetahuan, fasilitas, serta akses pemasaran produk daur ulang. Program DAURUPAH (Daur Ulang Plastik, Rupiah Mengalir) dirancang sebagai solusi dengan memberikan pendampingan, pelatihan, serta penguatan kapasitas masyarakat dalam mengolah sampah plastik menjadi produk bernilai jual. Metode pelaksanaan meliputi sosialisasi, pelatihan, penerapan teknologi sederhana, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan kesadaran masyarakat terhadap pentingnya pengelolaan sampah, terbentuknya kelompok usaha daur ulang, serta bertambahnya keterampilan dan akses pemasaran produk. Program ini berkontribusi pada pencapaian SDGs poin 1 (Tanpa Kemiskinan), poin 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi), serta poin 12 (Konsumsi dan Produksi yang Bertanggung Jawab).
Smart branding dan Smart funding dalam Tranformasi UMKM Strategi Meningkatkan Daya Saing di Era Ekonomi Digital Sri Setiawati; Rina Apriliani; Amanda Lestari Putri Lubis; Kusmayanti -; Teguh Prakoso
Jurnal Manajemen Riset Bisnis Indonesia Vol. 15 No. 01 (2026): April
Publisher : STIE Manajemen Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/jmrbi.v15i01.188

Abstract

Transformasi digital telah membawa perubahan signifikan dalam ekosistem bisnis, khususnya bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk menganalisis peran smart branding dan smart funding dalam meningkatkan daya saing UMKM di era ekonomi digital. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan studi literatur dan analisis konseptual berdasarkan fenomena transformasi digital UMKM. Hasil penelitian menunjukkan bahwa smart branding berperan dalam membangun identitas, kepercayaan, dan loyalitas konsumen, sedangkan smart funding memberikan akses pembiayaan yang lebih fleksibel dan inovatif. Integrasi keduanya terbukti mampu meningkatkan keberlanjutan usaha dan memperkuat posisi UMKM di pasar digital.
FINANCIAL RISK MANAGEMENT STRATEGIES IN DEALING WITH FOREIGN EXCHANGE RATE FLUCTUATIONS Loso Judijanto; Nurussama; Rina Apriliani
Prosiding Seminar Nasional Indonesia Vol. 1 No. 2 (2024): Prosiding Seminar Nasional Indonesia
Publisher : CV. Adiba Aisha Amira

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Abstract

Changes in foreign exchange (forex) rates have a significant impact on the finances of companies that operate internationally. Exchange rate fluctuations can affect profitability, operating costs, and the value of overseas assets, placing pressure on a company's financial stability. This research investigates various financial risk management strategies that can be used by companies to protect themselves from this volatility. The research method used was a literature review. The research found that derivatives, when used appropriately, can significantly reduce the risks associated with exchange rate fluctuations. However, this strategy requires a deep understanding of financial instruments and the forex market, as well as expertise in financial risk management. In addition, the study identified that currency diversification and currency matching are important approaches in risk mitigation that not only protect companies from forex market uncertainties but also help in maintaining liquidity. Another critical factor is the cooperative relationship with international banks that can provide valuable insights and customized solutions for forex risk management.
Co-Authors Abdurohim Agoes Hadi Poernomo Alfiana Alfiana Amanda lestari putri lubis Amanda Putri Lubis Anugerah Dachi Aprilya Dwi Yandari Benediktus Rolando Cakranegara, Pandu Adi Christian Budi Saputra Elly Siti Nurliyah Firman Dera Fitriansyah Fitriansyah Gairah Sinulingga Hendayani, Nenden Hermiyetti Ignatius Septo Pramesworo Ignatius Septo Pramesworo Jessi Charina Sembiring Kusmayanti - Kusumo, Bayu Loso Judijanto Merissa Fermica Iskandar Moh. Samsul Arifin Mohamad Khairi Bin Haji Othman Mohamad Khairi Bin Haji Othman Muhammad Hery Santoso Muhammad Masykur Abdillah Murwani Wulansari Musran Munizu Musrifah Musrifah, Musrifah Nekky Rahmiyati Nurussama Pri Pantjaningsih Ratnawita Ratnawita Ratnawita Reza Ashary Santi Octavia Shalwa Sayida Nabila Silvia Ekasari Sonhaji Sonhaji Sri Hartati Sri Setiawati Sri Setiawati Sri Setiawati Susanto Susilo Utomo Teguh Prakoso Teguh Prakoso Titiek Rachmawati Wulan Diantini Wulandari Wulandari